Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 371 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click Advertising, Google Ads, and Search Engine Marketing. Reviews reveal a mix of positive and negative feedback, with approximately 85% praising their expertise, project management, and personalized approach, while about 15% note areas for improvement, such as campaign optimization and creative processes. Their commitment to increasing leads and improving metrics is frequently highlighted.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click Advertising agency specializing in Google Ads management and digital advertising campaigns. Despite having high ratings and expertise appreciated by clients, feedback indicates a mix of experiences, with approximately 72% positive reviews highlighting their communication and strategic approach, while around 28% express dissatisfaction, particularly concerning project execution and client service.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
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UndisclosedUndisclosed2 - 9London, England
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Small Content Marketing company DBD Media, is headquartered in London, England. The team focuses on Content Marketing and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9
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Backlinkfy is a Los Angeles, California-based SEO agency. They specialize in Search Engine Optimization and Content Marketing and were launched in 2015.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click Advertising with a strong focus on PPC, Google Ads, and digital marketing strategy. With overwhelmingly positive reviews, they have been praised for their excellent project management, strategic approach, and ability to drive measurable outcomes, such as increased Return on Ad Spend (ROAS) and improved conversion rates. Approximately 100% of reviewers commend their culture fit and alignment with client values.
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$5,000+$100 - $149 / hr2 - 9Houston, TX
Services provided
Social media marketing firm SEO Houston Pros was launched in 2015. The team offers Social Media Marketing and Search Engine Optimization and is located in Houston, Texas.
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$5,000+$100 - $149 / hr2 - 9Harrisburg, NC
Services provided
Wsi Proven Results is a PPC agency founded in 2010. The team focuses on Pay Per Click and Search Engine Optimization and is in Harrisburg, North Carolina.
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$10,000+$150 - $199 / hr2 - 9Hillsboro, OR
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Hook SEO Digital Marketing is a pay per click agency. Headquartered in Hillsboro, Oregon, their small team specializes in Pay Per Click and Search Engine Optimization. The agency was launched in
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UndisclosedUndisclosed2 - 9
Services provided
Will Marlow Agency is a Conversion Optimization company. They are located in. Their team offers Conversion Optimization and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Wallingford, CT
Services provided
Keyword Performance LLC is an Advertising company. The company is located in Wallingford, Connecticut. Their services include Advertising and Digital Strategy.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 405 projectsKlientBoost is a digital advertising agency that specializes in Pay-Per-Click Advertising, managing Google Ads and other online ad campaigns with a focus on data-driven strategies and conversion rate optimization. They receive overwhelmingly positive feedback, with 100% of the reviews highlighting their effective project management and tailored solutions. Clients praise their responsive communication and ability to deliver measurable improvements in lead quality and cost per conversion.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 97 projectsNinja Promo is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing, including Google Ads and SEO services. With over 95% positive feedback, clients frequently commend their ability to improve lead quality, decrease cost per lead, and enhance online visibility. Approximately 40% of reviews highlight their effective project management and transparent communication style.
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UndisclosedUndisclosed2 - 9Orlando, FL
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StrategyBeam, a Content Marketing company, was established in 2013. The team provides Content Marketing and Pay Per Click and is in Orlando, Florida.
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$5,000+$150 - $199 / hr2 - 9
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Pam Ann Marketing is a SEO services firm located in Jefferson, New Jersey. Established in 2011, the team focuses on Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and online ad campaigns. Reviews highlight their effective communication, transparency, and attention to detail, with 100% satisfaction reported by clients. They have notably increased high-quality leads and search visibility, with significant improvements in Google rankings and traffic for their clients.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$1,000+< $25 / hr2 - 9Cairo, Egypt
Services provided
ADMS agency is a Content Marketing company. Founded in 2013, the company is based in Cairo, Egypt. Their services include Content Marketing and Conversion Optimization.
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$1,000+$50 - $99 / hr2 - 9New York, NY
Services provided
SEO BRISK, a Content Marketing company, was launched in 2018. The team offers Content Marketing and Pay Per Click and is headquartered in New York, New York.
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$1,000+< $25 / hr2 - 9Bila, Ukraine
Services provided
E-Client is a small SEO agency based in Bila, Ukraine. The team provides Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Glasgow, Scotland
Services provided
WEB UPLIFT LTD is a SEO company. Their team is in Glasgow, Scotland. The company focuses on Search Engine Optimization and Pay Per Click.
