Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 361 projectsDisruptive Advertising is a digital marketing agency specializing in social media marketing, PPC, and online branding strategies to drive lead generation and revenue growth. Reviews highlight their strong project management, responsiveness, and ability to deliver measurable results, such as increased revenue by 77% and 5X growth for clients. Over 90% of reviewers praise their authentic engagement and alignment with client values.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
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$10,000+Undisclosed10 - 49New York, NY
Services provided
Digital Strategy company Block & Tam was established in 2018. The team provides Digital Strategy and Social Media Marketing and is headquartered in New York, New York.
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$1,000+$200 - $300 / hr2 - 9Suffern, NY
Services provided
Montebello Media is a Suffern, New York-based video production company. Their services include Video Production and Social Media Marketing.
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Featured
What are Featured Providers?
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
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$1,000+$25 - $49 / hr2 - 9Hyderabad, India
Services provided
AFOM Solutions PVT LTD is a web design company based in Hyderabad, India and London, England. They focus on Web Design and Pay Per Click.
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$1,000+< $25 / hr2 - 9
Services provided
DigitalJahidMedia is a Guwahati, India-based Advertising company. The team provides Advertising and Performance Marketing.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Located in Dubai, United Arab Emirates, PME Digital agency is a small social media marketing agency. The team specializes in Social Media Marketing and Content Marketing.
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$1,000+< $25 / hrFreelancerHargeisa, Somalia
Services provided
Dhibic Digital Marketing Consultancy is a social media marketing agency. They specialize in Social Media Marketing and Pay Per Click and were established in 2019.
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$1,000+$25 - $49 / hrFreelancerDhaka, Bangladesh
Services provided
Based in Dhaka, Bangladesh, Hexangle is a Logo company. They offer Logo and Branding.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
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$1,000+$50 - $99 / hr50 - 249Mumbai, India
Services provided
Branding firm Enthof offers Branding and Web Design. They were established in 2005.
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$5,000+< $25 / hr50 - 249Noida, India
Services provided
Macreel Infosoft Pvt. Ltd. Is a web development company. They are based in Noida, India. Their team provides Web Development and Custom Software Development.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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UndisclosedUndisclosed2 - 9Statesboro, GA
Services provided
UP Market Media, Inc is a small social media marketing firm. Founded in 2014, the team offers Social Media Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr10 - 49
Services provided
The ABA Agency is a SEO agency. Founded in 2015, the firm is in Dubai, United Arab Emirates and Kampala, Uganda. Their services include Search Engine Optimization and Digital Strategy.
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UndisclosedUndisclosed2 - 9
Services provided
Clark & Co is a PPC company founded in 2019. Their team offers Pay Per Click and Social Media Marketing.
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$1,000+$25 - $49 / hr50 - 249
Services provided
See all 3 projectsSmartProvide offers website development, design services, and promotion, as evidenced by client reviews on Clutch.co. The overall feedback highlights the company's timely delivery, good value for cost, and responsive communication. Clients particularly appreciate SmartProvide's organized work process and personal approach, resulting in increased customer engagement and high-quality web resources.
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$5,000+$100 - $149 / hr2 - 9Novelty, OH
Services provided
Erika Port Consulting Group is a Novelty, Ohio-based SEO agency. They provide Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Charlotte, NC
Services provided
Mobile & App Marketing company Sajiton was founded in 2014. The small team specializes in Mobile & App Marketing and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9București, Romania
Services provided
Based in București, Romania, WebSketch Web Design Agency is a social media marketing agency. Their services include Social Media Marketing and Web Design.
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UndisclosedUndisclosed2 - 9Melbourne, FL
Services provided
DeSantis Media is a SEO services firm. They are located in Melbourne, Florida and have small team. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Brooklyn, NY
Services provided
Searching Fever Digital Marketing is a SEO services firm. Their small team is headquartered in Brooklyn, New York. Their services include Search Engine Optimization and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Vancouver, Canada
Services provided
Toth Media is a Vancouver, Canada-based social media marketing agency. They offer Social Media Marketing and Video Production.
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Undisclosed$25 - $49 / hr2 - 9Berry Hill, TN
Services provided
Track Digital is a pay per click company. The Berry Hill, Tennessee-based agency provides Pay Per Click and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Henderson, NV
Services provided
Avante Interactive is a PPC company. The small Henderson, Nevada-based team offers Pay Per Click and Social Media Marketing. The company was launched in 2010.
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$1,000+$100 - $149 / hr2 - 9Beograd, Serbia
Services provided
Cloud Media is a social media marketing company. Established in 2013, their team focuses on Social Media Marketing and Pay Per Click.
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$1,000+< $25 / hr2 - 9Ropaži, Latvia
Services provided
Digital Drive, a pay per click agency, was founded in 2019. They provides Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
Headquartered in Delhi, India, Webb Wicker Pvt Ltd is a social media marketing company. The team specializes in Social Media Marketing and Web Design.
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$1,000+Undisclosed2 - 9Redlynch, Australia
Services provided
Propelled Marketing Agency is a Redlynch, Australia-based social media marketing firm. They specialize in Social Media Marketing and Marketing Strategy and were launched in 2022.
