Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 371 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click Advertising, Google Ads, and Search Engine Marketing. Reviews reveal a mix of positive and negative feedback, with approximately 85% praising their expertise, project management, and personalized approach, while about 15% note areas for improvement, such as campaign optimization and creative processes. Their commitment to increasing leads and improving metrics is frequently highlighted.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click Advertising agency specializing in Google Ads management and digital advertising campaigns. Despite having high ratings and expertise appreciated by clients, feedback indicates a mix of experiences, with approximately 72% positive reviews highlighting their communication and strategic approach, while around 28% express dissatisfaction, particularly concerning project execution and client service.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
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$1,000+< $25 / hr10 - 49Bengaluru, India
Services provided
Relives, a social media marketing company, is based in Bengaluru, India. They provide Social Media Marketing and Content Marketing and were established in 2023.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Small social media marketing firm Global Marketing UK Services Ltd, is located in London, England. Their services include Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click Advertising with a strong focus on PPC, Google Ads, and digital marketing strategy. With overwhelmingly positive reviews, they have been praised for their excellent project management, strategic approach, and ability to drive measurable outcomes, such as increased Return on Ad Spend (ROAS) and improved conversion rates. Approximately 100% of reviewers commend their culture fit and alignment with client values.
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$5,000+Undisclosed10 - 49Orlando, FL
Services provided
Faith eCommerce Services is a SEO services firm launched in 2010. The agency focuses on Search Engine Optimization and Pay Per Click, and is small.
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Undisclosed< $25 / hr10 - 49Kozhikode, India
Services provided
Adstra Digital is a social media marketing firm. The team is located in Kozhikode, India, and their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$150 - $199 / hr10 - 49Blue Springs, MO
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ClickIt Digital, a Content Marketing company, was founded in 2012. Located in Blue Springs, Missouri, the team offers Content Marketing and Pay Per Click.
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$1,000+$150 - $199 / hr2 - 9McKinney, TX
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Watson Marketing & Communications is a McKinney, Texas-based Digital Strategy company. The team specializes in Digital Strategy and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Bandar Baru Bangi, Malaysia
Services provided
Small social media marketing company Marqetife Digital, is based in Bandar Baru Bangi, Malaysia. The team provides Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 405 projectsKlientBoost is a digital advertising agency that specializes in Pay-Per-Click Advertising, managing Google Ads and other online ad campaigns with a focus on data-driven strategies and conversion rate optimization. They receive overwhelmingly positive feedback, with 100% of the reviews highlighting their effective project management and tailored solutions. Clients praise their responsive communication and ability to deliver measurable improvements in lead quality and cost per conversion.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 97 projectsNinja Promo is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing, including Google Ads and SEO services. With over 95% positive feedback, clients frequently commend their ability to improve lead quality, decrease cost per lead, and enhance online visibility. Approximately 40% of reviews highlight their effective project management and transparent communication style.
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Undisclosed< $25 / hr2 - 9Sahibzada Ajit Singh Nagar, India
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SEO Markit is a small pay per click agency established in 2018. Their team specializes in Pay Per Click and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9București, Romania
Services provided
Seo Local Bucuresti is a SEO services firm. Their small team is located in București, Romania and provides Search Engine Optimization and Pay Per Click. The agency was established in 2020.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and online ad campaigns. Reviews highlight their effective communication, transparency, and attention to detail, with 100% satisfaction reported by clients. They have notably increased high-quality leads and search visibility, with significant improvements in Google rankings and traffic for their clients.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$1,000+Undisclosed2 - 9
Services provided
Irfanecom is a pay per click agency. In Islamabad, Pakistan, the company was launched in 2025. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9
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Digital Elixir is a small SEO agency founded in 2007. Their team specializes in Search Engine Optimization and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Rīga, Latvia
Services provided
Launched in 2025, CPCInsider, a small Marketing Strategy company, is based in Rīga, Latvia. Their team provides Marketing Strategy and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Jacksonville, FL
Services provided
SEO agency BCP Digital Marketing was established in 1999. The small team focuses on Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr10 - 49Bristol, England
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Established in 1979, Proctor + Stevenson is a branding agency. The small team offers Branding and Marketing Strategy.
