Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 361 projectsDisruptive Advertising is a digital marketing agency specializing in social media marketing, PPC, and online branding strategies to drive lead generation and revenue growth. Reviews highlight their strong project management, responsiveness, and ability to deliver measurable results, such as increased revenue by 77% and 5X growth for clients. Over 90% of reviewers praise their authentic engagement and alignment with client values.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
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UndisclosedUndisclosed2 - 9Ahmedabad, India
Services provided
Small social media marketing firm NiftyHMS - Healthcare Software, is headquartered in Ahmedabad, India. The team offers Social Media Marketing and Search Engine Optimization.
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$1,000+Undisclosed2 - 9Windsor, Canada
Services provided
RepuLinks is a SEO services firm established in 2020. The firm offers Search Engine Optimization and Social Media Marketing, and is small.
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Featured
What are Featured Providers?
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
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Undisclosed$25 - $49 / hr2 - 9Plympton, MA
Services provided
Located in Plympton, Massachusetts, Rockhopper Media Group is a small social media marketing company. The team offers Social Media Marketing and Email Marketing.
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$1,000+< $25 / hr2 - 9Encarnación, Paraguay
Services provided
Agencia Virtual is an Encarnación, Paraguay-based Advertising company. They provide Advertising and Social Media Marketing.
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$10,000+Undisclosed2 - 9Huntsville, Canada
Services provided
Video production agency Algonquin Digital is based in Huntsville, Canada. Their services include Video Production and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
Savclicks is a Vaudreuil-Dorion, Canada-based Advertising company. They focus on Advertising and Web Design.
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Undisclosed$50 - $99 / hr2 - 9
Services provided
Small Marketing Strategy company UpHill Marketing, is in Tampa, Florida. The team provides Marketing Strategy and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
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UndisclosedUndisclosed50 - 249
Services provided
Headquartered in islamabad, Pakistan, OutRightjob is a social media marketing firm. Their services include Social Media Marketing and Branding.
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$1,000+$100 - $149 / hr10 - 49Covina, CA
Services provided
Redefine Marketing Group, a Content Marketing company, is headquartered in Covina, California. Their services include Content Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$1,000+$25 - $49 / hr10 - 49
Services provided
See all 1 projectsTexas Web Coders offers branding, eCommerce development, SEO, and secure payment integration services. The overall feedback indicates high satisfaction with their professional, proactive approach and exceptional attention to detail, resulting in significant improvements in traffic, conversions, and brand visibility. Clients recommend Texas Web Coders for their top-notch services and efficient project management.
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$1,000+$25 - $49 / hr10 - 49Islamabad, Pakistan
Services provided
Founded in 2019, GoDesign Technologies is a web development firm. Their team focuses on Web Development and Logo.
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$5,000+$50 - $99 / hr10 - 49Mississauga, Canada
Services provided
Digital Strategy company Website Management Services was founded in 1996. The team focuses on Digital Strategy and Social Media Marketing and is based in Mississauga, Canada.
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UndisclosedUndisclosed10 - 49Giza, Egypt
Services provided
Namy Digital Solutions is a branding firm. They were launched in 2020 and offer Branding and Marketing Strategy.
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$1,000+$25 - $49 / hr10 - 49Sialkot, Pakistan
Services provided
Founded in 2025, Tabeer Marketing is a Marketing Strategy company. The team offers Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
Services provided
Excel Digital Marketing, a social media marketing firm, is based in Vaughan, Canada. Their services include Social Media Marketing and Content Marketing.
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$1,000+< $25 / hr2 - 9Ahmedabad, India
Services provided
Aexza Solutions is an UX design agency. They are headquartered in Ahmedabad, India and have small team. They offer UX/UI Design and E-Commerce Development.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Hodgson Agency LLC, a branding company, is headquartered in Houston, Texas. Founded in 2005, the team offers Branding and Search Engine Optimization.
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$250,000+Undisclosed2 - 9San Jose, CA
Services provided
Fixed Heart Films Inc. Is a video production company established in 2012. In San Jose, California, the team focuses on Video Production and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Panaji, India
Services provided
Brizzo Digital is a branding company. They were founded in 2015 and offer Branding and Content Marketing.
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$1,000+< $25 / hr2 - 9Thiruvananthapuram, India
Services provided
Flack Marketing Solutions is a branding firm. In Thiruvananthapuram, India, the firm was founded in 2020. Their services include Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Shanghai, China
Services provided
Craft - Lifestyle & Luxury PR is a Shanghai, China-based public relations agency. They focus on Public Relations and Digital Strategy and were launched in 2011.
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UndisclosedUndisclosed2 - 9Zagreb, Croatia
Services provided
Meliorate is a Blockchain company. Their team is based in Zagreb, Croatia. The agency specializes in Blockchain and Digital Strategy.
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$5,000+$150 - $199 / hr2 - 9Manchester, England
Services provided
List and Found is a small Digital Strategy company. Founded in 2021, the team focuses on Digital Strategy and Social Media Marketing.
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Undisclosed$100 - $149 / hr2 - 9Lahore, Pakistan
Services provided
Social media marketing firm Lune Agency is headquartered in Lahore, Pakistan. They focus on Social Media Marketing and Branding.
