Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 361 projectsDisruptive Advertising is a digital marketing agency specializing in social media marketing, PPC, and online branding strategies to drive lead generation and revenue growth. Reviews highlight their strong project management, responsiveness, and ability to deliver measurable results, such as increased revenue by 77% and 5X growth for clients. Over 90% of reviewers praise their authentic engagement and alignment with client values.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
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$1,000+$25 - $49 / hr2 - 9
Services provided
SEO services firm Idaho Affordable SEO is in Boise, Idaho. They specialize in Search Engine Optimization and Social Media Marketing and were founded in 2023.
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$1,000+$25 - $49 / hr2 - 9Bachhod, India
Services provided
Socialerana is a small social media marketing firm founded in 2023. Their services include Social Media Marketing and Digital Strategy.
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Featured
What are Featured Providers?
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Social media marketing agency Nawazish Tawab was founded in 2023. The team provides Social Media Marketing and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Ankara, Türkiye
Services provided
Fivertu Digital Agency - E-commerce Growth Partner, a social media marketing firm, is headquartered in Ankara, Türkiye and Braga, Portugal. The team offers Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9
Services provided
Small social media marketing firm SMO Services, is in San Francisco, California. The team provides Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Lahore, Pakistan
Services provided
JB Social Media Marketing Agency is a social media marketing company launched in 2024. Their services include Social Media Marketing and Pay Per Click.
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Undisclosed< $25 / hr2 - 9Khulna, Bangladesh
Services provided
Marketo Solution is a social media marketing agency launched in 2022. The team specializes in Social Media Marketing and Video Marketing and is headquartered in Khulna, Bangladesh.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
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$1,000+$50 - $99 / hr2 - 9
Services provided
AV Digital 360 Technologies is a small social media marketing company. They offer Social Media Marketing and Search Engine Optimization and were established in 2022.
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$1,000+$25 - $49 / hr2 - 9Austin, TX
Services provided
Fornique Pinterest Marketing Agency is a social media marketing firm. Headquartered in Austin, Texas, their small team offers Social Media Marketing and Advertising. The firm was founded in 2023.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$1,000+$100 - $149 / hr2 - 9Colorado Springs, CO
Services provided
Located in Colorado Springs, Colorado, Clover PPC is a small social media marketing company. Their services include Social Media Marketing and Pay Per Click.
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$1,000+Undisclosed2 - 9Amsterdam, Netherlands
Services provided
In Amsterdam, Netherlands, ESO Marketing Automations is a social media marketing company. The team focuses on Social Media Marketing and Email Marketing.
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$1,000+Undisclosed2 - 9Ballina, Australia
Services provided
Byron Search Marketing is a small social media marketing company headquartered in Ballina, Australia. Their services include Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Višnjevac, Croatia
Services provided
Launched in 2024, TimOdTri.hr is a small Višnjevac, Croatia-based social media marketing company. Their services include Social Media Marketing and Web Design.
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UndisclosedUndisclosed2 - 9Buckhurst Hill, England
Services provided
Established in 2023, Blue-SkiesMedia is a social media marketing firm. Their team provides Social Media Marketing and Web Design.
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$1,000+Undisclosed2 - 9Mount Pleasant, SC
Services provided
LUXELY is a social media marketing firm. The firm is based in Mount Pleasant, South Carolina. Their team offers Social Media Marketing and Advertising.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Karya Studio is a social media marketing firm. They offer Social Media Marketing and Branding and were launched in 2024.
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$1,000+< $25 / hr2 - 9Ghaziabad, India
Services provided
Launched in 2023, sakyastars media agency is a small social media marketing company headquartered in Ghaziabad, India. Their team offers Social Media Marketing and Content Marketing.
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$1,000+< $25 / hr2 - 9Andathode, India
Services provided
Digital marketing consultant in kerala-shifan usman is a social media marketing company founded in 2024. Their services include Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Freelance digital marketing expert in calicut-aquib shamil is a social media marketing company. They specialize in Social Media Marketing and Content Marketing and were founded in 2024.
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$1,000+$25 - $49 / hr2 - 9Karachi, Pakistan
Services provided
UmberMedia is a social media marketing agency. The team focuses on Social Media Marketing and Web Development and is headquartered in Karachi, Pakistan.
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UndisclosedUndisclosed2 - 9
Services provided
Srimedia digitals is a social media marketing company. The team is located in , and their services include Social Media Marketing and Content Marketing.
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$1,000+< $25 / hr2 - 9
Services provided
Social Studio is a social media marketing company. They offer Social Media Marketing and Web Development and are based in Rawalpindi, Pakistan.
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UndisclosedUndisclosed2 - 9
Services provided
Founded in 2025, YP Social is a small Content Marketing company headquartered in Dhaka, Bangladesh. Their team provides Content Marketing and Social Media Marketing.
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$1,000+< $25 / hr2 - 9
Services provided
Kreability is a small web development company founded in 2025. Their team offers Web Development and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
Marketing With Shelmi is a social media marketing company. Based in Kochi, India, their small team focuses on Social Media Marketing and Content Marketing. The company was launched in 2025.
