Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 374 projectsDisruptive Advertising is a digital advertising agency specializing in PPC, Paid Search, and online ad campaigns, with a strong focus on Google Ads and Meta strategies. Client feedback is predominantly positive, with approximately 85% highlighting their effective communication, impressive campaign management, and measurable results, such as improved lead generation and cost efficiencies. However, a minority of reviews indicate room for improvement in campaign optimization and creative processes.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
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$10,000+$150 - $199 / hr50 - 249Mumbai, India
Services provided
Ethinos Digital Marketing is a branding company. They are in Mumbai, India and have midsize team. They offer Branding and Digital Strategy.
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$25,000+$150 - $199 / hr50 - 249Overland Park, KS
Services provided
Go Local Interactive is a SEO services firm. The company is in Overland Park, Kansas. Their team offers Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 18 projectsLaunch Online is a digital advertising agency specializing in PPC and paid media services. With a high client satisfaction rate, over 90% of reviews highlight Launch Online's exceptional project management and their ability to increase revenue and ROAS through tailored Google Ads strategies. Clients commend their proactive approach, cultural alignment, and organizational skills, making them an effective partner for managing comprehensive online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 15 projectsMediacharge is a leading digital advertising agency specializing in Pay-Per-Click (PPC) and Search Engine Marketing (SEM) services, with a strong focus on Google Ads management. With a client satisfaction rate near 100%, they are praised for their data-driven approach and proactive campaign management. Approximately 70% of reviewers highlight Mediacharge's professionalism and transparency, while around 65% commend the agency's ability to deliver measurable improvements in visibility and lead generation.
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$1,000+< $25 / hr50 - 249New Delhi, India
Services provided
PageRank Solution, a Content Marketing company, was established in 2016. The agency offers Content Marketing and Digital Strategy, and is midsize.
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UndisclosedUndisclosed50 - 249Singapore, Singapore
Services provided
PurpleClick Media Pte Ltd, a midsize Advertising company, is based in Singapore, Singapore. The team specializes in Advertising and Marketing Strategy.
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UndisclosedUndisclosed50 - 249Peristeri, Greece
Services provided
Launched in 2010, Sleed is a midsize Digital Strategy company. Their team offers Digital Strategy and Pay Per Click.
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$1,000+$25 - $49 / hr50 - 249Gounder Mills, India
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Established in 1998, AES Technologies India Pvt Limited is a midsize Gounder Mills, India-based SEO services firm. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed50 - 249
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BOL7 Technologies, a Digital Strategy company, is headquartered in Noida, India. They offer Digital Strategy and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 53 projectsMONSOON is a performance-driven digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and social media campaigns. The company consistently receives positive feedback, with 100% of reviewers praising their strategic creativity, effective project management, and adaptability to client needs. Clients highlight MONSOON’s expertise in generating leads and increasing online sales through tailored online ad campaigns.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 406 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing, with a strong focus on Google Ads and online ad campaigns. Reviewers consistently praise KlientBoost for their exceptional communication and project management skills, with over 90% highlighting their proactive and responsive approach. Clients are impressed by the agency's expertise in conversion tracking and data-driven strategies, noting significant improvements in lead quality and cost per acquisition (CPC).
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$1,000+$100 - $149 / hr50 - 249Bangkok, Thailand
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Launched in 2022, NerdOptimize is a midsize Digital Strategy company headquartered in Bangkok, Thailand. Their team provides Digital Strategy and Social Media Marketing.
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Undisclosed$100 - $149 / hr10 - 49New York, NY
Services provided
See all 1 projectsColure specializes in website development, with particular expertise in redesigning sites on the WordPress platform. Reviews highlight their effective project management and the significant improvements in client booking rates and website traffic. Clients appreciate their strategic working style, although there is a noted need for better team transparency and direct communication with clients.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 23 projectsSIXGUN is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing services. With a focus on Google Ads and SEO, they have been praised for delivering measurable outcomes such as increased website traffic, qualified leads, and improved search visibility. Clients commend their effective communication, transparent approach, and project management, with 100% positive feedback across reviews noting their commitment to achieving business objectives.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$5,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsArnold Street Agency is a digital advertising firm specializing in Pay-Per-Click Advertising and Online Ad Campaigns. They have been commended for their responsive and creative approach, with 100% of reviewers noting their alignment with company values and adaptability. Clients report increased engagement and inquiries, showcasing their effectiveness in managing Google Ads and social media content.
