Revenue growth specialists for luxury ecommerce
A growth-driven performance marketing agency for luxury eCommerce brands with ambitious growth plans.
ANGELEYE maintains the philosophy of creating trends and exciting fashion that is exclusively found at inspirational London landmarks such as where it was born in Camden market. This unique perspective and understanding of trends are ingrained in the DNA of ANGELEYE.
Their goal is to make the modern women feel confident, feminine and proud.
We were tasked by ANGELEYE to improve their website’s organic online visibility, increase traffic to the site, improve the online conversion rate and increase the website’s ecommerce revenue.
There was also a secondary objective of increasing brand reach with the target audience. ANGELEYE have been stocked and sold in leading retail chains such as Debenhams, Silk, ASOS, Fred and Lipsy (Next) for some time, but they wanted to make existing and potential new UK customers more aware that they could now buy directly from the ANGELEYE website.
We developed digital audience personas for ANGELEYE, so that we could better identify and target their most profitable audience segments, and also highlight areas with the most growth potential. We also analysed how the existing website audience were finding and using the site, to help identify any patterns with drop offs or barriers to conversion.
We carried out technical SEO and content audits, to highlight any areas for improvement and we also analysed the website's backlink profile to see how this important search engine ranking metric compared to their competitors.
Using the data from our various audits and target personas, we developed a multi-channel campaign strategy that would encompass a combination of technical SEO changes, website content creation, and blogger outreach activity to build links and increase brand reach with the target audience, facilitating natural steady growth over the campaign period.
- - 863% increase in organic revenue
- - 696% increase in organic transactions
- - 330% increase in conversion rate
Daisy London launched in 2009 on the iconic Portobello Road in London’s Notting Hill.
The brand was established out of a love and passion for travel and adventure.
To raise the profile of the brand, thus increasing traffic to the website through a multichannel strategy (Organic and Paid).
Building curated content tailored to their target persona and increasing visibility of the Daisy London website through non-brand search queries. We knew that competition in this particular vertical was high, so it was crucial for our SEO and Outreach strategy to work in parallel. We had to ensure that the pages we optimised were done so coherently with both content and backlinks.
- - 122% increase in organic traffic vs the previous year
- - 148% increase in organic revenue
- - 84% increase in transactions
"It is a real pleasure to work with Hit Search. They are extremely proactive and professional, providing us updates, insights and analysis on a regular basis. They have dramatically improved our SEO rankings, Ad strategies and conversion rates within a short timeframe. They are always available and dedicated to meeting deadlines. They pay so much attention to details and deliver excellent results. They are running our SEO & PPC activity, a part of our Content Marketing and CRO optimisation. I worked with them at my previous job as well and I am really impressed with their skills and ability to increase our revenue and return of investment. I have previously worked with multiple SEO & PPC agencies, but Hit Search is the best agency I’ve worked with so far and I totally recommend them to anyone who is looking for performance. Thank you on behalf of Daisy team for providing excellent service at all times.”
Murdock London are specialists in the art of barbering and have had a number of barbershops situated on iconic London streets, for a decade now.
Their barbers know everything there is to know about barbering and specialist grooming, offering a contemporary take on the traditional barbershop experience. They also sell their own range of Murdock London grooming products, both instore and online.
We were asked to make the most of highly-ranking keywords that were currently on ‘An Interview with the Rich Brothers’ – a blog page on Murdock London’s website. With a page title and meta description only allowing for a limited number of characters and the range of keywords that the page was ranking for, exceeding this, it was necessary to find an alternative way that catered for all the keywords on the page. With an expert SEO team, we set to work to find a solution that would greatly improve the visibility of the Murdock London website.
Our solution was to implement FAQpage schema on a handful of pages by carefully analysing the specific keywords that the page ranked for and identifying opportunities for improvements. The specific FAQ pages were written based on these keywords and were marked up with the schema. The purpose of the schema is to allow for the FAQs to appear in the search results and implementing it meant that Murdock London’s on-site content was answering the highest searched questions.
However, in a bid to avoid neglecting the site’s overall click-through rate, as can happen when the user finds the answer to their question without needing to leave the search engine results page, we decided to carefully word our answers, ensuring that the answer provided on the results page is informative but also vague enough to tempt people into clicking through to the site in order to find the full answer that they’re looking for.
A huge increase in click-through-rate from search engine results, which meant the page received over 1600 clicks in one day, from an average of about 500.