Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 361 projectsDisruptive Advertising is a digital marketing agency specializing in social media marketing, PPC, and online branding strategies to drive lead generation and revenue growth. Reviews highlight their strong project management, responsiveness, and ability to deliver measurable results, such as increased revenue by 77% and 5X growth for clients. Over 90% of reviewers praise their authentic engagement and alignment with client values.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
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$5,000+$100 - $149 / hr50 - 249
Services provided
Vertoz Inc is a pay per click company in New York, New York and Mumbai, India. They specialize in Pay Per Click and Digital Strategy and were launched in 2012.
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$25,000+$50 - $99 / hr1,000 - 9,999Bangkok, Thailand
Services provided
Launched in 2009, Beryl 8 Plus Public Company Limited is a large Bangkok, Thailand-based CRM consulting and SI company. Their team specializes in CRM consulting and SI and Digital Strategy.
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Featured
What are Featured Providers?
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
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$1,000+$100 - $149 / hr50 - 249
Services provided
TechnSols is a Faisalabad, Pakistan-based branding company. They provide Branding and Social Media Marketing.
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$1,000+$50 - $99 / hr50 - 249Clever, MO
Services provided
Ozark Seo is a social media marketing company. They were launched in 2024, and their services include Social Media Marketing and Email Marketing.
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Undisclosed$25 - $49 / hr10 - 49New Delhi, India
Services provided
Viralcurry, a Marketing Strategy company, is located in New Delhi, India. The team offers Marketing Strategy and Social Media Marketing.
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$5,000+$25 - $49 / hr10 - 49Skopie, North Macedonia
Services provided
Digital Orange is a custom software development firm. In Skopie, North Macedonia, the team specializes in Custom Software Development and E-Commerce Development.
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$5,000+$150 - $199 / hr10 - 49Sydney, Australia
Services provided
ConnectX Sydney is an Advertising company. They provide Advertising and Event Marketing and are located in Sydney, Australia.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
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$5,000+$50 - $99 / hr10 - 49Alexandria, Egypt
Services provided
Marklinica, a Packaging Design company, is located in Alexandria, Egypt. They provide Packaging Design and Social Media Marketing and were launched in 2017.
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$1,000+$25 - $49 / hr10 - 49Lagos, Nigeria
Services provided
Odigital Marketing Agency is a Content Marketing company founded in 2019. The small team offers Content Marketing and Conversion Optimization.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$1,000+$50 - $99 / hr10 - 49Islamabad, Pakistan
Services provided
Speckpro is a SEO company. The team is located in Islamabad, Pakistan, and their services include Search Engine Optimization and Social Media Marketing.
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$1,000+< $25 / hr10 - 49London, England
Services provided
Established in 2015, bant.io is a small Email Marketing company. Their team offers Email Marketing and Marketing Strategy.
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$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Services provided
Forza Migliozzi, an Advertising company, was launched in 2007. Located in Los Angeles, California, the team offers Advertising and Branding.
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$25,000+$50 - $99 / hr10 - 49Ramat Gan, Israel
Services provided
Initech Software Services Ltd. Is an UX agency. The Ramat Gan, Israel-based firm was launched in 2009. Their team specializes in UX/UI Design and Artificial Intelligence.
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$10,000+$150 - $199 / hr10 - 49Edmonton, Canada
Services provided
FKA is an Edmonton, Canada-based Advertising company. They specialize in Advertising and Branding.
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$10,000+$100 - $149 / hr10 - 49New York, NY
Services provided
Beholder is a small Content Marketing company. Established in 1999, the team focuses on Content Marketing and CRM consulting and SI.
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$50,000+$150 - $199 / hr10 - 49Denver, CO
Services provided
In Denver, Colorado, Grit. Is a small branding company. Their services include Branding and Video Production.
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UndisclosedUndisclosed10 - 49Baton Rouge, LA
Services provided
Red Six Media is a Baton Rouge, Louisiana-based Advertising company. They focus on Advertising and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49Bloomingdale, IL
Services provided
JET Advertising, an Advertising company, is headquartered in Bloomingdale, Illinois. They provide Advertising and Graphic Design.
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$50,000+Undisclosed10 - 49Topeka, KS
Services provided
BANKTASTIC is an Advertising company. They focus on Advertising and Branding and were established in 1998. The agency is based in Topeka, Kansas.
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$1,000+< $25 / hr10 - 49Ahmedabad, India
Services provided
ERP consulting and SI company FinByz Tech Pvt. Ltd. Is in Ahmedabad, India. They specialize in ERP consulting and SI and Custom Software Development.
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$1,000+$25 - $49 / hr10 - 49Kochi, India
Services provided
SectorQube Technolabs Pvt Ltd is a website development firm founded in 2012. Their services include Web Development and Mobile App Development.
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$10,000+$100 - $149 / hr10 - 49East Brisbane, Australia
Services provided
Bear Marketing is a graphic design agency in East Brisbane, Australia. Their services include Graphic Design and Video Production.
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$5,000+$150 - $199 / hr10 - 49København, Denmark
Services provided
Copus is a small video production company launched in 2017. Their team offers Video Production and Branding.
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UndisclosedUndisclosed10 - 49Podgorica, Montenegro
Services provided
Laganoo.me is an e-commerce development company headquartered in Podgorica, Montenegro. The team specializes in E-Commerce Development and Branding.
