Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 361 projectsDisruptive Advertising is a digital marketing agency specializing in social media marketing, PPC, and online branding strategies to drive lead generation and revenue growth. Reviews highlight their strong project management, responsiveness, and ability to deliver measurable results, such as increased revenue by 77% and 5X growth for clients. Over 90% of reviewers praise their authentic engagement and alignment with client values.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
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$10,000+$25 - $49 / hr10 - 49
Services provided
See all 1 projectsUnicore Group offers comprehensive services including mobile app development, backend and frontend design, and marketing portfolio creation. Overall feedback highlights Unicore Group's professionalism, timely delivery, and client-oriented management. Clients appreciate their ability to provide end-to-end solutions and continuous 24/7 support.
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$1,000+$100 - $149 / hr2 - 9West Des Moines, IA
Services provided
Launched in 2016, Nexus 6, a small branding agency, is based in West Des Moines, Iowa. Their services include Branding and Graphic Design.
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Featured
What are Featured Providers?
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
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UndisclosedUndisclosed2 - 9Cleveland, OH
Services provided
Aetomic Digital Marketing is a small branding firm located in Cleveland, Ohio. Their services include Branding and Email Marketing.
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$1,000+< $25 / hr10 - 49Pantheeramkavu, India
Services provided
Digitalbuddha Info Solutions LLP, a web development company, is based in Kannur, India and Pantheeramkavu, India. Launched in 2017, the team provides Web Development and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Manikonda Jagir, India
Services provided
Cloud 9 Digital, an Advertising company, is in Manikonda Jagir, India. Their services include Advertising and Social Media Marketing.
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$10,000+$150 - $199 / hr10 - 49Minneapolis, MN
Services provided
Valtira is an UX company founded in 2003. The company focuses on UX/UI Design and cloud consulting & SI.
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$1,000+$25 - $49 / hr2 - 9London, England
Services provided
Headquartered in London, England, LeBL Creative Consulting is a small Event Marketing company. Their services include Event Marketing and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
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$1,000+$25 - $49 / hr10 - 49Yerevan, Armenia
Services provided
Founded in 2018, Coin Booster is a PR firm. Their team offers Public Relations and Social Media Marketing.
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$1,000+Undisclosed50 - 249دبي, United Arab Emirates
Services provided
Launched in 2021, Marilyn PR is a branding agency. Their services include Branding and Public Relations.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$1,000+$100 - $149 / hr10 - 49Morristown, NJ
Services provided
Herban Creative is a branding firm. In Morristown, New Jersey and Tampa, Florida, the company was launched in 2016. Their services include Branding and Email Marketing.
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$1,000+$50 - $99 / hr10 - 49Buenos Aires, Argentina
Services provided
Headquartered in Buenos Aires, Argentina, ABRANDADOS is a branding agency. Their services include Branding and Marketing Strategy.
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$1,000+$50 - $99 / hr2 - 9Mooroolbark, Australia
Services provided
Sky High Digital is a branding firm established in 2018. The team specializes in Branding and Digital Strategy and is in Mooroolbark, Australia.
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$1,000+$200 - $300 / hr2 - 9
Services provided
Enginuity Solutions is a small Tempe, Arizona-based social media marketing firm. Their services include Social Media Marketing and Advertising.
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$1,000+$25 - $49 / hr2 - 9Bridgnorth, England
Services provided
Betelguise Web Design is a web design agency founded in 2010. The team provides Web Design and Advertising.
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UndisclosedUndisclosed2 - 9Wailuku, HI
Services provided
Meyer Computer, Inc. Is a web design company established in 1997. The firm specializes in Web Design and Content Marketing, and is small.
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$1,000+Undisclosed2 - 9Shelley, England
Services provided
DTF Digital is a web design agency. They are located in Shelley, England. Their team specializes in Web Design and Email Marketing.
