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Identity Start

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Creative studio for web, video, photo & branding

Identity Start is a creative studio in Crystal Lake, Illinois, serving McHenry County and the Chicago suburbs. We believe every business, big or small, deserves to look professional, feel authentic, and stand out. From logos to websites, photos, videos, and motion graphics, we help brands turn ideas into real results. Our services include web design and hosting, logo design and branding, photography, videography, drone video, motion graphics, virtual tours, and ecommerce. We also manage SEO, social media, and ads, and our in-house reporting tool brings each client's results into one monthly report and live dashboard.

  • Min project size
    $1,000+
  • Hourly rate
    $50 - $99 / hr
  • Employees
    2 - 9
  • Locations
    Crystal Lake, IL
  • Year founded
    Founded 2024

Overview by:

Reviewer avatar
Ashton Clow
Founder & Creative Director About the Team

1 Locations

  • Crystal Lake , IL

Service Lines
Web Design
30%
Video Production
20%
Corporate Photography
10%
Logo
10%
Pay Per Click
10%
Search Engine Optimization
10%
Social Media Marketing
10%
Select Focus Area
Animation Focus
Motion Graphics
100%
Corporate Photography Subject
Portrait Photography
25%
Environmental Photography
20%
Real Estate Photography
20%
Product Photography
15%
Event Photography
10%
Social Media Photography
10%
Frameworks and CMS
Other frameworks and CMS
100%
Influencer Marketing Platforms
Instagram Influencer Marketing
25%
LinkedIn Influencer Marketing
25%
Tik Tok Influencer Marketing
25%
YouTube Influencer Marketing
25%
Platform SEO Focus
Shopify SEO
30%
WordPress SEO
30%
YouTube SEO
30%
Yahoo SEO
10%
Production Services
Filming
35%
Post-Production Video Editing Services
35%
Directing
10%
Scriptwriting
10%
Visual Effects
10%
SEO Focus
Local search
30%
Content development
25%
On site optimization
20%
Technical SEO
15%
Link earning & development
10%
Video Type
Branded Video Production
30%
Commercial Production
30%
Corporate Video Production
20%
Interview & Testimonial Production
20%
Videography & Photography Specializations
Aerial & Drone Videography & Photography
70%
360 Product Photography & Video Tours
30%
PPC Focus
Google Adwords
60%
Display Advertising
15%
Retargeting Advertising
15%
YouTube Advertising
10%
Social Media Focus
Facebook Advertising
45%
Instagram Advertising
40%
LinkedIn Advertising
15%
Industries
Medical
30%
Business services
20%
Home Services
20%
Non-profit
15%
Real estate
15%
Clients
Midmarket ($10M - $1B)
50%
Small Business (<$10M)
50%

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Our Story

Identity Start was founded by Ashton Clow on a simple belief: every business, big or small, deserves to look professional, feel authentic, and stand out. We are a creative studio in Crystal Lake, IL that builds the website, brand, photos, and video under one roof, so everything looks and sounds like the same company.

Meet the Team

Ashton Clow

Ashton ClowFounder & Creative Director

Founder and creative lead at Identity Start. Ashton designs and builds the websites, shoots the photo, video, and drone work, and runs SEO and reporting for every client, so you always work directly with the person doing the work.

What Sets Us Apart

One studio, every creative service

Website, logo, photography, video, drone, and motion graphics come from the same studio, so your brand looks consistent everywhere and you are not managing four vendors.

Work directly with the founder

No account managers or handoffs. The person who plans your project is the one who designs, shoots, edits, and answers your emails.

Transparent pricing and reporting

Published package pricing, month-to-month plans, and a monthly report plus live dashboard that shows what your website, search, and social are actually doing.

Quick Facts

2 years in business

Tools and Technology

Adobe Creative Cloud
Vimeo
Notion

Commonly Asked Questions

It starts with Build Your Estimate on our website or a discovery call, so we can scope the project and give you a clear price. Once you sign on, you receive an onboarding brief that lays out exactly what you are getting: the services, deliverables, timeline, each step of production, and what we need from you, such as logins, brand files, photos, and key contacts. Then we schedule the kickoff or shoot date and get to work.

Websites paired with photo and video for local and regional businesses: service companies, EMS and healthcare providers, trades, real estate, and other owner-led organizations that want one studio handling their brand, site, content, and search visibility. Monthly website plans and ongoing SEO, social, and content partnerships are the best fit. We also take on one-time builds like logos, promo videos, drone work, and virtual tours.

You work directly with Ashton by email, phone, or video call. Every project has checkpoints for your review: website designs are shared as live preview links, and photo and video are delivered through online galleries and review links so you can give feedback before anything is finalized. Clients on monthly plans get a monthly performance report and can request website edits at any time.

Locations (1)

370 E Prairie St, Unit 11 Crystal Lake, IL, United States 60014

2 - 5

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