Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital marketing agency specializing in Pay-Per-Click advertising, Google Ads, and Search Engine Marketing. Their reviews show a 90% positive feedback rate, highlighting their expertise in optimizing PPC campaigns and enhancing ROI. Clients appreciate their personalized approach, strategic insights, and reliable communication, though some large-budget clients reported dissatisfaction with campaign execution and cost management.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, optimizing Google Ads, and other online ad campaigns. Based on customer feedback, 100% of reviewers highlight their effective PPC strategies and impressive project management. ATRA consistently delivers significant increases in lead generation, conversion rates, and web traffic, with 91% of clients expressing satisfaction with their transparency and communication.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click advertising agency specializing in Google Ads and paid search services. The agency is praised for its strong communication, timely delivery, and expertise in PPC management, as noted by over 70% of reviewers. While most clients report positive experiences, citing successful ad spend management and effective strategy implementation, about 20% highlight concerns regarding communication and project execution.
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$1,000+$50 - $99 / hr2 - 9Denver, CO
Services provided
See all 2 projectsMedia Saga Social SEO offers SEO, social media management, website development, and digital marketing services. The overall feedback from clients highlights their effectiveness in improving online presence, exceptional customer care, and dedication to achieving results. Clients have reported significant improvements in social media engagement, website performance, and business growth due to their services.
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$5,000+$25 - $49 / hr10 - 49New Delhi, India
Services provided
See all 1 projectsProMarcom Inc. offers a comprehensive range of services including brand identity, strategy, web development, SEO, and social media marketing. Their reviews highlight a strong emphasis on quality and rapid delivery, with projects being completed ahead of schedule. Clients commend ProMarcom Inc. for their exceptional creativity, project management, and effective communication, resulting in seamless and efficient project execution.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a highly regarded digital advertising agency specializing in Pay-Per-Click Advertising, with a focus on platforms like Google Ads. Positive client feedback highlights their proficiency in driving measurable business results, such as increased ROAS and conversion rates. They demonstrate exceptional project management skills and a commitment to understanding and enhancing their clients' digital marketing strategies. Around 90% of reviewers commend Launch Online's strategic approach and effective communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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$1,000+< $25 / hr2 - 9
Services provided
Djonic Technologies LLP is a SEO agency founded in 2017. The team specializes in Search Engine Optimization and Social Media Marketing.
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Undisclosed< $25 / hr2 - 9Anand, India
Services provided
Optinmark is a Digital Strategy company. Headquartered in Anand, India, the firm was founded in 2022. Their team provides Digital Strategy and Social Media Marketing.
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$5,000+$150 - $199 / hr2 - 9Palma, Spain
Services provided
Conversion Optimization company deSEO Marketing is located in Palma, Spain. They specialize in Conversion Optimization and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Jaipur, India
Services provided
Blue Horse Tech Solution, a social media marketing company, provide Social Media Marketing and Content Marketing. They were established in 2020.
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$1,000+$25 - $49 / hr2 - 9New York, NY
Services provided
Les Creatifs Studio, a social media marketing firm, was established in 2024. Based in Gurugram, India and New York, New York, the team specializes in Social Media Marketing and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and Search Engine Marketing. Reviews highlight their expertise in optimizing Campaigns to enhance lead generation and conversion rates. With a 100% positive feedback rate, clients commend their data-driven strategies and exceptional project management, resulting in consistent growth and reduced cost per acquisition. Their collaborative and responsive approach fosters strong client relationships.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 87 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly Google Ads and SEO services. The company is highly praised for its strategic approach, with 100% of reviewers highlighting improvements in lead quality and online presence. Clients consistently commend their transparent project management and effective communication, with an emphasis on delivering measurable results.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click advertising, Google Ads, and search engine marketing. With a focus on maximizing Cost Per Click efficiency, they have consistently delivered strong outcomes, such as a 20% increase in conversions and a 25% decrease in cost per conversion. Nearly all reviewers, approximately 95%, commend their expertise, proactive project management, and exceptional client partnership, with no significant areas for improvement mentioned.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Launched in 2018, WebHipsters is a small Conversion Optimization company. Their services include Conversion Optimization and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Cinzel India, a social media marketing company, is based in Noida, India. The team provides Social Media Marketing and Content Marketing.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. Clients highlight their efficiency and responsiveness, with 100% noting timely delivery and proactive communication. Additionally, 50% of reviewers emphasize Gatorworks' client-centric approach and innovative solutions, contributing to improved digital performance and client satisfaction.
