Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 361 projectsDisruptive Advertising is a digital marketing agency specializing in social media marketing, PPC, and online branding strategies to drive lead generation and revenue growth. Reviews highlight their strong project management, responsiveness, and ability to deliver measurable results, such as increased revenue by 77% and 5X growth for clients. Over 90% of reviewers praise their authentic engagement and alignment with client values.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
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$1,000+$300+ / hr10 - 49
Services provided
Marketer Papa, a SEO services firm, was launched in 2014. The team offers Search Engine Optimization and Social Media Marketing and is located in Kishorganj, Bangladesh.
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$1,000+$100 - $149 / hr10 - 49
Services provided
PPC agency WOW BARCELONA was launched in 2022. The small team specializes in Pay Per Click and Social Media Marketing.
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Featured
What are Featured Providers?
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
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$1,000+Undisclosed10 - 49
Services provided
Digital Standart is a Marketing Strategy company. They were launched in 2020 and offer Marketing Strategy and Pay Per Click.
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Undisclosed$25 - $49 / hr10 - 49Jaipur, India
Services provided
Bluekri is a social media marketing firm founded in 2019. The small team focuses on Social Media Marketing and Branding.
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$1,000+$25 - $49 / hr10 - 49Mildenhall, England
Services provided
Headquartered in Mildenhall, England, Next Hubz Limited is a small social media marketing firm. Their services include Social Media Marketing and Email Marketing.
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$1,000+< $25 / hr10 - 49Dubai, United Arab Emirates
Services provided
SEObywajii is a SEO services firm established in 2024. Located in Dubai, United Arab Emirates, the team provides Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Indore, India
Services provided
SNS Digitech, a SEO agency, is headquartered in Indore, India. Launched in 2023, the team provides Search Engine Optimization and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
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$5,000+$300+ / hr10 - 49
Services provided
Yola, a branding agency, offers Branding and HR Consulting. The agency is headquartered in Ra'anana, Israel.
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$1,000+$25 - $49 / hr10 - 49Sacramento, CA
Services provided
ContractorsVault is a SEO company. The agency is located in Sacramento, California. Their services include Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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UndisclosedUndisclosed10 - 49Midrand, South Africa
Services provided
Mavis Strategic Partners is a website development firm. In Midrand, South Africa, their team provides Web Development and Mobile App Development.
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$5,000+$25 - $49 / hr10 - 49Lahore, Pakistan
Services provided
ScaleMax Marketing - AdRush Digital is a Lahore, Pakistan-based social media marketing company. They specialize in Social Media Marketing and Search Engine Optimization and were launched in 2014.
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$1,000+$25 - $49 / hr10 - 49Karachi, Pakistan
Services provided
Algowist is a social media marketing agency. Located in Karachi, Pakistan, the firm provides Social Media Marketing and Web Development.
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$1,000+$25 - $49 / hr10 - 49Altona North, Australia
Services provided
Aussie Marketing is a social media marketing firm established in 2017. The team specializes in Social Media Marketing and Search Engine Optimization and is headquartered in Altona North, Australia.
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$1,000+$50 - $99 / hr10 - 49
Services provided
Ronak Prajapati is a CRM consulting and SI company in Dartford, England. Their services include CRM consulting and SI and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Durlavpur, India
Services provided
See all 2 projectsKajkarma: Your Comprehensive Marketing Partner At Kajkarma, we believe in transforming visions into reality through innovative marketing strategies. As a leading end-to-end marketing agency, we
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$1,000+$25 - $49 / hr50 - 249
Services provided
See all 1 projectsAmerica SEO Agency is a USA-based digital marketing agency offering SEO, SMM, Development, and Branding Solutions.
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$25,000+$150 - $199 / hr50 - 249Los Angeles, CA
Services provided
See all 2 projectsIndigo Web Studios provides web development and design services. However, the reviews indicate significant dissatisfaction among clients, citing incomplete projects, unmet expectations, poor communication, and difficulties in obtaining refunds. Potential clients are advised to conduct thorough research before engaging with Indigo Web Studios.
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$5,000+$25 - $49 / hr50 - 249
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See all 1 projectsPIXELS SOFT offers comprehensive web development services, specializing in creating visually appealing, responsive, and user-friendly websites with integrated online ordering and reservation systems. Reviews highlight their exceptional attention to detail, effective communication, and customer-centric approach, leading to significant improvements in online traffic and user engagement. Customers recommend PIXELS SOFT for their professionalism and dedication to delivering high-quality digital solutions.
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$10,000+$200 - $300 / hr50 - 249
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See all 1 projectsAmazon Experts is a renowned Amazon Consultation company in the USA known for providing robust Amazon eCommerce solutions to skyrocket the revenues for brands.
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$5,000+$25 - $49 / hr1,000 - 9,999Las Condes, Chile
Services provided
LaCalle is an Advertising company. They are headquartered in Las Condes, Chile, and their services include Advertising and Digital Strategy.
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$5,000+$50 - $99 / hr1,000 - 9,999Brooklyn, NY
Services provided
User experience agency Huge was founded in 1999. The company provides UX/UI Design and Branding, and is large.
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$10,000+$100 - $149 / hr1,000 - 9,999London , England
Services provided
Based in London , England and New York, New York, Initiative is an Advertising company. They focus on Advertising and Branding.
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$10,000+$100 - $149 / hr1,000 - 9,999Atlanta, GA
Services provided
Advertising company Fleishman Hillard was founded in 1946. The large team provides Advertising and Branding.
