Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 361 projectsDisruptive Advertising is a digital marketing agency specializing in social media marketing, PPC, and online branding strategies to drive lead generation and revenue growth. Reviews highlight their strong project management, responsiveness, and ability to deliver measurable results, such as increased revenue by 77% and 5X growth for clients. Over 90% of reviewers praise their authentic engagement and alignment with client values.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
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$10,000+$150 - $199 / hr1,000 - 9,999London , England
Services provided
Large branding company TRUE, is based in London , England. The team provides Branding and Call Center Services.
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$10,000+$100 - $149 / hr1,000 - 9,999New York, NY
Services provided
Media planning & buying company VMLY&R was launched in 1923. Located in New York, New York and , the team specializes in Media Planning & Buying and Social Media Marketing.
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Featured
What are Featured Providers?
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
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$1,000+$25 - $49 / hr1,000 - 9,999București, Romania
Services provided
Large call center Competence Call Center, is based in București, Romania and Brașov, Romania. Their services include Call Center Services and Social Media Marketing.
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$5,000+$100 - $149 / hr1,000 - 9,999Fort Lauderdale, FL
Services provided
Established in 1989, Team Enterprises is a branding company. The large team focuses on Branding and Packaging Design.
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$1,000+$25 - $49 / hr1,000 - 9,999Lainate, Italy
Services provided
Headquartered in Lainate, Italy, Altea 365 is a Back Office Outsourcing company. They provide Back Office Outsourcing and Advertising and were founded in 1993.
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$1,000+$25 - $49 / hr50 - 249Istanbul, Türkiye
Services provided
Wanda Digital is a social media marketing firm. Based in Istanbul, Türkiye, the firm provides Social Media Marketing and Advertising.
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$5,000+$100 - $149 / hr50 - 249Milano, Italy
Services provided
Connexia is a Digital Strategy company founded in 1997. Their services include Digital Strategy and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
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$1,000+$25 - $49 / hrFreelancer
Services provided
Heinemann is a social media marketing firm. Their small team is located in Berlin, Germany. Their services include Social Media Marketing and Digital Strategy.
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$5,000+$25 - $49 / hr1,000 - 9,999
Services provided
Founded in 1958, Publicar is a Digital Strategy company. The team provides Digital Strategy and E-Commerce Development and is in.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$5,000+$100 - $149 / hr50 - 249Dubai, United Arab Emirates
Services provided
Kreata Global is a midsize social media marketing firm. Launched in 2010, the team provides Social Media Marketing and Mobile App Development.
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$5,000+$100 - $149 / hr1,000 - 9,999Bogotá, Colombia
Services provided
BRM S.A. Is a data analytics company. In Bogotá, Colombia, the agency was established in 2005. Their services include BI & big data consulting & SI and Back Office Outsourcing.
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$1,000+< $25 / hr50 - 249Vila Olímpia, Brazil
Services provided
Fri.to is a social media marketing company. They focus on Social Media Marketing and Advertising and are in Vila Olímpia, Brazil.
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UndisclosedUndisclosed50 - 249São Paulo, Brazil
Services provided
Heads Propaganda is an Advertising company. The team is based in São Paulo, Brazil, and their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Lisboa, Portugal
Services provided
Cision is a PR firm. They offer Public Relations and Social Media Marketing and are located in Lisboa, Portugal.
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UndisclosedUndisclosed1,000 - 9,999Gangnam-gu, South Korea
Services provided
Headquartered in Gangnam-gu, South Korea, Weber Shandwick (Korea) is a large public relations agency. Their services include Public Relations and Graphic Design.
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UndisclosedUndisclosed1,000 - 9,999Seosan-si, South Korea
Services provided
TBWA Korea is an Advertising company. The Seosan-si, South Korea-based firm was established in 1970. Their services include Advertising and Media Planning & Buying.
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UndisclosedUndisclosed50 - 249Bogotá, Colombia
Services provided
Based in Bogotá, Colombia, Dogma Marketing Caracas is a social media marketing agency. Their services include Social Media Marketing and Digital Strategy.
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UndisclosedUndisclosed50 - 249
Services provided
EMnet, a midsize Advertising company, is based in Gujo-gu, South Korea. The team offers Advertising and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Los Angeles, CA
Services provided
Murphy O'Brien is a public relations company. Launched in 1989, the firm is in Los Angeles, California. Their team provides Public Relations and Social Media Marketing.
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UndisclosedUndisclosed50 - 249New York, NY
Services provided
BPCM is a social media marketing company established in 1999. The firm focuses on Social Media Marketing and Branding, and is midsize.
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UndisclosedUndisclosed50 - 249Phoenix, AZ
Services provided
Public Relations Global Network (PRGN) is a PR firm. Their midsize team is in Phoenix, Arizona. Their services include Public Relations and Social Media Marketing.
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UndisclosedUndisclosed1,000 - 9,999Singapore, Singapore
Services provided
Havas Asia Pacific is an Advertising company. They offer Advertising and Branding and were launched in 2005. The agency is located in Singapore, Singapore.
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UndisclosedUndisclosed1,000 - 9,999Dubai, United Arab Emirates
Services provided
Launched in 1987, ITP Media Group is an Advertising company. The team offers Advertising and Content Marketing and is headquartered in Dubai, United Arab Emirates.
