Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 371 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click Advertising, Google Ads, and Search Engine Marketing. Reviews reveal a mix of positive and negative feedback, with approximately 85% praising their expertise, project management, and personalized approach, while about 15% note areas for improvement, such as campaign optimization and creative processes. Their commitment to increasing leads and improving metrics is frequently highlighted.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click Advertising agency specializing in Google Ads management and digital advertising campaigns. Despite having high ratings and expertise appreciated by clients, feedback indicates a mix of experiences, with approximately 72% positive reviews highlighting their communication and strategic approach, while around 28% express dissatisfaction, particularly concerning project execution and client service.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
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Undisclosed$25 - $49 / hr50 - 249New Delhi, India
Services provided
See all 1 projectsGodigiworld offers digital marketing services, including SEO and SMO campaigns. Clients have reported high satisfaction with their work, noting impressive project handling and significant improvements in search engine rankings. The overall feedback highlights Godigiworld's professionalism, effectiveness, and exceptional client communication.
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$1,000+UndisclosedFreelancer
Services provided
Peak District SEO is a SEO services firm. The agency is located in Matlock, Derbyshire DE4 2GQ, England. Their team focuses on Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click Advertising with a strong focus on PPC, Google Ads, and digital marketing strategy. With overwhelmingly positive reviews, they have been praised for their excellent project management, strategic approach, and ability to drive measurable outcomes, such as increased Return on Ad Spend (ROAS) and improved conversion rates. Approximately 100% of reviewers commend their culture fit and alignment with client values.
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UndisclosedUndisclosedFreelancerEdinburgh, Scotland
Services provided
Trinity Heriot is a pay per click agency. The team is in Edinburgh, Scotland, and their services include Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr50 - 249Pohreby, Ukraine
Services provided
Based in Pohreby, Ukraine, Olshansky and partners is a midsize UX design company. Their services include UX/UI Design and Digital Strategy.
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$1,000+$50 - $99 / hr50 - 249Alexandria, VA
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Advertising company Top Floor Marketing is in Alexandria, Virginia. They offer Advertising and Pay Per Click and were established in 2013.
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$1,000+$25 - $49 / hr50 - 249Hyderabad, India
Services provided
Founded in 2012, Infinity Reach - The Digital Marketing Agency is a pay per click company. The team provides Pay Per Click and Search Engine Optimization.
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$1,000+$50 - $99 / hrFreelancerMesquite, TX
Services provided
SEO Rank Me Now, a SEO services firm, is located in Mesquite, Texas. They offer Search Engine Optimization and Pay Per Click and were founded in 2004.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 405 projectsKlientBoost is a digital advertising agency that specializes in Pay-Per-Click Advertising, managing Google Ads and other online ad campaigns with a focus on data-driven strategies and conversion rate optimization. They receive overwhelmingly positive feedback, with 100% of the reviews highlighting their effective project management and tailored solutions. Clients praise their responsive communication and ability to deliver measurable improvements in lead quality and cost per conversion.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 97 projectsNinja Promo is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing, including Google Ads and SEO services. With over 95% positive feedback, clients frequently commend their ability to improve lead quality, decrease cost per lead, and enhance online visibility. Approximately 40% of reviews highlight their effective project management and transparent communication style.
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$5,000+< $25 / hr50 - 249Noida, India
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Pay per click agency Virtual Staffing Agency was founded in 2017. The midsize team offers Pay Per Click and Search Engine Optimization.
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$1,000+< $25 / hr50 - 249New Delhi, India
Services provided
Established in 2016, Nextraone is a midsize New Delhi, India-based Digital Strategy company. Their services include Digital Strategy and Graphic Design.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and online ad campaigns. Reviews highlight their effective communication, transparency, and attention to detail, with 100% satisfaction reported by clients. They have notably increased high-quality leads and search visibility, with significant improvements in Google rankings and traffic for their clients.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$5,000+$25 - $49 / hr50 - 249New York, NY
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Headquartered in New York, New York, Gensoft SEO Company USA is a social media marketing company. Established in 2008, the team provides Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr50 - 249Madurai, India
Services provided
Adinn Digial - Digital Marketing Agency, a SEO agency, was founded in 2002. The firm provides Search Engine Optimization and Pay Per Click, and is midsize.