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$5,000+$25 - $49 / hr10 - 49
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Launching Experts is a social media marketing agency. They are in Dallas, Texas and have small team. They focus on Social Media Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Brandon, FL
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Vicariously Me Marketing, a social media marketing firm, was launched in 2019. The small team provides Social Media Marketing and Email Marketing.
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$1,000+< $25 / hr10 - 49Kolkata, India
Services provided
See all 2 projectsPromotEdge offers an array of digital marketing services, including SEO and Pay Per Click (PPC) campaigns, aimed at enhancing online visibility and driving traffic. Reviews commend their professional expertise, transparency through regular reporting, and customized strategies tailored to client needs, positioning them as a value-driven choice for businesses seeking effective PPC and Google Ads solutions.
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$1,000+$50 - $99 / hr50 - 249
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See all 1 projectsCefnogi Solutions Pvt. Ltd. offers a range of services, including website development, graphic design, and digital marketing, with a focus on enhancing user experience and search engine optimization. Client feedback highlights their technological expertise, effective project management, and client-centric approach, resulting in positive outcomes such as increased website traffic and improved engagement metrics. The company's pricing and geographic proximity also contribute to their strong value proposition.
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$5,000+$50 - $99 / hr10 - 49
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Based in Hyderabad, India, The Blu Ideas is a small branding firm. Their services include Branding and Marketing Strategy.
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$1,000+$25 - $49 / hr10 - 49
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Launched in 2015, Digiknown is a SEO company. The team focuses on Search Engine Optimization and Web Development and is located in Doha, Qatar and Karachi, Pakistan.
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$1,000+$100 - $149 / hr2 - 9Lenexa, KS
Services provided
KCV Strategic is a Lenexa, Kansas-based Marketing Strategy company. Their services include Marketing Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Mumbai, India
Services provided
IDigitize, a SEO company, was launched in 2016. Located in Mumbai, India, the team offers Search Engine Optimization and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Bethesda, MD
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BoBella Brands, a branding firm, was launched in 2014. The small team provides Branding and Marketing Strategy.
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$1,000+$50 - $99 / hr2 - 9Belleville, IL
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HY-Viz Marketing is a web design company. Based in Belleville, Illinois, the team specializes in Web Design and Advertising.
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$1,000+$50 - $99 / hr2 - 9Kingsburg, CA
Services provided
In Kingsburg, California, JP Solutions, LLC is a web design agency. Founded in 2014, the team offers Web Design and Mobile App Development.
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$1,000+$50 - $99 / hr2 - 9Antalya, Türkiye
Services provided
Çağlar Uğur - Digital Marketing, a Digital Strategy company, was established in 2013. The firm specializes in Digital Strategy and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9Craiova, Romania
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Located in Craiova, Romania, ITONWEB Media is a small SEO services firm. The team focuses on Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Kondapur, India
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JGP Solutions is a Mobile & App Marketing company. The team is based in Kondapur, India, and their services include Mobile & App Marketing and Pay Per Click.
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$1,000+< $25 / hr2 - 9
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Kunj Enterprises, a SEO company, is headquartered in Jaipur, India. They specialize in Search Engine Optimization and Pay Per Click and were established in 2024.
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$50,000+$150 - $199 / hr2 - 9New York, NY
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Web design company Good Agency is based in New York, New York. Their services include Web Design and Web Development.
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$5,000+$100 - $149 / hr2 - 9Boulder, CO
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Content Marketing company Think Better Marketing is in Boulder, Colorado. Their services include Content Marketing and Digital Strategy.
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$1,000+< $25 / hr2 - 9Islamabad, Pakistan
Services provided
See all 1 projectsMuzammil Malik offers comprehensive SEO and digital marketing services, including website promotion, organic traffic growth, lead generation, and clientele expansion. Clients appreciate their innovative ideas, research-backed strategies, and seamless project management, resulting in boosted website traffic and conversions. Their expertise encompasses SEO executives, content writing, and CRO, providing a well-rounded approach to digital marketing.
