Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 361 projectsDisruptive Advertising is a digital marketing agency specializing in social media marketing, PPC, and online branding strategies to drive lead generation and revenue growth. Reviews highlight their strong project management, responsiveness, and ability to deliver measurable results, such as increased revenue by 77% and 5X growth for clients. Over 90% of reviewers praise their authentic engagement and alignment with client values.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
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$5,000+$25 - $49 / hr10 - 49São Paulo, Brazil
Services provided
Ginga is a small Advertising company established in 2007. Their team specializes in Advertising and Content Marketing.
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$10,000+$100 - $149 / hr10 - 49New York, NY
Services provided
Goodman Media is a Content Marketing company. They offer Content Marketing and Search Engine Optimization and are based in New York, New York.
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Featured
What are Featured Providers?
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
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$10,000+$100 - $149 / hr10 - 49Beverly Hills, CA
Services provided
Tyler Barnett PR is a Digital Strategy company. In Beverly Hills, California, their team focuses on Digital Strategy and Marketing Strategy.
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$10,000+$100 - $149 / hr10 - 49Halifax, Canada
Services provided
Trampoline is a branding agency. They were founded in 2004, and their services include Branding and Mobile App Development.
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$10,000+$300+ / hr10 - 49London, England
Services provided
UX company STUDIO BLUP is based in London, England. They specialize in UX/UI Design and Branding and were launched in 2010.
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$10,000+$150 - $199 / hr10 - 49Philadelphia, PA
Services provided
Located in Philadelphia, Pennsylvania and New York, New York, Cashman & Associates is a small branding firm. Their services include Branding and Graphic Design.
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$10,000+$150 - $199 / hr10 - 49Philadelphia, PA
Services provided
Launched in 2006, Punch Media PR is a small Philadelphia, Pennsylvania-based PR agency. Their team provides Public Relations and Graphic Design.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
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$5,000+$150 - $199 / hr10 - 49London, England
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Headquartered in London, England, brandformula is a small branding company. The team focuses on Branding and Social Media Marketing.
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$5,000+$150 - $199 / hr10 - 49Birmingham, England
Services provided
Spottydog communications, a social media marketing company, was established in 2010. The agency focuses on Social Media Marketing and Content Marketing, and is small.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$5,000+$100 - $149 / hr10 - 49Jeffersontown, KY
Services provided
Vest Advertising is a small Advertising company. Founded in 1989, the team focuses on Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49San Antonio, TX
Services provided
In San Antonio, Texas and Dallas, Texas, The Atkins Group (Advertising) is a small Advertising company. Their services include Advertising and Branding.
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$10,000+$100 - $149 / hr10 - 49Leawood, KS
Services provided
Located in Leawood, Kansas and Kansas, Missouri, MBB Agency is a branding company. The team provides Branding and Social Media Marketing.
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$10,000+$100 - $149 / hr10 - 49
Services provided
See.Spark.Go is a Digital Strategy company. The company is in and Atlanta, Georgia. Their team provides Digital Strategy and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49São Paulo, Brazil
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Agência Linka is a Content Marketing company. The São Paulo, Brazil-based firm was launched in 2007. Their services include Content Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Singapore, Singapore
Services provided
Appiloque is a Digital Strategy company established in 2014. The firm provides Digital Strategy and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Missoula, MT
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TOMIS is an Advertising company. In Missoula, Montana, their team offers Advertising and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Birkirkara, Malta
Services provided
Untangled Media Limited is a social media marketing agency launched in 2008. The company specializes in Social Media Marketing and Ecommerce Marketing, and is small.
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UndisclosedUndisclosed10 - 49Bratislava, Slovakia
Services provided
Kremsa Digital is a Digital Strategy company. Their team is in Bratislava, Slovakia. The agency provides Digital Strategy and Pay Per Click.
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UndisclosedUndisclosed10 - 49Bristol , England
Services provided
Fiora is a Digital Strategy company. They specialize in Digital Strategy and Social Media Marketing and were established in 2005.
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Undisclosed$200 - $300 / hr10 - 49Bengaluru, India
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Adroitte is a Bengaluru, India-based web design company. They specialize in Web Design and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Castletroy, Ireland
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Digital Centric is a Castletroy, Ireland-based social media marketing firm. They specialize in Social Media Marketing and Mobile App Development and were founded in 2020.
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$5,000+Undisclosed10 - 49Los Angeles, CA
Services provided
UPRISE Management is a Digital Strategy company. Their team is in Los Angeles, California. The company focuses on Digital Strategy and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Glasgow, Scotland
Services provided
Established in 2010, Boyd Digital is a social media marketing company. The company focuses on Social Media Marketing and Search Engine Optimization, and is small.
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UndisclosedUndisclosed10 - 49Kingston upon Thames, England
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Headquartered in Kingston upon Thames, England and Shanghai, China, Emerging Communications Ltd is a social media marketing firm. The team provides Social Media Marketing and Marketing Strategy.