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$10,000+$100 - $149 / hr1,000 - 9,999London , England
Services provided
Saatchi & Saatchi is an Advertising company. They were founded in 1970, and their services include Advertising and Branding.
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$10,000+$100 - $149 / hr1,000 - 9,999London, England
Services provided
RAPP is an Advertising company. They focus on Advertising and Branding and were launched in 1965. The agency is headquartered in London, England and New York, New York.
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$10,000+$100 - $149 / hr1,000 - 9,999LONDON , England
Services provided
Mindshare is an Advertising company. They were established in 1997, and their services include Advertising and Branding.
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$10,000+$100 - $149 / hr1,000 - 9,999New York, NY
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Interbrand is a New York, New York-based Advertising company. Founded in 1974, the team offers Advertising and Branding.
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$10,000+$100 - $149 / hr1,000 - 9,999Los Angeles, CA
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Cohn & Wolfe is an Advertising company. The Los Angeles, California-based team specializes in Advertising and Branding.
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$10,000+$100 - $149 / hr1,000 - 9,999Los Angeles, CA
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GolinHarris is an Advertising company. The agency is headquartered in Los Angeles, California and Chicago, Illinois. Their services include Advertising and Branding.
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$10,000+$100 - $149 / hr1,000 - 9,999New York, NY
Services provided
Taxi, an Advertising company, was established in 1992. The agency offers Advertising and Branding.
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$10,000+$100 - $149 / hr1,000 - 9,999Atlanta, GA
Services provided
LiquidHub, an Advertising company, specializes in Advertising and Branding. The company is based in Atlanta, Georgia and Wayne, Pennsylvania.
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$10,000+$100 - $149 / hr1,000 - 9,999New York, NY
Services provided
Ketchum is an Advertising company. They are headquartered in New York, New York and Chicago, Illinois and have large team. They offer Advertising and Branding.
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$5,000+$25 - $49 / hr50 - 249Ciudad de México, Mexico
Services provided
Launched in 2000, Gelattina Agencia is a midsize Ciudad de México, Mexico-based social media marketing firm. Their services include Social Media Marketing and Digital Strategy.
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$10,000+$100 - $149 / hr1,000 - 9,999Baton Rouge, LA
Services provided
Based in Baton Rouge, Louisiana and Pittsburgh, Pennsylvania, Lamar Advertising is an Advertising company. They provide Advertising and Branding and were founded in 1902.
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$10,000+$100 - $149 / hr1,000 - 9,999San Diego, CA
Services provided
Launched in 2015, Mirum Agency is a large Advertising company. Their services include Advertising and Branding.
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$1,000+$25 - $49 / hr50 - 249Vancouver, Canada
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FCV Interactive, a social media marketing firm, was established in 2005. The team specializes in Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr50 - 249Toronto, Canada
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Environics Communications is a midsize social media marketing company in Toronto, Canada and Mont-Royal, Canada. The team specializes in Social Media Marketing and Branding.
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$10,000+$100 - $149 / hr1,000 - 9,999Baltimore, MD
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TBC is an Advertising company. They are in Baltimore, Maryland and London, England. Their team provides Advertising and Branding.
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$5,000+$100 - $149 / hr1,000 - 9,999New York, NY
Services provided
Web design company Yodle focuses on Web Design and Email Marketing. They are in New York, New York and.
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$5,000+$100 - $149 / hr1,000 - 9,999Chicago, IL
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ZS Associates is an user experience design company. The agency is based in Chicago, Illinois and New York, New York. Their services include UX/UI Design and cloud consulting & SI.
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$1,000+$25 - $49 / hr50 - 249Boston, MA
Services provided
The Castle Group is a public relations firm. Located in Boston, Massachusetts, their midsize team offers Public Relations and Social Media Marketing. The firm was established in 1996.
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$10,000+$150 - $199 / hr50 - 249New York, NY
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Launched in 2010, Adaptly is a social media marketing agency. Their team offers Social Media Marketing and Advertising.
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$1,000+$50 - $99 / hr1,000 - 9,999Burlington, VT
Services provided
Dealer.com, an Advertising company, was launched in 1997. They provides Advertising and Search Engine Optimization.
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$5,000+$100 - $149 / hr1,000 - 9,999Seattle, WA
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LiveArea, an user experience design agency, was established in 1999. They provides UX/UI Design and Conversion Optimization.
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$10,000+$150 - $199 / hr1,000 - 9,999London, England
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OLIVER, an UX company, was launched in 2004. Headquartered in London, England and New York, New York, the team specializes in UX/UI Design and Branding.
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$10,000+$150 - $199 / hr1,000 - 9,999New York, NY
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Ogilvy Public Relations London is a large Content Marketing company. They offer Content Marketing and Marketing Strategy and were launched in 1980.
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$5,000+$100 - $149 / hr1,000 - 9,999Vancouver, Canada
Services provided
WSI Marketing Vancouver is an Advertising company established in 1995. The agency specializes in Advertising and Email Marketing.
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$5,000+$100 - $149 / hr1,000 - 9,999Farmington Hills, MI
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DP+, a large branding company, is based in Farmington Hills, Michigan and Detroit, Michigan. The team focuses on Branding and Social Media Marketing.
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$5,000+$100 - $149 / hr50 - 249Cincinnati, OH
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Ahalogy is a Content Marketing company. Headquartered in Cincinnati, Ohio and , the team provides Content Marketing and Social Media Marketing.
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$10,000+$150 - $199 / hr1,000 - 9,999London , England
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Large branding company TRUE, is based in London , England. The team provides Branding and Call Center Services.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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What Meta's Andromeda Update Means for Businesses in 2026
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.