Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 361 projectsDisruptive Advertising is a digital marketing agency specializing in social media marketing, PPC, and online branding strategies to drive lead generation and revenue growth. Reviews highlight their strong project management, responsiveness, and ability to deliver measurable results, such as increased revenue by 77% and 5X growth for clients. Over 90% of reviewers praise their authentic engagement and alignment with client values.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
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$10,000+$50 - $99 / hr2 - 9
Services provided
D&D Marketing and PR Agency is a social media marketing company. The Varna, Bulgaria-based agency offers Social Media Marketing and Public Relations.
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$50,000+Undisclosed50 - 249
Services provided
See all 1 projectsRenexus Resource (Pvt) Ltd offers IT services, including email security and disaster recovery plan implementation. Clients appreciate the company's commitment, timely delivery, and professional project management. Overall feedback highlights their dedication and responsiveness to business needs, making them a reliable partner for IT security solutions.
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Featured
What are Featured Providers?
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
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Undisclosed< $25 / hr10 - 49Ahmedabad, India
Services provided
Webile Technologies is a small e-commerce development company in Ahmedabad, India and. The team provides E-Commerce Development and Mobile App Development.
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$1,000+$50 - $99 / hr10 - 49Addis Ababa, Ethiopia
Services provided
Eternal Media & Communication is an Advertising company. Their small team is headquartered in Addis Ababa, Ethiopia and provides Advertising and Branding. The firm was established in 2010.
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$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Services provided
AIM Group is a custom software development company established in 2020. Their team specializes in Custom Software Development and Video Production.
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$1,000+< $25 / hr10 - 49Indore, India
Services provided
Bellway Infotech is a small social media marketing agency founded in 2017. Their services include Social Media Marketing and Content Marketing.
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$100,000+Undisclosed10 - 49Des Plaines, IL
Services provided
Engage & Resonate is an Event Marketing company. Established in 2014, their team offers Event Marketing and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
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$1,000+$25 - $49 / hr10 - 49Dubai, United Arab Emirates
Services provided
WebEnliven Solutions, a SEO services firm, is based in Dubai, United Arab Emirates and Indore, India. The team focuses on Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Torrejón de la Calzada, Spain
Services provided
Established in 2010, Gert Mellak is a Content Marketing company. Their services include Content Marketing and Digital Strategy.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$1,000+$50 - $99 / hr10 - 49Miami, FL
Services provided
In Miami, Florida, Click Lead Close is a small Advertising company. Their services include Advertising and Marketing Strategy.
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$10,000+$200 - $300 / hr10 - 49Sydney, Australia
Services provided
FORWARD Agency is a PR firm. They focus on Public Relations and Content Marketing and were launched in 2012.
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$1,000+$100 - $149 / hr2 - 9București, Romania
Services provided
Broads digital & more is a București, Romania-based Direct Marketing company. Founded in 2019, the team focuses on Direct Marketing and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Hyderabad, India
Services provided
Launched in 2015, Best digital marketing agency in Hyderabad | Skill Technologies is a social media marketing agency. The team focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49
Services provided
Brand Forge Digital is a small social media marketing firm. They focus on Social Media Marketing and Digital Strategy and were founded in 2022.
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$5,000+$100 - $149 / hr10 - 49Frankfurt am Main, Germany
Services provided
WESEBO® is a social media marketing agency. Headquartered in Frankfurt am Main, Germany, the agency was founded in 2016. Their team focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr10 - 49Miami Beach, FL
Services provided
SEO agency Surgeons Advisor offers Search Engine Optimization and Conversion Optimization. They are located in Miami Beach, Florida.
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$1,000+$50 - $99 / hr10 - 49
Services provided
Marketing Digital Gravataí, an Advertising company, is headquartered in Gravataí, Brazil. They provide Advertising and Direct Marketing.
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$1,000+< $25 / hr2 - 9
Services provided
Adwen Plus, a branding firm, is in Ghaziabad, India and Ghaziabad, India. Their services include Branding and Public Relations.
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Undisclosed$150 - $199 / hr50 - 249Bristol, England
Services provided
Nomensa is a Content Marketing company. Launched in 2001, the agency is headquartered in Bristol, England and London, England. Their team offers Content Marketing and Search Engine Optimization.
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$5,000+$50 - $99 / hr2 - 9Singapore, Singapore
Services provided
See all 2 projectsPentahex Co specializes in full branding, web design and development, Web 3.0 development, and blockchain contract development. The overall feedback from clients highlights their professionalism, exceptional design and strategy capabilities, and their ability to meet tight timelines while delivering high-quality work. Clients consistently praise their dedication, commitment, and the impressive outcomes of their projects.
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UndisclosedUndisclosed50 - 249San Francisco, CA
Services provided
Midsize Advertising company EVB, is located in San Francisco, California. Their services include Advertising and Mobile App Development.
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$50,000+$150 - $199 / hr50 - 249Boston, MA
Services provided
CTP is a branding firm. They were founded in 1996 and focus on Branding and Digital Strategy.
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Undisclosed$150 - $199 / hr50 - 249San Diego, CA
Services provided
Piston, a midsize Content Marketing company, is in San Diego, California. The team specializes in Content Marketing and Pay Per Click.
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Undisclosed$100 - $149 / hr50 - 249Norwalk, CT
Services provided
Inspira Marketing is an UX design company in Norwalk, Connecticut and Chicago, Illinois. They offer UX/UI Design and Branding and were launched in 2008.
