Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 361 projectsDisruptive Advertising is a digital marketing agency specializing in social media marketing, PPC, and online branding strategies to drive lead generation and revenue growth. Reviews highlight their strong project management, responsiveness, and ability to deliver measurable results, such as increased revenue by 77% and 5X growth for clients. Over 90% of reviewers praise their authentic engagement and alignment with client values.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
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$1,000+$25 - $49 / hr50 - 249Houston, TX
Services provided
ValuedHR Business Services, a social media marketing firm, was launched in 2012. The agency provides Social Media Marketing and Staffing.
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$10,000+< $25 / hr50 - 249Fort Lauderdale, FL
Services provided
Digital Dada, a SEO agency, is in Fort Lauderdale, Florida. They offer Search Engine Optimization and Social Media Marketing.
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Featured
What are Featured Providers?
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
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UndisclosedUndisclosed50 - 249Shorewood, IL
Services provided
Genesis Book Writer, a Marketing Strategy company, offers Marketing Strategy and Social Media Marketing. The agency is headquartered in Shorewood, Illinois.
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$1,000+< $25 / hr50 - 249
Services provided
Mrseosmo, a social media marketing company, is headquartered in Lucknow, India. They provide Social Media Marketing and Email Marketing and were founded in 2018.
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UndisclosedUndisclosed50 - 249Brentford, England
Services provided
Social media marketing firm Aspirion Digital is headquartered in Brentford, England. The team specializes in Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr50 - 249London, England
Services provided
Established in 2010, British SEO Agency is a social media marketing firm. The midsize team provides Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr50 - 249Manchester, England
Services provided
SEO Services in UK is a social media marketing firm founded in 2021. Headquartered in Manchester, England, the team focuses on Social Media Marketing and Content Marketing.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
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UndisclosedUndisclosed50 - 249St. Gallen, Switzerland
Services provided
Advertising company ADCONNECT specializes in Advertising and Social Media Marketing. They were established in 2017.
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$1,000+< $25 / hrFreelancer
Services provided
Social media marketing firm Manu Sharon was established in 2025. Located in Kochi, India, the team focuses on Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$10,000+$300+ / hr50 - 249
Services provided
Sterco Digitex India is a midsize Noida, India-based SEO company. Their services include Search Engine Optimization and Social Media Marketing.
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$5,000+$100 - $149 / hr50 - 249
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DigitaldotAgency is a social media marketing firm established in 2014. The team provides Social Media Marketing and Search Engine Optimization and is in New York City, New York.
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UndisclosedUndisclosedFreelancerLahore, Pakistan
Services provided
Bilal Switchgear Engineering Pvt Ltd is a Marketing Strategy and social media marketing agency established in 1983. The team focuses on Marketing Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr50 - 249Nasr City, Egypt
Services provided
Social media marketing firm Arab Network Media - iBdaa3 was launched in 2007. The midsize team offers Social Media Marketing and Digital Strategy.
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$1,000+< $25 / hr10 - 49
Services provided
Empire Mena is an Advertising company. The Erbil, Iraq-based firm was founded in 2017. Their team offers Advertising and Branding.
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$1,000+$25 - $49 / hr10 - 49Skokie, IL
Services provided
Social media marketing firm Wizspeed - Web Design & Digital Marketing Agency was established in 2019. The small team focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Vari, Greece
Services provided
Launched in 2004, MEDICAL PROMOTION is an Advertising company. The team provides Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Madrid, Spain
Services provided
18PM is a social media marketing company. They are based in Madrid, Spain. Their team provides Social Media Marketing and Pay Per Click.
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$10,000+$50 - $99 / hr10 - 49Mountain View, CA
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E-commerce development firm Rank Up Locally was established in 2020. The small team specializes in E-Commerce Development and Search Engine Optimization.
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$1,000+$100 - $149 / hr10 - 49Jesus Maria, Mexico
Services provided
Orbis Agencia de Marketing Digital, a social media marketing company, is based in Jesus Maria, Mexico. Their services include Social Media Marketing and Pay Per Click.
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$1,000+$200 - $300 / hr10 - 49Baia Mare, Romania
Services provided
Marketing Strategy company DDM was launched in 2019. The team provides Marketing Strategy and Social Media Marketing and is headquartered in Baia Mare, Romania.
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$5,000+$200 - $300 / hr10 - 49Noida, India
Services provided
Branding firm Wortham was established in 2021. The agency focuses on Branding and Social Media Marketing, and is small.
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$1,000+$25 - $49 / hr10 - 49New Delhi, India
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Socioheads is a Digital Strategy company headquartered in New Delhi, India. The team specializes in Digital Strategy and Social Media Marketing.
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Undisclosed< $25 / hr10 - 49
Services provided
ZAKARIAH GMB SERVICES is a Market Research company. Founded in 2023, the company focuses on Market Research and Branding.
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$5,000+$150 - $199 / hr10 - 49Newport Beach, CA
Services provided
CRISPx is a branding firm. They offer Branding and Social Media Marketing and were founded in 1992.
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$1,000+$25 - $49 / hr10 - 49New York, NY
Services provided
Nice Digitals is a SEO agency founded in 2009. The firm specializes in Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr10 - 49Santa Ana, CA
Services provided
Founded in 2007, Agency 51 Advertising is an Advertising company. The firm provides Advertising and Branding.