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$1,000+$200 - $300 / hr2 - 9Clovis, CA
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See all 1 projectsConsultSmart LLC has a single mission: to empower small businesses so they can grow as they should. With more than 30 years of combined experience in IT, HR, marketing, and administration between
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$1,000+$100 - $149 / hr10 - 49Towcester, England
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CreativeFolks, a branding firm, is located in Towcester, England. They focus on Branding and Search Engine Optimization.
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$1,000+$25 - $49 / hrFreelancer
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Search Engine Monkey is a PPC agency. The Noida, India-based agency was founded in 2019. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49Delhi, India
Services provided
See all 1 projectsDMCS INDIA PRIVATE LIMITED provides digital services aimed at lead generation and sales growth. Reviews highlight the company's effective strategies, smooth workflow, and knowledgeable team, resulting in significant business improvements for clients. Some suggestions for improvement include increasing their manpower to enhance service delivery.
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$5,000+< $25 / hr10 - 49New York, NY
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AppNoit INC. Is an app development firm. The team is in New York, New York and Dubai, United Arab Emirates, and their services include Mobile App Development and Custom Software Development.
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$10,000+< $25 / hr10 - 49Johannesburg, South Africa
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PowerWeb, an Advertising company, is located in Johannesburg, South Africa. Their services include Advertising and Branding.
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$1,000+Undisclosed10 - 49Sugar Land, TX
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Branding company White Coat Web is based in Sugar Land, Texas. Their services include Branding and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49Golden Valley, MN
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Snap Agency is a social media marketing company. The Golden Valley, Minnesota-based agency was established in 2010. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Providencia, Chile
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IDA Chile, a Digital Strategy company, is in Providencia, Chile. They focus on Digital Strategy and Pay Per Click and were established in 2010.
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UndisclosedUndisclosed10 - 49Bari, Italy
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Chimera, an Email Marketing company, specializes in Email Marketing and Pay Per Click. The agency is in Bari, Italy.
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$1,000+< $25 / hr10 - 49Gurugram, India
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Launched in 2014, Whisskers Marketing is a small SEO agency. Their team offers Search Engine Optimization and Content Marketing.
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$1,000+Undisclosed10 - 49Virginia Beach, VA
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Rival Digital, a PPC company, was launched in 2020. The firm focuses on Pay Per Click and Search Engine Optimization, and is small.
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$1,000+$100 - $149 / hr10 - 49Minneapolis, MN
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Social media marketing company Roofer Marketers was established in 2018. The small team offers Social Media Marketing and Content Marketing.
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$5,000+Undisclosed10 - 49
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Digital Strategy company Voltn is in Las Vegas, Nevada. Their services include Digital Strategy and Social Media Marketing.
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$25,000+$150 - $199 / hr10 - 49Chapel Hill, NC
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Newfangled is a Chapel Hill, North Carolina-based Marketing Strategy company. Their services include Marketing Strategy and Digital Strategy.
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$1,000+< $25 / hr10 - 49
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In Dallas, Texas, Prestige Advertising is a small Advertising company. Their services include Advertising and Social Media Marketing.
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$5,000+$50 - $99 / hr10 - 49
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14K Business Solution LLC, a social media marketing company, was founded in 2018. The firm offers Social Media Marketing and Content Marketing, and is small.
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Undisclosed$150 - $199 / hr2 - 9Lake Forest, CA
Services provided
WebbROI is a pay per click agency. Their small team of employees is headquartered in Lake Forest, California. Their team focuses on Pay Per Click and Search Engine Optimization.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.1/40.019.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249
Ability to deliver
38.6/40.020/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.8/40.018.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.6/40.018/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
37.5/40.018.4/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
37.2/40.017.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.2/40.019.4/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.1/40.019.4/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.6/40.017.8/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
35.8/40.017.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.1/40.018.6/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.