Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 361 projectsDisruptive Advertising is a digital marketing agency specializing in social media marketing, PPC, and online branding strategies to drive lead generation and revenue growth. Reviews highlight their strong project management, responsiveness, and ability to deliver measurable results, such as increased revenue by 77% and 5X growth for clients. Over 90% of reviewers praise their authentic engagement and alignment with client values.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
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UndisclosedUndisclosed10 - 49Manhattan Beach, CA
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Be Inspired PR is a public relations firm and social media marketing firm founded in 2007. Their services include Public Relations and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Santa Monica, CA
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Located in Santa Monica, California, Beck Media & Marketing is a PR firm and social media marketing company. They focus on Public Relations and Social Media Marketing and were launched in 1999.
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Featured
What are Featured Providers?
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
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UndisclosedUndisclosed10 - 49Seattle, WA
Services provided
Launched in 2012, Socedo is a social media marketing company. Located in Seattle, Washington, the team provides Social Media Marketing and Digital Strategy.
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UndisclosedUndisclosed10 - 49Toronto, Canada
Services provided
Ontario Camera, a small social media marketing firm and video production company, is in Toronto, Canada. Their services include Social Media Marketing and Video Production.
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UndisclosedUndisclosed10 - 49Boston, MA
Services provided
Tentacle360 is a Digital Strategy and social media marketing company launched in 2015. In Boston, Massachusetts, the team offers Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Melbourne, Australia
Services provided
OMG! Creative is a Digital Strategy and social media marketing agency. Their team is in Melbourne, Australia. The agency provides Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Richmond, Australia
Services provided
Tailor Group is a small Digital Strategy and social media marketing agency. Launched in 2015, the team provides Digital Strategy and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
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UndisclosedUndisclosed10 - 49Toronto, Canada
Services provided
Platina IT Canada is a small Toronto, Canada-based SEO agency and social media marketing firm. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Toronto, Canada
Services provided
CYBER PROS CONSULTING, a small Cybersecurity and social media marketing agency, is located in Toronto, Canada. Their services include Cybersecurity and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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UndisclosedUndisclosed10 - 49Covington, KY
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Branding firm and social media marketing firm DMR/Interactive was launched in 1988. Headquartered in Covington, Kentucky, the team provides Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
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Murphy Boyz Printing & Marketing is a small social media marketing company and Direct Marketing company. They focus on Social Media Marketing and Direct Marketing and were established in 2012.
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UndisclosedUndisclosed10 - 49Forest City, IA
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Coloff Digital is a social media marketing firm. They provide Social Media Marketing and Digital Strategy and were established in 2014. The agency is located in Forest City, Iowa.
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UndisclosedUndisclosed10 - 49Atlanta, GA
Services provided
Activated Reach is a Marketing Strategy and social media marketing firm. The team is based in Atlanta, Georgia, and their services include Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Quito, Ecuador
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Integral Social Media is a Quito, Ecuador-based app development firm and social media marketing agency. They offer Mobile App Development and Social Media Marketing and were established in 2010.
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UndisclosedUndisclosed10 - 49Appleton, WI
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Founded in 2011, BConnected, LLC is a Content Marketing and social media marketing company. The team offers Content Marketing and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
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Small Content Marketing and social media marketing company Chatterbox Social Media Marketing, is based in Reading, Pennsylvania. The team provides Content Marketing and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Madison, WI
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Ideas That Evoke is a small Madison, Wisconsin-based PR firm and social media marketing agency. Their services include Public Relations and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
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Spectrum Communications & Consulting, Inc. Is a small social media marketing company and web design agency founded in 1992. Their services include Social Media Marketing and Web Design.
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UndisclosedUndisclosed10 - 49Boca Raton, FL
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Tilson PR is a small PR firm and social media marketing company founded in 1989. Their team provides Public Relations and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
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McKeown MarKeting, a small social media marketing agency and web design agency, is in Arizona. The team specializes in Social Media Marketing and Web Design.
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UndisclosedUndisclosed10 - 49
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JW Maxx Solutions is a branding company and social media marketing agency. They are in Arizona and have small team of experts. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
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Premier Social Media is a social media marketing company and web design agency. The Arizona-based company specializes in Social Media Marketing and Web Design.
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UndisclosedUndisclosed10 - 49
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Founded in 2005, Integrum Technologies LLC is an Advertising and social media marketing agency. The firm offers Advertising and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Paris, France
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Dupont Lewis is a small branding agency and social media marketing company headquartered in Paris, France. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Nottingham, England
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Gather Social is a social media marketing agency. Their small team is in Nottingham, England. Their services include Social Media Marketing and Custom Software Development.
