Top Advertising Agencies & Marketing Companies
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising, media buying, and paid media services. The company has received overwhelmingly positive feedback, with approximately 95% of reviewers praising their strategic insights, proactive communication, and ability to drive measurable outcomes. Clients commend Version2 for their adaptability and innovative approach to complex advertising challenges, though a few find their technical language challenging.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 79 projectsNinja Promo is an advertising agency specializing in digital marketing services, including paid media, branding, and social media management. With mixed reviews, 70% of clients report positive outcomes like improved lead quality and optimized ad spend, while 30% experience issues such as poor campaign execution. Reviewers highlight their strong expertise, professional project management, and adaptability as distinguishing traits.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Paid Media and Advertising Services. They manage Google and Facebook ads, aiming to generate high-quality leads with minimal spending. Despite some challenges, they have shown improvement compared to other agencies, impressing clients with their enthusiasm and work quality. Approximately 75% of reviewers mention their effective project management and communication.
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$1,000+$100 - $149 / hr2 - 9Madison, WI
Services provided
Solvv Creative is a Digital Strategy company based in Madison, Wisconsin. Their services include Digital Strategy and Advertising.
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UndisclosedUndisclosed2 - 9Ñuñoa, Chile
Services provided
Agencia Digital Bellaco SpA is a Digital Strategy company founded in 2011. Their services include Digital Strategy and Branding.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is a proficient Advertising Agency specializing in Paid Media and comprehensive advertising services. The company is highly praised, with over 90% of feedback highlighting their strategic agility, effective communication, and tailored approach to client objectives. Reviewers frequently commend their project management skills and ability to deliver timely, high-quality results, making them a reliable partner for various advertising and marketing needs.
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
$25,000+$150 - $199 / hr2 - 9Nashville, TNServices provided
See all 4 projectsFoxtail Growth Partners is a proficient advertising agency specializing in paid marketing and advertising services. With consistent client praise, they achieve successful campaigns through personalized strategies, as noted by 100% of reviewers. Clients commend their creativity and efficient project management, resulting in improved brand awareness and consistent client acquisition.
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$1,000+$50 - $99 / hr2 - 9Timișoara, Romania
Services provided
Overcast Agency, a video production agency, was founded in 2017. The team focuses on Video Production and Branding.
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$1,000+$25 - $49 / hr2 - 9Ahmedabad, India
Services provided
Tattva Ads is a social media marketing firm. The small Ahmedabad, India-based team focuses on Social Media Marketing and Advertising. The company was founded in 2013.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Located in Tubize, Belgium, Top Agency is a small Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Greater Noida, India
Services provided
Founded in 2018, 21Techs | Creative Digital Media Agency is a web design agency. Their services include Web Design and E-Commerce Development.
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$1,000+$25 - $49 / hr2 - 9Balneário Camboriú, Brazil
Services provided
Evolcan hub is a Balneário Camboriú, Brazil-based web design agency. Established in 2016, the team provides Web Design and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency providing comprehensive advertising services, including digital marketing, media buying, and branding. Their reviews reflect overwhelmingly positive feedback, with emphasis on their strategic insights, efficient project management, and innovative use of behavioral data for targeted advertising. Approximately 90% of the reviews highlight their exceptional communication skills and ability to deliver measurable improvements in key performance indicators.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
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$1,000+$25 - $49 / hr2 - 9Gurugram, India
Services provided
AdTractive Labs, a Conversion Optimization company, was launched in 2021. In Gurugram, India, the team offers Conversion Optimization and Advertising.
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UndisclosedUndisclosed2 - 9Dubai, United Arab Emirates
Services provided
Founded in 2012, Artzspan Advertising is a Logo company. The small team offers Logo and Web Design.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, and paid media strategies. With 100% positive feedback, clients commend their emotional connection with consumers and timely project delivery. Approximately 67% of reviewers highlight their professionalism and proactive communication, while 33% note their ability to reduce costs and improve conversion rates.
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
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UndisclosedUndisclosed2 - 9
Services provided
WEPROCESS, an Advertising company, is headquartered in Fes, Morocco. The team focuses on Advertising and Content Marketing.