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UndisclosedUndisclosed50 - 249Hanoi, Vietnam
Services provided
Social media marketing firm CleverAds Vietnam focuses on Social Media Marketing and Email Marketing. They are in Hanoi, Vietnam.
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UndisclosedUndisclosed50 - 249Chicago, IL
Services provided
BCV Social, a Content Marketing company, was established in 2009. Located in Chicago, Illinois and Miami, Florida, the team offers Content Marketing and Social Media Marketing.
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UndisclosedUndisclosed1,000 - 9,999Tuscaloosa, AL
Services provided
Townsquare Media Tuscaloosa, an Advertising company, was established in 2010. The team provides Advertising and Digital Strategy.
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UndisclosedUndisclosed50 - 249Lafayette, LA
Services provided
Potenza Inc. Is a midsize social media marketing company founded in 2007. Their team provides Social Media Marketing and Advertising.
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UndisclosedUndisclosed1,000 - 9,999Dhaka, Bangladesh
Services provided
In Dhaka, Bangladesh, Market Express Limited is a large Advertising company. The team offers Advertising and Branding.
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UndisclosedUndisclosed1,000 - 9,999New York, NY
Services provided
Launched in 1989, Horizon Media is an AR/VR development company. The team focuses on AR/VR development and Marketing Strategy and is in New York, New York.
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$1,000+UndisclosedFreelancer
Services provided
Digital Dentists is a small social media marketing company. Founded in 2019, the team focuses on Social Media Marketing and Advertising.
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Undisclosed< $25 / hrFreelancerMaidstone, England
Services provided
Social-Media-Growth is a social media marketing company. Established in 2015, the agency is based in Maidstone, England. Their team offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249Idaho Falls, ID
Services provided
Based in Idaho Falls, Idaho, Strategic Social Partners is a social media marketing company. The team focuses on Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed50 - 249Oakdale, MN
Services provided
Based in Oakdale, Minnesota, Optimize Social Media Inc. Is a social media marketing company. The team provides Social Media Marketing and Advertising.
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UndisclosedUndisclosed50 - 249Bhubaneswar, India
Services provided
Pmsltech.com is a SEO services firm located in Bhubaneswar, India. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Santo Domingo, Dominican Republic
Services provided
Social media marketing firm MullenLowe Interamerica was launched in 1967. The team specializes in Social Media Marketing and Branding and is headquartered in Santo Domingo, Dominican Republic.
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UndisclosedUndisclosed50 - 249Boston, MA
Services provided
Mavrck is a social media marketing company. They offer Social Media Marketing and Content Marketing and were founded in 2014.
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UndisclosedUndisclosed50 - 249München, Germany
Services provided
Midsize social media marketing company Arrow ECS Deutschland, is located in München, Germany. Their services include Social Media Marketing and Advertising.
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$250,000+$300+ / hr10,000+
Services provided
Digital Strategy company FOO Company was established in 1900. In Shithole, French Guiana, the team focuses on Digital Strategy and IT strategy consulting.
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UndisclosedUndisclosed50 - 249Plantation, FL
Services provided
Established in 2012, DomainzGuru is a SEO agency. The team provides Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed1,000 - 9,999Milano, Italy
Services provided
Founded in 1946, Fleishman - Hillard Italia Srl, a large PR company, is based in Milano, Italy and Andorra. Their services include Public Relations and Advertising.
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UndisclosedUndisclosed50 - 249Milano, Italy
Services provided
Local Web is a social media marketing company. They are in Milano, Italy. Their team offers Social Media Marketing and Pay Per Click.
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$1,000+$25 - $49 / hrFreelancerLondon, England
Services provided
DAFGLOBAL, a Content Marketing and social media marketing agency, was established in 2017. Based in London, England, the team specializes in Content Marketing and Social Media Marketing.
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$1,000+$25 - $49 / hrFreelancerDenver, CO
Services provided
Young Bloom Studio is a small branding company and social media marketing agency. They specialize in Branding and Social Media Marketing and were established in 2020.
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$75,000+$25 - $49 / hr50 - 249Karachi, Pakistan
Services provided
HYPER LINK BUDDIES is a web development company. The team focuses on Web Development and Social Media Marketing, and the agency is located in Karachi, Pakistan and Dubai, United Arab Emirates.
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$1,000+$25 - $49 / hrFreelancerSurat, India
Services provided
Established in 2021, Digital Escort is a social media marketing firm and web design agency. Their services include Social Media Marketing and Web Design.
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$1,000+$50 - $99 / hr50 - 249Ankara, Türkiye
Services provided
Advertising company Dijital Ankara is located in Ankara, Türkiye. They specialize in Advertising and Social Media Marketing and were founded in 2020.
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UndisclosedUndisclosedFreelancerSurat, India
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Fire Brand Master, a social media marketing company, provide Social Media Marketing and Search Engine Optimization. They were founded in 2020.
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UndisclosedUndisclosedFreelancerPrayagraj, India
Services provided
Social media marketing firm and SEO services firm Its Digital Hub was founded in 2020. The small team offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed1,000 - 9,999Amman, Jordan
Services provided
Extensya, a social media marketing agency, is located in Amman, Jordan. Launched in 2008, the team specializes in Social Media Marketing and Email Marketing.
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UndisclosedUndisclosedFreelancerRichmond, VA
Services provided
Freelance Success Book is a Richmond, Virginia-based Digital Strategy company. They offer Digital Strategy and Social Media Marketing and were founded in 2010.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.