Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 361 projectsDisruptive Advertising is a digital marketing agency specializing in social media marketing, PPC, and online branding strategies to drive lead generation and revenue growth. Reviews highlight their strong project management, responsiveness, and ability to deliver measurable results, such as increased revenue by 77% and 5X growth for clients. Over 90% of reviewers praise their authentic engagement and alignment with client values.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
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$1,000+$200 - $300 / hr10 - 49
Services provided
Blorankk is a social media marketing company in Ahmedabad, India. The team focuses on Social Media Marketing and Graphic Design.
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$1,000+Undisclosed10 - 49Kyiv, Ukraine
Services provided
RD2 is a social media marketing firm. The team is located in Kyiv, Ukraine, and their services include Social Media Marketing and Other Digital Marketing.
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Featured
What are Featured Providers?
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
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UndisclosedUndisclosed10 - 49Nala Sopara, India
Services provided
Launched in 2020, The Media Particle is a small Nala Sopara, India-based social media marketing company. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49Karachi, Pakistan
Services provided
Quantum Computing Services is an Email Marketing company. The Karachi, Pakistan-based firm was founded in 2022. Their team focuses on Email Marketing and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
Services provided
Social media marketing agency Growscape Marketing is located in Kalyan, India. The team provides Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49
Services provided
Branding company CT Marketing Management Co.,Ltd was launched in 2012. The firm focuses on Branding and Social Media Marketing, and is small.
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$5,000+$25 - $49 / hr10 - 49Chennai, India
Services provided
D for Digital Marketing is a social media marketing agency. They are located in Chennai, India and have small team. They provide Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
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$1,000+$100 - $149 / hr10 - 49Ottawa, Canada
Services provided
GHOB STUDIOS is a social media marketing agency. The team is located in Ottawa, Canada, and their services include Social Media Marketing and Video Marketing.
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$5,000+$50 - $99 / hr10 - 49
Services provided
Unicorn Design Studio is a branding firm. The Chennai, India-based team focuses on Branding and UX/UI Design.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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UndisclosedUndisclosed10 - 49Glasgow, Scotland
Services provided
ORRJO is a social media marketing company. The Glasgow, Scotland-based company specializes in Social Media Marketing and Content Marketing.
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Undisclosed$25 - $49 / hr10 - 49Lahore, Pakistan
Services provided
Founded in 2018, ZM Media Agency is a small Lahore, Pakistan-based social media marketing agency. Their services include Social Media Marketing and Web Design.
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$10,000+$150 - $199 / hr10 - 49Los Angeles, CA
Services provided
Ripple Digital Marketing is a SEO company. Founded in 2021, their team focuses on Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Wraptron Apptech LLP is a small social media marketing firm founded in 2022. Their services include Social Media Marketing and Web Development.
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$10,000+$100 - $149 / hr10 - 49Toronto, Canada
Services provided
Feyre Media is a branding company. In Toronto, Canada, the agency offers Branding and Marketing Strategy.
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$1,000+< $25 / hr10 - 49Severn, MD
Services provided
Results impact llc is a small Severn, Maryland-based social media marketing company. The team provides Social Media Marketing and Branding.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Digital Strategy company Infactao Ai was established in 2019. The firm specializes in Digital Strategy and Social Media Marketing, and is small.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Entryspot Marketing LTD is a Blockchain Marketing company. The Dubai, Peru-based firm specializes in Blockchain Marketing and Social Media Marketing.
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$5,000+$25 - $49 / hr10 - 49
Services provided
Pixlstudio is a Content Marketing company. The Abidjan, Côte d'Ivoire-based agency specializes in Content Marketing and Social Media Marketing.
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$1,000+< $25 / hr10 - 49
Services provided
Iconiverse Digital is a small Indore, India-based social media marketing agency. Their services include Social Media Marketing and Pay Per Click.
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Undisclosed$100 - $149 / hr10 - 49
Services provided
Cigogne Production is a small social media marketing firm. Launched in 2019, the team offers Social Media Marketing and Content Marketing.
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$1,000+$50 - $99 / hr10 - 49Benin City, Nigeria
Services provided
Small social media marketing firm The Media Padi, is based in Benin City, Nigeria. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49
Services provided
IT Zone UK - Software House And IT Institute is a small Faisalabad, Pakistan-based social media marketing agency. The team focuses on Social Media Marketing and Email Marketing.
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$1,000+$50 - $99 / hr10 - 49
Services provided
Founded in 2017, Bodur Media Agency is a social media marketing agency. The team provides Social Media Marketing and Search Engine Optimization.
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$10,000+$25 - $49 / hr10 - 49Tirana, Albania
Services provided
KTSoftware Solutions is a website development company established in 2023. The team focuses on Web Development and Mobile App Development and is in Tirana, Albania.
