Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 361 projectsDisruptive Advertising is a digital marketing agency specializing in social media marketing, PPC, and online branding strategies to drive lead generation and revenue growth. Reviews highlight their strong project management, responsiveness, and ability to deliver measurable results, such as increased revenue by 77% and 5X growth for clients. Over 90% of reviewers praise their authentic engagement and alignment with client values.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
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$1,000+$25 - $49 / hr50 - 249
Services provided
Launched in 2018, Aone Web Expert is a social media marketing agency. Their team specializes in Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49New York, NY
Services provided
Unique Marketing is a New York, New York-based Marketing Strategy company. Founded in 2019, the team specializes in Marketing Strategy and Digital Strategy.
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Featured
What are Featured Providers?
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
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$1,000+$25 - $49 / hr50 - 249Noida, India
Services provided
Clamour Technologies Pvt. Ltd is a software development company launched in 2016. The firm offers Custom Software Development and Mobile App Development.
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Undisclosed$150 - $199 / hr10 - 49
Services provided
Founded in 2011, GreenStar Marketing is a small web design agency. Their services include Web Design and Advertising.
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$5,000+$100 - $149 / hr2 - 9Woodstock, GA
Services provided
Web design agency Fly Media Productions, LLC was founded in 2001. The agency offers Web Design and Web Development, and is small.
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$1,000+$25 - $49 / hr2 - 9Lehi, UT
Services provided
Digital Maxima is a SEO company. Their team is based in Lehi, Utah. The firm offers Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Site Made In Odessa is a website development firm. Founded in 2008, the company specializes in Web Development and UX/UI Design.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
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$1,000+$100 - $149 / hr2 - 9North Manly, Australia
Services provided
Imexpert Digital Marketing Agency is a pay per click agency. In North Manly, Australia, the agency was established in 2014. Their team focuses on Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Bitola, North Macedonia
Services provided
Website development firm Bintern is in Bitola, North Macedonia. Their services include Web Development and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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UndisclosedUndisclosed50 - 249
Services provided
Cyberweb Hotels is a Digital Strategy company. Their midsize team is headquartered in Wesley Chapel, Florida and focuses on Digital Strategy and Pay Per Click. The agency was founded in 1994.
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Undisclosed$25 - $49 / hr10 - 49Dubai, United Arab Emirates
Services provided
Ek Creatives, a social media marketing firm, is located in Dubai, United Arab Emirates. Their services include Social Media Marketing and Advertising.
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$1,000+< $25 / hr10 - 49Mumbai, India
Services provided
Adoctor is a social media marketing firm. The Mumbai, India-based agency offers Social Media Marketing and Search Engine Optimization.
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Undisclosed$25 - $49 / hr2 - 9Miami, FL
Services provided
SevenX Digital is a social media marketing agency. Located in Miami, Florida, the team offers Social Media Marketing and Search Engine Optimization.
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$10,000+$150 - $199 / hr10 - 49Louisville, CO
Services provided
Pure Strategic Solutions, a web design company, specializes in Web Design and Web Development. The agency is headquartered in Louisville, Colorado.
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$1,000+< $25 / hr10 - 49Zouk Mosbeh, Lebanon
Services provided
Launched in 2022, Dcentrify, a small branding company, is headquartered in Zouk Mosbeh, Lebanon. Their services include Branding and Social Media Marketing.
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$5,000+Undisclosed10 - 49Manteca, CA
Services provided
See all 14 projectsSocial Cali offers Social Media Marketing, SEO, and Google Ads Management services. Reviews present mixed feedback with one client reporting poor communication and unsatisfactory results in Facebook Ad management, while another praised the reliability and effective outcomes in SEO and Google Ads projects. This divergence highlights the importance of evaluating specific team members and service areas when considering Social Cali.
