Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 361 projectsDisruptive Advertising is a digital marketing agency specializing in social media marketing, PPC, and online branding strategies to drive lead generation and revenue growth. Reviews highlight their strong project management, responsiveness, and ability to deliver measurable results, such as increased revenue by 77% and 5X growth for clients. Over 90% of reviewers praise their authentic engagement and alignment with client values.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
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$1,000+$25 - $49 / hr2 - 9Ahmedabad, India
Services provided
See all 1 projectsWeboon Technologies offers a range of services including Social Media Marketing, Digital Marketing, and Website Development. Their reviews highlight a strong emphasis on effective Social Media Management and Online Branding, with clients noting significant business growth and customer inquiries after engaging with their services. Clients appreciate their value for money and excellent teamwork, though some suggest adding video graphic services for further enhancement.
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Undisclosed< $25 / hr10 - 49Gurugram, India
Services provided
Growth Yogi is a PPC company. Their small team is located in Gurugram, India and Glasgow, Scotland and specializes in Pay Per Click and Social Media Marketing. The agency was established in 2022.
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Featured
What are Featured Providers?
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
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$1,000+$50 - $99 / hr10 - 49Gurugram, India
Services provided
See all 1 projectsDigital Romans provides comprehensive digital marketing services, including SEO, PPC, email marketing, and social media management. Reviews highlight their structured, three-step process for brand building and lead generation, resulting in significant increases in website traffic and lead acquisition. Clients appreciate their measurable deliverables, consistent performance, and effective communication.
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$10,000+$100 - $149 / hr50 - 249Split, Croatia
Services provided
Founded in 2007, SeekandHit is a midsize Split, Croatia-based pay per click company. Their services include Pay Per Click and Social Media Marketing.
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$5,000+$150 - $199 / hr2 - 9St. Charles, IL
Services provided
20Twenty Design is a small branding firm launched in 2020. Their services include Branding and Content Marketing.
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$1,000+< $25 / hr2 - 9Caledon, Canada
Services provided
Tribe and Tales is a branding company. They are headquartered in Caledon, Canada and have small team of experts. Their services include Branding and Public Relations.
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$1,000+$50 - $99 / hr10 - 49Noida, India
Services provided
TheSEOGuy is a SEO services firm based in Noida, India. They specialize in Search Engine Optimization and Digital Strategy.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
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$1,000+< $25 / hr2 - 9Bangkok, Thailand
Services provided
Clockwork Media Co., Ltd. Is a small Bangkok, Thailand-based social media marketing company. The team specializes in Social Media Marketing and Digital Strategy.
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$1,000+$100 - $149 / hr2 - 9Roseville, CA
Services provided
Jucebox Local Marketing Partners is a small web design agency founded in 2012. Their services include Web Design and Content Marketing.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$1,000+UndisclosedFreelancerLondon, England
Services provided
Digital Marketing Tactic is a Content Marketing company. The London, England-based team focuses on Content Marketing and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Haarlem, Netherlands
Services provided
MIAX - Digital Marketing Agency, a social media marketing company, is headquartered in Haarlem, Netherlands. Their services include Social Media Marketing and Email Marketing.
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$5,000+$50 - $99 / hr50 - 249
Services provided
KKR BOSE DESIGN SERVICES PVT LTD, a social media marketing firm, provide Social Media Marketing and Search Engine Optimization. They were established in 2016.
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UndisclosedUndisclosed2 - 9
Services provided
See all 2 projectsThe Infinix-Digital Marketing Agency offers comprehensive services including Social Media Marketing, website creation, and SEO. Reviews highlight their effective project management, timely delivery, and significant positive outcomes, such as increased website traffic and lead generation, making them a valuable partner for online branding and digital marketing needs.
