Disruptive Advertising

BACKGROUND

Please describe your company and your position there.

Disruptive Agency coordinated Google Ads campaigns for a pet tech startup selling a novelty product. After evaluating the products and competitors, they created strategies to drive leads and sales.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising, and what were your goals?

We engaged Disruptive Agency to jumpstart our Google Ads marketing efforts prior to the seasonality ramp-up period of our product. By approaching DA as a strategic partner, we knew we would be able to count on them to help grow an important part of our business.

SOLUTION

How did you select Disruptive Advertising and what were the deciding factors?

DA was recommended by another pet tech company as a great performance team. Their reliability, accountability, knowledge, and results were the deciding factors. Adam and his team check all the boxes and then some! The work spoke for itself, and the people there were always lovely to work with.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

PPC Strategy and Execution. Google ads account overhaul. Ad creation, optimization, reporting, and contributing SEO ideas to help improve the PPC campaigns in terms of budget optimization and attracting quality traffic.

How many people from the vendor's team worked with you, and what were their positions?

DA assigned a performance marketing manager Samantha. She is a great expert, fast, proactive, and definitely knows what she is doing.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Cost per acquisition continues to improve, and the number of leads continues to rise, despite difficulties created by COVID-19. The leads are of high quality, and we are so satisfied that we are bringing our other companies on board with them in the coming months to handle all of their PPC efforts.

Describe their project management style, including communication tools and timelines.

Email, phone calls, Google Hangouts. They do whatever works for you and are extremely flexible. They set and maintain reasonable deadlines and always deliver on their word.

What did you find most impressive or unique about this company?

I’ve been impressed that Samantha is very proactive in coming up with a new strategy and approach and doing the research to implement that. Her proactive approach has been very helpful and a big benefit of working with them.

Are there any areas for improvement or something they could have done differently?

They’re very transparent. If I do have any questions, I’m able to log in and they’re very responsive. No, I haven’t had any complaints.

BACKGROUND

Introduce your business and what you do there.

I’m the president and co-founder of the Institute of Financial Wellness. We’re a financial marketing and education company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

Basically, we hired Disruptive to help us generate leads. We wanted to build our brand and audience in the arts and entertainment as well as the health care industries.

SOLUTION

What was the scope of their involvement?

Their team created audiences and built our brand’s Facebook profile. Disruptive developed targeted campaigns for those audiences, which created a funnel where we gauge interest. Based on interest, we then market individuals and provide them with our services.

What is the team composition?

We've interacted with 5–7 people from Disruptive but primarily talk to a project lead.

How did you come to work with Disruptive Advertising?

I conducted research and interviewed numerous companies. We sent Disruptive an RFP, which their team eventually won. They marketed themselves well. I was impressed with the level of detail in their proposal. They clearly put a lot of thought into it. I also liked our account executive; he was helpful and informative.

How much have you invested with them?

We’ve spent between $70,000–$100,000 on their services.

What is the status of this engagement?

We started the partnership in November 2019, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They helped us to build qualified audiences and establish a cost per click under 50 cents. For certain campaigns, we met our target cost per lead.

How did Disruptive Advertising perform from a project management standpoint?

We have group calls from time to time. About every three months, one of their VPs checks-in on our satisfaction. Their team’s timely and sticks to our meetings.

What did you find most impressive about them?

Disruptive’s transparent and creative. They're a team of great graphic designers. They create great ads and provide great customer service.

Are there any areas they could improve?

No, they’re really good at what they do.

Do you have any advice for potential customers?

Be an engaged client. Provide them with input and be part of the strategy. It’s not their company, so it’s important to share your vision, message, and goals with them.

BACKGROUND

Please describe your company and your position there.

I am the Marketing Director for a B2B company that provides internal communications tools for design and analysis to a global marketplace of clients.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

We engaged with Disruptive in order to create a LinkedIn campaign where we could specifically target the right demographic of leads based on their job title and company size.

What were your goals for this project?

The goals for this project were to tap into big data of Linkedin in order to capture relevant leads that were well suited to our B2B product. Linkedin being a business based platform seemed like the perfect place to run these ads as it is where our ideal customers had profiles.

SOLUTION

How did you select Disruptive Advertising?

My marketing colleague selected Disruptive after much research. They have a stellar reputation for getting hands-on with clients and being able to listen to their needs and wants. They are also able to produce custom solutions that deliver for the client a good ROI.

Describe the scope of their work in detail.

When we first engaged with Disruptive we were very specific about what it is we do, what we hope to achieve and they were very resourceful in researching our industry to better understand the type of leads we were looking for.

