Sociallyin

BACKGROUND

Please describe your company and position.

I am the Head of Communications of Ukrainian Women-Lawyers Association "JurFem"

Describe what your company does in a single sentence.

We are a non-governmental organization operating in Ukraine that provides assistance to women who have suffered from sexual violence and also develops proposals for systemic changes at the legislative level. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sociallyin to accomplish?

• We hired Sociallyin to improve our social media advertising performance and create a more cohesive organic content strategy that would strengthen brand engagement while reducing our customer acquisition costs. Our goal was to generate more qualified leads, improve paid social ROI, and build a consistent brand voice across platforms.

SOLUTION

How did you find Sociallyin?

• Online Search
• Clutch Site

Why did you select Sociallyin over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from Sociallyin were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sociallyin began the engagement with a comprehensive audit of our existing social channels and paid campaigns. From there, they developed a structured content calendar, refined our audience segmentation, and created new ad creative aligned with our target demographics.

They managed paid campaigns across Meta platforms and supported short-form video initiatives, implementing ongoing A/B testing to improve performance. Deliverables included monthly performance reports with detailed KPI tracking, creative asset development, audience testing strategies, and regular optimization adjustments.

They also assisted with community management support and engagement planning to ensure brand consistency across organic posts.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Over the course of the year-long engagement, we saw steady and measurable improvements in both performance metrics and brand presence. Within the first quarter, our cost per acquisition decreased by roughly 20–25%, and by the end of the year, we were maintaining acquisition costs significantly below our original benchmark.

Engagement rates across our primary social platforms improved consistently, particularly on video-based content, and our follower growth became more organic rather than driven purely by paid boosts. Paid social campaigns became far more predictable in terms of return on ad spend, allowing us to forecast budgets with greater confidence.

Website traffic from social channels increased year-over-year, and more importantly, the traffic quality improved, resulting in stronger conversion rates. We also noticed improved audience retention and higher repeat engagement compared to the previous year.

Beyond the quantitative results, we gained a structured social strategy, clearer reporting visibility, and a more consistent brand voice across all platforms, which has positioned us well for continued growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Over the course of our year-long partnership, their project management was structured and dependable. At the beginning of the engagement, they established a clear workflow that included content calendars, campaign timelines, approval processes, and recurring reporting schedules. This helped set expectations early and kept both teams aligned.

What was your primary form of communication with Sociallyin?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their ability to combine creative development with data-driven decision-making. They consistently analyzed campaign performance and provided actionable recommendations instead of simply reporting numbers. Their communication was proactive, and they were transparent when discussing performance fluctuations.

Are there any areas for improvement or something Sociallyin could have done differently?

At times, creative revisions required additional alignment with our internal brand standards, which extended timelines slightly. However, once processes were refined, workflow became more efficient. Overall, the collaboration has been productive and professional.

BACKGROUND

Please describe your company and position.

I am the Online Development Manager of an energy company. 

Describe what your company does in a single sentence.

A leading Irish energy company specializing in the distribution of home heating oil, road fuels, and lubricants. They operate two divisions:  Retail, managing 40+ convenience stores with forecourts, and Distribution, a key provider of heating oil and fuel.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sociallyin to accomplish?

• Increase lead generation activity to acquire new clients

SOLUTION

How did you find Sociallyin?

• Online Search
• Clutch Site

Why did you select Sociallyin over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Sociallyin were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sociallyin is handling our digital advertising, primarily through Google PPC. Key deliverables are 5-10 high quality, buyer leads for financial planning services. Goal is to be below a specified dollar threshold for CPL, CPC, and CPM. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

So far, they're exceeding expectations in terms of lead flow and CPL. They've been extremely communicative every step of the way, including identifying new keywords and ad copy ideas that have resulted in several new clients. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything has been on time, meetings are prompt, and they respond within 2-3 hours to all requests. 

What was your primary form of communication with Sociallyin?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive thing so far has been the communication and thoroughness. They've identified several areas of ours that could be improved, along with identifying several ideas that they felt wouldn't work with suggestions for better alternatives. 

Are there any areas for improvement or something Sociallyin could have done differently?

Can't think of any so far.

BACKGROUND

Please describe your company and position.

