Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 361 projectsDisruptive Advertising is a digital marketing agency specializing in social media marketing, PPC, and online branding strategies to drive lead generation and revenue growth. Reviews highlight their strong project management, responsiveness, and ability to deliver measurable results, such as increased revenue by 77% and 5X growth for clients. Over 90% of reviewers praise their authentic engagement and alignment with client values.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
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$1,000+$150 - $199 / hr10 - 49Los Angeles, CA
Services provided
Based in Los Angeles, California, Social Influence is a small PPC company. Their services include Pay Per Click and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49
Services provided
Flatart Agency is a SEO company. Located in Ankara , Türkiye, the team provides Search Engine Optimization and Social Media Marketing.
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Featured
What are Featured Providers?
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
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$10,000+$25 - $49 / hr10 - 49Lahore, Pakistan
Services provided
Prof SEO Services is a SEO company in Lahore, Pakistan. Their services include Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49New Delhi, India
Services provided
Durgesh IT Solutions is a SEO agency. They are in New Delhi, India, and their services include Search Engine Optimization and Pay Per Click.
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$100,000+$50 - $99 / hr10 - 49
Services provided
Bassma Agency is a Content Marketing company. They specialize in Content Marketing and Social Media Marketing and were established in 2015. The company is based in Gaza, Palestine, State of.
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$1,000+< $25 / hr10 - 49Singapore, Singapore
Services provided
Scenes City Telesolutions is a social media marketing firm. They were established in 2012, and their services include Social Media Marketing and Sales Outsourcing.
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UndisclosedUndisclosed10 - 49Dubai, United Arab Emirates
Services provided
In Dubai, United Arab Emirates, STEROID Integrated Marketing is a small Direct Marketing company. The team specializes in Direct Marketing and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
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$1,000+$50 - $99 / hr10 - 49New Delhi, India
Services provided
Melwood Studios is a small Digital Strategy company headquartered in New Delhi, India. Their services include Digital Strategy and Social Media Marketing.
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$1,000+Undisclosed10 - 49Ramat Gan, Israel
Services provided
JONNY - Digital Advertising Made Right is a PPC company. They are in Ramat Gan, Israel and have small team of experts. Their services include Pay Per Click and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$1,000+$25 - $49 / hr10 - 49Islamabad, Pakistan
Services provided
Digital Sight is a branding agency. Their team is in Islamabad, Pakistan and specializes in Branding and Social Media Marketing.
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$10,000+Undisclosed10 - 49Hong Kong, Hong Kong
Services provided
Mobile & App Marketing company MOBFEVER is in Hong Kong, Hong Kong. The team focuses on Mobile & App Marketing and Social Media Marketing.
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$1,000+$150 - $199 / hr10 - 49Plantation, FL
Services provided
Top of Mind PR is a social media marketing firm. The small Plantation, Florida-based team provides Social Media Marketing and Digital Strategy. The agency was founded in 2015.
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$1,000+< $25 / hr10 - 49Sargodha, Pakistan
Services provided
Research and Management Consultants Private Limited is a social media marketing agency. They were founded in 2020, and their services include Social Media Marketing and Email Marketing.
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$1,000+$25 - $49 / hr10 - 49Panchkula, India
Services provided
In Panchkula, India, Scribblers India is a Content Marketing company. They provide Content Marketing and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49New Delhi, India
Services provided
Small social media marketing company Full Circus, is in New Delhi, India. Their services include Social Media Marketing and Content Marketing.
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$5,000+$50 - $99 / hr10 - 49Kolkata, India
Services provided
Located in Kolkata, India, Adert Software Services Pvt. Ltd. Is a social media marketing firm. The team offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Manchester, England
Services provided
StraightIn is a Digital Strategy company. The team offers Digital Strategy and Social Media Marketing, and the agency is in Manchester, England and Chicago, Illinois.
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$1,000+$25 - $49 / hr10 - 49Bogor, Indonesia
Services provided
LOPOKOPI.CO is a social media marketing firm. The Bogor, Indonesia-based company offers Social Media Marketing and Pay Per Click.
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$5,000+$25 - $49 / hr10 - 49Surat, India
Services provided
Launched in 2017, Meraki Solution Hub is a social media marketing agency. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+Undisclosed10 - 49Petaling Jaya, Malaysia
Services provided
VXS CHAKRA SURIA SDN BHD is a Petaling Jaya, Malaysia-based social media marketing company. Established in 2000, the team focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+Undisclosed10 - 49Casablanca, Morocco
Services provided
Founded in 2013, BOXCOM is a social media marketing firm. The firm provides Social Media Marketing and Public Relations.
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$5,000+$25 - $49 / hr10 - 49Singapore, Singapore
Services provided
Asdor Singapore is an Event Marketing company. Launched in 2007, the agency is in Singapore, Singapore. Their services include Event Marketing and Social Media Marketing.
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$5,000+$25 - $49 / hr10 - 49Kannur, India
Services provided
STELLENT is a small social media marketing firm headquartered in Kannur, India. Their services include Social Media Marketing and Digital Strategy.
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UndisclosedUndisclosed10 - 49Mumbai, India
Services provided
Tech Bay Leaf Pvt Ltd is a social media marketing firm. The team focuses on Social Media Marketing and Content Marketing, and the agency is located in Mumbai, India and San Francisco, California.
