Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 361 projectsDisruptive Advertising is a digital marketing agency specializing in social media marketing, PPC, and online branding strategies to drive lead generation and revenue growth. Reviews highlight their strong project management, responsiveness, and ability to deliver measurable results, such as increased revenue by 77% and 5X growth for clients. Over 90% of reviewers praise their authentic engagement and alignment with client values.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
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$1,000+< $25 / hr10 - 49Ahmedabad, India
Services provided
SRS Pro is an Ahmedabad, India-based SEO agency. They provide Search Engine Optimization and Pay Per Click and were launched in 2018.
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Undisclosed< $25 / hr2 - 9Raipur, India
Services provided
GMB Consult, a SEO agency, was launched in 2024. The team provides Search Engine Optimization and Social Media Marketing.
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Featured
What are Featured Providers?
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
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$1,000+$50 - $99 / hr10 - 49
Services provided
Pod Digital Marketing Ltd, a social media marketing company, was founded in 2016. The team offers Social Media Marketing and Content Marketing.
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$5,000+$150 - $199 / hr2 - 9Orange, CA
Services provided
Established in 2019, Restaurant Marketing is a branding agency. Their team offers Branding and Marketing Strategy.
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$1,000+$50 - $99 / hr2 - 9Seattle, WA
Services provided
Web design agency Somerset Interactive offers Web Design and Web Development. They were launched in 2016.
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$1,000+Undisclosed2 - 9Marlborough, MA
Services provided
JS Website Design & SEO, a small web design agency, is headquartered in Marlborough, Massachusetts. The team focuses on Web Design and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Chennai, India
Services provided
See all 2 projectsWebRaaja offers services in Social Media Marketing (SMM), Social Media Management, and Digital Marketing, focusing on enhancing online branding and providing high-tech web solutions. The overall feedback indicates they deliver well-organized project management, timely delivery, and insightful suggestions, making them a valuable partner for business growth.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
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UndisclosedUndisclosed50 - 249
Services provided
Coral Business Solutions, a SEO agency, was established in 2003. The team specializes in Search Engine Optimization and Social Media Marketing and is in Business Bay, Dubai, United Arab Emirates.
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$10,000+$25 - $49 / hr250 - 999Liverpool, England
Services provided
See all 1 projectsAt HumantekArt, we transform ideas into stunning visuals that make an impact. From cutting-edge graphic design and animation to tailored branding solutions, we craft experiences that elevate your
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$1,000+$200 - $300 / hr250 - 999Tangerang, Indonesia
Services provided
Blinq Digital Media is a public relations company. They are in Tangerang, Indonesia and have midsize team. Their services include Public Relations and Search Engine Optimization.
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$1,000+$150 - $199 / hr250 - 999Naples, FL
Services provided
SEO company Customer Finder Marketing is based in Naples, Florida and Naples, Florida. Their services include Search Engine Optimization and Web Design.
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$1,000+$25 - $49 / hr250 - 999Parramatta, Australia
Services provided
Established in 2016, White Key Marketing , a midsize Digital Strategy company, is headquartered in Parramatta, Australia. Their team offers Digital Strategy and Search Engine Optimization.
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$1,000+< $25 / hr250 - 999
Services provided
FoxData is a Mobile & App Marketing company. Located in Hong Kong, Hong Kong and Singapore, the agency focuses on Mobile & App Marketing and Advertising.
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$5,000+$50 - $99 / hr250 - 999Abu Dhabi, United Arab Emirates
Services provided
Goldman SEO Abu Dhabi is a branding agency. The team offers Branding and Social Media Marketing and is in Abu Dhabi, United Arab Emirates.
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$1,000+$50 - $99 / hr2 - 9Chesterfield, MO
Services provided
Nuvo Agency is an Advertising company founded in 2019. The agency offers Advertising and Social Media Marketing, and is small.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Marketing Guardians Inc. Is a small Marketing Strategy company headquartered in Calgary, Canada. Their services include Marketing Strategy and Digital Strategy.
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$5,000+$150 - $199 / hr2 - 9Decatur, GA
Services provided
Carver is an Advertising company. Established in 2019, their team specializes in Advertising and Branding.
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$1,000+$25 - $49 / hr2 - 9Istanbul, Türkiye
Services provided
Kominike Digital is a Digital Strategy company located in Istanbul, Türkiye. Founded in 2012, the team specializes in Digital Strategy and Search Engine Optimization.
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$5,000+$25 - $49 / hr2 - 9New Delhi, India
Services provided
Established in 2020, Digiproxy Media Private Limited is a SEO company. The small team offers Search Engine Optimization and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Stuart, FL
Services provided
LegalBoost Attorney Marketing is a Stuart, Florida-based pay per click agency. Their services include Pay Per Click and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Sangvi, India
Services provided
Greek Mapple is a SEO agency headquartered in Sangvi, India. Their services include Search Engine Optimization and Social Media Marketing.
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$1,000+< $25 / hr50 - 249Vijayawada, India
Services provided
See all 1 projectsColourmoon Technologies specializes in mobile app development, notably for food delivery applications. Reviews highlight their professionalism, expertise, and timely project completion. Clients appreciate their effective communication and the added value they bring to projects. Overall, Colourmoon Technologies is praised for delivering bug-free products promptly, exceeding client expectations.
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$1,000+$50 - $99 / hr10 - 49Dhaka, Bangladesh
Services provided
See all 1 projectsW3 Solved offers services in Social Media Management, Website Design, SEO, and Website Maintenance. Clients commend W3 Solved for their professional online presence, effective digital marketing strategies, and timely project delivery. Overall feedback highlights their energetic and communicative team, contributing to enhanced online branding and improved sales through better website performance and domain credibility.