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$1,000+$50 - $99 / hr2 - 9Pireas, Greece
Services provided
SocialActive is a social media marketing agency established in 2012. Based in Pireas, Greece and Thermi, Greece, the team specializes in Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hrFreelancerLeipzig, Germany
Services provided
Launched in 2022, Eclectic Films, a small video production agency, is based in Leipzig, Germany. Their services include Video Production and Social Media Marketing.
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$1,000+< $25 / hr2 - 9
Services provided
Digi saathi is a social media marketing firm headquartered in delhi, India. They offer Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
Services provided
Digitalblisshub is a social media marketing firm. Their team is in Pune, India and Pune, India. The agency focuses on Social Media Marketing and Search Engine Optimization.
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$5,000+$50 - $99 / hr2 - 9Garland, TX
Services provided
Social media marketing company Social Science Media was established in 2015. Located in Garland, Texas, the team specializes in Social Media Marketing and Graphic Design.
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UndisclosedUndisclosed2 - 9
Services provided
BRBD Marketing is a Cape Town, South Africa-based social media marketing firm. Established in 2019, the team focuses on Social Media Marketing and Sales Outsourcing.
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$1,000+$25 - $49 / hr2 - 9Addis Ababa, Ethiopia
Services provided
See all 1 projectsJohn Tech Solution provides website development, SEO optimization, and social media management services. Their reviews highlight their exceptional expertise in creating visually appealing and functional websites, effective marketing strategies, and engaging social media management. Clients commend their professionalism, attention to detail, and responsiveness, noting their significant contribution to brand visibility and customer engagement.
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$5,000+$25 - $49 / hr10 - 49
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Vespa Media is a web design agency. They are headquartered in Buenos Aires, Argentina and Bogotá, Colombia, and their services include Web Design and Branding.
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$5,000+$25 - $49 / hr10 - 49Karachi, Pakistan
Services provided
Headquartered in Karachi, Pakistan and Dubai, United Arab Emirates, Createch is a web development company. They provide Web Development and Mobile App Development.
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$5,000+$25 - $49 / hr10 - 49Capital Federal, Argentina
Services provided
Lemmonet, a branding firm, is in Capital Federal, Argentina and London, England. Their services include Branding and Mobile App Development.
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$5,000+$25 - $49 / hr10 - 49San Pedro Garza García, Mexico
Services provided
BC Mexico is a small web development firm headquartered in San Pedro Garza García, Mexico. Their services include Web Development and Branding.
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$5,000+$25 - $49 / hr10 - 49Bogotá, Colombia
Services provided
Zambrano Group is a branding company. They provide Branding and Social Media Marketing and were founded in 2007.
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$1,000+< $25 / hr10 - 49Jerusalem, Israel
Services provided
PPC Experts Co., a pay per click company, is based in Jerusalem, Israel. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Ljubljana, Slovenia
Services provided
Beglobal agency is a small Content Marketing company. Founded in 2017, the team provides Content Marketing and Social Media Marketing.
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$5,000+$200 - $300 / hr10 - 49Prague, Czech Republic
Services provided
Mayalukas - Digital Marketing Experts is a pay per click company. They are based in Prague, Czech Republic and have small team. They provide Pay Per Click and Social Media Marketing.
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$10,000+$150 - $199 / hr10 - 49London, England
Services provided
Pixify Digital Agency is a social media marketing company launched in 2009. The small team specializes in Social Media Marketing and Web Development.
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$1,000+< $25 / hr10 - 49
Services provided
SEO company Grazia SEO Consultants was established in 2017. The team specializes in Search Engine Optimization and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49Tesvikiye, Türkiye
Services provided
Boomerang Istanbul Digital Marketing Agency, a Digital Strategy company, was launched in 2010. They specializes in Digital Strategy and Mobile & App Marketing.
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$10,000+$50 - $99 / hr10 - 49Zagreb, Croatia
Services provided
Social media marketing company envy Croatia is located in Zagreb, Croatia and Frankfurt am Main, Germany. Their services include Social Media Marketing and Advertising.
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$5,000+$100 - $149 / hr10 - 49Toronto, Canada
Services provided
Yopie.ca is a small Toronto, Canada-based pay per click company. The team offers Pay Per Click and Social Media Marketing.
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$1,000+Undisclosed10 - 49Calgary, Canada
Services provided
Founded in 2017, Curiocity Group Inc., a small social media marketing company, is in Calgary, Canada. Their team offers Social Media Marketing and Digital Strategy.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Brand New Vision is a small branding agency based in Sofia, Bulgaria. The team specializes in Branding and Digital Strategy.
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$1,000+< $25 / hr10 - 49
Services provided
Headquartered in India, SD-Communications is a graphic design company. Their services include Graphic Design and Social Media Marketing.
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Undisclosed$150 - $199 / hr10 - 49Worcester, MA
Services provided
Paris Marketing is a branding agency. Headquartered in Worcester, Massachusetts, their small team provides Branding and Social Media Marketing. The agency was founded in 2012.
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$1,000+< $25 / hr10 - 49
Services provided
PPCChamp, a small PPC agency, is headquartered in Chandigarh, India. The team offers Pay Per Click and Social Media Marketing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.7/40.019.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.