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$5,000+$100 - $149 / hr10 - 49Charlotte, NC
Services provided
Practis is a social media marketing agency. The Charlotte, North Carolina-based firm provides Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed250 - 999Herzliya, Israel
Services provided
Mars Media Group is a Herzliya, Israel-based Advertising company. They offer Advertising and Email Marketing and were founded in 2005.
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$100,000+$150 - $199 / hr250 - 999Oakland, CA
Services provided
LQ Digital, a SEO services firm, offer Search Engine Optimization and Social Media Marketing. They were established in 2006.
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Undisclosed$100 - $149 / hr2 - 9Canterbury, England
Services provided
Located in Canterbury, England, Bryter Digital is a small branding agency. The team offers Branding and Social Media Marketing.
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$1,000+$150 - $199 / hr2 - 9
Services provided
TopTalent is a PPC company launched in 2009. The firm provides Pay Per Click and Web Development, and is small.
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$1,000+$25 - $49 / hr10 - 49Columbus, OH
Services provided
See all 1 projectsWCMS Solutions offers custom software development services with a focus on user-friendly asset management solutions. Reviews indicate strong client satisfaction, highlighting their exceptional communication, timely delivery, and effective maintenance support. Clients appreciate their personalized approach, although there is a suggestion to improve the clarity of technical communication for non-tech-savvy clients.
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UndisclosedUndisclosed50 - 249Islamabad, Pakistan
Services provided
S2S Developers & Marketing is an Advertising company. Their midsize team of employees is in Islamabad, Pakistan. Their team offers Advertising and Branding.
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$1,000+$50 - $99 / hr2 - 9Barcelona, Spain
Services provided
Glitz - Creative Marketing Agency is a Content Marketing company. Located in Barcelona, Spain, the company was established in 2021. Their team provides Content Marketing and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Agege, Nigeria
Services provided
Ecommerce By Saint is a social media marketing agency headquartered in Agege, Nigeria. Their services include Social Media Marketing and Web Design.
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$5,000+$150 - $199 / hr2 - 9Waco, TX
Services provided
360 Solutions is a branding firm. The team provides Branding and Video Production and is based in Waco, Texas.
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UndisclosedUndisclosed10 - 49
Services provided
See all 1 projectsModernTech specializes in developing web applications, as demonstrated in their recent project for a junk removal company. Reviews highlight their successful project completion, consistent performance, and commendable communication. While clients appreciate their friendly and patient approach, there is room for improvement in meeting estimated timelines.
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$5,000+$25 - $49 / hr10 - 49Erbil, Iraq
Services provided
Analog Company is a branding company founded in 2020. Headquartered in Erbil, Iraq, the team provides Branding and Web Development.
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$1,000+< $25 / hr2 - 9Indore, India
Services provided
In Indore, India, Digital Landmark is a small social media marketing firm. The team focuses on Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Taipei, Taiwan
Services provided
BE LUCKY is an Advertising company. Launched in 2013, the team focuses on Advertising and Branding. The agency is in Taipei, Taiwan.
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$5,000+Undisclosed10 - 49FBX, Argentina
Services provided
See all 1 projectsInteractivity is an Online Marketing agency that works to connect brands with people.We look for a different focus to solve the usual problems and try to be prepared for the new challenges. We see
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$5,000+Undisclosed2 - 9LONDON, England
Services provided
Poplar is an Other Digital Marketing company. Established in 2018, the team provides Other Digital Marketing and Social Media Marketing. The firm is based in LONDON, England.
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$5,000+$50 - $99 / hr2 - 9Viareggio, Italy
Services provided
Based in Viareggio, Italy, IIOII is a small branding agency. The team focuses on Branding and Logo.
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$1,000+$25 - $49 / hr10 - 49
Services provided
See all 1 projectsTrendingMediaBuzz offers SEO, Social Media Marketing (SMM), and content marketing services. Reviews indicate that their expertise in online branding and social media management significantly improved clients' website traffic and lead generation. Clients appreciate their responsiveness, effective communication, and the consistent delivery of results, although some suggested additional complimentary services.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Hexamind Technologies, a software development firm, is based in Sahibzada Ajit Singh Nagar, India. They offer Custom Software Development and Social Media Marketing and were established in 2012.