I am an assistant at Takara Sake USA

Describe what your company does in a single sentence.

Takara Sake USA is one of the largest sake manufacturers in the United States, brewing sake, plum wine, mirin, and more for over 40 years!

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sociallyin to accomplish?

• Social Media Management
• Influencer Management
• Paid Social

SOLUTION

How did you find Sociallyin?

• Online Search
• Previously Worked With Them

Why did you select Sociallyin over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Sociallyin were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SociallyIn has done an amazing job managing our social media accounts for our MIO brand, including through the regular creation and scheduling of content, paid social, and influencer management! We truly appreciate their hard work and open communication.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since we started working with SociallyIn, our followership has grown to nearly 14,000 across our Meta channels and we see continual growth in engagement rates and improved CPC. We are also happy to see our quarterly KPIs improve as well.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Sociallyin Team is very organized, delivers in a timely manner, and responds promptly to our inquiries and requests.

What was your primary form of communication with Sociallyin?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We are most impressed by Sociallyin's flexibility, creativity, and ability to help us achieve realistic expectations.

Are there any areas for improvement or something Sociallyin could have done differently?

Not at this time. We are fully satisfied with the work of Sociallyin!

BACKGROUND

Please describe your company and position.

I am the Marketing Intern of Emma - The Sleep Company

Describe what your company does in a single sentence.

Emma—The Sleep Company provides innovative, high-quality sleep products, such as mattresses, pillows, and accessories, to help people achieve their best rest.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sociallyin to accomplish?

• Hire 50 influencers
• Improve awareness
• Increase Sales

SOLUTION

How did you find Sociallyin?

Online Search

Why did you select Sociallyin over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• Flexibility

How many teammates from Sociallyin were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Key Deliverables

• Influencer Marketing Campaigns
• Achieving an average revenue of $300 per influencer.
• Ensuring a Return on Ad Spend (ROAS) above 3.0.
• Influencer Management
• Identifying, vetting, and managing a pool of 50–100 influencers with an emphasis on local micro-influencers in key markets like California and Texas.
• Overseeing contracts, payments, and compliance to ensure influencer authenticity and brand alignment.
• Developing and maintaining an organized CRM to track influencer performance and build long-term partnerships.
• Performance Tracking and Reporting

Budget Management

• Maximizing the allocated budget for influencer activations by negotiating favorable rates while ensuring high-quality audience engagement

Localized Campaign Focus

• Targeting key regions like California and Texas with tailored influencer campaigns to optimize regional impact and boost sales.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Revenue Generation

Average revenue per influencer targeted at $300 USD.
Return on Ad Spend (ROAS)

Ensuring a ROAS above 3.0 across all influencer campaigns, indicating effective utilization of marketing spend.
Engagement Metrics

Number of impressions and engagement rates on Instagram (e.g., likes, comments, shares).
Video views for influencer-generated content on platforms like YouTube.
Pageviews and website traffic driven by influencer campaigns.
Content Deliverables

Total number of content assets created and distributed by influencers (e.g., posts, stories, and videos).
Website and Conversion Impact

Referrals to Emma's website via affiliate links and UTM tracking.
Direct sales conversions attributed to influencer activity.
Influencer Pool Growth

Expansion and management of a diverse pool of 50–100 influencers with targeted engagement strategies.
Campaign Insights

Performance tracking through monthly reports including data on influencer contributions, audience reach, and ROI calculations.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was excellent. Although there were some initial communication challenges, the SociallyIn team was incredibly understanding and flexible in addressing them. They demonstrated an impressive ability to adapt to changes seamlessly, which made working with them a great experience.

Despite operating on a tight schedule, their dedication and hard work ensured we achieved our influencer target. Their responsiveness and commitment to meeting our needs were key factors in the success of the project.

What was your primary form of communication with Sociallyin?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their flexibility, commitment, and resilience were truly remarkable throughout the project.

Are there any areas for improvement or something Sociallyin could have done differently?