It was advised that Linkedin would be the best platform to run ads on and it has paid dividends. We shared our Marketing style guide to give them our brand colors, logo, and fonts, etc. From there they have created a number of digital ads that have brought in an impressive array of clients.

What was the team composition?

We have worked closely with Garret C., a Pay Per Click consultant for Disruptive. We engage on weekly calls to get an overview of what's currently running, how it's performing, what we can do to tweak and improve things to keep a constant cycle of improvement to our campaigns.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since we have started to work with Disruptive, we have seen some great quality leads come in because of the specificity of the LinkedIn targetting. Our cost per lead has been surprisingly low. We are also engaging them to start an email campaign to compliment the Linkedin campaign.

How effective was the workflow between your team and theirs?

We have been having a weekly and occasionally more often video conference with Garret and when needed other team members to talk over what our goals are and strategies for moving forward.

It has been a very productive way to do business. We also receive a weekly email with a good overview of how everything is performing as a PDF from the dashboard of our account.

What did you find most impressive about this company?

In the past, we have hired agencies to oversee PPC efforts but we received mainly cookie-cutter strategies. With Disruptive, Garret really took a look at what we do, how we are targeting, and what our product delivers for our customers. By being this diligent he has been able to understand our business from a customer point of view and successfully market the product to our ideal customer base with tremendous results.

Are there any areas for improvement?

I have to be very honest been overly impressed with Disruptive in comparison to other agencies we have used in the past, the fact that our PPC specialist Garret really dived in and put himself in the mindset of our clients has been extremely helpful! the speed and quality of their work simply can't be faulted!

BACKGROUND

Introduce your business and what you do there.

I’m the president and owner of a notary association. We process notary appointments and renewal. We also provide the supplies that notaries need.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

The previous company I was working with wasn’t performing well. In fact, our sales kept going down. I reached out to Disruptive Advertising to help our ranking and take charge of our PPC campaign.

SOLUTION

What was the scope of their involvement?

They handle Google Ads, Bing Ads, and Facebook retargeting. Recently, they started on a new funnel that would attract new notaries that might not know about us.  They create the content for Facebook Ads.  They use Google Analytics as well.

What is the team composition?

I work with two account managers and they rely on a few other teammates.

How did you come to work with Disruptive Advertising?

I researched several companies across the country. I was more focused on their reviews and their consistency. I was impressed that they were a Google Premier Partners, which I found meant that they were considered to have a better performance rate. I spoke to a few people within the organization and they were very responsive and always got back to me. Other companies I contacted weren’t as responsive and their answers weren’t as specific.

How much have you invested with them?

We’ve spent about 30,000 so far, on top of what we’ve spent on the various platforms.

What is the status of this engagement?

We started in May 2019 and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Every month, I compare the number of conversions we get compared to the same time last year, and we always do better in comparison.

It took a while to build our campaign, but once it gained traction, they consistently have either met or exceeded their goals.

How did Disruptive Advertising perform from a project management standpoint?

They consistently schedule 30-minute meetings to give me an overview of where they think we should take the campaign and what budget would make sense. They send me a report for me to sign off on to set our goals for the next month. They always give the metrics to our success. If we slip in a certain area, they tell me why and what they plan to change to address it. They’re very on top everything.

We hold Zoom calls and we email.

What did you find most impressive about them?

Their knowledge of the industry. They seem to know what they’re talking about, and they’re very specific. They clearly understand how Google works.

Then, their communication and transparency stand out. I can’t say enough; they’re a great company.

Are there any areas they could improve?

I can’t think of anything.

Do you have any advice for potential customers?

I would encourage people to give them a call and hear what they have to say.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of sales for Product Labs. We help customers grow and manage their businesses on Amazon.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

Many of our team members have marketing backgrounds, but it was really a matter of augmenting what we had and being able to grow it. We wanted to outsource our advertising until we got up to speed. However, they’ve been able to do more than just that, so it’s been good.

SOLUTION

What was the scope of their involvement?

They handle all of our Google Ads, Facebook remarketing, and Bing marketing.

What is the team composition?

We worked with a couple of people. We have an account strategist that handles most of our needs, but we’ve probably worked with 5–6 other team members in total.

How did you come to work with Disruptive Advertising?

I believe we found them through a referral from somebody that worked with us.

How much have you invested with them?

We spend about $5,000 a month, so we’ve probably spent $60,000 or more.

What is the status of this engagement?

I believe we’ve been working with them since March 2019, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The quality of their work is top-notch. They always let us know what they’re doing, and if anything goes outside of the norm, they request guidance or approval. They have always met their time requirements and deadlines. It’s been good so far.