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$1,000+$25 - $49 / hr50 - 249Bangrak, Thailand
Services provided
Lexicon is a Digital Strategy company. Their midsize team is headquartered in Bangrak, Thailand. Their services include Digital Strategy and Graphic Design.
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$1,000+$100 - $149 / hr2 - 9Pearland, TX
Services provided
Social media marketing firm HTX Marketing Group is located in Pearland, Texas. Established in 2021, the team provides Social Media Marketing and Pay Per Click.
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Undisclosed$25 - $49 / hr2 - 9Birmingham, England
Services provided
Established in 2020, Tulpa Digital, a small social media marketing firm, is located in Birmingham, England. Their team offers Social Media Marketing and Content Marketing.
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$5,000+$50 - $99 / hr2 - 9České Budějovice 11, Czech Republic
Services provided
Skylink Design, a social media marketing company, focus on Social Media Marketing and Search Engine Optimization. They were established in 2016.
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UndisclosedUndisclosed10 - 49Gloucester, England
Services provided
Site Sprint, a SEO services firm, is based in Gloucester, England. Their services include Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr10 - 49Toronto, Canada
Services provided
Nomad Cre8tive is a branding company. The team provides Branding and Graphic Design and is located in Toronto, Canada.
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$5,000+$100 - $149 / hr2 - 9Toronto, Canada
Services provided
See all 1 projectsKoen Media offers UI/UX design, frontend web development, and various graphic design services, including print and label design. The overall feedback highlights their professionalism, expertise, and collaborative approach, with clients appreciating their ability to deliver high-quality work promptly and provide valuable feedback and suggestions. Koen Media's team is recognized for their skill and dedication to seeing the bigger picture in their projects.
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UndisclosedUndisclosed10 - 49Melbourne, Australia
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PPC company Web Marketing Experts was established in 2006. The team specializes in Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Karachi, Pakistan
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Digital Strategy company Social Media Marketing is in Karachi, Pakistan. Their services include Digital Strategy and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49Jaipur, India
Services provided
See all 1 projectsThe BeyOne provides a comprehensive suite of services including Social Marketing, Social Media Management, Online Branding, Digital Marketing, packaging design, and web and app development. Feedback consistently highlights their effective project management, innovative approach, and the ability to deliver a cohesive and synchronized brand experience, making them a strong candidate for social media marketing projects.
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$5,000+$200 - $300 / hr10 - 49Santa Monica, CA
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I Think an Idea is a small SEO agency launched in 2009. Their services include Search Engine Optimization and Digital Strategy.
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$5,000+< $25 / hr10 - 49
Services provided
Established in 2018, KeyMouse IT Services Pvt. Ltd. Is a social media marketing company. The firm focuses on Social Media Marketing and Content Marketing, and is small.
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$1,000+$50 - $99 / hr10 - 49New Delhi, India
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Based in New Delhi, India, Socio Maverick is a social media marketing firm. They specialize in Social Media Marketing and Advertising.
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$1,000+Undisclosed2 - 9
Services provided
Small social media marketing agency DegreeSign, is in Glasgow, Scotland. Their services include Social Media Marketing and Logo.
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$5,000+$50 - $99 / hr2 - 9
Services provided
See all 1 projectsSeyfert Advertising offers a comprehensive suite of services including content creation, branding, and product design, with a focus on sustainability and innovation. Reviews highlight their effective collaboration and intuitive team responses, praising their ability to enhance corporate image and align with clients' visions, though they could further integrate design and operability.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.7/40.019.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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What Meta's Andromeda Update Means for Businesses in 2026
Explore how Meta’s Andromeda update will impact businesses. Let’s break down what’s new and how to build a clear action plan to scale profitability.
Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.