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$1,000+$100 - $149 / hr2 - 9Montréal, Canada
Services provided
Maison Generis is a Montréal, Canada-based branding company. The team offers Branding and Marketing Strategy.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Founded in 2006, Add Web Tech, a small web design company, is in Ciudad López Mateos, Mexico. Their team offers Web Design and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Prague, Czech Republic
Services provided
Performatio s.r.o. Is an Email Marketing company. They focus on Email Marketing and Social Media Marketing and were launched in 2021. The firm is based in Prague, Czech Republic.
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Undisclosed< $25 / hr10 - 49Kurukshetra, India
Services provided
See all 1 projectsFuturemarx Bionics specializes in creating visual concepts, with services tailored to the pharmaceutical sector. The reviews highlight the company's strong adherence to deadlines and commendable project management skills. Clients appreciate the value for cost and good cultural fit, though some suggest more detailed initial engagement with projects.
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$1,000+$50 - $99 / hr10 - 49Sri Jayawardenepura Kotte, Sri Lanka
Services provided
Apollo Media is a Marketing Strategy company. Launched in 2022, the company is based in Sri Jayawardenepura Kotte, Sri Lanka. Their team provides Marketing Strategy and Digital Strategy.
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Undisclosed$25 - $49 / hr10 - 49Karachi, Pakistan
Services provided
Adigitz is an Advertising company. They were launched in 2021 and focus on Advertising and Social Media Marketing.
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$1,000+Undisclosed50 - 249Toronto, Canada
Services provided
GlobeSign is a web design company. The team focuses on Web Design and UX/UI Design, and the firm is located in Toronto, Canada.
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$1,000+Undisclosed50 - 249Clearwater, FL
Services provided
Located in Clearwater, Florida, Progressive Dental Marketing is a midsize web development firm. Their services include Web Development and Corporate Photography.
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Undisclosed$50 - $99 / hr2 - 9Heathridge, Australia
Services provided
Creative Warrior, an Advertising company, is headquartered in Heathridge, Australia. They provide Advertising and Social Media Marketing and were established in 2000.
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$5,000+$25 - $49 / hr2 - 9Dakshin Rajyadharpur, India
Services provided
Established in 2014, Softweb Development Technologies is a web development firm. The team provides Web Development and E-Commerce Development.
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Undisclosed< $25 / hr10 - 49Calgary, Canada
Services provided
Based in Calgary, Canada and Surrey, Canada, Revolutionary Designers is a Marketing Strategy company. Their services include Marketing Strategy and Social Media Marketing.
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$1,000+< $25 / hr10 - 49
Services provided
Located in Alexandria, Egypt, Bareeq is a web design company. They focus on Web Design and UX/UI Design.
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$1,000+$25 - $49 / hr10 - 49
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Codebold IT Solutions is a web design company. The firm is in Hyderabad, India. Their team specializes in Web Design and Web Development.
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UndisclosedUndisclosed10 - 49
Services provided
Established in 1994, Pannos Marketing is a branding firm. The agency provides Branding and Marketing Strategy.
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$1,000+$25 - $49 / hr2 - 9Islamabad, Pakistan
Services provided
See all 1 projectsMountAZ offers Amazon PPC management services, including product launch campaigns and ongoing PPC optimization. Reviews highlight exceptional expertise in reducing ACOS/TACOS, effective strategy implementation, and detailed reporting. Clients commend the company for its knowledge and skillfulness, making it a one-stop solution for their advertising needs.
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Undisclosed$100 - $149 / hr2 - 9Liverpool, England
Services provided
Revenue Growth Agency is a Liverpool, England-based Digital Strategy company. They offer Digital Strategy and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Services provided
LOTUS is a branding firm. Founded in 2017, the team provides Branding and Social Media Marketing. The agency is located in Los Angeles, California and McKinney, Texas.
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$1,000+$150 - $199 / hr2 - 9Sound Beach, NY
Services provided
Based in Sound Beach, New York, HEY LOOK! Content & Social is a Content Marketing company. They specialize in Content Marketing and Social Media Marketing.
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$1,000+Undisclosed2 - 9Larnaka, Cyprus
Services provided
VIRALNATION LTD. Is an Advertising company. The team provides Advertising and Branding and is based in Larnaka, Cyprus.
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$1,000+$50 - $99 / hrFreelancerCalgary, Canada
Services provided
See all 1 projectsWebdrop Technologies offers specialized SEO services, including website optimization, content creation, and backlink building. Overall feedback highlights their excellent communication, prompt delivery, and flexible pricing. Clients appreciate their ability to deliver measurable growth in SEO, making Webdrop Technologies a reliable choice for digital marketing needs.
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$1,000+< $25 / hr10 - 49
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Henixweb is a web design company. The company is based in Ahmedabad, India. Their services include Web Design and Web Development.
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UndisclosedUndisclosed10 - 49Barcelona, Spain
Services provided
Theyesbrand is a small Barcelona, Spain-based branding firm. Their services include Branding and Graphic Design.
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$1,000+< $25 / hr10 - 49Noida, India
Services provided
Headquartered in Noida, India, Techventers is a social media marketing firm. The team provides Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr10 - 49Mehatpur, India
Services provided
Located in Mehatpur, India, Swastik Web Technology is a small web design company. The team provides Web Design and Web Development.
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$1,000+< $25 / hr10 - 49Vadodara, India
Services provided
Zurich Graphics is a graphic design agency. Their small team is located in Vadodara, India and focuses on Graphic Design and Logo. The agency was launched in 1993.
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$5,000+$25 - $49 / hr10 - 49Jandiala Baghwala, Pakistan
Services provided
Web development company ARFASOFTECH is headquartered in Jandiala Baghwala, Pakistan. They provide Web Development and Mobile App Development.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.