To improve communication, scheduling regular check-ins or calls would help ensure we are continuously aligned on priorities and expectations. These touchpoints would allow for proactive discussions around any challenges or changes, keeping everyone on the same page. Additionally, creating and maintaining a shared schedule with key dates, milestones, and deliverables would provide better visibility into timelines and help us stay organized. This collaborative approach would reduce the risk of miscommunication and ensure that we are all moving forward with clarity and focus. However, we may need to be mindful of the frequency and timing of these check-ins to avoid overloading the team.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing and Growth of Greenworlder

Describe what your company does in a single sentence.

Greenworlder is a tech impact startup building social media of next generation with the goal to reduce carbon emissions through the power of community.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sociallyin to accomplish?

• Create Paid Media and Paid Search strategy for our mobile application from scratch
• Setup and Manage TikTok, Meta and Google ads for our just launched mobile app
• Setup our MMP and create for us weekly reports about the progress on our KPIs

SOLUTION

How did you find Sociallyin?

• Online Search
• Clutch Site

Why did you select Sociallyin over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Sociallyin were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SociallyIn developed a comprehensive paid advertising strategy for our new mobile app, tailored to align with each stage of our app’s development. This included a mix of branded awareness campaigns and the creation of various creatives for multiple channels—static ads, video content, and influencer-driven videos. 

They also went the extra mile by setting up our Mobile Measurement Partner (MMP) and ensuring all our advertising channels, from Meta to Google and TikTok, were fully optimized. We had clear KPIs, and their paid ads manager provided weekly reports, constantly fine-tuning the strategy to meet targets such as user acquisition, CPI, and CPA.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The collaboration with SociallyIn resulted in a highly successful campaign. All advertising channels were set up efficiently, with creatives tailored and optimized for each platform. Through continuous strategy refinement, we quickly achieved single-digit CPI, with further optimization driving even better results. The ads were consistently fine-tuned to maximize performance, leading to significant growth in user acquisition and meeting our goals for both CPI and CPA.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

SociallyIn excelled in project management, consistently delivering all items on time while providing top-notch customer service. They were highly responsive to our needs and even went above and beyond by proactively adapting our strategy without us needing to ask. Their dedication and flexibility were truly exceptional. I can’t thank our paid ads manager and strategy director enough for their hard work and can only highly recommend the agency for their outstanding efforts

What was your primary form of communication with Sociallyin?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about SociallyIn was their status as official partners of Meta and TikTok, which gave us confidence in their expertise. Their tailor-made approach makes us feel truly taken care of, as they consistently customized strategies to fit our specific needs. The combination of personalized attention and impressive results made them a standout partner for our project.

Are there any areas for improvement or something Sociallyin could have done differently?

Nothing to mention here. We were perfectly satisfied with our ads strategy and management provided by Sociallyin

BACKGROUND

Please describe your company and position.

I am the Project Manager of National Park Service

Describe what your company does in a single sentence.

Parks and Rec

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sociallyin to accomplish?

• Enhance public awareness of our locations and what we do.
• Grow digital audiences.
• Enhance two-way communication with the public.

SOLUTION

How did you find Sociallyin?

Online Search

Why did you select Sociallyin over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Sociallyin developed a digital strategy for us, including visual identity and market research, then created a year's worth of content for our social media platforms. They handled content creation, scheduling, reporting, analytics, and replying to ecomments.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

So far we've seen INSANE growth accross all of our sites and platforms. Up to +3000% impressions, +3700% engagemnents, +1,400% audience growth at one of our sites! And we're just about halfway through our period of performance.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes! Our project manager was fantastic, she was very timely, professional, always available ot meet our needs. Very efficient and respectful of our time.

What was your primary form of communication with Sociallyin?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I love SociallyIn's custom approach to work. From creating our digital strategy, to regular check-ins with company management, the way they approached editorial meetings and analytics reporting, and the ways they developed a custom visual identity for our campaign, Sociallyin shows they are dedicated to creating custom solutions to meet our needs. They worked very hard to meet our needs and we came away very happy.

Are there any areas for improvement or something Sociallyin could have done differently?

Not that I can think of, they were amazing to work with!

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Director of Talia di Napoli

Describe what your company does in a single sentence.

We're a frozen pizza brand

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sociallyin to accomplish?

• Increase new customer acquisition
• increase brand awareness
• increase traffic to the site

SOLUTION

How did you find Sociallyin?

