Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 361 projectsDisruptive Advertising is a digital marketing agency specializing in social media marketing, PPC, and online branding strategies to drive lead generation and revenue growth. Reviews highlight their strong project management, responsiveness, and ability to deliver measurable results, such as increased revenue by 77% and 5X growth for clients. Over 90% of reviewers praise their authentic engagement and alignment with client values.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
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$1,000+$150 - $199 / hr2 - 9Forest Lake, Australia
Services provided
JRNY Digital is a small pay per click company. They provide Pay Per Click and Social Media Marketing and were launched in 2020.
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$1,000+$100 - $149 / hr2 - 9Walnut, CA
Services provided
Harpia is a Walnut, California-based Marketing Strategy company. The team provides Marketing Strategy and Social Media Marketing.
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Featured
What are Featured Providers?
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
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$1,000+$100 - $149 / hr2 - 9Varsity Lakes, Australia
Services provided
EWords Agency is a small Content Marketing company launched in 2015. Their services include Content Marketing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
Black Creative Group is a branding firm in Washington, District of Columbia. Their services include Branding and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Coimbatore, India
Services provided
PageOnTop Technologies is a small e-commerce development firm. Established in 2018, the team focuses on E-Commerce Development and Social Media Marketing.
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$1,000+$150 - $199 / hr2 - 9Hudson, MA
Services provided
In Hudson, Massachusetts, Elbow Grease Marketing is a small social media marketing company. The team offers Social Media Marketing and Content Marketing.
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$5,000+$50 - $99 / hr2 - 9Tallinn, Estonia
Services provided
Conversion Optimization company Beluna is headquartered in Tallinn, Estonia. They focus on Conversion Optimization and Social Media Marketing and were established in 2016.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
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$1,000+< $25 / hr2 - 9Cape Town, South Africa
Services provided
In Cape Town, South Africa, Growth Strategy Digital Marketing Agency is a SEO agency. They focus on Search Engine Optimization and Social Media Marketing and were founded in 2017.
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$1,000+Undisclosed2 - 9Coimbatore, India
Services provided
Visual Kiwi is a SEO company established in 2014. The firm focuses on Search Engine Optimization and Social Media Marketing, and is small.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$1,000+< $25 / hr2 - 9Mumbai, India
Services provided
Launched in 2018, Leadfactory - Put your lead generation on autopilot is a small Mumbai, India-based pay per click agency. Their team focuses on Pay Per Click and Social Media Marketing.
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$1,000+< $25 / hr2 - 9New Delhi, India
Services provided
SORDITENTURE LLP is a small social media marketing firm founded in 2020. Their team focuses on Social Media Marketing and Email Marketing.
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$1,000+$25 - $49 / hr2 - 9Oviedo, FL
Services provided
Oviedo Web Design is a SEO agency. They are headquartered in Oviedo, Florida, and their services include Search Engine Optimization and Social Media Marketing.
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$5,000+$50 - $99 / hr2 - 9Kells, Northern Ireland
Services provided
Based in Kells, Northern Ireland, Ripely Ltd is a small social media marketing company. The team provides Social Media Marketing and Web Design.
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UndisclosedUndisclosed250 - 999San Francisco, CA
Services provided
Launched in 2016, Alpha Cube is an other IT consulting and SI company. The midsize team offers other IT consulting and SI and Branding.
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Undisclosed$25 - $49 / hr2 - 9Guiseley, England
Services provided
Search Buddy Limited is a social media marketing agency. The small Guiseley, England-based team focuses on Social Media Marketing and Search Engine Optimization. The agency was launched in 2021.
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$1,000+$25 - $49 / hr2 - 9Kuala Lumpur, Malaysia
Services provided
Malaysia Social Media Marketing Agency is a Kuala Lumpur, Malaysia-based social media marketing agency. They provide Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9Brabham, Australia
Services provided
Adspark Marketing | Marketing agency in Australia is a Digital Strategy company launched in 2021. The small team offers Digital Strategy and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Birmingham, AL
Services provided
CLR Solutions is a social media marketing firm established in 2017. The team focuses on Social Media Marketing and E-Commerce Development.
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$1,000+$25 - $49 / hr2 - 9Medford, MA
Services provided
Mylar Marketing is a social media marketing agency. They were established in 2018 and specialize in Social Media Marketing and Web Design.
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$1,000+< $25 / hr10 - 49Noida, India
Services provided
Indian SEO Agency is a Noida, India-based SEO services firm. They provide Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Drogheda, Ireland
Services provided
Fás X Fís is a website development firm. The team focuses on Web Development and Social Media Marketing and is headquartered in Drogheda, Ireland.
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UndisclosedUndisclosed2 - 9Burbank, CA
Services provided
SKC PR is a small Burbank, California-based social media marketing agency. Their services include Social Media Marketing and Public Relations.
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$1,000+< $25 / hr2 - 9Bago City, Philippines
Services provided
Skiptro Digital is a small social media marketing firm launched in 2020. Their team focuses on Social Media Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9
Services provided
RAW Design Lab is a web design agency. Launched in 2017, the team offers Web Design and Logo. The agency is located in New Fairfield, Connecticut.
