Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 361 projectsDisruptive Advertising is a digital marketing agency specializing in social media marketing, PPC, and online branding strategies to drive lead generation and revenue growth. Reviews highlight their strong project management, responsiveness, and ability to deliver measurable results, such as increased revenue by 77% and 5X growth for clients. Over 90% of reviewers praise their authentic engagement and alignment with client values.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
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$1,000+< $25 / hr50 - 249Gurugram, India
Services provided
Founded in 2021, Indicus Academy is a Digital Strategy company. The team provides Digital Strategy and Social Media Marketing.
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$1,000+Undisclosed50 - 249Hong Kong, Hong Kong
Services provided
ViperMind, a video production company, was founded in 2022. The midsize team offers Video Production and Digital Strategy.
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Featured
What are Featured Providers?
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
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$10,000+$50 - $99 / hr50 - 249Mississauga, Canada
Services provided
OrbioSoft Technologies is a social media marketing company launched in 2016. Their services include Social Media Marketing and Advertising.
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$1,000+$150 - $199 / hrFreelancerAuckland, New Zealand
Services provided
Launched in 2020, Support Your Local is a social media marketing company. The small team specializes in Social Media Marketing and Web Design.
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$250,000+< $25 / hr50 - 249
Services provided
Launched in 2018, Smm YtViews, a midsize Advertising company, is based in Dubai, United Arab Emirates. Their team provides Advertising and Media Planning & Buying.
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UndisclosedUndisclosed1,000 - 9,999Warszawa, Poland
Services provided
FleishmanHillard is a Marketing Strategy company founded in 1946. The team offers Marketing Strategy and Social Media Marketing and is in Warszawa, Poland.
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UndisclosedUndisclosedFreelancer
Services provided
Digital Aaryan is a social media marketing agency. Established in 2023, the company is located in delhi, India. Their team offers Social Media Marketing and Content Marketing.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
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$1,000+$25 - $49 / hr50 - 249Ghaziabad, India
Services provided
Midsize social media marketing firm Digital Marketing Rockers, is based in Ghaziabad, India. Their services include Social Media Marketing and Email Marketing.
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$1,000+$25 - $49 / hr10,000+
Services provided
Wordpress website developer in delhi is a media planning & buying agency. The team is based in New Delhi, India, and their services include Media Planning & Buying and Advertising.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$1,000+< $25 / hr50 - 249
Services provided
Mac World Digital is a Karachi, Pakistan-based social media marketing company. The team provides Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr50 - 249
Services provided
Sociascope is a Delhi, India-based social media marketing firm. Established in 2023, the team offers Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr50 - 249
Services provided
Wonder Products is a social media marketing agency. They specialize in Social Media Marketing and Content Marketing and were founded in 2021.
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$1,000+$25 - $49 / hr50 - 249Dallas, TX
Services provided
Social media marketing agency Swift Web Apps was launched in 2018. The midsize team provides Social Media Marketing and Web Design.
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UndisclosedUndisclosedFreelancerSvendborg, Denmark
Services provided
Headquartered in Svendborg, Denmark, Christina Dreyer is a small social media marketing company. The team provides Social Media Marketing and Recruiting.
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UndisclosedUndisclosed1,000 - 9,999Waltham, MA
Services provided
Constant Contact is a social media marketing agency. The firm is based in Waltham, Massachusetts. Their services include Social Media Marketing and Email Marketing.
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$1,000+< $25 / hrFreelancer
Services provided
MohZaree is a social media marketing agency and graphic design company. The small Karachi, Pakistan-based team specializes in Social Media Marketing and Graphic Design. The firm was launched in
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$1,000+$150 - $199 / hr50 - 249Bengaluru, India
Services provided
Snipelus Technology is a social media marketing agency. Launched in 2021, the team provides Social Media Marketing and Content Marketing. The company is located in Bengaluru, India.
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$1,000+UndisclosedFreelancer
Services provided
Spin SMM is a social media marketing firm. They are in Lahore, Pakistan. Their team focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hrFreelancerY Waun, England
Services provided
Located in Y Waun, England, Atomica is a small social media marketing firm and pay per click agency. The team offers Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed50 - 249New York, NY
Services provided
Launched in 2015, High Tech PTAC Sales Services is a midsize Engineering company. Their services include Engineering and Social Media Marketing.
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$5,000+$25 - $49 / hr50 - 249
Services provided
WhyNet is a social media marketing agency launched in 2011. Their services include Social Media Marketing and Pay Per Click.
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$10,000+$100 - $149 / hr50 - 249Delhi, India
Services provided
Branding agency newsthink was founded in 2019. Located in Delhi, India and delhi, India, the team offers Branding and Social Media Marketing.
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$1,000+$50 - $99 / hrFreelancerStolzenau, Germany
Services provided
Devotus Consulting, a small social media marketing firm, is in Stolzenau, Germany. Their services include Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed50 - 249Blacksburg, VA
Services provided
VT PRISM, a social media marketing firm, is headquartered in Blacksburg, Virginia. Their services include Social Media Marketing and Advertising.