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$10,000+$150 - $199 / hr50 - 249Gurugram, India
Services provided
See all 1 projectsExpand My Business offers mobile application development services, including user authentication, profile management, and progress tracking, for fitness and nutrition management systems. The overall feedback highlights their exceptional project management, timely delivery, and user-friendly applications. Clients particularly appreciate their responsiveness, dedication, and the comprehensive range of integrated features offered.
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$1,000+$25 - $49 / hr2 - 9Dillon, CO
Services provided
Launched in 2019, CDCreative LLC is an Advertising company. Located in Dillon, Colorado, the team specializes in Advertising and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Blume Video Marketing is a Video Marketing company. They were established in 2023 and offer Video Marketing and Video Production.
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$10,000+Undisclosed10 - 49Sulaymaniyah, Iraq
Services provided
Advertising company Unique Engine Company is in Sulaymaniyah, Iraq. They specialize in Advertising and Media Planning & Buying and were founded in 2016.
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$1,000+$100 - $149 / hr10 - 49Cobham, England
Services provided
Neige Marketing is a social media marketing company. They were founded in 2014 and offer Social Media Marketing and Conversion Optimization.
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$1,000+$25 - $49 / hr10 - 49Lahore, Pakistan
Services provided
Advertiro, a pay per click agency, is in Lahore, Pakistan. The team focuses on Pay Per Click and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49Tampa, FL
Services provided
Levo Website Development is a website development company based in Tampa, Florida. They offer Web Development and E-Commerce Development and were established in 2017.
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$1,000+< $25 / hr10 - 49
Services provided
Algonetix Technologies, a social media marketing company, focus on Social Media Marketing and Search Engine Optimization. They were founded in 2017.
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$1,000+$25 - $49 / hr2 - 9Alba Iulia, Romania
Services provided
SEO Services Plus is a SEO agency. In Alba Iulia, Romania and Cluj-Napoca, Romania, the team specializes in Search Engine Optimization and Content Marketing.
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$10,000+$25 - $49 / hr2 - 9Lucknow, India
Services provided
Aimsoftnet Website Development Company is a Digital Strategy company. Their team is located in Lucknow, India and offers Digital Strategy and Pay Per Click.
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$1,000+Undisclosed2 - 9Coimbra, Portugal
Services provided
Exxa Design Studio is a web design agency headquartered in Coimbra, Portugal. The team offers Web Design and Digital Strategy.
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$25,000+$200 - $300 / hr10 - 49Greenwood Village, CO
Services provided
Madison Taylor Marketing is an Advertising company headquartered in Greenwood Village, Colorado. They offer Advertising and Marketing Strategy and were established in 2008.
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$10,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Services provided
Fuel Web Marketing is a Content Marketing company. The team provides Content Marketing and Search Engine Optimization and is based in St. Petersburg, Florida.
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$25,000+$150 - $199 / hr50 - 249El Segundo, CA
Services provided
Ignited is a Content Marketing company. They are based in El Segundo, California and have midsize team of experts. Their services include Content Marketing and Digital Strategy.
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UndisclosedUndisclosed50 - 249Hong Kong, Hong Kong
Services provided
AsiaPac Net Media Limited, a Digital Strategy company, was established in 1996. The team provides Digital Strategy and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Clearwater, FL
Services provided
Founded in 2022, Devbo is a small branding company headquartered in Clearwater, Florida. Their team specializes in Branding and Social Media Marketing.
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$5,000+$150 - $199 / hr2 - 9San Francisco, CA
Services provided
Branded Content Media is a social media marketing agency. They are based in San Francisco, California and have small team of experts. Their services include Social Media Marketing and Branding.
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UndisclosedUndisclosed10 - 49
Services provided
Founded in 2009, BrandAppZ is an Application Management & Support company. The agency focuses on Application Management & Support and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Bengaluru, India
Services provided
Based in Bengaluru, India, Get It SMS is a Digital Strategy company. They specialize in Digital Strategy and Social Media Marketing.
