Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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$1,000+$100 - $149 / hr10 - 49Schofields, Australia
Services provided
See all 1 projectsZulfi Marketing is a full-service digital solutions company delivering end-to-end services across software development, digital marketing, and eCommerce solutions. We partner with businesses of all
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$1,000+$50 - $99 / hr10 - 49
Services provided
See all 1 projectsAt Algrow Media, located in Bandra West, Mumbai, We are leading Best Digital Marketing Agency in Mumbai and provide end-to-end Digital Marketing Solutions under one roof. Our services include Brand
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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$1,000+$25 - $49 / hr10 - 49Portland, OR
Services provided
See all 1 projectsWe are a dedicated academic writing and software development company focused on helping students and professionals achieve their goals through high-quality, reliable, and personalized
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$1,000+$25 - $49 / hr10 - 49Rutherglen, Scotland
Services provided
See all 2 projectsSQ Digital Marketing Agency offers services in web development and SEO, focusing on lead generation and organic traffic growth. Reviews highlight a significant increase in organic traffic, responsiveness, and alignment with client values, although some suggest improvements in management. Clients appreciate their cost-effective pricing and cultural fit.
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$1,000+$50 - $99 / hr10 - 49Bangkok, Thailand
Services provided
See all 1 projectsStars Commerce offers comprehensive web development services, including website creation, online ordering systems, and detailed business information sections. The reviews highlight the company's effective project management, timely delivery, and alignment with client values. Clients appreciate Stars Commerce's cultural fit, budget-friendly pricing, and their ability to understand the project's scope, resulting in increased sales and inquiries.
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$1,000+$50 - $99 / hr10 - 49
Services provided
See all 1 projectsYour Digital Innovation PartnerFuturex Tech is a top agency based in Birgunj and Kathmandu. We specialize in Web Design (UI/UX), Branding, Graphic Design, Digital Marketing and Website Development.
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$5,000+$50 - $99 / hr10 - 49Seattle, WA
Services provided
Founded in 1995, Portent is a Content Marketing company. Located in Seattle, Washington and , the team specializes in Content Marketing and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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$1,000+$100 - $149 / hr10 - 49Rockville, MD
Services provided
Auxilium Technology is a Digital Strategy company. Launched in 2013, the team offers Digital Strategy and Market Research.
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$5,000+$100 - $149 / hr10 - 49Glendale, CA
Services provided
Established in 1998, Submit Express, a small SEO agency, is located in Glendale, California. Their services include Search Engine Optimization and Content Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$5,000+$150 - $199 / hr10 - 49Fareham, England
Services provided
Koozai, a Content Marketing company, is based in Fareham, England and London, England. They provide Content Marketing and Public Relations and were launched in 2006.
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$1,000+$25 - $49 / hr10 - 49
Services provided
SEO NUMBER 1 is a SEO agency in Lahore, Pakistan. Their services include Search Engine Optimization and Pay Per Click.
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Undisclosed$100 - $149 / hr10 - 49West Palm Beach, FL
Services provided
Headquartered in West Palm Beach, Florida, Girard Media is an Advertising company. They offer Advertising and Direct Marketing and were founded in 2008.
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$5,000+Undisclosed10 - 49Cary, NC
Services provided
Branding agency Ignite Social Media offers Branding and Market Research. They are based in Cary, North Carolina and Birmingham, Michigan.
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Undisclosed< $25 / hr10 - 49Bahadurgarh, India
Services provided
Founded in 2018, Walk N Star is a SEO services firm. The team specializes in Search Engine Optimization and Social Media Marketing and is located in Bahadurgarh, India.
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UndisclosedUndisclosed10 - 49Horsforth, England
Services provided
Smart Insights, a Content Marketing company, was established in 2009. They specializes in Content Marketing and Marketing Strategy.
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$10,000+$25 - $49 / hr10 - 49Karachi, Pakistan
Services provided
Innova Digitals is a small SEO company. Established in 2019, the team specializes in Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Sharjah, United Arab Emirates
Services provided
One Sols, a social media marketing firm, was established in 2015. The team offers Social Media Marketing and Search Engine Optimization and is headquartered in Sharjah, United Arab Emirates.
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$1,000+Undisclosed10 - 49Mumbai, India
Services provided
Webcap Technology - Digital Marketing Company in Mumbai, a SEO services firm, was established in 2017. The small team offers Search Engine Optimization and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Dubai, United Arab Emirates
Services provided
Small SEO services firm Brandstory Digital Marketing Agency, is based in Dubai, United Arab Emirates. The team focuses on Search Engine Optimization and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49Hannover, Germany
Services provided
SRC Unternehmensberatungs- & Verlagsgesellschaft mbH, a web design agency, was established in 2004. Located in Hannover, Germany, the team focuses on Web Design and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
Services provided
N&N PROMOTION is a small Los Angeles, California-based Direct Marketing company. The team focuses on Direct Marketing and Other Digital Marketing.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Dandah Digital is a SEO company. They offer Search Engine Optimization and Social Media Marketing and were established in 2021.