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UndisclosedUndisclosed2 - 9Baltimore, MD
Services provided
Social media marketing firm Sarah Rose Public Relations was established in 2012. The team specializes in Social Media Marketing and Public Relations and is in Baltimore, Maryland.
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$1,000+$25 - $49 / hr2 - 9Los Angeles, CA
Services provided
Behave Agency is a small social media marketing agency launched in 2022. Their services include Social Media Marketing and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Ahmedabad, India
Services provided
Established in 2011, SMIT Digital Marketing Pvt Ltd is a social media marketing company. The firm offers Social Media Marketing and Digital Strategy.
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$1,000+< $25 / hr250 - 999New York, NY
Services provided
Ecartize is a social media marketing firm launched in 2016. The team focuses on Social Media Marketing and Content Marketing.
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$1,000+$50 - $99 / hr250 - 999Dallas, TX
Services provided
In Dallas, Texas, Dominate Local is a Digital Strategy company. They offer Digital Strategy and Social Media Marketing.
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Undisclosed< $25 / hr2 - 9Pune, India
Services provided
Tech Wingz is a small SEO company. They specialize in Search Engine Optimization and Social Media Marketing and were established in 2019.
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Undisclosed< $25 / hr2 - 9Motihari, India
Services provided
R2Media - Google Maps Scraper Provider Company is a SEO services firm. The agency is in Motihari, India and Motihari, India. Their team offers Search Engine Optimization and Digital Strategy.
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UndisclosedUndisclosed2 - 9McAllen, TX
Services provided
Founded in 2021, Olive Marketing Firm is a social media marketing agency. The team focuses on Social Media Marketing and Web Design.
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$1,000+$50 - $99 / hr2 - 9McKinney, TX
Services provided
Stotts Creative LLC is a web design company located in McKinney, Texas. Established in 2020, the team focuses on Web Design and Social Media Marketing.
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$5,000+$50 - $99 / hr2 - 9Gurugram, India
Services provided
Social media marketing company The Perfectionist focuses on Social Media Marketing and Branding. They were founded in 2020.
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UndisclosedUndisclosed2 - 9Narellan, Australia
Services provided
Pineapple Marketing & Promotions is a social media marketing firm. Their small team of employees is in Narellan, Australia. Their team provides Social Media Marketing and Digital Strategy.
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$1,000+< $25 / hr2 - 9Patra, Greece
Services provided
Nickweb, a small SEO company, is headquartered in Patra, Greece. Their services include Search Engine Optimization and Social Media Marketing.
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$1,000+$50 - $99 / hr250 - 999brooklyn, NY
Services provided
Located in brooklyn, New York, Artistic Web Services is a social media marketing firm. The team offers Social Media Marketing and Search Engine Optimization.
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$10,000+$50 - $99 / hr2 - 9Den Haag, Netherlands
Services provided
Launched in 2020, Msight, a small SEO services firm, is in Den Haag, Netherlands. Their services include Search Engine Optimization and Social Media Marketing.
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$1,000+Undisclosed2 - 9Kuala Lumpur, Malaysia
Services provided
Posgi is a Video Marketing company. The firm is based in Kuala Lumpur, Malaysia. Their team specializes in Video Marketing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
Kun Awla Agence Digitale Marrakech is a SEO agency established in 2022. In Marrakesh, Morocco, the team offers Search Engine Optimization and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9Ploiești, Romania
Services provided
Established in 2020, Pruntech Digital is a social media marketing agency. The team offers Social Media Marketing and Email Marketing.
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$10,000+$25 - $49 / hr10 - 49
Services provided
Logo N Design is a branding agency. They are in Orlando, Florida and have small team of experts. Their services include Branding and Social Media Marketing.
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$1,000+< $25 / hr250 - 999Medford, MA
Services provided
Global Conversion Agency is a social media marketing firm established in 2020. The company focuses on Social Media Marketing and Content Marketing, and is midsize.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Codflux is a SEO services firm. In Sheridan, Wyoming, the agency was established in 2018. Their services include Search Engine Optimization and Web Design.
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$1,000+$100 - $149 / hr2 - 9Cape Town, South Africa
Services provided
Advertising company Involved Digital is based in Cape Town, South Africa. The team offers Advertising and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Capitan.Media is a small social media marketing firm. Launched in 2017, the team focuses on Social Media Marketing and IT strategy consulting.
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$1,000+$100 - $149 / hr2 - 9Liverpool, England
Services provided
Herd Marketing is a social media marketing agency. The Liverpool, England-based firm focuses on Social Media Marketing and Pay Per Click.
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$10,000+$50 - $99 / hr250 - 999Dehiwala-Mount Lavinia, Sri Lanka
Services provided
Samsul is a branding company. They are located in Dehiwala-Mount Lavinia, Sri Lanka and have midsize team. They offer Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Wirecoder, a branding agency, is headquartered in Harīpur, Pakistan and London, England. The team provides Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Dakan Kotra, India
Services provided
Webo Climb, a social media marketing agency, provides Social Media Marketing and Search Engine Optimization. The company is located in Dakan Kotra, India.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.