Vendor reached out

Why did you select Sociallyin over others?

• High ratings
• Impressive case studies

How many teammates from Sociallyin were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We asked SociallyIn to run our Meta ads at the spend we came in with, but with higher ROAS and lower CPAs and then scale with higher spend, which we started to achieve in just a few months.We hit a snag when massive budget constraints from leadership derailed all progress (instead of scaling, we had to reduce spend by over 50%). 
However, we were actually able to get to the low CPA/higher ROAS with a spend close to the one we started working with SociallyIn, which was a wonderful way to end the partnership. We ended because we decided to dissolve the e-commerce part of our business, which was the main reason for running any ads

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

When within our original monthly spend, we did see higher conversions from new customers than we had with any other agency, with increased ROAS

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their communication was clear and consistent. SociallyIn was thrown through a lot of significant changes and did their best to roll with the punches.Some months did not yield successful metrics, but this was entirely attributed to the chaotic nature of the directives they were given. Even when we had to reduce spend significantly, they focused on very low CPAs so we could at least achieve one KPI.

What was your primary form of communication with Sociallyin?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Initially we wanted to hire SociallyIn for organic social content management, and the clients they had helped in this regard had social media profiles that clearly showed where SociallyIn stepped in. The content and the engagement improved across all their clients' pages they shared with us and at the time, growing our socials organically was priority. 
The fact that paid social was thrown into it was an added bonus. (we've omitted comments on the organic content side because our budget changes soon removed this area from the scope with very little to report on)

Are there any areas for improvement or something Sociallyin could have done differently?

There was a small period of time where we had some difficulty aligning on deliverables SociallyIn was responsible for, which was resolved and both parties were happy with the resolution. It just took a bit longer than we deemed necessary to get to the resolution. Otherwise, that was really it. There are no other areas for improvement at all.

BACKGROUND

Introduce your business and what you do there.

I’m a partner at a digital marketing firm that specializes in lead generation with automation on LinkedIn.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Sociallyin?

We were trying to find the correct culture fit with a business we could work with independently for white labeling.

SOLUTION

What was the scope of their involvement?

They really got us moving toward Google search and SEO when we got our website up and running. When we started with them, we set up one way and then switched it up six months in. They were adaptable to our situation.

What is the team composition?

We work with three people: two of the owners and one sales resource. These are the top people on their team.

How did you come to work with Sociallyin?

We found them via Google search. After talking to multiple companies, it was clear that Sociallyin was the right fit for us. We were trying to obtain open communication, constant availability, and fast responses to changes whenever we needed to deliver something that was different from what we expected.

How much have you invested with them?

We’ve spent around $50,000­–$100,000 with them.

What is the status of this engagement?

We’ve been working together since January 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We wanted to get to the top of the search results, and Sociallyin brought that to fruition pretty quickly.

The thing we love most about them, however, is the automation software that they provide to use with LinkedIn. Once I receive a connection request, about 40–50% of people are either interested in connecting or actually connect. Other types of marketing (mail, PPC) provide a much lower rate of connection.

How did Sociallyin perform from a project management standpoint?

We didn’t have any formal project management, but we work together to figure out what direction to go in and how things should work. Everyone has been open with their communication and adaptable to any situation we find ourselves in. if we choose one path and it doesn’t work, we just move on to a different path.

What did you find most impressive about them?

Their communication is the biggest highlight. They’re always available and adaptable to everything. They’re a small to medium-sized business, but they do very well at always being available to us. We feel like we’re their number one customer. They always listen to what we need and adapt to it.

Are there any areas they could improve?

No, not that I can think of. We’ve had a great working relationship from the beginning.

BACKGROUND

Please describe your company and your position there.

I am a kind executive responsible for selling IT services into the manufacturing sector.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sociallyin?

MicroPulse struggled with utilizing old marketing techniques that were no longer working. Sociallyin provided LinkedIn marketing services that enabled us to reach many more prospects, as well as having the sales team work smarter.

SOLUTION

How did you select this vendor and what were the deciding factors?

I selected Sociallyin because I had an existing business relationship with Lorenzo Johnson. Lorenzo is very customer service oriented, is a do-er, and he works tirelessly for his customers. I like that.

