Social Media Lead Gen for Finance Brokerage Firm
- Digital Strategy Social Media Marketing
- Less than $10,000
- Sep. - Oct. 2023
"They acknowledged their faults and did not deliver."
- Financial services
- Australia
- 1-10 Employees
- Online Review
- Verified
A finance brokerage firm hired Yes Digital to generate social media leads through Facebook campaigns. The team had to create these campaigns based on existing data from previous campaigns.
Yes Digital completely missed the project's objectives, as they targeted demographics that didn't belong to the client's target audience, generating no results. Although the team was fast to respond, they were inexperienced and showed more interest in making sales than in delivering results.