Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 361 projectsDisruptive Advertising is a digital marketing agency specializing in social media marketing, PPC, and online branding strategies to drive lead generation and revenue growth. Reviews highlight their strong project management, responsiveness, and ability to deliver measurable results, such as increased revenue by 77% and 5X growth for clients. Over 90% of reviewers praise their authentic engagement and alignment with client values.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
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$1,000+< $25 / hr50 - 249Noida, India
Services provided
Cross Section Interactive (CSIPL ) is a social media marketing agency. They are located in Noida, India, and their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr50 - 249
Services provided
Founded in 2012, trafficdesign is a midsize Köln, Germany-based social media marketing firm. Their services include Social Media Marketing and Pay Per Click.
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Featured
What are Featured Providers?
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
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$1,000+$25 - $49 / hr50 - 249
Services provided
See all 1 projectsZIT Solution offers services in Social Media Marketing, SEO, and Digital Marketing, focusing on improving website rankings and online traffic. The overall feedback highlights their professionalism, industry knowledge, and cost-effective solutions, although a bit more creativity could enhance their offerings.
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$1,000+$25 - $49 / hr2 - 9
Services provided
SEO Expert is a SEO company. They provide Search Engine Optimization and Social Media Marketing and were established in 2017.
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UndisclosedUndisclosed10 - 49Norwich, England
Services provided
See all 1 projectsThrive are an award-winning agency, creating powerful health and behaviour change content, campaigns and programmes. Since 2001 our researchers, writers, medical and behavioural experts have been on
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UndisclosedUndisclosed2 - 9Abuja, Nigeria
Services provided
Stun Arts is a small Abuja, Nigeria-based graphic design agency. Their services include Graphic Design and Logo.
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$10,000+$150 - $199 / hr10 - 49London, England
Services provided
Atomic London is an Advertising company established in 2012. In London, England, the team specializes in Advertising and Branding.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
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$1,000+$50 - $99 / hr10 - 49Pereira, Colombia
Services provided
Founded in 1994, Carlos Cortés Agencia, a small Advertising company, is in Pereira, Colombia. Their team specializes in Advertising and Branding.
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$1,000+$100 - $149 / hr10 - 49Two Harbors, MN
Services provided
In Two Harbors, Minnesota, PureDriven is a small branding agency. Their services include Branding and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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UndisclosedUndisclosed10 - 49San Diego, CA
Services provided
Headquartered in San Diego, California, Dental Canz is a social media marketing company. The team provides Social Media Marketing and Advertising.
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$10,000+$150 - $199 / hr2 - 9Houston, TX
Services provided
Culture Pilot is a branding company. They were launched in 2003 and specialize in Branding and Marketing Strategy.
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$1,000+$50 - $99 / hr2 - 9Berea, South Africa
Services provided
The Weblab is a small PPC company based in Berea, South Africa. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Denver, CO
Services provided
4th Kind Entertainment, a video production company, was founded in 2011. The small team specializes in Video Production and Branding.
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$1,000+$100 - $149 / hr2 - 9Lakewood, CO
Services provided
Professional Video & Photography is a video production company. The small Lakewood, Colorado-based team provides Video Production and Broadcast Video. The agency was established in 2011.
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$1,000+$50 - $99 / hr2 - 9Rohnert Park, CA
Services provided
In Rohnert Park, California, Techeffex is a SEO company. They offer Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr2 - 9Starnberg, Germany
Services provided
Branding firm OVERW8 was launched in 2012. Headquartered in Starnberg, Germany, the team specializes in Branding and Marketing Strategy.
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Undisclosed< $25 / hr2 - 9Durban, South Africa
Services provided
E.D Digital is a SEO services firm. They offer Search Engine Optimization and Web Design and are headquartered in Durban, South Africa.
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$1,000+< $25 / hr2 - 9Mumbai, India
Services provided
Aimbeat is a custom software development company. In Mumbai, India and Mumbai, India, the company was established in 2009. Their team offers Custom Software Development and E-Commerce Development.
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$1,000+< $25 / hr2 - 9George Town, Malaysia
Services provided
Kode Digital Experts Services is a Content Marketing company. They are in George Town, Malaysia and Shah Alam, Malaysia and have small team. They provide Content Marketing and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9Vancouver, Canada
Services provided
Xuzo.com, a web design agency, was launched in 2006. They provides Web Design and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Dublin, Ireland
Services provided
Proventus Digital is a Dublin, Ireland-based web design company. They provide Web Design and Web Development.
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$5,000+$50 - $99 / hr2 - 9Wollongong, Australia
Services provided
AdCraft Studio is a Digital Strategy company based in Wollongong, Australia and Wollongong, Australia. The team focuses on Digital Strategy and Social Media Marketing.
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Undisclosed< $25 / hr2 - 9Dar es Salaam, Tanzania
Services provided
Winestle Technologies Limited is a Dar es Salaam, Tanzania-based UX company. The team focuses on UX/UI Design and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Tønsberg, Norway
Services provided
Afectium AS is a Tønsberg, Norway-based SEO agency. They focus on Search Engine Optimization and Digital Strategy and were established in 2018.
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$1,000+$50 - $99 / hr2 - 9Arlington, VA
Services provided
USA Marketing Pros, a SEO agency, was established in 2008. Located in Arlington, Virginia, the team specializes in Search Engine Optimization and Web Design.
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$1,000+$50 - $99 / hr2 - 9isle of wight, England
Services provided
Solent Agency is an isle of wight, England-based Advertising company. They focus on Advertising and Branding.
