CMA Video

BACKGROUND

Please describe your company and your position there.

We run an online news and promotional agency providing news and marketing in and around Solihull, West Midlands.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire CMA Video?

CMA Video have produced the video news articles for our channel covering many different subjects in the Solihull region.

What were your goals for this project?

To communicate news and updates happening in the area and raise brand awareness of the Solihull Today brand.

SOLUTION

How did you select this vendor?

We were aware of CMA Video from local networking groups and we had built up a good relationship with them before we started working with them.

Describe the video(s) and the process in detail.

The videos were similar to local news items in style, giving an overview of an event or activity along with getting interviews with the relevant people involved. We would find a news story and provide a brief for the guys at CMA Video, they would then go to the event and film what was going on before getting the relevant interviews.

They would then produce a news style video showing what was happened. They acted like our in house video team so it didn't look like we were using an external company i.e. white labelling this made us look more professional and a bigger set up to the people/organisations we were filming

What was your vendors' project management or feedback process?

They took on the project wholesale so that once we provided them with the details of the filming job they would manage the whole process. Due to the fact that they were acting as our in house video team they would manage all amendments and queries from the client directly and then provide us with the finished video.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We managed to build up a lot of views on YouTube of the videos which increased our brand awareness and the social media activity that featured the videos meant that we built up an effective social media presence too. It helped us become a highly recognised name in the Solihull area and we were invited by influential organisations in the area to cover their events such as the Chamber of Commerce.

How effective was the workflow between your team and theirs?

The workflow between us and them was excellent because they acted as if they were part of our company to external clients and they made sure that the information they gathered was of the best quality without us having to make requests ourselves. In the end we were confident enough to just leave them to get on with it.

What did you find most impressive about this company?

Their willingness to get involved and deliver for us without requiring too much direction stood out. They threw themselves into it completely and they really felt like part of our team. we had complete confidence in their ability to deliver the type of videos and content that we needed.

Are there any areas for improvement?

No