Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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$25,000+$50 - $99 / hr1,000 - 9,999Hanoi, Vietnam
Services provided
See all 1 projectsNOVAON offers services in business and marketing optimization, customer experience enhancement, and digital transformation, primarily for the real estate sector. Reviews highlight their strong project management, innovative approach, and responsiveness, with room for improvement in communication transparency and response times. Their commitment to leveraging advanced technologies and strategies is particularly noted as a key strength.
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Undisclosed$25 - $49 / hr50 - 249New Delhi, India
Services provided
See all 1 projectsGodigiworld offers digital marketing services, including SEO and SMO campaigns. Clients have reported high satisfaction with their work, noting impressive project handling and significant improvements in search engine rankings. The overall feedback highlights Godigiworld's professionalism, effectiveness, and exceptional client communication.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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Undisclosed$50 - $99 / hrFreelancer
Services provided
Web design agency Digital Design Chick is located in Avon, Connecticut. They provide Web Design and Graphic Design.
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$10,000+$100 - $149 / hr50 - 249Los Angeles, CA
Services provided
Kastner & Partners is an Advertising company founded in 1985. The company specializes in Advertising and Branding, and is midsize.
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$5,000+$25 - $49 / hr50 - 249
Services provided
Optimización Online is a midsize SEO services firm headquartered in Mexico City, Mexico. Their services include Search Engine Optimization and Digital Strategy.
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$25,000+Undisclosed50 - 249
Services provided
Above The Fold is a Content Marketing company. They are headquartered in and have midsize team. Their team specializes in Content Marketing and Conversion Optimization.
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$1,000+$25 - $49 / hr50 - 249
Services provided
KDCI Outsourcing, an Accounting company, provide Accounting and Back Office Outsourcing. They were founded in 2011.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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Undisclosed< $25 / hr50 - 249
Services provided
Q5 Infotech is a mobile application development firm. The firm is in Mississauga, Canada and Minnetonka, Minnesota. Their services include Mobile App Development and Search Engine Optimization.
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$10,000+$100 - $149 / hr50 - 249Mumbai, India
Services provided
Xenium Digital Pvt Ltd is an Advertising company. The Mumbai, India-based team provides Advertising and AR/VR development.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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UndisclosedUndisclosed50 - 249Cairo, Egypt
Services provided
Advertising company A.R. Group was launched in 1982. The midsize team provides Advertising and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249Chattogram, Bangladesh
Services provided
Based in Chattogram, Bangladesh, ImaxQ is a graphic design company. Launched in 2009, the team specializes in Graphic Design and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249Mumbai, India
Services provided
Established in 2013, SoCheers Infotech Pvt. Ltd. Is an Advertising company. Their team specializes in Advertising and Branding.
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UndisclosedUndisclosed50 - 249San Jose, CA
Services provided
Baytech Digital is a midsize Email Marketing company established in 2001. Their services include Email Marketing and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249Baltimore, MD
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Bimeo Digital Solutions, a branding agency, provides Branding and Graphic Design. The firm is in Baltimore, Maryland.
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$1,000+$25 - $49 / hr50 - 249Millbank, England
Services provided
White Cloud UK is a midsize Millbank, England-based AI development company. The team specializes in Artificial Intelligence and Branding.
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$1,000+$50 - $99 / hr50 - 249Alexandria, VA
Services provided
Advertising company Top Floor Marketing is in Alexandria, Virginia. They offer Advertising and Pay Per Click and were established in 2013.
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UndisclosedUndisclosed50 - 249Cali, Colombia
Services provided
Based in Cali, Colombia, Existaya Agencia Digital is a Content Marketing company. Established in 2004, the team focuses on Content Marketing and Digital Strategy.
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UndisclosedUndisclosed50 - 249Gothenburg, Sweden
Services provided
Established in 2010, Glory Days is a Content Marketing company. The midsize team specializes in Content Marketing and Social Media Marketing.
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$5,000+$50 - $99 / hr50 - 249New Delhi, India
Services provided
Founded in 2009, VOLUME is a midsize New Delhi, India-based Advertising company. Their services include Advertising and Branding.
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$1,000+< $25 / hr50 - 249New Delhi, India
Services provided
Established in 2016, Nextraone is a midsize New Delhi, India-based Digital Strategy company. Their services include Digital Strategy and Graphic Design.
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$1,000+< $25 / hr50 - 249Sahibzada Ajit Singh Nagar, India
Services provided
Founded in 2016, Absolve Tech is a midsize software development company. Their team specializes in Custom Software Development and Mobile App Development.
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UndisclosedUndisclosed50 - 249Mumbai, India
Services provided
Orion Digital is a SEO agency. Established in 2012, the firm provides Search Engine Optimization and Social Media Marketing.
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$1,000+< $25 / hr50 - 249London, England
Services provided
SAA Marketing is a social media marketing firm launched in 2011. The team focuses on Social Media Marketing and Content Marketing.