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$250,000+$300+ / hr50 - 249Glenview, IL
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Digital Analyst Team, a Digital Strategy company, is headquartered in Glenview, Illinois. Launched in 2018, the team provides Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr50 - 249
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Founded in 2017, yellow inbox is a SEO services firm. The midsize team specializes in Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr50 - 249
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Established in 2022, 1Rank SEO is a midsize SEO company. Their team offers Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Chennai, India
Services provided
SEO Analyzers Pvt Ltd is a SEO company. Established in 2000, the team specializes in Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr50 - 249
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Digital Strategy company DigiVend Technologies is based in Noida, India. They focus on Digital Strategy and Email Marketing.
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$1,000+$25 - $49 / hr50 - 249
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Redeonsoft is a SEO agency. They provide Search Engine Optimization and Pay Per Click and are in Karachi, Pakistan.
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$1,000+$25 - $49 / hr50 - 249Noida, India
Services provided
Best Digital Marketing In India is a Noida, India-based social media marketing firm. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr50 - 249
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Established in 2010, CodeAndDesignGroup is a midsize SEO company. Their services include Search Engine Optimization and Pay Per Click.
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$25,000+$200 - $300 / hr50 - 249Carmel-by-the-Sea, CA
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CCR Growth is a midsize Content Marketing company headquartered in Carmel-by-the-Sea, California. The team specializes in Content Marketing and Conversion Optimization.
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$1,000+< $25 / hr50 - 249Gandhinagar, India
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Social media marketing company Socialee - Digital Marketing Agency was launched in 2014. The midsize team offers Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr50 - 249
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Cybernext Private Limited is a Mohali , India-based social media marketing firm. They focus on Social Media Marketing and Search Engine Optimization.
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$5,000+$50 - $99 / hr50 - 249
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Finixio Digital, a social media marketing agency, was launched in 2022. The agency offers Social Media Marketing and Search Engine Optimization.
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$10,000+$50 - $99 / hr50 - 249Patna, India
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Bridge2busines is a social media marketing firm founded in 2000. The company focuses on Social Media Marketing and Pay Per Click, and is midsize.
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$1,000+$25 - $49 / hr50 - 249
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Established in 2016, Digi Rush Solutions, a midsize Content Marketing company, is headquartered in mumbai, India and mumbai, India. Their team offers Content Marketing and Search Engine
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$10,000+$50 - $99 / hr50 - 249
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The Lead Generation Agency is a branding agency in London, England. They offer Branding and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Seattle, WA
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SalesDuo, a midsize branding company, is based in Seattle, Washington and Bengaluru, India. Their services include Branding and Search Engine Optimization.
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$1,000+$200 - $300 / hr50 - 249
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Founded in 2010, SMB business solution is a midsize New jersey, New Jersey-based Digital Strategy and SEO agency. Their services include Digital Strategy and Search Engine Optimization.
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Undisclosed< $25 / hr50 - 249Southlake, TX
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Founded in 2015, Digital Catalyst Group LLC is a SEO services firm. The company focuses on Search Engine Optimization and Pay Per Click, and is midsize.
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UndisclosedUndisclosed50 - 249Newark, DE
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Located in Newark, Delaware, NexcelSolutionsLLC is a SEO services firm. Established in 2019, the team provides Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr50 - 249
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Based in Manassas Park, Virginia and Lahore, Pakistan, Quality Resource LLC is a midsize social media marketing agency. The team provides Social Media Marketing and Search Engine Optimization.
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Undisclosed$100 - $149 / hr50 - 249
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Våning 18 AB is a SEO agency established in 2016. Located in Halmstad, Sweden and Göteborg, Sweden, the team provides Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed50 - 249
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EasyDigiGrow is a Digital Strategy company in Noida, India. The team specializes in Digital Strategy and Email Marketing.