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$10,000+$100 - $149 / hr10 - 49New York, NY
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Aumcore Digital Marketing Agency is a Digital Strategy company. They offer Digital Strategy and Pay Per Click and are headquartered in New York, New York and Kuala Lumpur, Malaysia.
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$1,000+Undisclosed2 - 9
Services provided
See all 1 projectsLucid Development Agency - Out of Business was a project management and consulting firm known for its exceptional commitment to understanding client needs and delivering quality results. Clients praised their effective communication and timely delivery, with 100% of reviewers expressing satisfaction with outcomes and highlighting the director's industry knowledge as a significant asset.
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$5,000+$25 - $49 / hr2 - 9Paris, France
Services provided
See all 1 projectsEkoes - Out of Business was a lead generation and conversion firm specializing in Google Ads campaigns aimed at revenue generation. Reviews highlight their professionalism and effective project management, with 100% of reviewers noting their expertise and reliability. Most clients were satisfied, although suggestions were made for enhanced financial reporting to better align with business needs.
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$5,000+$50 - $99 / hr2 - 9
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OptimizeX, a small pay per click agency and SEO services firm, is headquartered in Scottsdale, Arizona. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9Ottawa, Canada
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Founded in 2004, WebFuel, a small PPC agency and SEO services firm, is in Ottawa, Canada. Their services include Pay Per Click and Search Engine Optimization.
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$10,000+$150 - $199 / hr2 - 9Salford, England
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APJ Digital is a PPC company and SEO services firm launched in 2009. The small team provides Pay Per Click and Search Engine Optimization.
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$10,000+$150 - $199 / hr2 - 9Exeter, England
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Aquamarine Media is a pay per click agency. They focus on Pay Per Click and Social Media Marketing and were established in 2015.
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$5,000+$100 - $149 / hr2 - 9Brooklyn, NY
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Ingenious SEM is an Advertising and PPC company. Their small team is located in Brooklyn, New York and focuses on Advertising and Pay Per Click. The company was launched in 2013.
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$10,000+$150 - $199 / hr2 - 9
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Based in Sheffield, England, Stage Digital is a PPC company and SEO agency. Founded in 2015, the team specializes in Pay Per Click and Search Engine Optimization.
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$10,000+$150 - $199 / hr2 - 9Cannock, England
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Conversion Optimization and PPC agency A L Roberts Digital was launched in 2015. The team offers Conversion Optimization and Pay Per Click and is headquartered in Cannock, England.
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$5,000+$100 - $149 / hr2 - 9Overland Park, KS
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SEOMike Consulting is a SEO services firm and PPC company. Headquartered in Overland Park, Kansas, their team specializes in Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9San Jose, CA
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Red Fin Marketing is a Digital Strategy and PPC company launched in 2012. Their services include Digital Strategy and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Vilnius, Lithuania
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Adclick, JSC is an Advertising and pay per click agency headquartered in Vilnius, Lithuania. Launched in 2008, the team provides Advertising and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Sofia, Bulgaria
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In Sofia, Bulgaria, EasyAds is a small Marketing Strategy and PPC agency. Their services include Marketing Strategy and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9
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Small Advertising and pay per click agency Mopatech, is based in Riga, Latvia. The team provides Advertising and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9
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Advia is a PPC agency and SEO company. They are located in Brisbane, Australia, and their services include Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Hamburg, Germany
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UrbanDivision is a small PPC company. Established in 1999, the team provides Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Harestua, Norway
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Powersearch AS is a pay per click company. The team specializes in Pay Per Click and Search Engine Optimization, and the firm is based in Harestua, Norway.
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UndisclosedUndisclosed2 - 9Cape Town, South Africa
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Located in Cape Town, South Africa, Just Do Digital is a small pay per click agency and SEO services firm. The team provides Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Small Advertising and pay per click agency Industrial Clicks PPC, is headquartered in Simsbury, Connecticut. Their services include Advertising and Pay Per Click.
