Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 361 projectsDisruptive Advertising is a digital marketing agency specializing in social media marketing, PPC, and online branding strategies to drive lead generation and revenue growth. Reviews highlight their strong project management, responsiveness, and ability to deliver measurable results, such as increased revenue by 77% and 5X growth for clients. Over 90% of reviewers praise their authentic engagement and alignment with client values.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
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$1,000+$25 - $49 / hr10 - 49
Services provided
See all 1 projectsCoreExponent/ CoreXponent specializes in Social Media Marketing (SMM), offering services such as online branding and digital marketing to help clients achieve goals like increased leads and sales. Reviews consistently highlight their innovative strategies, data-driven approach, and strong client management skills, with disciplined project management and timely delivery of services.
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$1,000+$50 - $99 / hr2 - 9Albuquerque, NM
Services provided
WSI Web Enhancers is a small SEO agency in Albuquerque, New Mexico. The team provides Search Engine Optimization and Web Design.
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Featured
What are Featured Providers?
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
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$1,000+$25 - $49 / hr50 - 249Ahmedabad, India
Services provided
See all 3 projectsTechpixe is a leading IT solutions and digital marketing agency based in India, serving clients worldwide. With a sharp focus on delivering transformative digital experiences, Techpixe provides
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$1,000+< $25 / hr10 - 49Noida, India
Services provided
See all 1 projectsLitost India Infotech Pvt Ltd specializes in web design, development, and SEO services. The overall feedback highlights their cost-effectiveness, high-quality deliverables, and rapid project completion, though some improvement is needed in team coordination. Clients appreciate their comprehensive service offerings and experienced staff.
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Undisclosed$100 - $149 / hr10 - 49Amsterdam, Netherlands
Services provided
Go2People, a web design company, was established in 2008. The agency focuses on Web Design and Web Development.
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$5,000+$50 - $99 / hr10 - 49Sofia, Bulgaria
Services provided
Rocket Digital is a Sofia, Bulgaria-based social media marketing firm. Founded in 2012, the team provides Social Media Marketing and Web Design.
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$5,000+$25 - $49 / hr10 - 49Santa Monica, CA
Services provided
Empress is a social media marketing agency. The team specializes in Social Media Marketing and Email Marketing and is located in Santa Monica, California.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
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$1,000+$25 - $49 / hr50 - 249Irvine, CA
Services provided
Logodesigninusa is a social media marketing agency located in Irvine, California. The team specializes in Social Media Marketing and Web Design.
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$1,000+Undisclosed2 - 9
Services provided
See all 1 projectsTitan SEO Group offers SEO and PPC services, focusing on campaign improvement and traffic increase. Reviews highlight their professional approach, effective communication, and thorough methodology. Clients appreciate the expertise and consistency provided by seasoned managers, though some desire more customizable packages.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$25,000+$50 - $99 / hr10 - 49Hialeah, FL
Services provided
DIO STUDIO is a software development company. Their team is based in Hialeah, Florida and Barranquilla, Colombia and offers Custom Software Development and Digital Strategy.
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Undisclosed< $25 / hr2 - 9Karachi, Pakistan
Services provided
See all 2 projectsGLAX inc. offers comprehensive digital marketing services, including social media management, lead generation, website development, and logo design. Reviews highlight their remarkable efficiency in generating significant leads and their exceptional project management, particularly in meeting deadlines and maintaining strong communication despite numerous revisions. Their ability to support online branding and digital growth is consistently praised.
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$10,000+$100 - $149 / hr10 - 49New York, NY
Services provided
Bullfrog + Baum, a branding company, is in New York, New York and. The team provides Branding and Content Marketing.
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$10,000+$100 - $149 / hr10 - 49Boston, MA
Services provided
CM Communications is a PR company headquartered in Boston, Massachusetts and Boston, Massachusetts. They specialize in Public Relations and Social Media Marketing and were established in 1986.
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$10,000+$100 - $149 / hr10 - 49Atlanta, GA
Services provided
Established in 1996, 360 Media, Inc. Is a PR agency. The team provides Public Relations and Digital Strategy.
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$5,000+$100 - $149 / hr10 - 49Stuttgart, Germany
Services provided
Advertising company 0711 Digital GmbH was established in 2012. Located in Stuttgart, Germany, the team offers Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49Toronto, Canada
Services provided
Media Profile is a public relations agency. They specialize in Public Relations and Content Marketing and are headquartered in Toronto, Canada and Montreal, Canada.
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$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Services provided
Bicom inc. Is a small Montréal, Canada-based PR agency. Their services include Public Relations and Social Media Marketing.
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$10,000+$150 - $199 / hr10 - 49Stapleford, England
Services provided
Launched in 2003, Mobas Limited is a social media marketing agency. Their team offers Social Media Marketing and Digital Strategy.
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$10,000+$150 - $199 / hr10 - 49Birmingham, England
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Founded in 2012, Bootcamp Media is a small SEO agency. Their team specializes in Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Beaverton, OR
Services provided
Iterate Marketing, a Content Marketing company, is in Beaverton, Oregon. Their services include Content Marketing and Conversion Optimization.
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$10,000+$100 - $149 / hr10 - 49İstanbul, Türkiye
Services provided
Codemodeon, an AR/VR development company, provide AR/VR development and Video Production. They were founded in 2013.
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$5,000+$100 - $149 / hr10 - 49Minneapolis, MN
Services provided
Headquartered in Minneapolis, Minnesota and Scottsdale, Arizona, 405 Media Group is a SEO company. They offer Search Engine Optimization and Social Media Marketing and were established in 2008.