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$1,000+$25 - $49 / hr2 - 9Pachuca de Soto, Mexico
Services provided
CBI Market is a Digital Strategy company in Pachuca de Soto, Mexico. Their services include Digital Strategy and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9Islamabad, Pakistan
Services provided
Graphicovector Studio, a branding firm, is based in Islamabad, Pakistan. Their services include Branding and UX/UI Design.
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$1,000+Undisclosed50 - 249Amersfoort, Netherlands
Services provided
GamayasNL, a social media marketing firm, is located in Amersfoort, Netherlands and Secunderabad, India. Established in 2021, the team offers Social Media Marketing and Search Engine Optimization.
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Undisclosed$50 - $99 / hr2 - 9Manchester, England
Services provided
In Manchester, England, Volume Marketing is a SEO agency. Their services include Search Engine Optimization and Content Marketing.
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$5,000+$25 - $49 / hr2 - 9Amman, Jordan
Services provided
Digimark - Digital Marketing, a social media marketing agency, was founded in 2019. The team focuses on Social Media Marketing and Mobile App Development.
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$10,000+$25 - $49 / hr10 - 49Chandigarh, India
Services provided
Jarvis Technos Pvt Ltd is a small e-commerce development firm headquartered in Chandigarh, India and Toronto, Canada. Their services include E-Commerce Development and Web Design.
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$1,000+$25 - $49 / hr10 - 49
Services provided
SEO agency The SEO Team was established in 2018. Based in Lahore, Pakistan, the team focuses on Search Engine Optimization and Social Media Marketing.
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$5,000+Undisclosed10 - 49Balmain, Australia
Services provided
The Brand Architect is a branding firm. The small Balmain, Australia-based team specializes in Branding and Digital Strategy. The agency was established in 2014.
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$1,000+$100 - $149 / hr10 - 49Marbella, Spain
Services provided
The Marketing Nation is a pay per click company founded in 2010. The team provides Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed10 - 49New York, NY
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Under Creativity is a web design agency. Their team is headquartered in New York, New York and offers Web Design and Web Development.
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UndisclosedUndisclosed50 - 249
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Founded in 2009, Elsner Technologies Pty. Ltd is a website development firm. Their team provides Web Development and Mobile App Development.
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$1,000+$50 - $99 / hr10 - 49Islamabad, Pakistan
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Headquartered in islamabad, Pakistan and Islamabad, Pakistan, RedKabooter is a social media marketing company. The team offers Social Media Marketing and Email Marketing.
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$10,000+Undisclosed50 - 249New York, NY
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Vested is a PR agency. Established in 2015, the team specializes in Public Relations and Marketing Strategy. The company is located in New York, New York and London, England.
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$5,000+$100 - $149 / hr2 - 9Topanga, CA
Services provided
Scandal Co-Active is a public relations agency based in Topanga, California and Richmond, Vermont. Founded in 2013, the team specializes in Public Relations and Content Marketing.
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Undisclosed$25 - $49 / hrFreelancerLytchett Matravers, England
Services provided
Marketing Organised is a social media marketing company established in 2015. The agency offers Social Media Marketing and Content Marketing.
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$1,000+< $25 / hr2 - 9
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See all 1 projectsRob tech world is a web design and development company worldwide that provides fantastic solutions as well as commercial outcomes to help your business and brand establish a strong online presence.
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$1,000+$25 - $49 / hr2 - 9Mumbai, India
Services provided
See all 1 projectsB-Web Design is a web development company that specializes in designing and developing websites. Reviews highlight their cooperative nature, reasonable costs, and the positive impact on business growth. Clients appreciate their attentive and friendly staff, timely project management, and commitment to fixing issues promptly. Overall, B-Web Design is highly regarded for its professional and customer-focused services.
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$1,000+$25 - $49 / hr250 - 999Ahmedabad, India
Services provided
DEV Information Technology Limited is a social media marketing firm. Located in Ahmedabad, India, their team focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr10 - 49Kraków, Poland
Services provided
See all 1 projectsEmerald Media is renowned for its expertise in Social Media Marketing, offering services such as SEO optimization, social media management, and content creation. Client reviews highlight the company's exceptional project management, tailored strategies, and responsiveness, resulting in increased social media engagement and sales growth, particularly in the beauty and skincare industry. Their data-driven approach and industry knowledge are repeatedly praised.
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UndisclosedUndisclosed10 - 49
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Headquartered in New York, New York, 5Boro Digital Marketing is a social media marketing company. They specialize in Social Media Marketing and Search Engine Optimization and were founded in 2019.
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$5,000+$25 - $49 / hr2 - 9Varna, Bulgaria
Services provided
See all 1 projectsAbstarc provides web development services, including website creation and integration of online booking systems with live availability. Reviews highlight their excellent communication, strategic planning, and timely execution. Clients commend their responsiveness and ability to handle complex tasks effectively, resulting in significant increases in customer traffic and overall satisfaction.
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$1,000+$50 - $99 / hr2 - 9Gainsborough, England
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See all 1 projectsLynx 19 is an elite SEO agency based in the UK working with brands across the UK, US, Ireland, France, and Australia. We help businesses outrank their competition and grow significantly through a
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$5,000+$25 - $49 / hr2 - 9Montevideo, Uruguay
Services provided
Small Digital Strategy company Dokier, is located in Montevideo, Uruguay. Their services include Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Fort Smith, AR
Services provided
LRM RiverValley Marketing is a social media marketing company established in 2016. The small team specializes in Social Media Marketing and Web Design.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.