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$1,000+$100 - $149 / hr10 - 49Brisbane City, Australia
Services provided
TFM Digital is a social media marketing firm. Established in 2019, the company is located in Brisbane City, Australia. Their services include Social Media Marketing and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49Thetford, England
Services provided
Hayward Miller Ltd is a Market Research company founded in 2010. The company offers Market Research and Digital Strategy.
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$1,000+Undisclosed2 - 9Toronto, Canada
Services provided
Imprint Marketing group is a web design agency established in 2011. The team focuses on Web Design and Social Media Marketing and is headquartered in Toronto, Canada.
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$1,000+$50 - $99 / hr10 - 49Ciudad de México, Mexico
Services provided
Based in Ciudad de México, Mexico and London, England, undertk studio is a social media marketing firm. They specialize in Social Media Marketing and Ecommerce Marketing and were founded in 2018.
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$1,000+Undisclosed10 - 49Calgary, Canada
Services provided
Justwords Digital is a Calgary, Canada-based social media marketing agency. Their services include Social Media Marketing and Search Engine Optimization.
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Undisclosed< $25 / hr10 - 49
Services provided
Launched in 2007, Graphix Media is a SEO agency. The company specializes in Search Engine Optimization and Social Media Marketing, and is small.
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$1,000+$100 - $149 / hr10 - 49
Services provided
Mission10 is a social media marketing agency headquartered in Aberdeen, Scotland. The team provides Social Media Marketing and Search Engine Optimization.
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$1,000+Undisclosed10 - 49
Services provided
SM.Marketing is a small social media marketing firm based in Barcelona, Spain. The team provides Social Media Marketing and Digital Strategy.
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$1,000+Undisclosed10 - 49Hyderabad, India
Services provided
See all 1 projectsWE ARE VERY.IN offers services in social media marketing, branding, website development, and content marketing. Their reviews highlight their effectiveness in increasing social media followers and their team's dedication and creativity. Clients particularly appreciate the company's 24/7 availability and the impressive results delivered by their young and passionate team.
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$1,000+$50 - $99 / hr10 - 49New Delhi, India
Services provided
Website development firm Web Tycoons specializes in Web Development and Social Media Marketing. They are in New Delhi, India.
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$1,000+$25 - $49 / hr10 - 49Ahmedabad, India
Services provided
Launched in 2011, Gracia Marcom is a Digital Strategy company. The small team provides Digital Strategy and Social Media Marketing.
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Undisclosed$25 - $49 / hr10 - 49
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In Ranchi, India, Triple Hash is a social media marketing agency. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Rawalpindi, Pakistan
Services provided
Konquer Solution Pvt. Ltd is a social media marketing firm established in 2019. The agency offers Social Media Marketing and Digital Strategy.
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$5,000+$50 - $99 / hr50 - 249
Services provided
See all 2 projectsTapgency Inc. offers services in web development and digital marketing, including Social Media Marketing. However, feedback indicates significant dissatisfaction with their SEO services, citing poor communication, low-quality content, and unfulfilled promises, resulting in a regrettable experience. Potential clients should consider this when evaluating their capabilities in Social Media Management and other digital marketing efforts.
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$10,000+$100 - $149 / hr50 - 249Saskatoon, Canada
Services provided
See all 1 projectsFormative Labz provides a range of digital marketing services, including social media marketing, SEO optimization, and content marketing. Clients consistently praise the company for its cost-effective solutions, timely delivery, and effective online branding strategies, making it a highly recommended choice for social media management and digital marketing needs.
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$1,000+$50 - $99 / hr2 - 9birmingham, England
Services provided
Strategy Plus is a social media marketing company. They are based in birmingham, England and have small team. They offer Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249
Services provided
DAU-UP ClicksMob is a midsize Mobile & App Marketing company headquartered in Israel and San Francisco, California. Their services include Mobile & App Marketing and Digital Strategy.
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$10,000+$25 - $49 / hr50 - 249Los Angeles, CA
Services provided
Media Trovert is a midsize Los Angeles, California-based PPC agency. The team offers Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249Riyadh, Saudi Arabia
Services provided
Rayat Marketing is a social media marketing company founded in 2004. Their services include Social Media Marketing and Branding.
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UndisclosedUndisclosedFreelancerDes Moines, IA
Services provided
Social Nickel is a social media marketing company headquartered in Des Moines, Iowa. They focus on Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed50 - 249Noida, India
Services provided
Mad Over Social is a pay per click agency. They are headquartered in Noida, India and India and have midsize team. They specialize in Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerKennesaw, GA
Services provided
ClearWing Communications, a small social media marketing firm, is headquartered in Kennesaw, Georgia. The team offers Social Media Marketing and Public Relations.
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UndisclosedUndisclosedFreelancerPalma, Spain
Services provided
Established in 2009, Buddha-Media is a small social media marketing firm and web design agency. Their services include Social Media Marketing and Web Design.
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UndisclosedUndisclosed50 - 249Campinas, Brazil
Services provided
SE Marketing Digital, a Digital Strategy company, is headquartered in Campinas, Brazil and São Paulo, Brazil. The team provides Digital Strategy and Logo.
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$1,000+UndisclosedFreelancerLondon, England
Services provided
Social media marketing firm Run Ads Digital is based in London, England. They offer Social Media Marketing and Conversion Optimization.
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UndisclosedUndisclosed50 - 249Solapur, India
Services provided
Eywa is a software development company. Headquartered in Solapur, India, their midsize team focuses on Custom Software Development and Other Marketing. The agency was established in 2011.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.7/40.019.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.