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$5,000+$25 - $49 / hr2 - 9Casablanca, Morocco
Services provided
Agence CM Digital, a social media marketing firm, was founded in 2018. They focuses on Social Media Marketing and Search Engine Optimization.
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Undisclosed$25 - $49 / hr2 - 9
Services provided
Launched in 2024, Creative Web Pro is a small social media marketing company. Their team offers Social Media Marketing and UX/UI Design.
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$5,000+$25 - $49 / hr10 - 49Lahore, Pakistan
Services provided
See all 8 projectsHello Future Technologies (Private) Limited is a registered IT company in Pakistan and a proud Registered Supplier with the United Nations Global Marketplace (UNGM). Founded with a mission
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$5,000+Undisclosed2 - 9Buenos Aires, Argentina
Services provided
Founded in 2024, Vison Studios is a branding company. The team offers Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Norfolk, VA
Services provided
In Norfolk, Virginia, Social Sipper brands is a Content Marketing company. They specialize in Content Marketing and Branding.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Established in 2020, Kripi is a Digital Strategy company. The small team specializes in Digital Strategy and Social Media Marketing.
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Undisclosed< $25 / hr10 - 49
Services provided
ADSiaa Tech is a Content Marketing company. Launched in 2019, the team specializes in Content Marketing and Social Media Marketing.
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$1,000+$50 - $99 / hr50 - 249
Services provided
Real Estate Law company Prestige Park Grove is in Bangalore, India. The team focuses on Real Estate Law and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Virginia Beach, VA
Services provided
Customer Magnetism, a social media marketing agency, was founded in 2000. The team offers Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9Huddinge, Sweden
Services provided
Branding firm mexseo is based in Huddinge, Sweden and Huddinge, Sweden. They focus on Branding and Social Media Marketing.
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$5,000+$25 - $49 / hr10 - 49Bengaluru, India
Services provided
See all 1 projectsVistas AD Media Communication Pvt Ltd provides real estate advertising services, particularly in SEO and keyword optimization, which significantly increased the client's organic traffic by 60%. Clients appreciate their effective workflow and impressive results, noting their ability to improve website domain authority and lead generation.
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$1,000+$50 - $99 / hr10 - 49Hyderabad, India
Services provided
Crazy Thoughts & Branding Pvt Ltd, a branding company, is based in Hyderabad, India. They provide Branding and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Ahmedabad, India
Services provided
Zizzy Technologies, a SEO company, is located in Ahmedabad, India. They specialize in Search Engine Optimization and Digital Strategy and were launched in 2020.
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$1,000+$100 - $149 / hr2 - 9Bella Vista, Australia
Services provided
See all 1 projectsDigitalzoop offers customized web design and development, API integration, SEO, and social media marketing services. Overall, clients commend the company for its professional approach, flexibility, and commitment to timelines, with notable success in enhancing student enrollment and outreach through effective SEO and social media strategies.
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$1,000+$50 - $99 / hr2 - 9Farsley, England
Services provided
Launched in 2006, Fresh Cut is a small video production agency. Their services include Video Production and Advertising.
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$1,000+$200 - $300 / hrFreelancer
Services provided
The Revenue Ronin is a branding agency. They offer Branding and Marketing Strategy and were established in 2009.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Launched in 2024, Adfinity Techwave is a small Cuttack, India-based social media marketing agency. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr10 - 49
Services provided
Wardenclyffe Vision LLC is a branding agency. Their team is based in St. Petersburg, Florida and Berwick, Australia. The firm offers Branding and Social Media Marketing.
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$1,000+$50 - $99 / hr50 - 249
Services provided
Digital Strategy company SHAMOOR PVT LMT provides Digital Strategy and Social Media Marketing. They are located in Delhi, India.
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UndisclosedUndisclosed2 - 9
Services provided
Founded in 2022, RankUp Digitals, a small Advertising company, is located in Naya Nangal, India. Their team specializes in Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Takoma Park, MD
Services provided
See all 1 projectsWebsite design, graphic design, and digital marketing for businesses, mission-driven organizations, and marketing and technology agencies.
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$5,000+$50 - $99 / hr50 - 249
Services provided
See all 1 projectsSEO Company Experts offers a range of SEO services including keyword research, on-page and technical optimization, content creation, backlink acquisition, and local SEO. Reviews highlight their effective communication, timely delivery, and customized strategies, indicating a positive impact on website visibility, organic traffic, and conversions. Clients appreciate their expertise, innovative approach, and commitment to ethical SEO practices.
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$1,000+$50 - $99 / hr2 - 9
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Founded in 2017, webkingston is a small social media marketing firm located in cebu, Philippines and Malate, Philippines. Their team provides Social Media Marketing and Search Engine Optimization.
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$5,000+$150 - $199 / hr10 - 49Derry, NH
Services provided
SEO agency Technovier was founded in 2018. The small team provides Search Engine Optimization and Mobile & App Marketing.
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$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Services provided
Chase Marketing is an Advertising company headquartered in Amsterdam, Netherlands and Amsterdam, Netherlands. Their services include Advertising and Digital Strategy.
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$1,000+$50 - $99 / hr50 - 249Delhi, India
Services provided
Omatics Digital & Marketing Pvt. Ltd. Is an Email Marketing company. Their team is located in Delhi, India. The agency specializes in Email Marketing and Search Engine Optimization.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.