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$1,000+Undisclosed10 - 49
Services provided
SEO company Kanadev specializes in Search Engine Optimization and Social Media Marketing. They were launched in 2023.
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$1,000+< $25 / hr10 - 49
Services provided
Social media marketing company Q.LAB is based in Dubai, United Arab Emirates. Their services include Social Media Marketing and Advertising.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Thrive Tactics is a Birmingham, Alabama-based Marketing Strategy company. They focus on Marketing Strategy and Search Engine Optimization and were established in 2023.
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$1,000+$50 - $99 / hr10 - 49Lagos, Nigeria
Services provided
Kuvedigital is a social media marketing company. Founded in 2022, the team focuses on Social Media Marketing and Advertising. The firm is located in Lagos, Nigeria.
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$1,000+< $25 / hr10 - 49
Services provided
The Digital Achiever is a Digital Strategy company. Located in Jaipur, India, the team offers Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Established in 2018, Adsparrow Media Group is a social media marketing agency. The firm provides Social Media Marketing and Web Design, and is small.
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$1,000+$150 - $199 / hr10 - 49Dubai, United Arab Emirates
Services provided
Randomize Solutions, a social media marketing company, was launched in 2021. The small team focuses on Social Media Marketing and Web Design.
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$1,000+$50 - $99 / hr10 - 49
Services provided
Best Marketing Solutions | BMS agency is a social media marketing firm launched in 2022. Based in Edmonton, Canada, the team focuses on Social Media Marketing and Pay Per Click.
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Undisclosed$25 - $49 / hr10 - 49Indore, India
Services provided
Elfin Technologies is a social media marketing firm. Based in Indore, India, the company offers Social Media Marketing and Marketing Strategy.
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Undisclosed$25 - $49 / hr10 - 49Mohadevpur, Bangladesh
Services provided
Businessic GrowUp - Web Development And Digital Marketing Agency In Bangladesh, a SEO agency, was founded in 2019. They focuses on Search Engine Optimization and Social Media Marketing.
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$1,000+< $25 / hr10 - 49
Services provided
Digitalbbone , a social media marketing company, was founded in 2023. In lalkuan, India and Tanda Range, India, the team focuses on Social Media Marketing and Content Marketing.
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$5,000+$50 - $99 / hr10 - 49
Services provided
Headquartered in , Mommy Knows Best Agency is a Marketing Strategy company. They specialize in Marketing Strategy and Graphic Design and were launched in 2024.
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$1,000+$50 - $99 / hr10 - 49
Services provided
Established in 2022, Safecare is a small SEO company. Their services include Search Engine Optimization and Web Development.
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$1,000+$100 - $149 / hr10 - 49Ajax, Canada
Services provided
Tabula is a SEO agency. Founded in 2023, the team provides Search Engine Optimization and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49Monroe, WA
Services provided
Enliven Technologies LLC is a SEO services firm. Located in Monroe, Washington, the team specializes in Search Engine Optimization and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Salalah, Oman
Services provided
Muscat Marketing Hub is a social media marketing agency. They specialize in Social Media Marketing and Content Marketing and were founded in 2023. The firm is based in Muscat, Oman and Salalah,
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Undisclosed$25 - $49 / hr10 - 49Bilbo, Spain
Services provided
STARRT is a social media marketing firm. The small Bilbo, Spain-based team offers Social Media Marketing and Branding. The agency was established in 2010.
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$5,000+$25 - $49 / hr10 - 49Lahore, Pakistan
Services provided
Spayzelabs, a social media marketing agency, is located in Lahore, Pakistan. They provide Social Media Marketing and Market Research and were launched in 2022.
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$1,000+< $25 / hr10 - 49
Services provided
99 Visual is a graphic design agency. The agency was launched in 2021. Their team provides Graphic Design and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49
Services provided
Rise Up Digitals is a social media marketing firm. Located in Durham, North Carolina, the agency provides Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49
Services provided
Diviners Digital is a social media marketing firm. Launched in 2023, the firm is based in Islamabad, Pakistan. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49Dhaka, Bangladesh
Services provided
Originate Marketing is a Content Marketing company. They were founded in 2013 and specialize in Content Marketing and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49
Services provided
PPC Ravens is a small Milton, Canada-based pay per click company. Their services include Pay Per Click and Social Media Marketing.
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Undisclosed$25 - $49 / hr10 - 49Multan, Pakistan
Services provided
Group Spaces is a SEO agency founded in 2014. The agency specializes in Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Check It Out Media, a social media marketing agency, was launched in 2022. In Bengaluru, India, the team provides Social Media Marketing and Content Marketing.
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$5,000+$100 - $149 / hr10 - 49
Services provided
Genesis Branding Studio is a branding company founded in 2021. The agency focuses on Branding and UX/UI Design.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.