Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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UndisclosedUndisclosed10 - 49Chandigarh, India
Services provided
Epilogue is a small branding agency. Established in 2017, the team focuses on Branding and Advertising.
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UndisclosedUndisclosed10 - 49Provo, UT
Services provided
Y Digital Agency is an Advertising company established in 2017. The agency focuses on Advertising and Content Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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$1,000+Undisclosed10 - 49Burbank, CA
Services provided
Optimize4Success is a small social media marketing firm. Launched in 2016, the team provides Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr10 - 49
Services provided
DRBRAND AGENCY is a branding agency. Based in Surabaya, Indonesia, the agency specializes in Branding and Digital Strategy.
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$10,000+$300+ / hr10 - 49Milano, Italy
Services provided
NOku / nobody knows us is an Advertising company in Milano, Italy. The team specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Dartmouth, MA
Services provided
SMT Digital Solutions, a SEO agency, is located in Dartmouth, Massachusetts and Boston, Massachusetts. They offer Search Engine Optimization and Social Media Marketing and were established in 2019.
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$5,000+$25 - $49 / hr10 - 49Jaipur, India
Services provided
Social Trendzz is an Email Marketing company. Their small team is headquartered in Jaipur, India and Kanpur, India and offers Email Marketing and Pay Per Click. The firm was established in 2016.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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$25,000+$25 - $49 / hr10 - 49Barpeta Road, India
Services provided
In Barpeta Road, India, Indilens Web Solutions is a small mobile app development company. The team specializes in Mobile App Development and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Kolkata, India
Services provided
Based in Kolkata, India, Net Gully is a pay per click agency. The team specializes in Pay Per Click and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$1,000+< $25 / hr10 - 49Dubai, United Arab Emirates
Services provided
MarketerPress, a SEO services firm, was launched in 2011. The firm provides Search Engine Optimization and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Sri Jayawardenepura Kotte, Sri Lanka
Services provided
Launched in 2014, DoMedia is a Digital Strategy company. Their team offers Digital Strategy and Social Media Marketing.
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$1,000+< $25 / hr10 - 49
Services provided
Digital Marketing Agency, SEO, PPC, Social Media, Middlesex, UK is a graphic design company in Ashford, England. The team provides Graphic Design and Pay Per Click.
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$1,000+< $25 / hr10 - 49Coimbatore, India
Services provided
Aravind Tech Inc., a SEO agency, was launched in 2016. The team offers Search Engine Optimization and Content Marketing and is located in Coimbatore, India.
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UndisclosedUndisclosed10 - 49Shanghai, China
Services provided
Mediasia, a social media marketing firm, focuses on Social Media Marketing and Web Development. The company is in Shanghai, China.
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$1,000+$100 - $149 / hr10 - 49Melbourne, Australia
Services provided
Light Forest is a SEO services firm. They are located in Melbourne, Australia, and their services include Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Pune, India
Services provided
Acute Digital Solutions is a social media marketing agency. They are headquartered in Pune, India. Their team focuses on Social Media Marketing and Branding.
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UndisclosedUndisclosed10 - 49Dallas, TX
Services provided
Doc Marketo, a small Advertising company, is located in Dallas, Texas. Their services include Advertising and Marketing Strategy.
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$1,000+Undisclosed10 - 49Vilnius, Lithuania
Services provided
Be Reklamos Negerai is a small Vilnius, Lithuania-based social media marketing company. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49New Delhi, India
Services provided
GreyMatters Communications is a Marketing Strategy company. Their team is based in New Delhi, India. The agency specializes in Marketing Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49دبي, United Arab Emirates
Services provided
Social media marketing firm Digital Orks is based in دبي, United Arab Emirates. Their services include Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49Vancouver, Canada
Services provided
Sunflower Media Inc is an Advertising company. They are located in Vancouver, Canada. Their team focuses on Advertising and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Bekasi, Indonesia
Services provided
Social media marketing firm Digital Agency ID provides Social Media Marketing and Search Engine Optimization. They are based in Bekasi, Indonesia and Bekasi, Indonesia.
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$1,000+$50 - $99 / hr10 - 49
Services provided
91 Ninjas is a social media marketing company based in Singapore, Singapore. They focus on Social Media Marketing and Content Marketing.
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$1,000+< $25 / hr10 - 49
Services provided
Founded in 2018, Techsbeta is a social media marketing firm. The team focuses on Social Media Marketing and Digital Strategy.
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Undisclosed< $25 / hr10 - 49Bengaluru, India
Services provided
Cronbay Technologies is a social media marketing firm. They are located in Bengaluru, India and have small team. They specialize in Social Media Marketing and Search Engine Optimization.
