Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 361 projectsDisruptive Advertising is a digital marketing agency specializing in social media marketing, PPC, and online branding strategies to drive lead generation and revenue growth. Reviews highlight their strong project management, responsiveness, and ability to deliver measurable results, such as increased revenue by 77% and 5X growth for clients. Over 90% of reviewers praise their authentic engagement and alignment with client values.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
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Undisclosed$25 - $49 / hr2 - 9
Services provided
Founded in 2024, Brand Interact is a branding company. The team specializes in Branding and Social Media Marketing and is located in Noida, India.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Social media marketing company Social & Friends focuses on Social Media Marketing and Search Engine Optimization. They are based in Niederkassel, Germany.
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Featured
What are Featured Providers?
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Founded in 2023, New Finish Marketing is a social media marketing firm. Their team provides Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
Established in 2025, nikhil is a social media marketing firm. The team provides Social Media Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Winnipeg, Canada
Services provided
Centillion Marketing is a Winnipeg, Canada-based SEO company. They provide Search Engine Optimization and Social Media Marketing.
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$1,000+Undisclosed2 - 9Bengaluru, India
Services provided
In Bengaluru, India, Outland Circle is a Marketing Strategy company. Launched in 2018, the team focuses on Marketing Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Chișinău, Moldova
Services provided
Branding agency Rebrandin is located in Chișinău, Moldova. Their services include Branding and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
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$1,000+Undisclosed2 - 9
Services provided
Paid Media Plus, a social media marketing firm, was founded in 2024. The company focuses on Social Media Marketing and Performance Marketing.
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$1,000+Undisclosed2 - 9
Services provided
Phoenix Wolf is a social media marketing firm. The company is headquartered in Collingwood, Australia. Their services include Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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UndisclosedUndisclosed2 - 9Aujala, India
Services provided
Marketing Talk is a Digital Strategy company. Their small team is located in Aujala, India and provides Digital Strategy and Social Media Marketing. The firm was established in 2021.
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$1,000+$100 - $149 / hr2 - 9Hong kong, Hong Kong
Services provided
Social media marketing firm Jet Wilson Limited is based in Hong kong, Hong Kong. They specialize in Social Media Marketing and Blockchain.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Konvex Marketing Company is a social media marketing agency. The Gurugram, India-based team offers Social Media Marketing and Web Design.
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Undisclosed< $25 / hr2 - 9
Services provided
Grow With Digvijay is a social media marketing company established in 2025. The agency focuses on Social Media Marketing and Search Engine Optimization, and is small.
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Undisclosed< $25 / hr2 - 9Los Angeles, CA
Services provided
Lead Discovery is a social media marketing agency. In Los Angeles, California, the agency was launched in 2020. Their services include Social Media Marketing and Back Office Outsourcing.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Established in 2024, Cipheronix Inc is a small London, Canada-based social media marketing firm. Their team provides Social Media Marketing and Web Development.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Social Bulking is a small social media marketing company located in Pune, India. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Goes, Netherlands
Services provided
Seenic Social Media Agency is a small social media marketing company. They offer Social Media Marketing and Content Marketing and were founded in 2024.
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$1,000+$100 - $149 / hr2 - 9Zaragoza, Spain
Services provided
Drums Agency is a Zaragoza, Spain-based social media marketing company. The team specializes in Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Peliyagoda, Sri Lanka
Services provided
Founded in 2025, Vaster Global is a social media marketing agency. The small team provides Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
Rexarank Digital solutions is a Digital Strategy company. They provide Digital Strategy and Social Media Marketing and are located in Bhubaneswar, India.
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$1,000+$25 - $49 / hr2 - 9Hyderabad, India
Services provided
DECODD INFO LABS is a social media marketing company. Established in 2025, the company is headquartered in Hyderabad, India. Their services include Social Media Marketing and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Social media marketing agency Growfluence is headquartered in Mumbai, India. The team focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49
Services provided
See all 1 projectsWe are not just an agency but a hub of solutions to your problems. Our dedicated team works day-night to help you achieve the outcome you’re expecting from your brand. We ffer services to boost
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$1,000+< $25 / hr10 - 49
Services provided
See all 1 projectsKzy digital provides intelligent and cost-effective digital marketing solutions in Dubai and Abu Dhabi, UAE
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$1,000+$25 - $49 / hr10 - 49Hobart, Australia
Services provided
See all 1 projectsOzzy Design Agency is a digital solutions provider specializing in cutting-edge website design, application development, and brand identity. We partner with ambitious startups, SMEs, and
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$1,000+$50 - $99 / hr10 - 49Istanbul, Türkiye
Services provided
See all 1 projectsLucka Agency is an Istanbul-based digital marketing & creative production agency operating on a global scale. We combine strategy, design, and performance marketing to help
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$1,000+< $25 / hr10 - 49
Services provided
See all 3 projectsHello Bleu is a premier digital marketing agency based in the United States, dedicated to helping businesses amplify their brand presence and accelerate revenue growth through innovative marketing
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UndisclosedUndisclosed10 - 49Jaipur, India
Services provided
Nuttsbunny Productions is a social media marketing firm. Established in 2010, their team offers Social Media Marketing and Graphic Design.