Describe the project in detail and walk through their service package.

Sociallyin set up a marketing campaign to drip MicroPulse information through LinkedIn. This information detailed MicroPulse‘s capabilities, and enabled MicroPulse to substantially build up their number of LinkedIn contacts. The customer contact for this project was the CTO, and we eventually spoke to plant managers throughout North America.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with the CTO, the CIO, and plant managers throughout North America.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are just in the beginning stages of the project, and expect some financial results in the near future.

How effective was the workflow between your team and theirs?

The workflow for this project has been a challenge. We are able to get going on several projects quickly. Due to the nature of their manufacturing business, many schedule changes have had to occur.

What did you find most impressive or unique about this company?

This company has many plants in North America, and they have a Corporate goal of providing consistent IT and security throughout their company.

Are there any areas for improvement or something they could have done differently?

The project could’ve been improved by having biweekly scheduled meetings.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing coordinator at Fras-le. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Sociallyin?

We hired Sociallyin to help us with our social media and graphics content. Our team was relying on our headquarters for graphic design, and we wanted to branch off, do something on our own, and find our own style. This was a challenge for us, but it was the route we were taking.

SOLUTION

What was the scope of their involvement?

Sociallyin helps us with our social media and image needs. We also do our advertisements through them. Occasionally, we ask them to create graphics for different publications where we post content. Our main priorities are Facebook and Instagram.

We sometimes use the graphics for our LinkedIn channel, but that’s controlled by our headquarters in Brazil. Moreover, the team has also come out and done some photoshoots with us. Later on, the photos are sent to the publications. We use such images pretty much for anything. 

Sociallyin also works on our overall content strategy. We’ve discussed with them what subjects we want to focus on, so they create different content for those every month. The team also helps us out with our content calendar. That way, we can see what strategy performs best so we can move forward with it.  

What is the team composition?

We work with 4–5 people from Sociallyin, including Aubrey (Account Manager). She manages everything for us. Two other team members help us with campaigns and ads. Keith (Founder & CEO) also occasionally helps us with our campaigns, while Claire (Executive Administrator) does the accounting and other tasks related to pricing. 

How did you come to work with Sociallyin?

We researched online and found 3–4 companies that we interviewed to see if their services would work for us. Our industry was old school, so I looked for a team that could help us with new ideas. It helped that Sociallyin was located in Alabama. While we did nearly everything virtually, their location was beneficial when we needed to do photoshoots and similar activities. 

How much have you invested with them?

We invest around $35,000–$40,000 annually. On top of that, we spend around $500 per month for ads. We also do certain ads on the side for different projects. 

What is the status of this engagement?

We started working with them in April 2021, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our graphics and content on Facebook and Instagram have tremendously evolved and done better. We’ve received compliments from internal people in our headquarters. Moreover, I keep an Excel spreadsheet where I can see data on how much we’ve grown since the engagement started; I can track the impressions, engagement, and viewers of our posts, along with page likes and followers. 

How did Sociallyin perform from a project management standpoint?

Sociallyin’s project management is great. We have a platform where we share all of our ideas and anything that we come up with — they’re prompt and responsive. Moreover, using the platform is simple and easy; in fact, it’s easier than email because everything is there. We have threads dedicated to different projects and recaps. Simply put, everything is highly organized. 

To communicate, we use Basecamp and Zoom meetings. We have meetings every other week. Meanwhile, we use Sprout to coordinate and schedule our posts. This tool helps us approve anything that Sociallyin puts out there. 

What did you find most impressive about them?

In general, everything runs smoothly. Our teams get along well, and their communication skills are great. If I don’t understand something, we make sure to bring it up in a call to discuss it further. 

On top of that, Sociallyin has been organized; they schedule things ahead, which makes the projects a lot less stressful for me. I don't have to worry too much about what needs to be done or what needs to be posted on the day. Overall, their organization and communication skills are a huge factor in our success with them. 

Are there any areas they could improve?

No, there aren’t any.

Do you have any advice for potential customers?

Ask questions. If you need to change anything in what Sociallyin puts out there, ask them to change it. They’re responsive, so give them as much explanation as you can on what you want. That way, they’ll work toward your goals no matter how much time it takes to do it.