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$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Services provided
See all 1 projectsEzzey is a marketing and website development company. However, the feedback from their reviews is predominantly negative, highlighting issues such as poor quality control, ineffective marketing campaigns, and inadequate communication. Approximately 100% of the feedback reflects dissatisfaction, with specific mentions of project mismanagement and lack of professionalism.
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$5,000+$25 - $49 / hr2 - 9Madrid, Spain
Services provided
Based in Madrid, Spain, ProfesionalNet is a web design company. Their services include Web Design and Search Engine Optimization.
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$10,000+$100 - $149 / hr2 - 9Los Angeles, CA
Services provided
Lucid Public Relations is a SEO services firm. The company is located in Los Angeles, California. Their services include Search Engine Optimization and Social Media Marketing.
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$5,000+$150 - $199 / hr2 - 9Houston, TX
Services provided
Bizopia is a SEO company. They provide Search Engine Optimization and Social Media Marketing and were founded in 2002. The agency is located in Houston, Texas and.
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$5,000+$150 - $199 / hr2 - 9Bristol , England
Services provided
Launched in 2010, Purplefish is a small PR firm. Their services include Public Relations and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Services provided
Social media marketing firm Pink Shark Marketing is in Los Angeles, California. They specialize in Social Media Marketing and Advertising.
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$1,000+$150 - $199 / hr2 - 9Chicago, IL
Services provided
Gossip Genie is a Content Marketing company. Founded in 2010, the firm is headquartered in Chicago, Illinois. Their services include Content Marketing and Social Media Marketing.
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$1,000+$150 - $199 / hr2 - 9San Francisco, CA
Services provided
Email Marketing company Emily Martin Communications & Events offers Email Marketing and Social Media Marketing. They are headquartered in San Francisco, California.
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$5,000+$150 - $199 / hr2 - 9Oakland, CA
Services provided
Based in Oakland, California, Ellipses is a social media marketing firm. The team focuses on Social Media Marketing and Marketing Strategy.
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$1,000+$150 - $199 / hr2 - 9Albuquerque, NM
Services provided
1 Internet Marketing is a SEO agency. Established in 2013, the firm is in Albuquerque, New Mexico. Their team focuses on Search Engine Optimization and Social Media Marketing.
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$5,000+$25 - $49 / hr2 - 9
Services provided
ABC is an analytics and data management company specializing in solutions such as big data, AI, and information management. Reviewers consistently highlight ABC's expertise and cost-effectiveness, with 100% of feedback emphasizing their timely and budget-conscious delivery. Clients laud their guidance and leadership, with no areas for improvement noted.
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UndisclosedUndisclosed2 - 9Charlottesville, VA
Services provided
Stella Jackson Design & Marketing is a branding agency. The team provides Branding and Graphic Design and is in Charlottesville, Virginia.
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$1,000+$25 - $49 / hr2 - 9Jaipur, India
Services provided
SEO Freelancer India - SEO Expert, a SEO agency, provide Search Engine Optimization and Social Media Marketing. They were launched in 2017.
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$1,000+$100 - $149 / hr2 - 9København, Denmark
Services provided
Launched in 2019, Plutonic Media is a pay per click company. The firm focuses on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249Ernakulam, India
Services provided
SEO agency Zenerom Creative Lab is headquartered in Ernakulam, India. Established in 2013, the team offers Search Engine Optimization and Web Design.
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$1,000+$50 - $99 / hr2 - 9Helsingfors, Finland
Services provided
Engaio Digital is a small Helsingfors, Finland-based PPC agency. The team offers Pay Per Click and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Paris, France
Services provided
Social media marketing firm ADCP Agence de communication Paris is headquartered in Paris, France. They specialize in Social Media Marketing and Web Design.
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$1,000+$25 - $49 / hr2 - 9Córdoba, Spain
Services provided
Plan A/B is a web design agency. Founded in 2017, the agency is in Córdoba, Spain. Their services include Web Design and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Sandpoint, ID
Services provided
DentalROI is a Sandpoint, Idaho-based SEO company. Launched in 2014, the team provides Search Engine Optimization and Social Media Marketing.
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Undisclosed< $25 / hr2 - 9St. Catharines, Canada
Services provided
Launched in 2023, Followers Cart is a small social media marketing agency. Their team offers Social Media Marketing and Marketing Strategy.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Dotio Labs is a social media marketing company. The Indianapolis, Indiana-based agency focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Jeddah, Saudi Arabia
Services provided
SPEEDFORCE DIGITAL is a small Jeddah, Saudi Arabia-based web development firm. The team specializes in Web Development and Mobile App Development.
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$1,000+$100 - $149 / hr10 - 49Abuja, Nigeria
Services provided
Gain Infinity | Advertising & Digital Marketing Agency in Abuja Nigeria is a small SEO company. Launched in 2022, the team provides Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Coimbatore, India
Services provided
Wowelse Brand Studio, a branding agency, was launched in 2017. The team provides Branding and Social Media Marketing and is headquartered in Coimbatore, India.
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$1,000+< $25 / hr10 - 49Ahmedabad, India
Services provided
EGlobal webtech, a website development firm, provide Web Development and Custom Software Development. They were established in 2016.
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$5,000+$25 - $49 / hr10 - 49Vasai-Virar, India
Services provided
Autofocuss Marketing is a Vasai-Virar, India-based social media marketing company. Established in 2022, the team focuses on Social Media Marketing and Search Engine Optimization.
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Undisclosed$25 - $49 / hr2 - 9
Services provided
Web design agency Clinch Tech Pro is located in Sowutoum, Ghana. The team specializes in Web Design and UX/UI Design.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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What Meta's Andromeda Update Means for Businesses in 2026
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.