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Undisclosed< $25 / hr2 - 9Dehradun, India
Services provided
SOFTMAART is a social media marketing firm established in 2008. The team specializes in Social Media Marketing and Content Marketing.
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$1,000+$50 - $99 / hr2 - 9Ahmedabad, India
Services provided
Raval Bros. Motion Pictures is a video production company launched in 2018. The small team provides Video Production and Branding.
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$1,000+Undisclosed10 - 49Karachi, Pakistan
Services provided
See all 2 projectsGlobal Dezigns offers web development services and is known for its timely delivery and high-quality work. Client feedback consistently highlights their effective workflow and strong communication through calls and video calls. Overall, clients are highly satisfied with Global Dezigns' performance and professionalism, often expressing a desire for future collaboration.
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$10,000+$50 - $99 / hr10 - 49Madrid, Spain
Services provided
Digital Strategy company Socialmood offers Digital Strategy and Branding. They are in Madrid, Spain.
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$5,000+$150 - $199 / hr10 - 49Orlando, FL
Services provided
Curley & Pynn Public Relations Management is a small public relations firm. Established in 1984, the team focuses on Public Relations and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Bengaluru, India
Services provided
Percoyo Private Limited is a small Bengaluru, India-based PPC company. The team focuses on Pay Per Click and Search Engine Optimization.
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$1,000+$150 - $199 / hr10 - 49Augsburg, Germany
Services provided
Founded in 2001, B'IMPRESS - impressive communication in IT & CSR is a Marketing Strategy company. The team provides Marketing Strategy and Social Media Marketing.
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$10,000+$150 - $199 / hr2 - 9Łódź, Poland
Services provided
UniqueSEO- Marketing Lab is an Advertising company. They focus on Advertising and Marketing Strategy and are headquartered in Łódź, Poland.
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$1,000+$25 - $49 / hr10 - 49Doha, Qatar
Services provided
See all 3 projectsNuance Digital offers comprehensive digital marketing services, including Social Media Marketing, SEO, and PPC. Reviewers consistently praise the company for its tailored marketing strategies, strong project management, and effective use of advanced tools to drive results. However, some feedback suggests that more frequent communication could enhance client satisfaction and project alignment.
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$1,000+$25 - $49 / hr10 - 49Maroochydore, Australia
Services provided
See all 1 projectsFuell offers comprehensive branding services, including logo, menu, website design, and development. The overarching feedback from the reviews highlights Fuell's effective communication, professional project management through Monday.com, and the high quality of their deliverables. Clients expressed satisfaction with the overall results, noting positive reactions to the revamped brand assets.
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$5,000+$150 - $199 / hr10 - 49Nashville, TN
Services provided
MediaTree Marketing & Advertising is a branding agency. Their small team of employees is in Nashville, Tennessee. Their team focuses on Branding and Public Relations.
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UndisclosedUndisclosed10 - 49Manchester, England
Services provided
In Manchester, England and Waterbeach, England, Move Marketing is an Advertising company. Founded in 2016, the team offers Advertising and Branding.
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$5,000+$25 - $49 / hr10 - 49Dubai, United Arab Emirates
Services provided
Acumen Advertising DMCC is a small Dubai, United Arab Emirates-based Digital Strategy company. The team offers Digital Strategy and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Hyderabad, India
Services provided
Uppercut Creative Solutions Pvt Ltd is an Advertising company. They are located in Hyderabad, India, and their services include Advertising and Branding.
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$1,000+$25 - $49 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Services provided
Rethink UX, a small UX design agency, is based in Sahibzada Ajit Singh Nagar, India. The team provides UX/UI Design and Web Development.
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$1,000+$25 - $49 / hr10 - 49Chadstone, Australia
Services provided
Sharp Instincts is a Mobile & App Marketing company founded in 2016. Headquartered in Chadstone, Australia, the team provides Mobile & App Marketing and Search Engine Optimization.