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Undisclosed< $25 / hr10 - 49Ahmedabad, India
Services provided
Based in Ahmedabad, India, One Stop Content Solutions is a social media marketing firm. Established in 2021, the team offers Social Media Marketing and Advertising.
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$1,000+$100 - $149 / hr10 - 49Waterloo, Canada
Services provided
Black Octopus Agency is a social media marketing firm. They specialize in Social Media Marketing and Search Engine Optimization and are in Waterloo, Canada.
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$1,000+< $25 / hr10 - 49Dubai, United Arab Emirates
Services provided
Small social media marketing agency One Second, is located in Dubai, United Arab Emirates. The team provides Social Media Marketing and Pay Per Click.
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$1,000+Undisclosed10 - 49Szczecin, Poland
Services provided
Contentation is a social media marketing firm. The team specializes in Social Media Marketing and Content Marketing, and the firm is headquartered in Szczecin, Poland and Warszawa, Poland.
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$1,000+Undisclosed10 - 49
Services provided
Brand Samosa is a branding firm. The firm is in New Delhi, India. Their services include Branding and Marketing Strategy.
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$1,000+Undisclosed10 - 49San Francisco, CA
Services provided
Airtraffic is a video production company. They focus on Video Production and Social Media Marketing and were launched in 2021. The agency is located in San Francisco, California.
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$100,000+$25 - $49 / hr10 - 49
Services provided
Pazarlama Danışmanı We Point is an Advertising company founded in 2016. The team offers Advertising and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Bengaluru, India
Services provided
Established in 2015, Mobtions is a social media marketing firm. The company focuses on Social Media Marketing and Affiliate Marketing, and is small.
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$1,000+$25 - $49 / hr10 - 49Noida, India
Services provided
Skopein Technology is a social media marketing company. The company is in Noida, India. Their team provides Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49London, England
Services provided
Nowasys, a branding agency, is in London, England and Lahore, Pakistan. The team specializes in Branding and Social Media Marketing.
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$5,000+$200 - $300 / hr10 - 49London, England
Services provided
Hotwolf is a small video production company launched in 2015. Their services include Video Production and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
Services provided
The Creative Web Master is a Digital Strategy company founded in 2022. Their team focuses on Digital Strategy and Social Media Marketing.
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$1,000+< $25 / hr10 - 49
Services provided
Lumikha Teams, a social media marketing agency, was established in 2006. Located in Dumaguete City, Philippines, the team specializes in Social Media Marketing and Graphic Design.
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UndisclosedUndisclosed10 - 49Kolkata, India
Services provided
Myndroot is a branding firm. The agency is located in Kolkata, India. Their team specializes in Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Sarasota, FL
Services provided
Advida is a small media planning and buying agency launched in 2010. Their team provides Media Planning & Buying and Social Media Marketing.
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$1,000+$100 - $149 / hr10 - 49
Services provided
OnlineBano - Digital Marketing Agency is a web development company. They are located in New Delhi, India, and their services include Web Development and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Sharjah, United Arab Emirates
Services provided
Sal’Ad Labs is an Advertising company in Sharjah, United Arab Emirates. Their services include Advertising and Social Media Marketing.
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$75,000+$25 - $49 / hr10 - 49
Services provided
Techqart Pvt. Ltd is a Digital Strategy company. Located in Jaipur, India, their small team specializes in Digital Strategy and Social Media Marketing. The company was founded in 2022.
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$5,000+$50 - $99 / hr10 - 49Sandton, South Africa
Services provided
In Sandton, South Africa, Petaltheory is a Marketing Strategy company. The team specializes in Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Kuala Lumpur, Malaysia
Services provided
Based in Kuala Lumpur, Malaysia, Keesha System is a small social media marketing firm. The team specializes in Social Media Marketing and Content Marketing.
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$10,000+$100 - $149 / hr10 - 49Dubai, United Arab Emirates
Services provided
Creative Flywheel, an Advertising company, was established in 2020. In Dubai, United Arab Emirates and Sheridan, Wyoming, the team offers Advertising and Social Media Marketing.
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$10,000+$100 - $149 / hr10 - 49Solingen, Germany
Services provided
Mammut Media GmbH is a social media marketing agency established in 2016. Headquartered in Solingen, Germany, the team specializes in Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr10 - 49Chennai, India
Services provided
Founded in 2018, Wonkrew is a social media marketing agency. The small team provides Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49
Services provided
RGDigitals is an islamabad, Pakistan-based social media marketing agency. They specialize in Social Media Marketing and Content Marketing.
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$10,000+$100 - $149 / hr10 - 49Garden City, NY
Services provided
The Moonlighters is an Advertising company. Their small team is based in Garden City, New York. Their services include Advertising and Media Planning & Buying.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.