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$25,000+$150 - $199 / hr10 - 49Neumünster, Germany
Services provided
Social media marketing firm 201720.agency was launched in 2018. Headquartered in Neumünster, Germany, the team specializes in Social Media Marketing and Web Development.
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UndisclosedUndisclosed10 - 49Leeds, England
Services provided
Pure Agency is a branding firm established in 1998. The small team provides Branding and Public Relations.
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$1,000+$25 - $49 / hr2 - 9Edinburgh, Scotland
Services provided
Checkpoint Media Marketing is a small social media marketing firm headquartered in Edinburgh, Scotland. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Toronto, Canada
Services provided
Rêveur Marketing, a PPC agency, is based in Toronto, Canada. They offer Pay Per Click and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Crawley, England
Services provided
Established in 2020, WeShopExperts UK is a SEO services firm. The agency provides Search Engine Optimization and Social Media Marketing, and is small.
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$1,000+< $25 / hr2 - 9Karachi, Pakistan
Services provided
Softtech Consultant, a social media marketing company, was launched in 2012. The agency offers Social Media Marketing and Web Design.
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$1,000+< $25 / hrFreelancerDhaka, Bangladesh
Services provided
Branding agency Blue hosting server is in Dhaka, Bangladesh. Established in 2017, the team focuses on Branding and Search Engine Optimization.
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$1,000+Undisclosed50 - 249Bengaluru, India
Services provided
See all 4 projectsDigital iMac - Best Digital Marketing Company offers comprehensive digital marketing services including Social Media Marketing (SMM), SEO, and content creation, tailored to enhance online branding and customer engagement. Reviews consistently highlight their professional project management, data-driven strategies, and innovative solutions, resulting in increased online visibility, sales, and brand awareness for clients. Areas for improvement include more frequent strategic reviews and expanded A/B testing.
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$1,000+$100 - $149 / hr2 - 9Miami Beach, FL
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SLI Studios is a small social media marketing company located in Miami Beach, Florida. The team provides Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49Dubai, United Arab Emirates
Services provided
EBMS Business Services LLC is a small website development firm in Dubai, United Arab Emirates and Dubai, United Arab Emirates. Their services include Web Development and Financial Advising &
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$10,000+< $25 / hr10 - 49Lahore, Pakistan
Services provided
DIGIMINDS SMC-PRIVATE LIMITED is a social media marketing agency. They provide Social Media Marketing and Email Marketing and are in Lahore, Pakistan.
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Undisclosed$25 - $49 / hr10 - 49Dubai, United Arab Emirates
Services provided
Founded in 2024, UAE Marketing Agency is a small social media marketing agency. Their services include Social Media Marketing and Content Marketing.
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$25,000+$150 - $199 / hr2 - 9Stockbridge, MA
Services provided
Launched in 2006, Gemini Creative is a small Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Faisalabad, Pakistan
Services provided
NJV Marketing is a SEO agency. They were launched in 2021 and provide Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Faisalabad, Pakistan
Services provided
WebSoftic is a social media marketing company in Faisalabad, Pakistan. Their services include Social Media Marketing and Other Digital Marketing.
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$1,000+$25 - $49 / hr10 - 49Wilmington, DE
Services provided
E-commerce development firm Softsaro was founded in 2019. The team offers E-Commerce Development and Social Media Marketing.
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$5,000+$25 - $49 / hr10 - 49Tijuana, Mexico
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Established in 2022, Promatic Soft Tecnología is a small social media marketing company. Their services include Social Media Marketing and Custom Software Development.
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$1,000+$50 - $99 / hr50 - 249Lucknow, India
Services provided
See all 2 projectsMind You Infotech Private Limited offers services in Social Media Marketing, Digital Marketing, and app development. Reviews highlight their technical expertise, timely delivery, and strong alignment with client values, making them highly recommended for projects requiring effective online branding and social media management solutions. Clients appreciate their professionalism and knowledge of current technology trends.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.7/40.019.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.