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$1,000+Undisclosed2 - 9Shibuya, Japan
Services provided
BuzzSell, a social media marketing firm, specializes in Social Media Marketing and Market Research. The company is based in Shibuya, Japan.
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$1,000+< $25 / hr2 - 9Quezon City, Philippines
Services provided
Abby Laine Digital is a Content Marketing company founded in 2024. In Quezon City, Philippines, the team specializes in Content Marketing and Social Media Marketing.
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Undisclosed$50 - $99 / hr2 - 9
Services provided
Social media marketing agency Meme Marketing Agency focuses on Social Media Marketing and Digital Strategy. They were founded in 2024.
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Undisclosed< $25 / hr2 - 9
Services provided
Altgemini is a social media marketing company launched in 2024. The team focuses on Social Media Marketing and Graphic Design.
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$1,000+$150 - $199 / hr2 - 9
Services provided
Video production company Vault Media provides Video Production and Social Media Marketing. They are in Wien, Austria.
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UndisclosedUndisclosed2 - 9
Services provided
Social media marketing firm Dgrowmedia was established in 2025. The team focuses on Social Media Marketing and Digital Strategy and is based in Surat, India.
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$1,000+< $25 / hr2 - 9Ahmedabad, India
Services provided
Softgenixinfotech is a web development company. The team offers Web Development and Social Media Marketing and is in Ahmedabad, India.
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Undisclosed< $25 / hr2 - 9
Services provided
SEO agency Rana Ahamed is headquartered in Magura, Bangladesh. They focus on Search Engine Optimization and Social Media Marketing and were launched in 2025.
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$1,000+$100 - $149 / hr10 - 49Eltham, England
Services provided
Located in Eltham, England, Drop Consultancy is an Email Marketing company. Launched in 2009, the team specializes in Email Marketing and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49Wolverhampton, United Kingdom, England
Services provided
Marketing Strategy company Furniturefy is located in Wolverhampton, United Kingdom, England. They focus on Marketing Strategy and Digital Strategy and were established in 2024.
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$1,000+$100 - $149 / hr2 - 9Farmington, MN
Services provided
Founded in 2019, AGGENTO is a branding agency. Their team specializes in Branding and Social Media Marketing.
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$10,000+$150 - $199 / hr2 - 9Bolton, England
Services provided
LetsONE, a web design agency, was established in 2012. The agency offers Web Design and Branding, and is small.
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$5,000+$100 - $149 / hr2 - 9Brookline, MA
Services provided
Located in Brookline, Massachusetts, Boston SEO Geeks is a SEO agency. Their services include Search Engine Optimization and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Riverside, CA
Services provided
Sevilla Local Media, a mobile application development company, was established in 2010. The team focuses on Mobile App Development and Social Media Marketing.
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$5,000+$25 - $49 / hr50 - 249Chandigarh, India
Services provided
Midsize mobile application development company CoolBox Innovation Studio, is headquartered in Chandigarh, India. The team focuses on Mobile App Development and Search Engine Optimization.
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$1,000+$25 - $49 / hr50 - 249
Services provided
SEO services firm Grove86 Group LLC was founded in 2015. The team focuses on Search Engine Optimization and Digital Strategy and is located in Edgewater, New Jersey.
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$1,000+$25 - $49 / hr10 - 49Dubai, United Arab Emirates
Services provided
DigeeMed, a social media marketing company, is in Dubai, United Arab Emirates and Gurugram, India. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Parramatta, Australia
Services provided
Located in Parramatta, Australia, Zeal Digital is a small branding company. The team provides Branding and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9
Services provided
1st Source Web is a web design company. The team specializes in Web Design and Search Engine Optimization, and the agency is located in San Diego, California.
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$1,000+< $25 / hr2 - 9Rawalpindi, Pakistan
Services provided
Axact Solution is an Advertising company established in 2019. The team provides Advertising and Branding and is headquartered in Rawalpindi, Pakistan.
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$1,000+< $25 / hr2 - 9Mumbai, India
Services provided
Founded in 2018, Dgmark Agency, a small SEO services firm, is based in Mumbai, India. Their services include Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9New Delhi, India
Services provided
Located in New Delhi, India and Jamshedpur, India, Viral Grow Marketing Solutions is a SEO services firm. The team focuses on Search Engine Optimization and Web Development.
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$1,000+$25 - $49 / hr2 - 9Sofia, Bulgaria
Services provided
Small SEO agency WebsitePR, is based in Sofia, Bulgaria. The team offers Search Engine Optimization and Web Development.
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$5,000+$25 - $49 / hr2 - 9Taipei, Taiwan
Services provided
Worldshare branding & online marketing is a branding firm. The Taipei, Taiwan-based team focuses on Branding and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49Paris, France
Services provided
Social media marketing company Spaag is in Paris, France and Lille, France. Established in 2019, the team specializes in Social Media Marketing and Affiliate Marketing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.7/40.019.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.