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$5,000+$25 - $49 / hr50 - 249Paris, France
Services provided
Uzik is an UX agency. In Paris, France, the team provides UX/UI Design and Content Marketing.
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$5,000+$25 - $49 / hr50 - 249Madrid, Spain
Services provided
Social Noise is a Digital Strategy company. They are headquartered in Madrid, Spain and Ciudad de México, Mexico and have midsize team. They provide Digital Strategy and IT strategy consulting.
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$10,000+$100 - $149 / hr50 - 249New York, NY
Services provided
Hawkins International, a Digital Strategy company, was established in 2002. Based in New York, New York, the team focuses on Digital Strategy and Public Relations.
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$10,000+$150 - $199 / hr50 - 249Brooklyn, NY
Services provided
Headquartered in Brooklyn, New York and Boulder, Colorado, Madwell is an Advertising company. Their services include Advertising and Branding.
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$10,000+$100 - $149 / hr50 - 249London, England
Services provided
Established in 2006, PLMR is a media planning & buying company. The team provides Media Planning & Buying and Public Relations.
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$10,000+$100 - $149 / hr50 - 249London , England
Services provided
Based in London , England and Sydney, Australia, LIDA is a midsize Advertising company. Their services include Advertising and Branding.
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$10,000+$100 - $149 / hr50 - 249New York, NY
Services provided
The Gate Worldwide is a midsize Advertising company headquartered in New York, New York. The team specializes in Advertising and Branding.
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$10,000+$100 - $149 / hr50 - 249Philadelphia, PA
Services provided
Brownstein Group is an Advertising company. The team specializes in Advertising and Branding, and the agency is based in Philadelphia, Pennsylvania.
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$10,000+$100 - $149 / hr50 - 249Kansas City, MO
Services provided
Launched in 1987, GlynnDevins is an Advertising company. Their team specializes in Advertising and Branding.
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$10,000+$150 - $199 / hr1,000 - 9,999London , England
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Essence is a London , England-based SEO company. Established in 2005, the team focuses on Search Engine Optimization and Web Design.
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$1,000+$50 - $99 / hr50 - 249San Diego, CA
Services provided
SEO services firm Einstein Medical was established in 1995. The team offers Search Engine Optimization and Web Development.
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$1,000+$50 - $99 / hr50 - 249Newport Beach, CA
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Established in 2000, Your Practice Online is a branding company. Headquartered in Newport Beach, California and Bengaluru , India, the team provides Branding and Content Marketing.
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UndisclosedUndisclosed50 - 249Grand Rapids, MI
Services provided
Adtegrity is a media planning and buying company. Founded in 1999, their team offers Media Planning & Buying and Social Media Marketing.
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$5,000+$100 - $149 / hr50 - 249São Carlos, Brazil
Services provided
Raccoon Marketing Digital is a São Carlos, Brazil-based Marketing Strategy company. The team provides Marketing Strategy and Pay Per Click.
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$5,000+$100 - $149 / hr50 - 249São Paulo, Brazil
Services provided
LiveAD is an Advertising company. They are in São Paulo, Brazil. Their team specializes in Advertising and Branding.
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UndisclosedUndisclosed50 - 249Johannesburg, South Africa
Services provided
Headquartered in Johannesburg, South Africa, Flow Communications is a web design company. They provide Web Design and Web Development.
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UndisclosedUndisclosed50 - 249Cleveland, OH
Services provided
Dix & Eaton is an Advertising company. They provide Advertising and Branding and are based in Cleveland, Ohio.
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UndisclosedUndisclosed50 - 249Prague, Czech Republic
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Advertising company SYMBIO Digital was launched in 1999. The team offers Advertising and Branding and is based in Prague, Czech Republic.
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$1,000+$100 - $149 / hr50 - 249Melbourne, Australia
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WME is a midsize PPC agency located in Melbourne, Australia. The team offers Pay Per Click and Search Engine Optimization.
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$1,000+$100 - $149 / hr50 - 249Omaha, NE
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Hurrdat is an Advertising company. Their midsize team is based in Omaha, Nebraska and Salt Lake City, Utah and offers Advertising and Content Marketing. The firm was launched in 2010.
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$5,000+< $25 / hr50 - 249
Services provided
SEO services firm Ibrandtech is based in Pune, India. They specialize in Search Engine Optimization and Social Media Marketing and were launched in 2015.
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UndisclosedUndisclosed50 - 249Amsterdam, Netherlands
Services provided
Team5pm is a midsize Amsterdam, Netherlands-based Advertising company. The team focuses on Advertising and Marketing Strategy.
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$1,000+$100 - $149 / hr50 - 249Delhi, India
Services provided
6wresearch is a Delhi, India-based branding firm. They offer Branding and Social Media Marketing.
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$1,000+< $25 / hrFreelancerHyderabad, India
Services provided
Dealstoall is an Affiliate Marketing company. The Hyderabad, India-based company was founded in 2017. Their services include Affiliate Marketing and Social Media Marketing.
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$100,000+$200 - $300 / hr50 - 249Bengaluru, India
Services provided
Position2 is a pay per click company. They are located in Santa Clara, California and Bengaluru, India, and their services include Pay Per Click and Web Design.
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$1,000+$25 - $49 / hr50 - 249New Delhi, India
Services provided
Online Front is a PPC company founded in 2019. Located in New Delhi, India, the team offers Pay Per Click and Search Engine Optimization.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.