Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 361 projectsDisruptive Advertising is a digital marketing agency specializing in social media marketing, PPC, and online branding strategies to drive lead generation and revenue growth. Reviews highlight their strong project management, responsiveness, and ability to deliver measurable results, such as increased revenue by 77% and 5X growth for clients. Over 90% of reviewers praise their authentic engagement and alignment with client values.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
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$5,000+$100 - $149 / hr2 - 9
Services provided
See all 1 projectsVIP Ninjas specializes in modern website design, sales funnel integration, and automation for businesses seeking to enhance their online presence. Client feedback highlights their efficient project management and effective communication, leading to substantial sales improvements and brand perception. However, clients suggest expanding their team to manage workload more effectively.
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$1,000+$25 - $49 / hr2 - 9
Services provided
See all 1 projectsVJ Analytics offers comprehensive digital marketing services, including Social Media Marketing, Social Media Optimization, content production, and local listings management. The reviews highlight their effective project management, responsiveness, and ability to enhance brand recognition and social media engagement. Clients appreciate their customized approach and the measurable improvements in online visibility and branding initiatives.
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Featured
What are Featured Providers?
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
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$1,000+< $25 / hr2 - 9
Services provided
Brand Spices, a social media marketing company, was launched in 2016. The team provides Social Media Marketing and E-Commerce Development and is headquartered in Kaunas, Lithuania.
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UndisclosedUndisclosed2 - 9
Services provided
Base 3 Social Media & Digital Agency is a social media marketing firm established in 2016. Their team offers Social Media Marketing and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9Johannesburg, South Africa
Services provided
Oomchenge Solutions is a Content Marketing company. Their small team is headquartered in Johannesburg, South Africa. Their services include Content Marketing and Social Media Marketing.
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Undisclosed$25 - $49 / hr2 - 9London, England
Services provided
TK Digital Agency is an Advertising company founded in 2015. The firm offers Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
The NorthEnd Group is a social media marketing firm. In Ann Arbor, Michigan, the firm provides Social Media Marketing and Content Marketing.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
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$1,000+$50 - $99 / hr2 - 9Brezovici, Slovenia
Services provided
DOT357, a pay per click agency, was founded in 2012. The agency offers Pay Per Click and Social Media Marketing, and is small.
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UndisclosedUndisclosed2 - 9Oslo, Norway
Services provided
Speedy Digit is a social media marketing firm. Headquartered in Oslo, Norway, the agency was founded in 2019. Their team provides Social Media Marketing and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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UndisclosedUndisclosed2 - 9Union, NJ
Services provided
In Union, New Jersey, ELEVATION Services is a SEO services firm. The team specializes in Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
The Raevis Group is a social media marketing agency founded in 2016. Located in , the team focuses on Social Media Marketing and Marketing Strategy.
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$1,000+$100 - $149 / hr2 - 9Toronto, Canada
Services provided
In Toronto, Canada, EVERLUSH MRKTNG is a Conversion Optimization company. They focus on Conversion Optimization and Social Media Marketing and were established in 2019.
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$1,000+Undisclosed2 - 9Singapore, Singapore
Services provided
Traction Haven, a social media marketing company, was founded in 2019. The small team focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9London, England
Services provided
Streamford Digital, a small social media marketing firm, is in London, England. Their services include Social Media Marketing and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Petaling Jaya, Malaysia
Services provided
Launched in 2004, Lize creative is a social media marketing company. The team focuses on Social Media Marketing and Public Relations.
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$1,000+$100 - $149 / hr2 - 9Mission Viejo, CA
Services provided
Social media marketing agency donutmilk digital creative agency ltd was established in 2020. The company specializes in Social Media Marketing and Advertising.
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$1,000+$50 - $99 / hr2 - 9JJS, Argentina
Services provided
Established in 2017, MADE FOR DIGITAL is a small Hialeah, Florida-based social media marketing firm. Their team offers Social Media Marketing and Digital Strategy.
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$1,000+< $25 / hr2 - 9Siranwali, Pakistan
Services provided
Headquartered in Siranwali, Pakistan, DigiCrowd.net is a social media marketing agency. Established in 2021, the team focuses on Social Media Marketing and Graphic Design.
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$10,000+$50 - $99 / hr2 - 9Ludhiana, India
Services provided
Marketing Engineer is a social media marketing agency. The team provides Social Media Marketing and Conversion Optimization and is headquartered in Ludhiana, India.
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Undisclosed$100 - $149 / hr2 - 9San Diego, CA
Services provided
GreenRoom Media Services, a small social media marketing company, is located in San Diego, California. The team offers Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Hong Kong, Hong Kong
Services provided
Phraser, a social media marketing firm, is in Hong Kong, Hong Kong. Launched in 2021, the team provides Social Media Marketing and Content Marketing.
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$1,000+< $25 / hr2 - 9Delhi, India
Services provided
12DOLLAR is a social media marketing company. Headquartered in Delhi, India, their small team focuses on Social Media Marketing and Digital Strategy. The agency was launched in 2021.