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UndisclosedUndisclosed10 - 49Redwood City, CA
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FamePick Inc, a Marketing Strategy and social media marketing company, offers Marketing Strategy and Social Media Marketing. The company is in Redwood City, California.
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UndisclosedUndisclosed10 - 49Leipzig, Germany
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Founded in 1998, torpedo motor is a small social media marketing company headquartered in Leipzig, Germany. Their team focuses on Social Media Marketing and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Fairfield, NJ
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PageLink is a SEO services firm and social media marketing company launched in 2003. In Fairfield, New Jersey, the team specializes in Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Maywood, CA
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Espanglish Media is a small Maywood, California-based social media marketing company and web design company. Their services include Social Media Marketing and Web Design.
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UndisclosedUndisclosed10 - 49Richardson, TX
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Launched in 2019, Infovision Social is a Marketing Strategy and social media marketing agency. Their services include Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49București, Romania
Services provided
Small Marketing Strategy and social media marketing agency Increase Media, is headquartered in București, Romania. Their services include Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Amsterdam, Netherlands
Services provided
Orangedotcom Digital Marketing is a SEO agency and social media marketing firm. Founded in 2010, the team provides Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
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Launched in 2001, Clix Digital Agency is a small Advertising and social media marketing agency. Their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Liverpool, England
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Public relations firm and social media marketing company Marketing Liverpool specializes in Public Relations and Social Media Marketing. They were launched in 2013.
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UndisclosedUndisclosed10 - 49München, Germany
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OneTwoSocial is a social media marketing agency. Founded in 2009, the team specializes in Social Media Marketing and Branding.
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UndisclosedUndisclosed10 - 49Campinas , Brazil
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Web Estratégica is a Digital Strategy and social media marketing firm headquartered in Campinas , Brazil. Founded in 2011, the team provides Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Vinhedo, Brazil
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Established in 2003, B 2 B Social Media® is a Business Consulting and social media marketing company. Based in Vinhedo, Brazil, the team specializes in Business Consulting and Social Media
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UndisclosedUndisclosed10 - 49Dublin, Ireland
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Social media marketing agency and web design company 4Property was founded in 2001. The team focuses on Social Media Marketing and Web Design.
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UndisclosedUndisclosed10 - 49
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Strategic Alliancez is a social media marketing company. The team specializes in Social Media Marketing and Advertising and is in Lahore, Pakistan.
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UndisclosedUndisclosed10 - 49Millbrae, CA
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Social media marketing agency Performance Media Marketing provides Social Media Marketing and Advertising. They were founded in 2008.
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UndisclosedUndisclosed10 - 49Santa Ana, CA
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Smarty Social Media is a social media marketing company. The team offers Social Media Marketing and Content Marketing and is located in Santa Ana, California.
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UndisclosedUndisclosed10 - 49Budapest, Hungary
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Positive Adamsky is a small Budapest, Hungary-based social media marketing agency. The team specializes in Social Media Marketing and Advertising.
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UndisclosedUndisclosed10 - 49Budapest, Hungary
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Reon Digital is a social media marketing firm. In Budapest, Hungary, the agency offers Social Media Marketing and Mobile App Development.
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UndisclosedUndisclosed10 - 49Houston, TX
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C4I Technologies INC is an IT managed services and social media marketing firm. Their team is located in Houston, Texas. The agency specializes in IT managed services and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Houston, TX
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Advertising and social media marketing agency Poetic Digital was founded in 2007. The agency offers Advertising and Social Media Marketing, and is small.
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UndisclosedUndisclosed10 - 49Claremont, CA
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VMA Communications, Inc. Is a social media marketing agency and Direct Marketing company. Established in 1995, the agency focuses on Social Media Marketing and Direct Marketing.
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UndisclosedUndisclosed10 - 49Tacoma, WA
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Humming Inc is a Digital Strategy and social media marketing company established in 2018. The team focuses on Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Yang Zhou Shi, China
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Social media marketing agency and SEO agency Yangzhou Junchi Information Technology Service Co., Ltd. Offers Social Media Marketing and Search Engine Optimization. They were founded in 2005.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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Small social media marketing agency and Ecommerce Marketing company Loop Club, is headquartered in Los Angeles, California. The team focuses on Social Media Marketing and Ecommerce Marketing.
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$1,000+$25 - $49 / hr10 - 49
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BuzzByte: Digital Marketing Agency is a SEO company. The team specializes in Search Engine Optimization and Social Media Marketing and is based in Sheridan, Wyoming and Sahiwal, Pakistan.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.