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UndisclosedUndisclosed2 - 9Marseille, France
Services provided
La Trigonale is a web design agency. The Marseille, France-based company was launched in 2021. Their team specializes in Web Design and Advertising.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr2 - 9Swansea, WalesServices provided
See all 8 projectsWeb Marketer is an advertising agency specializing in paid marketing services, with a focus on Google Ads management and digital advertising consultation. Across their reviews, 100% of clients praise their ability to meet deadlines, improve lead quality, and achieve desired results, highlighting their professionalism and strategic problem-solving approach. Notably, Web Marketer excels in delivering high-quality leads and maintaining strong communication with clients.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an Advertising Agency specializing in digital marketing and advertising services, including PPC campaigns, SEO, and media buying. The company is highly praised for its customer service, responsiveness, and project management, with a 100% satisfaction rate. Clients appreciate their personalized approach and local presence, with multiple reviewers highlighting their ability to generate leads and enhance web traffic efficiently.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a highly regarded Advertising Agency specializing in Paid Media and PPC Campaign management across multiple countries. The company is praised for its professionalism, high availability, and effective communication, with 100% of reviewers highlighting these strengths. Mediacharge consistently delivers impressive results, including increased website traffic and high-quality lead generation, making them a trusted choice for targeted marketing solutions.
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$1,000+< $25 / hr2 - 9Leeds, England
Services provided
Digital Mill is an Advertising company established in 2021. Headquartered in Leeds, England and Petaling Jaya, Malaysia, the team focuses on Advertising and Content Marketing.
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$1,000+< $25 / hrFreelancerWollongong, Australia
Services provided
Shipwreck Studio is a social media marketing firm. Located in Wollongong, Australia, their small team provides Social Media Marketing and Digital Strategy. The firm was founded in 2007.
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$1,000+$25 - $49 / hr2 - 9Tanger, Morocco
Services provided
OnnVision is a branding firm. Established in 2023, their team offers Branding and Web Development.
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Undisclosed$150 - $199 / hr2 - 9Lyon, France
Services provided
Eclixia is a Lyon, France-based Advertising company. They offer Advertising and Web Development.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Founded in 2023, Holicky Corporation, a small web design company, is based in New Lenox, Illinois. Their team provides Web Design and Advertising.
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UndisclosedUndisclosed2 - 9Birmingham, England
Services provided
JudeLuxe is a PPC agency. They are in Birmingham, England and have small team. They provide Pay Per Click and Ecommerce Marketing.
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$1,000+$25 - $49 / hr2 - 9Hajipur, India
Services provided
Founded in 2020, Mind Mozaic is an Advertising company. The small team offers Advertising and Business Consulting.
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UndisclosedUndisclosed50 - 249Dubai, United Arab Emirates
Services provided
SPOG PRINT LLC is a print design agency in Dubai, United Arab Emirates and Dubai, United Arab Emirates. They offer Print Design and Packaging Design and were founded in 2019.
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$1,000+$300+ / hr2 - 9
Services provided
GÜNEY DİJİTAL is a website development company. Based in , their team offers Web Development and Search Engine Optimization.
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$5,000+UndisclosedFreelancerCanton, OH
Services provided
Established in 2022, Decision Point Consulting is an Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosedFreelancer
Services provided
Online Dot Marketing, an Advertising company, is headquartered in Noida, India. The team offers Advertising and Digital Strategy.
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$1,000+$150 - $199 / hr2 - 9Calgary, Canada
Services provided
&then is a branding firm established in 2016. Their services include Branding and Advertising.
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$5,000+$200 - $300 / hr2 - 9
Services provided
Based in Germasogeia, Cyprus, Moi Ostrov Ltd is a video production agency. The team specializes in Video Production and Content Marketing.
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$10,000+$100 - $149 / hr50 - 249
Services provided
Video production company WhizCo specializes in Video Production and AR/VR development. They are in New Delhi, India.
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UndisclosedUndisclosed50 - 249Mumbai, India
Services provided
SKIL Events is an Event Management company. Founded in 2019, their team offers Event Management and Advertising.
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$1,000+$50 - $99 / hr2 - 9Caracas, Venezuela
Services provided
SerMasivo, a web design company, was founded in 2018. They focuses on Web Design and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Pakalign Studio is a branding firm. Located in Lahore, Pakistan, the firm provides Branding and Mobile App Development.
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$1,000+$100 - $149 / hr2 - 9Denver, CO
Services provided
Synchronicity SEO is a Denver, Colorado-based Digital Strategy company. They offer Digital Strategy and Advertising.
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$1,000+$150 - $199 / hr2 - 9Sacramento, CA
Services provided
GreyDot Media, a small media planning & buying agency, is based in Sacramento, California. Their services include Media Planning & Buying and Web Design.
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$1,000+< $25 / hr2 - 9Corona, CA
Services provided
US WEB DEVS LLC is a web design agency. They offer Web Design and Branding and are in Corona, California.
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UndisclosedUndisclosed2 - 9
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Established in 2026, Brightveins is a website development company. The agency specializes in Web Development and Advertising, and is small.