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$1,000+$25 - $49 / hr2 - 9Zagreb, Croatia
Services provided
Hero Factory, a small social media marketing agency, is in Zagreb, Croatia. The team specializes in Social Media Marketing and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Kaunas, Lithuania
Services provided
Addad is a SEO agency. Their team is based in Kaunas, Lithuania. The company offers Search Engine Optimization and Pay Per Click.
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$5,000+$50 - $99 / hr50 - 249
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Located in Lahore, Pakistan, Beta Web Solutions is a SEO agency. They provide Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49
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See all 1 projectsSEO Tech Experts LLC offers specialized services in SEO with a focus on enhancing organic growth strategies. The reviews highlight their collaborative and dedicated approach, leading to a significant 330% sales increase in 18 months. Clients appreciate their strong work ethic and precise timeline management, making them a reliable partner for businesses aiming to boost their online presence.
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$1,000+$150 - $199 / hr2 - 9Auckland, New Zealand
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See all 1 projectsTooGood is a 100% Kiwi-owned digital marketing agency in Auckland, built around a single focus: making our clients money. We bring industry-leading experience across Google Ads, SEO, social and
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$1,000+< $25 / hr2 - 9New Delhi, India
Services provided
Aanha Services is a pay per click company. The team is in New Delhi, India, and their services include Pay Per Click and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Watkinsville, GA
Services provided
Website Genii is a SEO services firm. Launched in 2016, the team provides Search Engine Optimization and Pay Per Click.
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$1,000+Undisclosed2 - 9North Sydney, Australia
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Tradies Go is a SEO agency. Established in 2011, the company is headquartered in North Sydney, Australia. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9
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SEO Agency is a SEO company launched in 2023. The small team focuses on Search Engine Optimization and Pay Per Click.
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$5,000+$50 - $99 / hr10 - 49Philadelphia, PA
Services provided
See all 3 projectsRank Me Locally is an SEO and digital marketing agency. Reviews indicate widespread dissatisfaction among clients, with concerns over poor service quality, unfulfilled promises, and misleading communication practices. Notably, 100% of reviewers reported issues with deliverables and communication, and both emphasized the failure to achieve expected SEO results. Additionally, refund disputes were mentioned, highlighting a significant area for improvement.
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$1,000+$25 - $49 / hrFreelancerRichmond Hill, Canada
Services provided
See all 2 projectsBless Webs Design offers website maintenance, development, and consultation services, particularly for freelancers in various fields. Reviews highlight the company's open and understanding nature, effective communication, and the ability to deliver valuable advice. Clients appreciate the professional expertise and personal attention provided by the owner, leading to positive outcomes in their projects.
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UndisclosedUndisclosed2 - 9New York, NY
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Established in 2015, AG2 DIGITAL, LLC is a branding agency. The team specializes in Branding and Search Engine Optimization.
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$5,000+$150 - $199 / hr10 - 49London, England
Services provided
In London, England, Reload Digital is a Digital Strategy company. The team specializes in Digital Strategy and Content Marketing.
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$10,000+$100 - $149 / hr50 - 249New York, NY
Services provided
MCD Partners is a Digital Strategy company. Located in New York, New York and Chicago, Illinois, their team provides Digital Strategy and Custom Software Development.
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$1,000+< $25 / hrFreelancerGlasgow, Scotland
Services provided
Founded in 2013, Big Surf Digital is a PPC company. Their services include Pay Per Click and Search Engine Optimization.
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Undisclosed< $25 / hrFreelancer
Services provided
SP MARKETER is a SEO company based in Kolkata, India. They offer Search Engine Optimization and Pay Per Click and were founded in 2022.
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$1,000+$50 - $99 / hr2 - 9Sofia, Bulgaria
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Content Marketing company E-Webs is headquartered in Sofia, Bulgaria and New York, New York. The team specializes in Content Marketing and Digital Strategy.
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$10,000+$100 - $149 / hr2 - 9The Gap, Australia
Services provided
In The Gap, Australia and Warszawa, Poland, Brisbane Agency is a small Email Marketing company. The team specializes in Email Marketing and Conversion Optimization.
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$1,000+$25 - $49 / hr10 - 49Auckland, New Zealand
Services provided
Techmetix is a web development company. They specialize in Web Development and Mobile App Development and were launched in 2017. The firm is in Ahmadabad, India and Auckland, New Zealand.
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$5,000+< $25 / hr10 - 49Rajkot, India
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Creative Brainz, a mobile application development firm, specialize in Mobile App Development and Web Development. They were launched in 2011.
