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Get a custom proposalFull-Stack Tech & Marketing Agency
The Heading is a full-stack tech and marketing agency. Brand, web, software and growth: one team, every layer, from setup to scale.
We set the heading, then build every step to it. Most agencies hand off between strategy, design, development and marketing, and every hand-off is a seam where the brand loses something. We removed the seams: one team carries the work from the first wireframe to the monthly report.
Headquartered in Dubai, with our design and engineering team in Lucknow, India, we serve brands across the UAE and the GCC, India and Europe. Over the past four years we have shipped more than 100 builds for brands in jewellery and luxury, food and gourmet, beauty and wellness, fashion and lifestyle, ecommerce and D2C, and B2B and industrial.
Thirty-five services. One team.
- Build: brand identity, websites, Shopify and Shopify Plus, migrations, custom apps, Webflow, Framer and WordPress.
- Convert: CRO-focused development, CRO audits, speed optimisation, analytics and event tracking, founder dashboards.
- Grow: SEO, AI search visibility, local SEO, performance marketing, social media, email and retention, content.
- Marketplaces: Amazon brand stores and A-plus content, Amazon ads, listing optimisation.
- Operate: website maintenance, reputation management, fractional CTO, CMO and CRO.
Selected clients: Colavita India, Zouk, Aurika, Fragata India, Divas Mantra, Kolan, La Vieja Fábrica India, Silviya and Gehen.
We put you above the fold.
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Min project size
$1,000+
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Hourly rate
$25 - $49 / hr
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Employees
10 - 49
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Year founded
Founded 2022
Service Lines
- Branding
- 10%
- Email Marketing
- 10%
- Pay Per Click
- 10%
- Web Design
- 10%
- Web Development
- 10%
No Focus Areas have been added yet…
Industries
- eCommerce
- 40%
- Consumer products & services
- 30%
- Retail
- 15%
- Manufacturing
- 10%
- Business services
- 5%
Clients
- Small Business (<$10M)
- 60%
- Midmarket ($10M - $1B)
- 35%
- Enterprise (>$1B)
- 5%
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Our Story
The Heading began with a simple observation: most websites are designed to be looked at, not bought from. We set out to build both. Based in Dubai, with a delivery team in Lucknow, we bring design, development and conversion rate optimisation under one roof, so the people who design a page are accountable for how it performs. Four years and 100+ brands later, the principle is unchanged: research first, conversion designed in from the first wireframe, and every change measured.
What Sets Us Apart
Conversion designed in, not bolted on
Every build starts with competitor research and a conversion plan. Navigation, page structure and copy are decided by how your customers buy, not by template defaults, so the site is set up to sell from the day it launches.Design and development under one roof
Our designers and developers work as one in-house team, from Shopify themes and custom apps to Webflow, Framer and WordPress builds. Nothing is lost in handover, and the people who design a page stay accountable for how it performs.Audits that can say the site is fine
Our CRO audits go through the funnel by hand, from traffic source to checkout, and report what is leaking, what it costs and what to fix first. We rebuild what underperforms, leave alone what earns, and measure every change.
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