Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 361 projectsDisruptive Advertising is a digital marketing agency specializing in social media marketing, PPC, and online branding strategies to drive lead generation and revenue growth. Reviews highlight their strong project management, responsiveness, and ability to deliver measurable results, such as increased revenue by 77% and 5X growth for clients. Over 90% of reviewers praise their authentic engagement and alignment with client values.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
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$1,000+$25 - $49 / hrFreelancerJohannesburg, South Africa
Services provided
Blue Key Digital Marketing is a social media marketing agency located in Johannesburg, South Africa. The team offers Social Media Marketing and Content Marketing.
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$5,000+$150 - $199 / hr10 - 49Richmond, Australia
Services provided
Nimbl is a SEO services firm. They are based in Richmond, Australia. Their team specializes in Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
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$1,000+Undisclosed10 - 49Hyderabad, India
Services provided
Smart creative solutions is a social media marketing company launched in 2017. Their services include Social Media Marketing and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Tambon Sam Rong Nua, Thailand
Services provided
See all 1 projectsFoundeast is a digital marketing agency that offers services such as social media campaigns and branding strategies. However, reviews indicate a lack of specialization and strategic depth, with 100% of the feedback highlighting issues in project delivery and expertise. Clients reported a generalized approach and inconsistent quality, leading to dissatisfaction and contract termination.
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$1,000+$100 - $149 / hr2 - 9Swords, Ireland
Services provided
Branding agency newR. Focuses on Branding and Social Media Marketing. They were founded in 2020.
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UndisclosedUndisclosed2 - 9Karachi, Pakistan
Services provided
Hyphen Media is a social media marketing company. Their small team of employees is headquartered in Karachi, Pakistan. Their team focuses on Social Media Marketing and Graphic Design.
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$1,000+$50 - $99 / hr2 - 9Chattogram, Bangladesh
Services provided
Ronbuz studio is a social media marketing company. They offer Social Media Marketing and UX/UI Design and were founded in 2020.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
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$5,000+$100 - $149 / hr2 - 9Belfast, Northern Ireland
Services provided
Located in Belfast, Northern Ireland, Big Business Agency Ltd is a pay per click company. Established in 2021, the team focuses on Pay Per Click and Social Media Marketing.
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$10,000+$200 - $300 / hr2 - 9New York, NY
Services provided
Paradox Public Relations, a PR firm, was launched in 2019. The team focuses on Public Relations and Marketing Strategy.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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UndisclosedUndisclosed2 - 9Glendale, CA
Services provided
Launched in 2021, Freeform PR & Branding is a PR company. The team specializes in Public Relations and Social Media Marketing.
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$10,000+< $25 / hr10 - 49Karachi, Pakistan
Services provided
See all 1 projectsOptimal Creations provides services in Advertising, Marketing, and Social Media Management. Reviews highlight their effective project management, timely delivery, and innovative ideas, with clients noting significant progress in their objectives. They are praised for their excellent value for cost and alignment with clients' company values.
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$10,000+$25 - $49 / hr10 - 49New Delhi, India
Services provided
See all 1 projectsTez Traffic specializes in Search Engine Optimization (SEO) and leverages various paid tools to enhance website traffic and performance. Reviews highlight their professionalism, timely delivery, and expertise in the field. Clients commend their dedicated approach and effective communication, making them a recommended choice for SEO services.
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$5,000+$100 - $149 / hr10 - 49Cary, NC
Services provided
LeadsNearby is a small Cary, North Carolina-based social media marketing company. Their services include Social Media Marketing and Search Engine Optimization.
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$5,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Services provided
Seo WebMaestro is a SEO company. The small Sahibzada Ajit Singh Nagar, India-based team specializes in Search Engine Optimization and Social Media Marketing. The company was launched in 2014.
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$1,000+< $25 / hr10 - 49Jakarta, Indonesia
Services provided
Launched in 2014, Nanyang Bridge Media is a small Jakarta, Indonesia-based Advertising company. Their team offers Advertising and Digital Strategy.
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$1,000+Undisclosed10 - 49Kochi, India
Services provided
Acutis Digital is a small SEO services firm launched in 2020. Their team specializes in Search Engine Optimization and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Hyderabad, India
Services provided
Established in 2004, SEO, Digital Marketing Agency - SEOGALAXY is a social media marketing firm. The small team offers Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49Mumbai, India
Services provided
Scale Delight is a Digital Strategy company. They are located in Mumbai, India and have small team of experts. Their services include Digital Strategy and Social Media Marketing.
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$5,000+$50 - $99 / hr10 - 49Chicago, IL
Services provided
Launched in 2007, Purpose Brand, a small PR company, is based in Chicago, Illinois. Their team focuses on Public Relations and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Marketing Warriors is a web design agency. Their small team of employees is located in Gwalior, India. Their team specializes in Web Design and Web Development.
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$1,000+$25 - $49 / hr10 - 49
Services provided
NCRTECHX Tech and Marketing Solution Pvt Ltd is a social media marketing agency established in 2019. The agency focuses on Social Media Marketing and Email Marketing.
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$1,000+< $25 / hr2 - 9
Services provided
See all 1 projectsBlooms Web specializes in ecommerce store development, including website redesign, product addition, SEO optimization, and integration of payment and shipping methods. The overall feedback highlights their good project management, timely delivery, and dedicated customer support. However, there is a suggestion to improve their process efficiency and adoption of the latest technology tools.
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$1,000+$25 - $49 / hr10 - 49Surat, India
Services provided
Established in 2014, Qwesys Digital Solutions is a software development firm. The company focuses on Custom Software Development and E-Commerce Development, and is small.
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$1,000+Undisclosed10 - 49Hanoi, Vietnam
Services provided
We Create Content - Vietnam is a Content Marketing company in Hanoi, Vietnam. The team focuses on Content Marketing and Digital Strategy.