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Undisclosed$25 - $49 / hr2 - 9
Services provided
Founded in 2021, Paperfold Digital is a small social media marketing agency located in Dubai, United Arab Emirates. Their team provides Social Media Marketing and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9A'ali, Bahrain
Services provided
GLOBAL COVER COMMERCIAL SERVICES , a social media marketing agency, was launched in 2019. They offers Social Media Marketing and Marketing Strategy.
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$1,000+Undisclosed2 - 9Sabaneta, Colombia
Services provided
Email Marketing company Leapshop Digital Marketing was established in 2015. The team specializes in Email Marketing and Social Media Marketing and is located in Sabaneta, Colombia.
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$1,000+$25 - $49 / hr2 - 9Agoura Hills, CA
Services provided
Web Digital USA, a social media marketing agency, was established in 2022. The agency provides Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Cheyenne, WY
Services provided
BlueHUT MEDIA, a social media marketing company, is based in Cheyenne, Wyoming. They focus on Social Media Marketing and Branding and were launched in 2020.
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$1,000+$50 - $99 / hr2 - 9Ghaziabad, India
Services provided
Launched in 2022, Online Dhandha is a SEO services firm. The firm offers Search Engine Optimization and Social Media Marketing, and is small.
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$1,000+Undisclosed2 - 9Johannesburg South, South Africa
Services provided
Qhagamshela is a social media marketing agency. They offer Social Media Marketing and Content Marketing and were established in 2020. The firm is based in Johannesburg South, South Africa.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Based in New Delhi, India, Growthit India is a social media marketing company. The team provides Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9
Services provided
AD Digitals is a social media marketing agency established in 2020. The firm provides Social Media Marketing and Branding.
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$5,000+$100 - $149 / hr2 - 9
Services provided
DeFourier is a social media marketing company. Established in 2022, the team provides Social Media Marketing and Content Marketing. The company is in London, England.
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$1,000+$100 - $149 / hr2 - 9Washington, DC
Services provided
Social Intellect is a social media marketing firm. The team provides Social Media Marketing and Digital Strategy and is located in Washington, District of Columbia.
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$5,000+Undisclosed2 - 9
Services provided
Social media marketing company Vince Advertising is in Moncton, Canada. The team specializes in Social Media Marketing and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Neforia Agency OÜ, a social media marketing agency, was launched in 2023. They focuses on Social Media Marketing and Custom Software Development.
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$5,000+Undisclosed2 - 9
Services provided
In Kraków, Poland, Social Verify Agency is a social media marketing agency. Their services include Social Media Marketing and Blockchain Marketing.
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$5,000+Undisclosed2 - 9Burlington, Canada
Services provided
FLNT Digital is a social media marketing firm. They are located in Burlington, Canada and have small team of experts. Their services include Social Media Marketing and Digital Strategy.
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$25,000+$100 - $149 / hr2 - 9
Services provided
Myke-Media is a social media marketing company. They are headquartered in Gidan Mangoro, Nigeria, and their services include Social Media Marketing and Pay Per Click.
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Undisclosed$50 - $99 / hr2 - 9Kampala, Uganda
Services provided
Digital Kyangu is a social media marketing company in Kampala, Uganda. They offer Social Media Marketing and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9Wrocław, Poland
Services provided
AdLizards, a social media marketing agency, was established in 2020. The small team specializes in Social Media Marketing and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9
Services provided
SEO company Trend Tech Digital is located in Dhaka, Bangladesh. Their services include Search Engine Optimization and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Marietta, GA
Services provided
Groeit is a small social media marketing agency founded in 2020. Their team offers Social Media Marketing and Digital Strategy.
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Undisclosed< $25 / hr2 - 9
Services provided
Established in 2021, mARCHeting is a social media marketing firm. The team offers Social Media Marketing and Digital Strategy.
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$5,000+$25 - $49 / hr2 - 9Madrid, Spain
Services provided
Physis, a social media marketing agency, was founded in 2018. The team specializes in Social Media Marketing and Search Engine Optimization and is in Madrid, Spain.
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UndisclosedUndisclosed2 - 9Jaipur, India
Services provided
Founded in 2023, Leoofy is a small Content Marketing company. Their team specializes in Content Marketing and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Xelarated Solutions Inc. Is a social media marketing company. Based in Leamington, Canada, the firm focuses on Social Media Marketing and Web Development.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Mintyou Marketing is a social media marketing agency. They specialize in Social Media Marketing and Branding and are headquartered in Masai, Malaysia.
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$1,000+Undisclosed2 - 9Milano, Italy
Services provided
Stratagemma Studio is a small web design agency founded in 2012. Their services include Web Design and E-Commerce Development.
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UndisclosedUndisclosed2 - 9Chicago, IL
Services provided
Headquartered in Chicago, Illinois, Mookie Digital is a small PPC company. Their services include Pay Per Click and Social Media Marketing.
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$1,000+< $25 / hr2 - 9
Services provided
Growth Sages is a small social media marketing company launched in 2023. Their team offers Social Media Marketing and Content Marketing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.7/40.019.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.