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$1,000+Undisclosed10 - 49Hendra, Australia
Services provided
Launched in 1995, SOHO Media Group is an Advertising company. Based in Hendra, Australia and Atlanta, Georgia, the team focuses on Advertising and Branding.
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$1,000+$25 - $49 / hr10 - 49Tirurangadi, India
Services provided
Headquartered in Tirurangadi, India, Betaedito is a small Advertising company. Their services include Advertising and Branding.
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$10,000+$200 - $300 / hr10 - 49London, England
Services provided
Somebody Digital is a London, England-based Digital Strategy company. The team specializes in Digital Strategy and Content Marketing.
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$1,000+< $25 / hr10 - 49Delhi, India
Services provided
OMG INDIA is a small social media marketing agency founded in 2013. Their services include Social Media Marketing and Content Marketing.
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$5,000+$25 - $49 / hr10 - 49Amritsar, India
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BMN Infotech Private Limited, a Digital Strategy company, was established in 2017. The small team specializes in Digital Strategy and Social Media Marketing.
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$50,000+$25 - $49 / hr10 - 49Lahore, Pakistan
Services provided
Ideate. Is a branding agency. They are located in Balwyn North, Australia and Lahore, Pakistan and have small team. They focus on Branding and Social Media Marketing.
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UndisclosedUndisclosed250 - 999Montréal, Canada
Services provided
Lg2 is an Advertising company. The team provides Advertising and Branding, and the company is in Montréal, Canada and Toronto, Canada.
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UndisclosedUndisclosed250 - 999
Services provided
A2Z Creatorz UK is a midsize SEO company established in 2007. Their team focuses on Search Engine Optimization and Social Media Marketing.
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$50,000+$50 - $99 / hr50 - 249Los Angeles, CA
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See all 3 projectsWe are a team of dedicated tech enthusiasts who are focused on helping businesses to expand their reach through digital mediums. Our tailored digital solutions revolve around ways to effectively
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$1,000+$25 - $49 / hr50 - 249
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See all 1 projectsWe are a Digital Marketing Agency that provides a range of services related to online marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing,
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$1,000+< $25 / hr50 - 249Greater Noida, India
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Social media marketing agency DipanshuTech Solutions Pvt Ltd was established in 2014. The team provides Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed50 - 249
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Unity Infoway is a branding company. Their team is in Gandhinagar, India. The firm offers Branding and Social Media Marketing.
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$1,000+$25 - $49 / hrFreelancerCardiff, Wales
Services provided
Cardiff Media Ltd is a web design company founded in 2019. The firm provides Web Design and Search Engine Optimization.
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$1,000+$200 - $300 / hr10 - 49
Services provided
IHealth Marketing is a SEO agency. Launched in 2019, their team focuses on Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Gaborone, Botswana
Services provided
Purple Cow Advertising is a branding agency launched in 2021. The team offers Branding and Digital Strategy and is headquartered in Gaborone, Botswana.
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$5,000+< $25 / hr10 - 49Toronto, Canada
Services provided
See all 1 projectsTechrangle Inc. specializes in real estate digital marketing, with a focus on lead generation and cost-efficient marketing strategies. Reviews highlight the company's rapid support, technical expertise, and effective results, such as generating over 600 leads per month with a 5% conversion rate. Clients commend the team's responsiveness, in-depth industry knowledge, and seamless workflow.
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UndisclosedUndisclosed2 - 9
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See all 1 projectsXlent Digital Solutions specializes in developing e-commerce websites and providing digital marketing services to enhance social media presence and attract organic traffic. Clients commend the company for its transparent communication, timely delivery, and effective content creation, which contribute to the uniqueness and success of their projects.
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UndisclosedUndisclosed10 - 49
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See all 1 projectsDesign Vocals is a design company specializing in logo creation. However, their services have been criticized for unprofessional conduct, with 100% of the feedback indicating dissatisfaction due to deceptive practices and inadequate deliverables. Clients report issues with upselling and misleading communication, suggesting a lack of transparency in their operations.
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List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.