Launch Online

BACKGROUND

Please describe your company and your position there.

I am Head of Marketing for David Salisbury Joinery, an award-winning designer and manufacturer of bespoke orangeries, conservatories, garden rooms and kitchen extensions.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Launch Online, and what were your goals?

We hired Launch Online in July 2022, to drive an improvement in our PPC results and provide a fresh focus on our paid social activity, alongside looking at new channels (such as Pinterest Ads).

SOLUTION

How did you select this vendor and what were the deciding factors?

We reviewed a couple of other agencies but the key factors were the positivity and friendliness of the team, their proven success and having a chat with a couple of their existing clients.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Audit and review of all Google and Bing search campaigns, which were then completely rebuilt using current best practices. Review all analytics, including GA and GA4. Implementing value-based bidding into our search campaigns. Re-introduction of Instagram Ads; commencement of Pinterest and YouTube Ads. Review of our CRM systems.

How many resources from the vendor's team worked with you, and what were their positions?

Harriet Barter, Paid Media Director Cleo Early, Paid Media Manager

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Initial results have been a quantum leap forward, with lead generation numbers through our PPC campaigns delivering their best monthly results of the year to date. Lead quality from our Instagram and Pinterest Ads campaigns have exceeded expectations, with average property values approaching £1m (well exceeding £500k which is our minimum target.

How effective was the workflow between your team and theirs?

Highly effective - we have virtual meetings every 2 weeks. I particularly like how Harriet and Cleo will always bring new ideas and suggestions to each meeting, to make it a thought-provoking and insightful session.

What did you find most impressive or unique about this company?

As noted, they have been a huge step forward in terms of our paid media activity. A great mix of expertise and professionalism mixed with a really friendly and welcoming culture. Thoroughly recommend.

Are there any areas for improvement or something they could have done differently?

Nothing so far!

BACKGROUND

Please describe your company and your position there.

I am SEO & PPC Co-ordinator for an organic beauty brand. I am responsible for the inbound sales from these channels.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Launch Online, and what were your goals?

We began working with Launch Online some years ago to look after the day-to-day management and overarching strategy of our PPC accounts. The goal was to grow these channels and maximise ROI. Since then we have expanded our work with them to include analytics and paid social.

SOLUTION

How did you select this vendor and what were the deciding factors?

Launch were recommended to us by our web development agency and we were very impressed by Jaye's knowledge and infectious enthusiasm.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Google Ads is the main focus of Launch's work, where they handle bidding, structure and account hygiene. They update us on new features and when new campaign types come along, and have recently done a lot of work on an account growth campaign. We work together on ad copy, keywords and creatives. Launch advise us on strategy changes and updates to continue to get the most from our account.

How many people from the vendor's team worked with you, and what were their positions?

We have worked with 3 account managers over the years and have been very happy with each one. We are very pleased with the consistency. We have also had advice from specialists in particular areas, such as analytics and shopping, which we find very valuable. We are pleased to still speak with Jaye frequently.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our PPC account has delivered excellent ROI over the years and a steady stream of new customers. We are pleased to see the outcomes of our recent growth focus.

Describe their project management style, including communication tools and timeliness.

We have regular calls to discuss account changes and communicate marketing updates, which work very well. The team are always quick to respond to emails and they share collaborative online documents to review ad text and monitor budgets.

What did you find most impressive or unique about this company?

Never have we had another agency that we have been so consistently happy with. We've been with the vendor a long time and we still feel like the valued client we were when we first spoke to them. Their technical knowledge is brilliant but the account management at least equals it.

Are there any areas for improvement or something they could have done differently?

No, we are very happy.

BACKGROUND

Please describe your company and position.

I am the Head of Digital Experience of Help for Heroes

Describe what your company does in a single sentence.

A veteran charity,

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Launch Online to accomplish?

• Anhance paid performance
• Lead our GA4 evolution
• Incease Google Grant spend

SOLUTION

How did you find Launch Online?

Used to work with some of the team

Why did you select Launch Online over others?

• Great culture fit
• Good value for cost

How many teammates from Launch Online were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Increase the spend in our Google Grant account. 
• Improve performance (CPA) from our Pauid search 
• Lead of GA4 evolution including reports, training and dashboard creation

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased Google Grant spend & improved CPA on paid accounts

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Its not really a project, more of an ongoing body of work. All briefs are delivered on time though.

What was your primary form of communication with Launch Online?

Email or Messaging App

What did you find most impressive or unique about this company?

They deliver what they say they will

Are there any areas for improvement or something Launch Online could have done differently?

no

BACKGROUND

Please describe your company and your position there.

We are a holiday park and I am the Marketing Manager

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Launch Online?

Help with google and facebook advertising

SOLUTION

How did you select this vendor?

Met with the owner Jaye

Describe the scope of their work in detail.

They take care of our google and facebook advertising

What was the team composition?

We have worked with Jaye and two account managers since we have been with them

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Owen has been fab in taking care of all our requirements and we get some excellent results

How effective was the workflow between your team and theirs?

Workflow is fab - we started with regular weekly meetings that then went to monthly and now seasonally in line with our business

What did you find most impressive about this company?

How quickly they understood our products, our needs and our company ethos. They are super flexible and open-minded but also offer excellent advice and expertise backed by great explanations.

Is there any area for improvement or anything that could have been done differently?

No