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Rook Digital

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SEO & AI Search Marketing That Drives Growth

Rook Digital is a search-led digital marketing agency helping businesses build visibility, generate qualified leads, and turn more of their existing traffic into revenue.

  • Min project size
    $1,000+
  • Hourly rate
    $150 - $199 / hr
  • Employees
    2 - 9
  • Year founded
    Founded 2014

Overview by:

Reviewer avatar
Phil Hudson
CEO About the Team

Service Lines
Search Engine Optimization
40%
Pay Per Click
20%
Conversion Optimization
15%
Web Design
15%
Social Media Marketing
10%
Select Focus Area
CMS Focus
WordPress CMS
100%
Conversion Optimization Focus
Landing Page Optimization Services
40%
Conversion Rate Auditing Services
30%
Conversion Research Services
20%
Performance Reporting Services
10%
Platform SEO Focus
WordPress SEO
70%
Shopify SEO
30%
SEO Focus
Technical SEO
25%
Content development
20%
Generative Engine Optimization
20%
Local search
15%
On site optimization
15%
Link earning & development
5%
PPC Focus
Google Adwords
70%
YouTube Advertising
20%
Bing Advertising
10%
Social Media Focus
Facebook Advertising
60%
Instagram Advertising
40%
Industries
Consumer products & services
20%
Hospitality & leisure
20%
Legal
20%
Medical
20%
eCommerce
20%
Clients
Midmarket ($10M - $1B)
60%
Small Business (<$10M)
30%
Enterprise (>$1B)
10%

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Our Story

Rook Digital was built on the belief that businesses deserve to understand the marketing they pay for. After years inside the agency world, our founders saw too many businesses burned by jargon, vanity metrics, and tactics they couldn't evaluate. We built Rook to be the alternative: an education-first agency that teaches, executes, and holds itself accountable to measurable results. Today, we're applying that same philosophy to the next evolution of search: AI.

Meet the Team

Phil Hudson

Phil HudsonCEO

Phil Hudson is CEO & Co-Founder of Rook Digital. He brings 15+ years in digital marketing and leads search strategy. He holds Meta Certified Marketing Science Professional and Media Planning Professional credentials and is Google Analytics certified.

What Sets Us Apart

Search Built for What’s Next

We combine proven SEO with Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and AI Optimization (AIO) to help brands earn visibility across Google, AI-powered search, answer engines, and large language models.

Education First

We believe clients should understand the marketing they pay for. We explain what we find, why it matters, and what we recommend—without hiding behind jargon, proprietary “secret sauce,” or vanity metrics.

Strategy Through Execution

Rook isn't a strategy shop that hands clients a report and disappears. Our team audits, prioritizes, implements, measures, and improves the work across search, paid media, conversion, analytics, and web.

Quick Facts

12 years in business

Team Breakdown

SEO & AI Search (5)
Paid Media (2)
Web Development & CRO (3)
Strategy & Account Management (3)

Tools and Technology

Zoom
Monday.com
Google Drive
1Password
Make
Loom
Vimeo
SendGrid
GoToMeeting
Adobe Creative Cloud
Canva
Calendly

Commonly Asked Questions

Every engagement starts with clearly defined goals, priorities, responsibilities, and success metrics. We manage fulfillment through structured workflows, assign accountable owners to each deliverable, and maintain regular client communication throughout execution. Reporting focuses on what changed, what produced results, what we learned, and what we are doing next—not simply a list of completed tasks.

We begin by understanding the client's business model, customers, competitive landscape, existing marketing, and growth objectives. From there, we establish analytics and measurement, audit the relevant channels and digital assets, identify the highest-impact opportunities, and build a prioritized strategy. Clients understand both what we're doing and why we're doing it before execution begins.

Search now extends beyond traditional Google rankings. Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and AI Optimization (AIO) focus on helping brands become understandable, authoritative, and visible within AI-generated answers and search experiences. Rook integrates these disciplines with technical SEO, content strategy, structured data, entity optimization, and digital authority rather than treating AI search as a separate gimmick.

We teach our clients how digital marketing works instead of using complexity to make our work seem more valuable. Rook was built as an alternative to an industry filled with vague promises, vanity metrics, and proprietary “secret sauce.” We explain the problem, show the evidence, recommend a strategy, execute the work, and measure the business impact.

Rook is a search-led agency specializing in SEO, local search, and AI search (AIO/AEO/GEO). We also deliver Google Ads and YouTube advertising through our BELT Method, CRO, analytics, and website strategy and development—connecting discovery to qualified leads and revenue. Rook is a Google Partner. Phil Hudson holds Meta Marketing Science and Media Planning Professional certifications and is Google Analytics certified. Kevin Lewandowski is Google Ads certified. Phil has also completed Google AI, Prompting, and Agile Essentials, plus Google Skills training in generative AI and agents.

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