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$1,000+$50 - $99 / hr10 - 49Los Angeles, CA
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EWM NOW is a Conversion Optimization company. Their small team is based in Los Angeles, California and offers Conversion Optimization and Digital Strategy. The agency was launched in 2018.
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Undisclosed< $25 / hr10 - 49Chennai, India
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User experience design company Benfy is based in Chennai, India and Vancouver, Canada. Their services include UX/UI Design and Mobile App Development.
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$1,000+$25 - $49 / hr10 - 49New Delhi, India
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Sellecomm Solution is an Affiliate Marketing company in New Delhi, India. They provide Affiliate Marketing and Search Engine Optimization and were launched in 2016.
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$5,000+$150 - $199 / hr10 - 49St. Petersburg, FL
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See all 7 projectsAMZ Done For You is a full-service eCommerce automation agency specializing in Amazon, Walmart, TikTok Shop, eBay, Shopify, and YouTube automation. We help entrepreneurs, brands, and investors
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$1,000+< $25 / hr10 - 49Ahmedabad, India
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See all 2 projectsAt Groot Marketing, we don't believe in one-size-fits-all solutions — we believe in building brands that stand out, sell more, and scale faster. We're a full-service digital powerhouse offering
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UndisclosedUndisclosed10 - 49New Delhi, India
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See all 2 projectsGolden Markers is a specialist digital marketing agency dedicated to the education sector. We work with schools, colleges, and coaching institutes to build visibility, attract the right audience,
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$1,000+$25 - $49 / hr10 - 49Kolkata, India
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See all 1 projectsRajveer Mahmia founded Glowing Digital, an SEO-based digital marketing agency that aims to help businesses stay ahead of the competition. Located in Kolkata, Glowing Digital is renowned for its
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$5,000+$50 - $99 / hr10 - 49
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See all 2 projectsAs the top-rated Amazon KDP book publisher in the UK, we assist authors in self-publishing, printing, and selling eBooks to millions of Amazon customers worldwide.
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$1,000+$100 - $149 / hr10 - 49San Diego, CA
Services provided
See all 1 projectsScope Digital offers web design and development services, focusing on creating modern, user-friendly websites optimized for SEO and mobile responsiveness. The overall feedback highlights their exceptional project management, clear communication, and attention to detail, resulting in increased website traffic, engagement, and customer satisfaction. Clients commend Scope Digital for their reliability and innovative approach.
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UndisclosedUndisclosed10 - 49Ho Chi Minh, Vietnam
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Established in 2015, P2P Digital Vietnam is an user experience company. The team provides UX/UI Design and Digital Strategy.
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$1,000+$25 - $49 / hr10 - 49London, England
Services provided
Probit Media, a PPC company, is headquartered in London, England. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49New Delhi, India
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Digi Media Hub is a Digital Strategy company. The New Delhi, India-based firm was founded in 2017. Their team focuses on Digital Strategy and Pay Per Click.
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$1,000+$100 - $149 / hr10 - 49
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Phrase Crew is a PPC company. Based in Miami, Florida, the agency was founded in 2009. Their team focuses on Pay Per Click and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49Patna, India
Services provided
Trendyourway is an Email Marketing company located in Patna, India. Founded in 2016, the team offers Email Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49Tacoma, WA
Services provided
ROI Firm is a Digital Strategy company. Their small team is in Tacoma, Washington and provides Digital Strategy and Pay Per Click. The firm was established in 1997.
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$1,000+< $25 / hr10 - 49Noida, India
Services provided
E2webservices is a Noida, India-based pay per click company. Launched in 2005, the team focuses on Pay Per Click and Search Engine Optimization.
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$5,000+$150 - $199 / hr10 - 49Placerville, CA
Services provided
SEO services firm NUBRAND was launched in 2008. The team provides Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr10 - 49Jacksonville, FL
Services provided
Kris Chislett Design is a SEO services firm launched in 2007. The team focuses on Search Engine Optimization and Pay Per Click and is based in Jacksonville, Florida.
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$1,000+< $25 / hr10 - 49New Delhi, India
Services provided
Pay per click company Hitrotech is in New Delhi, India. Their services include Pay Per Click and Search Engine Optimization.
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Undisclosed$25 - $49 / hr10 - 49Audenshaw, England
Services provided
Small SEO services firm 1stQuest Solutions, is headquartered in Audenshaw, England. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49Faisalabad, Pakistan
Services provided
MSG IT Solutions is an e-commerce development firm. The Faisalabad, Pakistan-based company was founded in 2016. Their team focuses on E-Commerce Development and Pay Per Click.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.2/40.018.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.5/40.018.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.019.8/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.7/40.019/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36.2/40.018.2/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.