How did Disruptive Advertising perform from a project management standpoint?

We mostly communicate over email. When we have meetings, we do them over Google Hangouts.

What did you find most impressive about them?

I like the fact that I can ask them what to do, and they just take care of it. They’re an outstanding organization that does what they say they’re going to do.

Are there any areas they could improve?

No — everything has been good so far.

Any advice for potential customers?

They’re good. They would be somebody I’d work with. Set your expectations upfront, and they will follow through for you.

BACKGROUND

Introduce your business and what you do there.

I’m the partnership director at a holding company for an ultimate pet nutrition company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

We hired them to manage our branded and non-branded search because we weren’t doing a good job internally.

SOLUTION

What was the scope of their involvement?

First, Disruptive Advertising sat down with us and came up with a strategy. They provide suggestions on how we could bring down the cost per acquisition while still scaling, and they are now managing ad campaigns on Google and Bing. They’re using Google Data Studio to provide client reports. 

What is the team composition?

We work with an account manager, an account assistant, and another teammate who checks in to make sure that everything is going well.

How did you come to work with Disruptive Advertising?

We just did a Google search. We then had a call with them, and they did a free audit for us and told us what strategy they could come up with. That’s what sold us.

How much have you invested with them?

We’ve spent in excess of $120,000 across Google and Bing, and they have a fee of about 15%–20% on top of that. 

What is the status of this engagement?

We started working with Disruptive Advertising in March 2020, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They brought down our branded cost per acquisition on Bing by over 50%–60%. They’ve also been able to scale non-branded search for us.

How did Disruptive Advertising perform from a project management standpoint?

Disruptive Advertising is very organized and delivers on what they say. They have a clear structure which they stick to, and they give us monthly updates. We also have weekly calls.

What did you find most impressive about them?

Their account management is very impressive. They’re very knowledgeable, seasoned professionals who do a good job. 

Are there any areas they could improve?

No, not that I can think of. 

Do you have any advice for potential customers?

Have a good idea of the goals that you’re trying to achieve and the team will come up with a strategy accordingly.

BACKGROUND

Introduce your business and what you do there.

I’m a consultant at AllergyStore.com. We sell allergy and asthma control products.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

We chose to work with Disruptive Advertising because the paid advertising side of e-commerce is becoming very specialized, so it’s not cost-effective to try to do it in-house.

SOLUTION

What was the scope of their involvement?

They’re responsible for handling all paid advertising through Google and AdRoll. They manage all aspects of that for us.

They do some market research and consider what’s going on with some of their other clients, who have been successful or not successful. I also work with them on selecting products, graphics, and things of that nature.

What is the team composition?

We work with two people from their team.

How did you come to work with Disruptive Advertising?

We had been using another company and decided we wanted to switch vendors. We interviewed 3–4 companies. We liked Disruptive Advertising’s presentation, and they had good recommendations from other clients. They seemed to have a good, strong background.

How much have you invested with them?

We spend approximately $1,200 a month on their set fees, and then our ad spend is upward of $5,000 a month. The ad spend can vary.

What is the status of this engagement?

Our ongoing partnership began in late 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The quality of their work is very good. We monitor various aspects of it. Our return on ad spend has almost doubled from what it was last year.

How did Disruptive Advertising perform from a project management standpoint?

They meet all of their deadlines, and they’re very good in their communication. We use Google Analytics to track their progress, and then they also provide weekly reports to us. 

What did you find most impressive about them?

The communication is very good with them. If there is an issue either on our end or theirs, they’re very quick to respond. They try to keep us up to date with what’s going on in the industry. It’s become a great back-and-forth relationship with very open communication.

Are there any areas they could improve?

At one point last year, we were going to switch services because they weren’t performing, but I’m extremely happy to say that they’ve done an outstanding job this year. When we were having issues, we talked with them on a weekly basis. We let them know what we saw that was going on and what wasn’t happening to our satisfaction. They let us know what action steps they were taking to correct the problem, and they never gave up. They continued to work at the problem until they solved it.

Any advice for potential customers?

Sit down and talk to them, and make sure you’re both clear on your goals.

BACKGROUND

Introduce your business and what you do there.

We have a mid-market roofing and home exteriors business. I handle marketing and other responsibilities for the company. We have about 10 full-time employees.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

We’re trying to make our ad spend work harder and smarter for us. For many years, our main area of business was residential roofing, primarily slopes – we don’t do much flat roofing in our market. We’ve always done gutters, but we didn’t market it. Recently, we’ve begun to do siding and window replacements. We’ve added those product lines into our digital advertising efforts.

SOLUTION

What was the scope of their involvement?