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$5,000+Undisclosed10 - 49Kozhikode, India
Services provided
Technaureus Info Solutions Pvt. Ltd. Is an ERP consulting and SI company in Kozhikode, India and Vengara, India. The team provides ERP consulting and SI and Custom Software Development.
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$1,000+$50 - $99 / hr10 - 49Newark, DE
Services provided
WNA InfoTech is a branding firm in Newark, Delaware and Ahmedabad, India. They specialize in Branding and Social Media Marketing and were established in 2018.
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$1,000+$25 - $49 / hr10 - 49Calgary, Canada
Services provided
Founded in 2010, NUUN Digital is a small Market Research company headquartered in Calgary, Canada. Their team focuses on Market Research and Digital Strategy.
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$1,000+$100 - $149 / hr10 - 49Irvine, CA
Services provided
RizeUp Media is an Irvine, California-based web design company. They offer Web Design and Pay Per Click and were established in 2015.
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$5,000+$300+ / hr10 - 49Dallas, TX
Services provided
Founded in 1983, Allyn Media, a small Content Marketing company, is in Dallas, Texas. Their team focuses on Content Marketing and Digital Strategy.
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$5,000+$50 - $99 / hr10 - 49Brno, Czech Republic
Services provided
Optimio s.r.o., a SEO agency, offers Search Engine Optimization and Pay Per Click. The firm is headquartered in Brno, Czech Republic.
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UndisclosedUndisclosed50 - 249Kuala Lumpur, Malaysia
Services provided
Elfo, a Digital Strategy company, was founded in 2018. The team offers Digital Strategy and Social Media Marketing.
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$5,000+$25 - $49 / hr50 - 249Mysuru, India
Services provided
Headquartered in Mysuru, India, Dot Angle is an app development company. They specialize in Mobile App Development and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9
Services provided
SEO services firm SayMe Marketing was established in 2022. The agency focuses on Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Birmingham, West Midlands, England
Services provided
See all 1 projectsCMA Video offers comprehensive video production services, particularly for news-style content and event coverage. Their reviews highlight their ability to seamlessly integrate into clients' operations, manage projects autonomously, and produce high-quality videos. Overall feedback underscores their professionalism, proactive approach, and effectiveness in raising brand awareness and enhancing social media presence.
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$1,000+$100 - $149 / hr50 - 249
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AffleGo is a Digital Strategy company. The Dehradun, India-based agency specializes in Digital Strategy and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Asbury Park, NJ
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M studio is a branding company. The Asbury Park, New Jersey-based firm was established in 2004. Their services include Branding and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9Pompano Beach, FL
Services provided
Big Customer Network is a Content Marketing company established in 2009. Their services include Content Marketing and Digital Strategy.
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$5,000+$50 - $99 / hr2 - 9Brighton and Hove, England
Services provided
Gusto Film, a video production agency, is based in Brighton and Hove, England. Their services include Video Production and Broadcast Video.
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$10,000+$150 - $199 / hr2 - 9Washington, DC
Services provided
January Third is a Washington, District of Columbia-based Advertising company. They focus on Advertising and Digital Strategy.
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$1,000+$25 - $49 / hr10 - 49Lahore, Pakistan
Services provided
See all 1 projectsEfficient E Solutions is a small, flexible, fast-moving, and skilled team, independently owned and profitable since its inception. Efficient E Solutions combines experience in strategy, data
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$1,000+$25 - $49 / hr10 - 49
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See all 3 projectsDigiFly | Marketing Agency provides comprehensive services including Social Media Management, branding, and digital marketing. Client reviews commend the agency for significantly increasing engagement and ROI, particularly on Instagram, and for their exceptional project management and responsiveness. Their business development strategies and expertise in social marketing have been praised, making them a highly recommended partner.
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$1,000+$25 - $49 / hr10 - 49
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See all 1 projectsWebindia Master offers services including keyword ranking improvement and website redesign. The overall feedback from their reviews highlights their professionalism, trustworthiness, and impressive commitment to client success, which led to a significant increase in profitability. The company is praised for feeling like an integral part of the internal team.
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$10,000+$150 - $199 / hr10 - 49Edinburgh, Scotland
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Clean Digital is a pay per click agency headquartered in Edinburgh, Scotland. They specialize in Pay Per Click and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Basi Bahuddin Nagar, India
Services provided
Netking Technologies is a Content Marketing company. They were launched in 2012 and offer Content Marketing and Digital Strategy.
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$5,000+Undisclosed250 - 999Harrogate, England
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In Harrogate, England, IDHL is an Email Marketing company. They offer Email Marketing and Conversion Optimization and were established in 2001.
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$1,000+$100 - $149 / hr250 - 999West Chicago, IL
Services provided
SEO company Ranknality was launched in 2011. The agency focuses on Search Engine Optimization and Social Media Marketing, and is midsize.
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UndisclosedUndisclosed250 - 999Greater Noida, India
Services provided
India Expo Centre & Mart, a Content Marketing company, is in Greater Noida, India. Their services include Content Marketing and Search Engine Optimization.
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$10,000+$25 - $49 / hr10 - 49Albany, NY
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XiHawks is a small social media marketing company. They focus on Social Media Marketing and Web Design and were founded in 2014.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.7/40.019.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.