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$1,000+$25 - $49 / hrFreelancerBangkok, Thailand
Services provided
John Freelance, a social media marketing agency and pay per click company, was launched in 2023. They offers Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed1,000 - 9,999
Services provided
Marketing.com is a large Advertising company headquartered in Eureka, Missouri. The team provides Advertising and Social Media Marketing.
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$1,000+$50 - $99 / hr50 - 249
Services provided
Established in 2015, Ember Designs Qatar is a midsize branding firm. Their team specializes in Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr50 - 249Milford Mill, MD
Services provided
BrandsIntellect is a Digital Strategy company. Founded in 2020, the company is in Milford Mill, Maryland and Karachi, Pakistan. Their services include Digital Strategy and Social Media Marketing.
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$1,000+< $25 / hr50 - 249Farmington, MO
Services provided
Back Office Outsourcing company Ad Snipper is headquartered in Farmington, Missouri and Karachi, Pakistan. They focus on Back Office Outsourcing and Social Media Marketing.
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$1,000+$25 - $49 / hr50 - 249Birmingham, England
Services provided
Lumo Pulse, a Digital Strategy company, was established in 2014. The team specializes in Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Boulogne-Billancourt, France
Services provided
Effilab is a midsize Boulogne-Billancourt, France-based social media marketing firm. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249City of London, England
Services provided
Terrier Agency is a social media marketing agency located in City of London, England and City of London, England. The team offers Social Media Marketing and Public Relations.
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Undisclosed$50 - $99 / hrFreelancer
Services provided
Launched in 2024, Digital Clicks Ltd is a social media marketing company. The team focuses on Social Media Marketing and Pay Per Click.
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Undisclosed< $25 / hrFreelancer
Services provided
Social media marketing agency and Ecommerce Marketing company Digital Networq is located in New Delhi, India. Launched in 2024, the team specializes in Social Media Marketing and Ecommerce
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$1,000+< $25 / hr50 - 249Cyberjaya, Malaysia
Services provided
Established in 2022, Top Operative AI is a social media marketing firm. The team specializes in Social Media Marketing and Search Engine Optimization and is located in Cyberjaya, Malaysia.
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UndisclosedUndisclosed50 - 249Sarasota, FL
Services provided
Social media marketing company Dealers United is located in Sarasota, Florida. Founded in 2010, the team focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerPeshawar, Pakistan
Services provided
Minar Jan Afridi is a Peshawar, Pakistan-based social media marketing firm and e-commerce development firm. Their services include Social Media Marketing and E-Commerce Development.
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$1,000+Undisclosed50 - 249
Services provided
Value4brand is a SEO company based in delhi, India. Their services include Search Engine Optimization and Social Media Marketing.
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$1,000+$100 - $149 / hr50 - 249
Services provided
Animated Explainers is a midsize Other Marketing company. They focus on Other Marketing and Social Media Marketing and were founded in 2020.
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$1,000+$25 - $49 / hrFreelancer
Services provided
Masood ali is a social media marketing company and SEO company. The Lahore, Pakistan-based agency was launched in 2025. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+UndisclosedFreelancer
Services provided
Freelance digital marketing consultant in Calicut is a social media marketing firm. Their team is based in Kozhikode, India and focuses on Social Media Marketing and Advertising.
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Undisclosed$25 - $49 / hr50 - 249Sterling, VA
Services provided
Located in Sterling, Virginia and Coimbatore, India, ByteForza Technologies is a Digital Strategy company. They provide Digital Strategy and Social Media Marketing and were founded in 2017.
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UndisclosedUndisclosed1,000 - 9,999Danvers, MA
Services provided
Advertising company DemandScience is headquartered in Danvers, Massachusetts. They focus on Advertising and Marketing Strategy and were established in 2012.
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$1,000+$25 - $49 / hrFreelancer
Services provided
Founded in 2023, Arshan Pirniakan, a small Digital Strategy company, is based in Famagusta , Cyprus. Their services include Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosedFreelancer
Services provided
Social media marketing agency and SEO agency DigitalBumps is located in Noida, India. Their services include Social Media Marketing and Search Engine Optimization.
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$10,000+$25 - $49 / hr50 - 249
Services provided
Social media marketing company Self Publishing LLC was founded in 2022. The agency offers Social Media Marketing and Web Development, and is midsize.
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$1,000+$25 - $49 / hr50 - 249
Services provided
The Social Media Grip is a social media marketing company. Based in delhi, India, the firm was launched in 2024. Their team specializes in Social Media Marketing and Content Marketing.
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$1,000+$50 - $99 / hr50 - 249
Services provided
Social media marketing firm Express Book Marketing was launched in 2023. The team specializes in Social Media Marketing and Content Marketing and is headquartered in Sugar Land, Texas.
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$1,000+$50 - $99 / hr50 - 249
Services provided
Readwiser is a PR company. Located in Nottingham, England, the firm was established in 2016. Their services include Public Relations and Market Research.
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UndisclosedUndisclosedFreelancer
Services provided
Nandana is a social media marketing agency established in 2025. Their team focuses on Social Media Marketing and Search Engine Optimization.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.