SOHO Media Group

Our goal was to create a memorable and engaging identity for Wifi Wizards. The challenge was to create a brand that evokes professionalism but also has a twist of fun that will ensure the name is memorable. The team also kept in mind the possible plan to franchise in the future. 

We wanted the identity to appeal to both residential and commercial clientele, by instilling a sense of hassle-free service with a hint of ‘magic’.

he team at SOHO Media were given the incredible opportunity to create a video series for Redlands Mazda showcasing their growing family of happy Mazda customers. After a lengthy brainstorming session, it was decided that we wanted to show the incredible buying experience of purchasing a vehicle from Redlands Mazda. We chose to highlight the experience of two young families and a young female, to accurately portray the brand’s key demographics. Shot both on site and at the Manly foreshore, located just down the road from the dealership. This video series was a part of a television, cinema and social media campaign.

The wonderful team at SAVOR approached SOHO with nothing but an idea and dream. Our mission was to create an identity for a premium umbrella brand/company that distributes a range of kitchen-related products and provisions.

Think: The online Macy’s for all your kitchen needs.

A brand that exudes a timeless excellence, capturing the essence of only the highest quality experience, service, and products. We developed the name, identity, and product packaging for SAVOR and enabled them make their dream a reality and begin their journey as one of the leading online kitchenware suppliers in the United States.

JUTE Theatre Company is a non-profit that champions the evolution and sustainability of the arts in Cairns. The vision of the company is to see the community flourish through the development, production, and sheer magic of theatre.

SOHO was given the opportunity to create a new and exciting brand identity for the Cairns theatre company. We created a new look that would encourage community involvement while also gaining the attention of an international audience.

Complete Signage Solutions (CSI) are the installation specialists of the trade. With twenty years of experience in the signage industry, they have managed many major projects throughout Australia. Working with local and interstate signage companies, to complete a variety of jobs, ranging from small one-man installations to complete corporate rebranding projects.

The team from CSI approached SOHO with the goal of rebranding their own business and re-establishing themselves as the first choice for signage installation. Their existing brand was outdated and required a complete overhaul to develop an engaging and unique identity that would encourage larger corporate clients to make use of their services.

The creative team reimagined the CSI brand identity and delivered a modern and cutting-edge logomark and brand aesthetic that exudes professionalism, trust, and quality.

2020 was a strange time! With the COVID-19 pandemic causing state-wide lockdowns around the country, travelling interstate was no longer an option. The team at Redlands Mazda contacted us to curate and manage their launch of the All-New Mazda BT-50. Our creative team came up with the idea of developing a campaign based around ‘discovering your backyard’.  We planned and executed a video shoot highlighting south-east Queensland’s gorgeous backyard and putting the new BT-50 through its paces in the coastal hinterland and Bribie Island coastline. This video was then used to generate interest and displayed on all visual mediums including television, cinema, and social media.