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$250,000+Undisclosed50 - 249Williamstown, Australia
Services provided
SEODC is a social media marketing firm launched in 2015. Headquartered in Williamstown, Australia, the team offers Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr50 - 249Singapore
Services provided
PCL Technologies Pvt Ltd is a midsize SEO agency. Founded in 2000, the team offers Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed1,000 - 9,999Downers Grove, IL
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Physicians Revenue Group, Inc. Is a Marketing Strategy company. Established in 1997, their team focuses on Marketing Strategy and Social Media Marketing.
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$250,000+$300+ / hr50 - 249Glenview, IL
Services provided
Digital Analyst Team, a Digital Strategy company, is headquartered in Glenview, Illinois. Launched in 2018, the team provides Digital Strategy and Social Media Marketing.
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$1,000+< $25 / hr50 - 249Pune, India
Services provided
Widefy, a PPC company, is based in Pune, India. Their services include Pay Per Click and Digital Strategy.
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$1,000+$100 - $149 / hr50 - 249
Services provided
MODD/Group , an Advertising company, was founded in 2010. The team provides Advertising and Branding and is in.
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$1,000+< $25 / hr50 - 249Gurugram, India
Services provided
Benchkart - B2B Marketplace for Outsourcing Agencies, a Digital Strategy company, was founded in 2011. The agency specializes in Digital Strategy and Social Media Marketing, and is midsize.
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$1,000+$25 - $49 / hr2 - 9
Services provided
BOSS Assistants is a Back Office Outsourcing company. They are located in Vancouver, Canada and have small team of experts. Their services include Back Office Outsourcing and Social Media Marketing.
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$1,000+$200 - $300 / hr50 - 249Santa Clara, CA
Services provided
Based in Santa Clara, California, NTD Digital is a social media marketing company. They specialize in Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed1,000 - 9,999Cairo, Egypt
Services provided
NAOS solutions, a large Recruiting company, is in Cairo, Egypt. Their services include Recruiting and PEO/Employee Leasing.
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$1,000+< $25 / hr50 - 249Chennai, India
Services provided
Raysoft Infotech Private Limited is a social media marketing firm established in 1995. The team offers Social Media Marketing and Search Engine Optimization.
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$10,000+$25 - $49 / hr50 - 249
Services provided
Headquartered in Sector 74, Sahibzada Ajit Singh Nagar, India, SeoRaft is a midsize social media marketing agency. The team provides Social Media Marketing and Content Marketing.
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$1,000+$50 - $99 / hr50 - 249
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Digitalfyx | Digital Marketing Agency in Berlin is a midsize SEO services firm. They specialize in Search Engine Optimization and Social Media Marketing and were founded in 2013.
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$1,000+$25 - $49 / hr50 - 249
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Codgegurus is an e-commerce development firm. Established in 2009, the agency is based in Concord, California. Their services include E-Commerce Development and Digital Strategy.
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UndisclosedUndisclosed50 - 249
Services provided
Digital Experts India - Best Digital Marketing Agency in Delhi NCR, Gurgaon | SEO, SMO, PPC, ASO, ORM is a social media marketing agency. Their services include Social Media Marketing.
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$1,000+$50 - $99 / hr50 - 249Mountain Home, AR
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Murphy Consulting LLC is a SEO company. The Mountain Home, Arkansas-based firm was established in 2015. Their services include Search Engine Optimization and Digital Strategy.
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$1,000+< $25 / hr50 - 249Noida, India
Services provided
CHL Worldwide is a branding company headquartered in Noida, India and Noida, India. Their services include Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr50 - 249Chennai, India
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DIVO is a Chennai, India-based branding firm. Launched in 2012, the team focuses on Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr50 - 249
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Cybernext Private Limited is a Mohali , India-based social media marketing firm. They focus on Social Media Marketing and Search Engine Optimization.
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$5,000+$50 - $99 / hr50 - 249
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Finixio Digital, a social media marketing agency, was launched in 2022. The agency offers Social Media Marketing and Search Engine Optimization.
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$10,000+$50 - $99 / hr50 - 249Patna, India
Services provided
Bridge2busines is a social media marketing firm founded in 2000. The company focuses on Social Media Marketing and Pay Per Click, and is midsize.
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UndisclosedUndisclosed50 - 249New Orleans, LA
Services provided
FOGO Managed IT Services Provider for New Orleans, a social media marketing firm, was founded in 2008. They provides Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr50 - 249Kolkata, India
Services provided
Leadheight is a branding company. Their midsize team of employees is located in Kolkata, India. Their team focuses on Branding and Social Media Marketing.
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$10,000+$50 - $99 / hr50 - 249
Services provided
The Lead Generation Agency is a branding agency in London, England. They offer Branding and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Dubai, United Arab Emirates
Services provided
SassyOS Technology is a midsize social media marketing agency. They focus on Social Media Marketing and Search Engine Optimization and were established in 2016.
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$1,000+$200 - $300 / hr50 - 249
Services provided
Founded in 2010, SMB business solution is a midsize New jersey, New Jersey-based Digital Strategy and SEO agency. Their services include Digital Strategy and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249Surat, India
Services provided
Actoscript: IT Solution Comapny is a midsize social media marketing agency. Launched in 2015, the team specializes in Social Media Marketing and Search Engine Optimization.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.