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$5,000+Undisclosed10 - 49Sydney, Australia
Services provided
Sefiani Communications is a public relations agency headquartered in Sydney, Australia. They focus on Public Relations and Social Media Marketing and were established in 1999.
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UndisclosedUndisclosed10 - 49Denver, CO
Services provided
Content Marketing company Grasslands: A Journalism-Minded Agency is located in Denver, Colorado. The team focuses on Content Marketing and Public Relations.
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$1,000+< $25 / hr10 - 49Skopje, North Macedonia
Services provided
Piksel is an Advertising company. Founded in 2013, the agency is located in Skopje, North Macedonia. Their team specializes in Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49London, England
Services provided
Roll studio is an user experience agency. Located in London, England, the company was founded in 2008. Their services include UX/UI Design and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49
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Established in 2019, Webugol, a small Other Digital Marketing company, is based in New York, New York. Their team provides Other Digital Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Travnik, Bosnia and Herzegovina
Services provided
Tnt grupacija is an Advertising company. The Travnik, Bosnia and Herzegovina-based firm was established in 1997. Their team focuses on Advertising and Branding.
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$5,000+$25 - $49 / hr10 - 49Warszawa, Poland
Services provided
KERRIS, a Digital Strategy company, was established in 2012. The company specializes in Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Ras Al-Khaimah, United Arab Emirates
Services provided
Small social media marketing agency Supersafe Marketing, is located in Ras Al-Khaimah, United Arab Emirates. The team specializes in Social Media Marketing and Branding.
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UndisclosedUndisclosed10 - 49Kochi, India
Services provided
Teknoppy is an Advertising company. They are based in Kochi, India and Kochi, India. Their team specializes in Advertising and Social Media Marketing.
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$5,000+$50 - $99 / hr2 - 9
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TWENTYONE, a social media marketing agency, was launched in 2008. The small team specializes in Social Media Marketing and Web Design.
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$50,000+$200 - $300 / hr10 - 49Phoenix, AZ
Services provided
WebAppick is an Ecommerce Marketing company. The team is located in Phoenix, Arizona and Fort Lauderdale, Florida, and their services include Ecommerce Marketing and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
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ADVIDERA GmbH, a small social media marketing company, is based in Köln, Germany. The team focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49New Delhi, India
Services provided
See all 1 projectsDigital Champs offers digital marketing services, specializing in lead generation, as evidenced by successfully generating over 400 leads for a client. Reviewers commend the company for its timely delivery, knowledgeable team, and effective communication. Clients highlight the competitive pricing and high value for cost, indicating overall satisfaction with Digital Champs’ services.
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UndisclosedUndisclosed10 - 49
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Softco Pakistan is a small social media marketing company. Launched in 2016, the team focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Houston, TX
Services provided
Based in Houston, Texas, Raul's Web Studio LLC is a web design agency. Their services include Web Design and Search Engine Optimization.
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Undisclosed$200 - $300 / hr50 - 249New York, NY
Services provided
Branding company Rokkan is headquartered in New York, New York and Santa Monica, California. They offer Branding and Digital Strategy.
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$5,000+$25 - $49 / hr50 - 249Bilbao, Spain
Services provided
Founded in 2012, Coonic is a Digital Strategy company. Located in Bilbao, Spain and Madrid, Spain, the team focuses on Digital Strategy and Search Engine Optimization.
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$1,000+$50 - $99 / hr50 - 249Los Angeles, CA
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Midsize Advertising company Think Jam, is located in Los Angeles, California and London, England. Their services include Advertising and Digital Strategy.
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$10,000+$100 - $149 / hr50 - 249Chicago, IL
Services provided
Based in Chicago, Illinois and New York, New York, Greentarget Global is a Marketing Strategy company. Their services include Marketing Strategy and Content Marketing.
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$5,000+$25 - $49 / hr50 - 249Mutilva, Spain
Services provided
Mobile app development company Biko was launched in 2006. Headquartered in Mutilva, Spain and Madrid, Spain, the team specializes in Mobile App Development and Social Media Marketing.
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$5,000+$100 - $149 / hr50 - 249Malvern, PA
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Stream Companies is a midsize Malvern, Pennsylvania-based Advertising company. The team specializes in Advertising and Marketing Strategy.
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$10,000+$150 - $199 / hr50 - 249Folkestone, England
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Sleeping Giant Media is a midsize PPC company in Folkestone, England. Their services include Pay Per Click and Search Engine Optimization.
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$5,000+$100 - $149 / hr50 - 249Edinburgh, Scotland
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QueryClick is a SEO company headquartered in Edinburgh, Scotland and London, England. Launched in 2008, the team focuses on Search Engine Optimization and Conversion Optimization.
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$5,000+$100 - $149 / hr50 - 249São Paulo, Brazil
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GhFly is a midsize Email Marketing company. Launched in 2010, the team specializes in Email Marketing and Social Media Marketing.
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UndisclosedUndisclosed50 - 249New York, NY
Services provided
BerlinRosen is a PR company. In New York, New York, the company was founded in 2005. Their services include Public Relations and Branding.
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$5,000+$100 - $149 / hr50 - 249Grand Rapids, MI
Services provided
Lambert & Co. Is a PR firm. They were launched in 1998, and their services include Public Relations and Branding.
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UndisclosedUndisclosed50 - 249Cremorne, Australia
Services provided
Zib Digital is a SEO company launched in 2010. The team specializes in Search Engine Optimization and Social Media Marketing.
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$5,000+$100 - $149 / hr1,000 - 9,999Minato City, Japan
Services provided
Vector, Inc., a PR agency, is located in Minato City, Japan. They focus on Public Relations and Advertising and were established in 1993.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.