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UndisclosedUndisclosed10 - 49
Services provided
Established in 2022, DizitalMedia Marketing Agency is a pay per click agency. The small team specializes in Pay Per Click and Social Media Marketing.
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$1,000+< $25 / hr10 - 49
Services provided
Fourways Media is a small Motherwell, Fiji-based branding agency. The team offers Branding and Digital Strategy.
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$1,000+$50 - $99 / hr10 - 49
Services provided
Social media marketing agency BPM Marketing LLC specializes in Social Media Marketing and Video Production. They were established in 2015.
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UndisclosedUndisclosed10 - 49Noida, India
Services provided
Digital Kranti is a social media marketing firm based in Noida, India. Launched in 2020, the team focuses on Social Media Marketing and Search Engine Optimization.
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$50,000+$200 - $300 / hr10 - 49
Services provided
Small Advertising company Blackburn digital solutions , is headquartered in New York, New York and Bengaluru, India. The team specializes in Advertising and Media Planning & Buying.
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$1,000+$25 - $49 / hr10 - 49Mumbai, India
Services provided
Social media marketing company SEO Inventiv was established in 2009. The company focuses on Social Media Marketing and Content Marketing.
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Undisclosed< $25 / hr10 - 49Hisar, India
Services provided
Digital Chaabi is a Digital Strategy company founded in 2010. The team focuses on Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Bhilwara, India
Services provided
Social media marketing agency Sky Prime It Company is in Bhilwara, India. Their services include Social Media Marketing and Email Marketing.
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$1,000+$100 - $149 / hr10 - 49Tijuana, Mexico
Services provided
Iskali consultoría integral is a branding agency. Located in Tijuana, Mexico, their team specializes in Branding and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49İSTANBUL, Türkiye
Services provided
DijitalPi is a İSTANBUL, Türkiye-based branding firm. They offer Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Houston, TX
Services provided
WEBNYS Technology is a website development firm in Houston, Texas and Ahmedabad, India. They offer Web Development and Web Design.
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$25,000+$25 - $49 / hr10 - 49New Delhi, India
Services provided
Dial4Web is a social media marketing company headquartered in New Delhi, India. Founded in 2014, the team offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Duluth, GA
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Citationscheck is a small Duluth, Georgia-based social media marketing firm. Their services include Social Media Marketing and Content Marketing.
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$1,000+Undisclosed10 - 49
Services provided
Frankie Creations is a web development company that has received negative feedback for its project management and communication. With 100% of reviewers expressing dissatisfaction, clients have reported delays, poor quality of code, and unresponsiveness. The company is noted for its appealing website, but this did not translate into successful project outcomes.
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UndisclosedUndisclosed10 - 49
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Founded in 2023, Super Tactics Agency is a small Advertising company. Their services include Advertising and Branding.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Zonal Web is a social media marketing company. Their small team is located in Lahore, Pakistan. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Jaipur, India
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Digital Gyan Technology is a branding company. They are located in Jaipur, India. Their team provides Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Boston, MA
Services provided
Fbabros is a Boston, Massachusetts-based Advertising company. They provide Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Bristol, England
Services provided
Small social media marketing agency Yachting Pages Media Group, is headquartered in Bristol, England. Their services include Social Media Marketing and Email Marketing.
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$250,000+$50 - $99 / hr10 - 49
Services provided
Quartzlinestudiouk is a branding firm. Headquartered in London , England, the company was launched in 2024. Their services include Branding and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Bengaluru, India
Services provided
Relives, a social media marketing company, is based in Bengaluru, India. They provide Social Media Marketing and Content Marketing and were established in 2023.
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$25,000+$100 - $149 / hr10 - 49
Services provided
BB Enterprise is a branding agency. Their small team is based in Malappuram, India. Their services include Branding and Marketing Strategy.
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$1,000+$50 - $99 / hr10 - 49New York, NY
Services provided
AA ITPLUS, a social media marketing agency, specialize in Social Media Marketing and Content Marketing. They were launched in 2024.
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$1,000+$25 - $49 / hr10 - 49Paris, France
Services provided
Infusio Digital is a Marketing Strategy company. They specialize in Marketing Strategy and Social Media Marketing and were launched in 2020. The company is based in Paris, France.
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$5,000+$25 - $49 / hr10 - 49
Services provided
BrandsynergyX is a Gujarat International Finance Tec-City, India-based Advertising company. Their services include Advertising and Branding.
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$5,000+$25 - $49 / hr10 - 49
Services provided
Confetti is a branding agency. They focus on Branding and Social Media Marketing and were established in 2022.
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$1,000+< $25 / hr10 - 49
Services provided
Web SEO is a social media marketing firm. They were launched in 2020, and their services include Social Media Marketing and Email Marketing.
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$1,000+< $25 / hr10 - 49
Services provided
Launched in 2024, Cinworx is a Broadcast Video company. Their team focuses on Broadcast Video and Social Media Marketing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.