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$5,000+$200 - $300 / hr2 - 9Oklahoma City, OK
Services provided
StopDoingNothing Media is a Digital Strategy company. In Oklahoma City, Oklahoma, the firm was founded in 1998. Their services include Digital Strategy and Content Marketing.
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$1,000+$50 - $99 / hr2 - 9Santa Coloma de Gramenet, Spain
Services provided
Convertiam is a social media marketing firm. The team provides Social Media Marketing and Search Engine Optimization, and the company is based in Santa Coloma de Gramenet, Spain.
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$1,000+$100 - $149 / hr2 - 9Bristol, England
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Content Marketing company Bespoke Digital was launched in 2011. The firm provides Content Marketing and Conversion Optimization, and is small.
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$5,000+$100 - $149 / hr2 - 9
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IDEAMAX is a SEO agency. Their small team is in Sofia, Bulgaria. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr10 - 49Karachi, Pakistan
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See all 1 projectsViralAd offers comprehensive branding, corporate identity development, and marketing strategies, including animated video creation. The overall feedback highlights their creative execution, passionate approach, and effective project management, resulting in measurable customer growth. Clients highly appreciate ViralAd's dedication to exceeding requirements, with no significant areas identified for improvement.
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$5,000+Undisclosed10 - 49London, England
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KAU Media Group, a pay per click company, was launched in 2015. The team provides Pay Per Click and Search Engine Optimization.
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$50,000+Undisclosed250 - 999Portland, OR
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Established in 1998, Rain is a midsize Advertising company. Their services include Advertising and Media Planning & Buying.
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$5,000+$100 - $149 / hr250 - 999Kansas City, MO
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Advertising company Attane was launched in 1987. The team focuses on Advertising and Email Marketing.
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$10,000+< $25 / hr10 - 49Lahore, Pakistan
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DIGIMINDS SMC-PRIVATE LIMITED is a social media marketing agency. They provide Social Media Marketing and Email Marketing and are in Lahore, Pakistan.
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$1,000+< $25 / hr10 - 49
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See all 1 projectsTrue Response Softech Pvt. Ltd. is a full-stack digital development company delivering modern, scalable, and high-performance solutions for startups, growing businesses, and enterprises. We
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Undisclosed$25 - $49 / hr10 - 49Chandigarh, India
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See all 1 projectsEstablished in 1996, RedAlkemi offers Design, Digital and Development services to small and medium sized businesses, with the desire to add value and build long term associations with like minded
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$1,000+$150 - $199 / hr10 - 49West Leederville, Australia
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PWD is a SEO services firm. The small West Leederville, Australia-based team offers Search Engine Optimization and Web Design. The company was launched in 2005.
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$1,000+$50 - $99 / hr10 - 49
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Headquartered in Athelstone, Australia, Enhance Marketing is an Email Marketing company. Launched in 2022, the team focuses on Email Marketing and Search Engine Optimization.
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$5,000+$150 - $199 / hr2 - 9Denver, CO
Services provided
Mavericks Marketing is a Marketing Strategy company. The Denver, Colorado-based team focuses on Marketing Strategy and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Aleksa Šantić, Serbia
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SiteS, a web design agency, is based in Aleksa Šantić, Serbia. Their services include Web Design and Web Development.
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$1,000+$25 - $49 / hr10 - 49Plant City, FL
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See all 2 projectsRank by Monday provides website development and SEO services aimed at enhancing online presence and search engine rankings. The reviews reflect polarized feedback: one client accuses the company of dishonesty and poor performance, while another acknowledges improved site rankings and effective communication, though noting the need for in-person meetings.
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$10,000+$150 - $199 / hr10 - 49London, England
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Media Reach Advertising is a media planning & buying agency. Located in London, England, their small team specializes in Media Planning & Buying and Advertising. The firm was launched in 1987.
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$1,000+Undisclosed10 - 49St. Petersburg, FL
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SEO services firm Foxxr Digital Marketing is based in St. Petersburg, Florida. Their services include Search Engine Optimization and Web Design.
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$1,000+< $25 / hr10 - 49Noida, India
Services provided
See all 1 projectsDigital Berge offers comprehensive SEO and PPC services, including paid search and Google Ads management. Clients praise their transparent communication, detailed reporting, and effective strategies, which have resulted in measurable improvements in online visibility and keyword rankings. However, some clients noted a need for additional content marketing capabilities.