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$1,000+$100 - $149 / hr2 - 9Peoria, AZ
Services provided
Pay per click agency Elevative Digital was established in 2022. The small team provides Pay Per Click and Web Design.
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$1,000+$50 - $99 / hr2 - 9Saldaña, Spain
Services provided
Sedo Digital is a Digital Strategy company. The team is based in Saldaña, Spain, and their services include Digital Strategy and Advertising.
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$1,000+$100 - $149 / hr2 - 9Cedar Falls, IA
Services provided
Integrity Grove is a Cedar Falls, Iowa-based video production agency. They offer Video Production and Advertising and were established in 2024.
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$5,000+$150 - $199 / hr10 - 49Allentown, PA
Services provided
Structure Advertising & Creative Agency is an Advertising company. They are located in Allentown, Pennsylvania and Ware, England, and their services include Advertising and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9
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See all 1 projects"New Urban Influence LTD is a Detroit-based branding and design agency specializing in logo design, brand identity, websites, flyers, and print marketing. We help entrepreneurs and small businesses
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UndisclosedUndisclosed2 - 9Cairo, Egypt
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Leapfrog Advertising Agency is a Cairo, Egypt-based Advertising company. Their services include Advertising and Digital Strategy.
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$1,000+< $25 / hr2 - 9Dnipropetrovs'k, Ukraine
Services provided
Small Advertising company Anril, is in Dnipropetrovs'k, Ukraine. Their services include Advertising and CRM consulting and SI.
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$1,000+$50 - $99 / hr10 - 49Chicago, IL
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Book Network Publishing is a Market Research company in Chicago, Illinois. Their services include Market Research and Content Writing Services.
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UndisclosedUndisclosed10 - 49Noida, India
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Headquartered in Noida, India, Artojar Interactive is a Digital Strategy company. Founded in 2017, the team offers Digital Strategy and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Kansas City, MO
Services provided
Launched in 2009, Johnny Lightning Strikes Again is an Advertising company. The agency specializes in Advertising and Branding, and is small.
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$10,000+$100 - $149 / hr2 - 9Wichita, KS
Services provided
Launched in 2009, Cassandra Bryan Design is a small Wichita, Kansas-based SEO agency. Their team provides Search Engine Optimization and Web Design.
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$5,000+$50 - $99 / hr2 - 9cowes, England
Services provided
Based in cowes, England, Greenfield Marketing is a Business Consulting company. They provide Business Consulting and Digital Strategy and were founded in 1993.
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$10,000+$150 - $199 / hr2 - 9Loughborough , England
Services provided
A dozen eggs is an Advertising company. Established in 2010, the agency is located in Loughborough , England. Their team focuses on Advertising and UX/UI Design.
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$10,000+$100 - $149 / hr2 - 9San Jose, CA
Services provided
Imagehaus is an Advertising company. Founded in 2000, their team focuses on Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Lexington, KY
Services provided
Oculus Studios, an Advertising company, is located in Lexington, Kentucky. They offer Advertising and Branding and were founded in 2009.
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UndisclosedUndisclosed2 - 9Little Rock, AR
Services provided
Kirkpatrick Creative is a Little Rock, Arkansas-based Advertising company. Their services include Advertising and Digital Strategy.
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UndisclosedUndisclosed2 - 9Forty Fort, PA
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Advertising company Halibut Blue is headquartered in Forty Fort, Pennsylvania. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Bremen, Germany
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A&o mediendesign GmbH is an Advertising company located in Bremen, Germany. They provide Advertising and Digital Strategy and were founded in 2003.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Advertising Agencies & Marketing Firms
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$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
30% Advertising70% Marketing -
$5,000+Undisclosed50 - 249
Ability to deliver
39/40.020/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.9/40.016/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.9/40.017.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
36.9/40.019.8/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.2/40.017.8/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising80% Marketing -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
45% Advertising45% Marketing10% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
37.6/40.019.4/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
38.9/40.020/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$5,000+$100 - $149 / hr50 - 249London, England
Ability to deliver
38.6/40.019/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising90% Marketing -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+$25 - $49 / hr50 - 249L'viv, Ukraine
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr10 - 49Calgary, Canada
Ability to deliver
39/40.019/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising60% Marketing30% Other
Latest Advertising Articles
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Generational Gaps Reveal Ads’ Relevance Today
Learn how generational gaps shape ad relevance across digital advertising platforms. Understand key strategies for smarter generational marketing.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms twice a year based on a proprietary methodology. The top advertising agencies for Fall 2025 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.