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UndisclosedUndisclosed2 - 9Bozeman, MT
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Tadpull is a PPC company and SEO company. Located in Bozeman, Montana, their team offers Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Springfield, NJ
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Digital Insider, LLC., a small pay per click agency and SEO services firm, is in Springfield, New Jersey. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Madison, MS
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VentureMedia360, a pay per click company and web design company, is headquartered in Madison, Mississippi. The team offers Pay Per Click and Web Design.
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UndisclosedUndisclosed2 - 9Lincoln, NE
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Based in Lincoln, Nebraska, Blue Panda is a small PPC company. The team specializes in Pay Per Click and Advertising.
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UndisclosedUndisclosed2 - 9Albuquerque, NM
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Small PPC agency and SEO company Milagro Media Inc., is in Albuquerque, New Mexico. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9West Bend, WI
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6 Degrees Social is a PPC company located in West Bend, Wisconsin. Launched in 2017, the team specializes in Pay Per Click and Digital Strategy.
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UndisclosedUndisclosed2 - 9Auderghem, Belgium
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Instaon, a Digital Strategy and pay per click agency, provide Digital Strategy and Pay Per Click. They were founded in 2018.
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UndisclosedUndisclosed2 - 9Hoboken, NJ
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The Elixir Haus is a small Hoboken, New Jersey-based pay per click agency and SEO company. The team provides Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Provo, UT
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Infuseo is a PPC company and SEO company located in Provo, Utah. The team offers Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Mechanicsburg, PA
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Mechanicsburg SEO, a pay per click company and SEO company, was launched in 2014. The firm focuses on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Ridgewood, NJ
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Reclaim Digital is a pay per click company and SEO services firm. Their small team is based in Ridgewood, New Jersey. Their team offers Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Full Circle SEM, a pay per click company and SEO company, was established in 2010. The small team offers Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Tamarac, FL
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Ignite Fame, a pay per click company, is based in Tamarac, Florida. Established in 2015, the team provides Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Austin, TX
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High 5 Promotions is a PPC agency and SEO company. They are based in Austin, Texas and have small team of experts. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Online by Andrew, a small pay per click company, is based in Fort Lauderdale, Florida. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Monterrey, Mexico
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In Monterrey, Mexico, One startup is a small pay per click agency and web design company. Their services include Pay Per Click and Web Design.
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UndisclosedUndisclosed2 - 9North Brunswick Township, NJ
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AB Generation Group, LLC is a pay per click company and SEO services firm. They offer Pay Per Click and Search Engine Optimization and are in North Brunswick Township, New Jersey.
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UndisclosedUndisclosed2 - 9
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Pelfrey Enterprises Internet Services is a small DEARBORN, Michigan-based pay per click agency and SEO services firm. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Fort Lauderdale, FL
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Local Marketing Managers is a PPC agency and SEO company. They are based in Fort Lauderdale, Florida and have small team. Their team offers Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Andrei Traian Oancea, a small PPC agency and web development firm, is in. Their services include Pay Per Click and Web Development.
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UndisclosedUndisclosed2 - 9
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WAZ Marketing is a pay per click company and SEO company. The agency is headquartered in Rosario, Argentina. Their team provides Pay Per Click and Search Engine Optimization.
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Get My QuotesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
38.6/40.019.6/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Kyiv, Ukraine
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
35.7/40.020/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
36.7/40.020/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
35.1/40.020/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.9/40.019.6/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.9/40.019.8/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
33.9/40.017.4/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33.9/40.020/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.9/40.020/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
33.4/40.019.6/20 Reviews9.8/10 Clients & Experience4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.7/40.018.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
32.6/40.018/20 Reviews9.5/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.018.2/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.3/40.018.6/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.2/40.018/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32/40.017.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Liverpool, England
Ability to deliver
31.8/40.016.4/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
31.7/40.018/20 Reviews9.4/10 Clients & Experience4.3/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
32.8/40.017.4/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
31.6/40.017.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
34.8/40.018.4/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
25% Pay Per Click75% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.