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$1,000+< $25 / hr50 - 249Mississauga, Canada
Services provided
Maple Tech Space, a branding company, was established in 2020. They specializes in Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr50 - 249Fort Lauderdale, FL
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Founded in 2011, Ringo Media is a midsize social media marketing agency. Their team offers Social Media Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr50 - 249Sahibzada Ajit Singh Nagar, India
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Located in Sahibzada Ajit Singh Nagar, India, ThinkNEXT Technologies Private Limited is a pay per click agency. Their services include Pay Per Click and Web Development.
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UndisclosedUndisclosed50 - 249
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Agent Extra is a branding agency established in 2016. The team provides Branding and Social Media Marketing.
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$1,000+$50 - $99 / hr50 - 249Plainsboro Township, NJ
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Established in 2019, Damco Digital Inc. Is a social media marketing firm. Their team offers Social Media Marketing and Search Engine Optimization.
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$100,000+$50 - $99 / hr50 - 249
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SEO company Edge Digital was established in 2010. The midsize team offers Search Engine Optimization and Pay Per Click.
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$1,000+Undisclosed50 - 249Belleair Bluffs, FL
Services provided
Midsize Ecommerce Marketing company Bullseye Sellers, is in Belleair Bluffs, Florida. Their services include Ecommerce Marketing and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Tel Aviv-Yafo, Israel
Services provided
See all 2 projectsSeo Top provides comprehensive SEO services, including keyword research, competitor analysis, on-site optimization, and content creation, as well as website and web application development. The overall feedback highlights their professionalism, effective project management, and significant improvements in site traffic and search rankings. Clients appreciate their thorough communication and strategic approach, though some desire more creative input.
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$1,000+Undisclosed2 - 9Maryville, TN
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Cast Beyond Agency is a Maryville, Tennessee-based pay per click company. The team provides Pay Per Click and Search Engine Optimization.
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$1,000+Undisclosed2 - 9
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AR Advertizing is a small pay per click agency located in Tempe, Arizona. Their services include Pay Per Click and Search Engine Optimization.
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$5,000+Undisclosed2 - 9
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Celerity CPG Group, a PPC company, was founded in 2022. The small team provides Pay Per Click and Digital Strategy.
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$1,000+< $25 / hr2 - 9Mumbai, India
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Launched in 2015, Business Karma Marketing Private limited is a small Mumbai, India-based SEO agency. Their team offers Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Alpharetta, GA
Services provided
See all 1 projectsUpSwell is a digital marketing agency specializing in paid advertising on platforms like Google and Meta. However, their reviews indicate mixed feedback, with a significant lack of responsiveness and accountability reported by clients. While 100% of the reviews highlight their low price point, only 50% mention positive outcomes, suggesting room for improvement in customer service and engagement.
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$1,000+$50 - $99 / hr2 - 9Fort Worth, TX
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Artistic-Zeal Media LLC is an Advertising company. Their small team is located in Fort Worth, Texas. Their services include Advertising and Branding.
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$5,000+$150 - $199 / hr2 - 9Mystic, CT
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Stella + McCabe is a branding company. Launched in 2004, their team specializes in Branding and Advertising.
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$1,000+$25 - $49 / hr2 - 9Vilnius, Lithuania
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Interplace is an Advertising company. The small Vilnius, Lithuania-based team specializes in Advertising and Branding. The firm was founded in 2019.
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$1,000+$100 - $149 / hr2 - 9Byron Bay, Australia
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Kafandco is a public relations firm. The Byron Bay, Australia-based team specializes in Public Relations and Marketing Strategy.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.1/40.019.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249
Ability to deliver
38.6/40.020/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.8/40.018.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.6/40.018/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
37.5/40.018.4/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
37.2/40.017.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.2/40.019.4/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.1/40.019.4/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.6/40.017.8/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
35.8/40.017.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.1/40.018.6/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.