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$1,000+$100 - $149 / hr10 - 49Mumbai, India
Services provided
Global Advertisers Pvt Ltd, a Digital Strategy company, was established in 2020. The small team specializes in Digital Strategy and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Petaling Jaya, Malaysia
Services provided
Located in Petaling Jaya, Malaysia, Stelix Media Solutions Sdn Bhd is a social media marketing company. Founded in 2017, the team specializes in Social Media Marketing and Web Design.
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$5,000+$100 - $149 / hr10 - 49Coral Gables, FL
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Kreps PR & Marketing is a public relations agency. Founded in 1987, the team offers Public Relations and Social Media Marketing. The agency is headquartered in Coral Gables, Florida.
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$1,000+< $25 / hr10 - 49Gulabgarh, India
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Spark Digital Solutions is a SEO agency. The firm is located in Gulabgarh, India. Their team specializes in Search Engine Optimization and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49
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SWELL CREATIVE GROUP, LLC is a branding company. Based in Los Angeles, California, the team offers Branding and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49Siófok, Hungary
Services provided
Established in 2006, JabJab Online Marketing is a social media marketing firm. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr10 - 49
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INCA MEDIA LTD is a SEO company. Established in 2008, the company is based in Ramat Hasharon, Israel. Their team offers Search Engine Optimization and Advertising.
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$1,000+$100 - $149 / hr2 - 9Livonia, MI
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Launched in 2008, Bold Media Inc. Is a pay per click agency. The small team specializes in Pay Per Click and Web Design.
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$1,000+$25 - $49 / hr2 - 9Sarajevo, Bosnia and Herzegovina
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OMedia is a web design company. The small Sarajevo, Bosnia and Herzegovina-based team specializes in Web Design and Web Development. The firm was founded in 2017.
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Undisclosed$50 - $99 / hr2 - 9
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Agence white wolf web is a social media marketing firm. The Halle, Belgium-based firm was launched in 2023. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249
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See all 1 projectsDIVI IT SOLUTIONS (KENYA) specializes in website design and development, offering services that emphasize responsiveness and customer satisfaction. Clients praise their timely delivery, effective communication, and exceptional customer service, highlighting their commitment to meeting client needs and maintaining high standards. The company is recommended for its ability to deliver quality results within budget constraints.
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$1,000+$50 - $99 / hr2 - 9Omaha, NE
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Established in 2015, Idea Mobile Solutions is a small Omaha, Nebraska-based web design company. Their services include Web Design and Advertising.
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$5,000+$50 - $99 / hr2 - 9Nichelino, Italy
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Parlatoweb Media Agency is a social media marketing firm. Their small team is located in Nichelino, Italy. Their services include Social Media Marketing and Pay Per Click.
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$10,000+$50 - $99 / hr2 - 9London, England
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Branding company Allegiant One is located in London, England. They specialize in Branding and Digital Strategy and were launched in 2013.
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$1,000+$50 - $99 / hr2 - 9
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Marketing Strategy company Talendis is in West Palm Beach, Florida. Founded in 2012, the team specializes in Marketing Strategy and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9
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SmallBusinessHelpDFW is a small web design company headquartered in Arlington, Texas. Their services include Web Design and Search Engine Optimization.
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$250,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
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Pay per click agency PPC Marketing Solutions was established in 2010. The agency focuses on Pay Per Click and Digital Strategy, and is small.
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$5,000+$50 - $99 / hr2 - 9Drighlington, England
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Discovery Agency is a Drighlington, England-based PPC agency. Their services include Pay Per Click and Social Media Marketing.
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$1,000+$50 - $99 / hr50 - 249Noida, India
Services provided
ViralGraphs is a SEO company established in 2023. Their team specializes in Search Engine Optimization and Advertising.
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$5,000+$50 - $99 / hr2 - 9Edmonton, Canada
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SHM DESIGN is a SEO company. Their small team is based in Edmonton, Canada and specializes in Search Engine Optimization and Social Media Marketing. The agency was founded in 2005.
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$1,000+$25 - $49 / hr2 - 9Greenville, NC
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Hawk Feather Designs is a web design agency founded in 2022. In Greenville, North Carolina, the team focuses on Web Design and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Lviv, Ukraine
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9 dots studio is an Advertising company. Launched in 2015, the company focuses on Advertising and Web Development.
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$1,000+$25 - $49 / hr2 - 9Bhiwandi, India
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(Tvgdigital) The Virtual Growth Digital Marketing Agency is a social media marketing company. The team is in Bhiwandi, India, and their services include Social Media Marketing and Web Design.
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$25,000+$25 - $49 / hr2 - 9Pimpri-Chinchwad, India
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Prime View media and Technology, a graphic design agency, was launched in 2019. The firm specializes in Graphic Design and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9
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SCOOFI SARL is a PR firm. The Yaoundé , Cameroon-based company specializes in Public Relations and Digital Strategy.
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$1,000+$25 - $49 / hr10 - 49
Services provided
See all 1 projectsMedia Pilot Agency offers a diverse range of digital marketing services, including website design, SEO optimization, PPC advertising, social media marketing, and content creation. Clients praise the agency for its professional approach, customized solutions, and excellent customer service, emphasizing their effective collaboration and results-oriented strategies in social media management and online branding. Overall, Media Pilot Agency is a reliable partner for enhancing online presence and achieving digital marketing goals.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.