Digital Romans

BACKGROUND

Please describe your company and your position there.

I own a software development company that develops tools for Testing Automation.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Digital Romans, and what were your goals?

We developed software for Testing Automation and want complete Digital Marketing services to generate leads.

SOLUTION

How did you select this vendor and what were the deciding factors?

I found Digital Romans through an organic search on Google. I shortlisted 4-5 companies out of which I liked how Digital Romans pitched. They have successful case studies which gave me confidence.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Digital Romans has this 3-step process.

1. Mark Your Presence
2. Gain Trust
3. Acquire Market Using various channels, like SEO, PPC, Email marketing, Social media, etc.

The Digital Romans team helped me in brand building.

How many resources from the vendor's team worked with you, and what were their positions?

A digital marketing manager, two digital marketing executives, a PPC manager, and an email marketer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

They managed to get me 1000+ website traffic per month in just 6 months. Generated 30+ leads from PPC in a month. They managed to decrease the bounce rate from 80% to 34%.

How effective was the workflow between your team and theirs?

We have a weekly review meeting where the team discusses their accomplishments and plan.

What did you find most impressive or unique about this company?

Their deliverables are measurable in number. They follow a process and have consistency in terms of work and growth.

Are there any areas for improvement or something they could have done differently?

They can add more resources to the channels which are driving more results.