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$1,000+$25 - $49 / hr10 - 49Katowice, Poland
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4 PEOPLE Sp. Z o.o. Is a SEO services firm. Founded in 2005, their team specializes in Search Engine Optimization and Social Media Marketing.
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$1,000+Undisclosed10 - 49Edinburgh, Scotland
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JOAN Digital INC. Is a SEO services firm. The team is headquartered in Edinburgh, Scotland and Sheridan, Wyoming, and their services include Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr50 - 249London, England
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Midsize web development firm Reading Room, is headquartered in London, England and Bristol, England. Their services include Web Development and UX/UI Design.
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Undisclosed$50 - $99 / hr2 - 9Santa Susana, Portugal
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ASCMI Assistência e Consultoria de Marketing e Informática, Lda is a SEO services firm established in 2005. Their team specializes in Search Engine Optimization and Email Marketing.
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$10,000+$50 - $99 / hr2 - 9Noida, India
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Techive online Solutions is a small Email Marketing company based in Noida, India. The team focuses on Email Marketing and Mobile & App Marketing.
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$1,000+< $25 / hr2 - 9São Paulo, Brazil
Services provided
Criação de Sites Profissionais AlanPereira.com, a SEO agency, focuses on Search Engine Optimization and Pay Per Click. The firm is in São Paulo, Brazil and Curitiba, Brazil.
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$1,000+$100 - $149 / hr10 - 49Toronto, Canada
Services provided
See all 1 projectsPROPELLER SEO Toronto offers a range of services including website development and optimization, SEO, PPC advertising, and content marketing. Reviews highlight their expertise in increasing website traffic, improving search engine rankings, and delivering a high ROI. Clients commend their law firm marketing specialization, results-oriented approach, and exceptional project management.
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UndisclosedUndisclosed50 - 249Mount Pleasant, SC
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Unruled is a branding agency. They specialize in Branding and Content Marketing and were established in 1959. The agency is located in Mount Pleasant, South Carolina.
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$1,000+< $25 / hr2 - 9Delhi, India
Services provided
Media Up Shift is a Delhi, India-based SEO company. Launched in 2017, the team specializes in Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Tampa, FL
Services provided
Bake More Pies is an Advertising company. The Tampa, Florida-based agency was established in 2014. Their team provides Advertising and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Ahmedabad, India
Services provided
See all 1 projectsDivine SEO Services provides keyword ranking, organic search optimization, and website traffic enhancement services. Reviews highlight the company's ability to deliver timely results, understand client needs, and offer good value for cost, leading to measurable business growth. Clients appreciate their budget-friendly approach and reliable project management.
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$1,000+< $25 / hr10 - 49Toronto, Canada
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DMAT is a Digital Strategy company. They are headquartered in Toronto, Canada, and their services include Digital Strategy and Social Media Marketing.
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Undisclosed< $25 / hr10 - 49Kyiv, Ukraine
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Established in 2015, iWeb is a small Kyiv, Ukraine-based social media marketing firm. Their team focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Ahmedabad, India
Services provided
TechX Solutions is a SEO company. Based in Ahmedabad, India, the agency was founded in 2022. Their services include Search Engine Optimization and Pay Per Click.
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$5,000+< $25 / hr2 - 9Amritsar, India
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InnovationUp is a PPC agency. The team focuses on Pay Per Click and Digital Strategy and is located in Amritsar, India and New Delhi, India.
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$1,000+$50 - $99 / hr2 - 9Henley-on-Thames, England
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Launched in 2019, Rank Lab is a SEO agency. The team provides Search Engine Optimization and Pay Per Click and is headquartered in Henley-on-Thames, England.
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$1,000+$50 - $99 / hr2 - 9Chennai, India
Services provided
TAUREN MEDIA, a PPC agency, is headquartered in Chennai, India. They specialize in Pay Per Click and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Dar-el-Beida, Morocco
Services provided
Established in 2019, Catamble is a PPC company. The small team provides Pay Per Click and Social Media Marketing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
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List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.1/40.019.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249
Ability to deliver
38.6/40.020/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.8/40.018.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.6/40.018/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
37.5/40.018.4/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
37.2/40.017.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.2/40.019.4/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.1/40.019.4/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.6/40.017.8/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
35.8/40.017.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.1/40.018.6/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.