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$1,000+Undisclosed10 - 49Mandaluyong, Philippines
Services provided
Clicktweaks is a Digital Strategy company. The firm is headquartered in Mandaluyong, Philippines. Their team offers Digital Strategy and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49Miraflores, Peru
Services provided
Social media marketing company Base Media was launched in 2016. The team specializes in Social Media Marketing and Web Design.
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$1,000+$25 - $49 / hr10 - 49Ahmedabad, India
Services provided
327.ONE is a mobile application development firm. They were launched in 2018 and focus on Mobile App Development and Social Media Marketing.
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$1,000+Undisclosed10 - 49New York, NY
Services provided
Established in 2014, Write For Glory is a Content Marketing company. The team specializes in Content Marketing and Social Media Marketing and is located in New York, New York.
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$1,000+$25 - $49 / hr10 - 49Noida, India
Services provided
Based in Noida, India, Marketing Clinic is a social media marketing firm. They specialize in Social Media Marketing and Search Engine Optimization and were launched in 2019.
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$1,000+< $25 / hr10 - 49Hyderabad, India
Services provided
Design Noise is a Hyderabad, India-based social media marketing agency. They specialize in Social Media Marketing and Email Marketing and were founded in 2019.
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$1,000+$25 - $49 / hr10 - 49Noida, India
Services provided
Established in 2016, V Social is a small Noida, India-based social media marketing company. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49London, England
Services provided
Social media marketing agency Ecommerce Elite was launched in 2020. The team offers Social Media Marketing and E-Commerce Development.
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$1,000+< $25 / hr10 - 49Surat, India
Services provided
SEO services firm Bucket List Digital was established in 2016. The firm focuses on Search Engine Optimization and Social Media Marketing, and is small.
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$1,000+< $25 / hr10 - 49Lahore, Pakistan
Services provided
Launched in 2021, ANA DIGITALS is a small Lahore, Pakistan-based social media marketing agency. Their team offers Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49Riyadh, Saudi Arabia
Services provided
Digital Lionne is a social media marketing agency. The Riyadh, Saudi Arabia-based company specializes in Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Ernakulam, India
Services provided
Bethel Technology is a social media marketing firm. Their small team is located in Ernakulam, India. Their services include Social Media Marketing and Direct Marketing.
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UndisclosedUndisclosed10 - 49Nairobi, Kenya
Services provided
Launched in 2020, Ansury Systems Ltd is a social media marketing firm. In Nairobi, Kenya, the team specializes in Social Media Marketing and Mobile & App Marketing.
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UndisclosedUndisclosed10 - 49Bhubaneswar, India
Services provided
Founded in 2021, Twist Media - Digital Marketing & Website Development Company India is a small Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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$1,000+Undisclosed10 - 49Beograd, Serbia
Services provided
Founded in 2012, New Design Allianz is a small Advertising company. Their team provides Advertising and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49New York, NY
Services provided
Established in 2008, Infini Social is a small SEO agency. Their team specializes in Search Engine Optimization and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49Guadalajara, Mexico
Services provided
Medra Marketing is a Digital Strategy company. Established in 2019, the company offers Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
Services provided
In Bursa, Türkiye, Union Bursa is a SEO agency. They focus on Search Engine Optimization and Advertising and were founded in 2011.
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$1,000+$100 - $149 / hr10 - 49Dubai, United Arab Emirates
Services provided
Buzzevo Marketing Agency is a social media marketing firm. Launched in 2022, the team offers Social Media Marketing and Video Production. The firm is based in Dubai, United Arab Emirates.
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$1,000+< $25 / hr2 - 9Ahmedabad, India
Services provided
Social Hunks is an Advertising company. They are in Ahmedabad, India, and their services include Advertising and Branding.
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$1,000+$50 - $99 / hr10 - 49Colombo, Sri Lanka
Services provided
Leaap Media, a social media marketing company, was established in 2021. Headquartered in Colombo, Sri Lanka, the team provides Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49Jaipur, India
Services provided
Established in 2013, BNR Digital Marketing Company is a social media marketing firm. The team offers Social Media Marketing and Search Engine Optimization.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.