Disruptive Advertising does our Google Ads and Facebook Ads. They help to make sure that our spend is spread out across the entire month and that we're not spending our budget in three days. They've been very strategic and methodical about going through and making sure that we're showing up to the people that are actually shopping for the products that we offer at the time that they might be ready to make a purchase, so they’re handling targeted ads.

What is the team composition?

My two contacts are Bryan and his supervisor, Lui (Marketing Consultants). They have other people on their team that probably do peripheral stuff, but those are my main contacts.

How did you come to work with Disruptive Advertising?

We've gone through working with other agencies that claim they do an awesome job across the marketing gamut, from building and maintaining the website to doing Facebook posts and Google Ads. Nobody we’ve worked with in the past can do it all, so the president of our company did research online to try to find a provider that just does Google Ads. I believe he found Disruptive online, and then he interviewed them.

How much have you invested with them?

We’ve spent about $75,000.

What is the status of this engagement?

Our work together began in November 2018, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've gotten a lot more leads — over 1,000 — generated from Google Ads. Our cost-per-lead is about $77, which is within the target of what we want to be spending per lead. Disruptive works closely with Google, and they are open and willing to trying new testing areas that Google wants to get data on. For some of those tests, the cost-per-lead lead is much lower, and then for other things that we're doing, it’s higher.

How did Disruptive Advertising perform from a project management standpoint?

They’re excellent. We have two meetings per month with them. They’re also very responsive when I have any questions or want to do a new product launch. They’re easy to work with.

What did you find most impressive about them?

They specialize in Google and Facebooks Ads, and they do that very well. They know what they’re doing in that regard.

Are there any areas they could improve?

I’m not a Google person, so I’m not sure how they could improve in terms of what they do. They don’t have any qualms about what they can’t do. It would be nice if they could do it all, but we knew going into our relationship with them that they don’t. They’re good; I just wish that all of our providers worked as well as Disruptive does.

Any advice for potential customers?

Be specific about what you’re looking to achieve, what kinds of customers you’re trying to target, and when you want those responses from prospects.

BACKGROUND

Introduce your business and what you do there.

I’m the operations manager of a cash advance company—Driver Loan USA. We decided to open our second product, which is a private investors club.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

We wanted to promote our investors club as much as possible to have success with our product.

SOLUTION

What was the scope of their involvement?

Disruptive helps us with our PPC campaigns. They manage our Google analytics and advertising on Google. We had an idea for our strategy, but they helped a lot with that too.

What is the team composition?

I work with Kyle (Marketing Consultant) and Glen (Marketing Consultant).

How did you come to work with Disruptive Advertising?

I’m not sure how we found Disruptive as my boss decided to work with them.

How much have you invested with them?

We’ve spent more than $7,000 on their services.

What is the status of this engagement?

We started our partnership in March 2020, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

It’s been a positive experience. In the past month, we’ve had 60 conversions. It’s gone well.

How did Disruptive Advertising perform from a project management standpoint?

We have a call every two weeks via Google Meet when they explain their plans, which we discuss. We review our campaigns and decide on how to proceed.  If we need anything, we call them, and they answer immediately. Disruptive makes changes to campaigns necessary. Their team listens to us and executes our vision well.

What did you find most impressive about them?

When I worked with other agencies, it would take them days to answer my emails. Disruptive responds very fast.

Are there any areas they could improve?

No, they’ve been great.

Do you have any advice for potential customers?

Listen to their suggestions. In the beginning, be clear about your goals.

BACKGROUND

Please describe your company and your position there.

I am head of SEO/SEM marketing for LifeVantage. "Discover the innovative world of Nutrigenomics, and how LifeVantage is using nutrients to control specific genes associated with the major scientific theories of aging."

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

We needed help separating the different markets in Google Analytics as well as getting support with Facebook pixel and GTM.

What were your goals for this project?

To finalize the above

SOLUTION

How did you select this vendor?

We went through 6 different vendors and we found that Disruptive was on the most recommended and professional vendors we came across. They did not disappoint with their hard work and dedication.

Describe the scope of their work in detail.

We needed help separating the different markets in Google Analytics as well as getting support with Facebook pixel and GTM.

What was the team composition?

I worked closely with Stefan our account manager and had weekly meetings and weekly updates.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Disruptive has seriously helped our company be able to dive deeper into our analytics and get a better understanding of how our customers interact with our site.

How effective was the workflow between your team and theirs?

The workflow was amazing.

What did you find most impressive about this company?

Disruptive Advertising has seriously helped our company be able to dive deeper into our analytics. As a result we get a better understanding of how our customers interact with our site.

Are there any areas for improvement?

none