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$1,000+< $25 / hr10 - 49Ahmedabad, India
Services provided
Custom software development firm Cognisun Infotech Pvt. Ltd. Was established in 2007. The small team specializes in Custom Software Development and UX/UI Design.
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$10,000+$50 - $99 / hr50 - 249Agia Paraskevi, Greece
Services provided
Advertising company DOPE Studio is in Agia Paraskevi, Greece and Athina, Greece. The team focuses on Advertising and Media Planning & Buying.
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$10,000+$50 - $99 / hr10 - 49Himatnagar, India
Services provided
Vijapura infotech is a graphic design company. Their small team is in Himatnagar, India and focuses on Graphic Design and Web Development. The agency was established in 2009.
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$1,000+$25 - $49 / hr10 - 49Lahore, Pakistan
Services provided
Chapter-001pakistan is a Marketing Strategy company. Established in 2019, the agency is located in Lahore, Pakistan and lahore, Pakistan. Their team offers Marketing Strategy and Digital Strategy.
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$1,000+$100 - $149 / hr2 - 9Sycamore, IL
Services provided
Barracuda Creative Studio, a small Advertising company, is headquartered in Sycamore, Illinois. Their services include Advertising and Branding.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Arts By Yaseen is a video production agency. Based in Los Angeles, California and Los Angeles, California, the company provides Video Production and Broadcast Video.
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UndisclosedUndisclosed10 - 49Englewood, CO
Services provided
Omni Premier Marketing is a Marketing Strategy company established in 2008. The team offers Marketing Strategy and Social Media Marketing and is headquartered in Englewood, Colorado.
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$5,000+$100 - $149 / hr2 - 9Dunnellon, FL
Services provided
See all 1 projectsMuch More Clients specializes in Social Marketing, including generating leads through Facebook and Instagram ads. However, feedback indicates significant issues with lead generation and customer service, including delays in responses and refunds, which have led to customer dissatisfaction. Overall, the company’s effectiveness in Social Media Management and client relations has been negatively reviewed.
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$5,000+Undisclosed2 - 9Rabat, Morocco
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SOCIAL 360 is a Digital Strategy company located in Rabat, Morocco. Launched in 2014, the team offers Digital Strategy and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Jacksonville, FL
Services provided
Adryene Web Works is a Digital Strategy company. Their team is headquartered in Jacksonville, Florida and focuses on Digital Strategy and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Adkonversion is a Conversion Optimization company. They are headquartered in Alcoy, Spain, and their services include Conversion Optimization and Digital Strategy.
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$1,000+< $25 / hr2 - 9Lagos, Nigeria
Services provided
Launched in 2018, Olahustle is a web design agency. The small team provides Web Design and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9
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See all 2 projectsStep into the realm of FARCON Team, your unwavering ally in unlocking the pinnacle of marketing excellence and e-commerce triumph. Positioned as a dynamic powerhouse in the field, we infuse a
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UndisclosedUndisclosed2 - 9
Services provided
Kentech is an Advertising company. They specialize in Advertising and Branding and were founded in 2024.
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$5,000+$200 - $300 / hr10 - 49Minneapolis, MN
Services provided
TopRank Marketing is a Content Marketing company. Their small team of employees is based in Minneapolis, Minnesota. Their team provides Content Marketing and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249
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Brandsonify, an Advertising company, was launched in 2019. The team specializes in Advertising and Branding and is located in Boston, Massachusetts.
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Undisclosed$25 - $49 / hr50 - 249Indore, India
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WEBDESIRE WEB SOLUTIONS PRIVATE LIMITED is a web design company established in 2017. The team specializes in Web Design and Social Media Marketing and is based in Indore, India.
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$1,000+$25 - $49 / hr50 - 249Naperville, IL
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SEO services firm Balochistan Green is headquartered in Naperville, Illinois and Karachi, Pakistan. They offer Search Engine Optimization and Pay Per Click and were established in 2020.
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$1,000+$25 - $49 / hr2 - 9
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See all 1 projectsNexi24 offers a comprehensive range of digital marketing services, including Social Media Marketing and Online Branding, tailored for businesses seeking to enhance sales and brand visibility. Feedback highlights their exceptional professionalism, effective communication, and ability to deliver high-quality results, often exceeding client expectations, making them an ideal partner in Social Media Management and Digital Marketing initiatives.
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$5,000+$150 - $199 / hr10 - 49Campbell, CA
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Public relations company Walt & Company offers Public Relations and Social Media Marketing. They were established in 1991.
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UndisclosedUndisclosed10 - 49New York, NY
Services provided
Based in New York, New York and Austin, Texas, Caliber Corporate Advisers is a public relations agency. The team provides Public Relations and Marketing Strategy.
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$1,000+$100 - $149 / hr10 - 49Angora, MN
Services provided
Small web development firm Art Unlimited, is based in Angora, Minnesota. Their services include Web Development and Search Engine Optimization.
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$5,000+$50 - $99 / hr10 - 49Toronto, Canada
Services provided
The Concierge Club is an Event Marketing company. Their small team is located in Toronto, Canada. Their services include Event Marketing and Social Media Marketing.
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$5,000+< $25 / hr50 - 249Noida, India
Services provided
Sterco Digitex Pvt Limited, a SEO company, offers Search Engine Optimization and Web Design. The company is located in Noida, India.
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$1,000+$50 - $99 / hr2 - 9Anchorage, AK
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Web design company 23 & Frosty was established in 2016. The company offers Web Design and Search Engine Optimization, and is small.
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$1,000+< $25 / hr2 - 9Rīga, Latvia
Services provided
SPHERA is an Advertising company established in 2019. Their team offers Advertising and Branding.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.