Top Advertising Agencies & Marketing Companies
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 4 projectsVersion2 is an advertising agency specializing in programmatic media and marketing services. The firm is praised for its strategic expertise, proactive communication, and innovative technology, with 100% of reviewers highlighting its effectiveness in managing campaigns and exceeding performance goals. Clients appreciate Version2's ability to integrate seamlessly with their teams, providing valuable insights and improving media efficiency.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Paid Media and Advertising Services. They manage Google and Facebook ads, aiming to generate high-quality leads with minimal spending. Despite some challenges, they have shown improvement compared to other agencies, impressing clients with their enthusiasm and work quality. Approximately 75% of reviewers mention their effective project management and communication.
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
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$5,000+$100 - $149 / hr10 - 49Long Beach, CA
Services provided
Founded in 1993, RMD Group Inc is an Advertising company. Located in Long Beach, California and Union City, California, the team provides Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Birmingham, England
Services provided
Matrix is a Birmingham, England-based web design company. They focus on Web Design and Advertising and were established in 1991.
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Featured
What are Featured Providers?
$25,000+$150 - $199 / hr2 - 9Nashville, TNServices provided
See all 4 projectsFoxtail Growth Partners is a proficient advertising agency specializing in paid marketing and advertising services. With consistent client praise, they achieve successful campaigns through personalized strategies, as noted by 100% of reviewers. Clients commend their creativity and efficient project management, resulting in improved brand awareness and consistent client acquisition.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 78 projectsNinja Promo is an advertising agency specializing in paid media, social media marketing, and branding services. The company is praised for its strong project management, responsiveness, and effective advertising strategies, achieving measurable outcomes like increased leads and enhanced brand visibility for clients. While approximately 80% of reviews highlight positive experiences, suggesting Ninja Promo's strengths in communication and creativity, one review notes a negative experience involving influencer marketing.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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$10,000+$150 - $199 / hr10 - 49London, England
Services provided
Mainframe is an Advertising company located in London, England and Manchester, England. They offer Advertising and Branding.
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$5,000+$50 - $99 / hr10 - 49Paris, France
Services provided
Agency Love, a small branding company, is based in Paris, France and New York, New York. Their services include Branding and Marketing Strategy.
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$10,000+$150 - $199 / hr10 - 49Macclesfield, England
Services provided
House Creative is a website development firm located in Macclesfield, England. The team focuses on Web Development and Advertising.
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$5,000+$100 - $149 / hr10 - 49Albuquerque, NM
Services provided
3 Advertising is an Advertising company. Based in Albuquerque, New Mexico, the firm was established in 2005. Their team provides Advertising and Web Design.
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$5,000+$100 - $149 / hr10 - 49Albuquerque, NM
Services provided
Advertising company Simply Design was established in 2007. The firm offers Advertising and Social Media Marketing.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency providing comprehensive advertising services, including digital marketing, media buying, and branding. Their reviews reflect overwhelmingly positive feedback, with emphasis on their strategic insights, efficient project management, and innovative use of behavioral data for targeted advertising. Approximately 90% of the reviews highlight their exceptional communication skills and ability to deliver measurable improvements in key performance indicators.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$5,000+$150 - $199 / hr10 - 49New York, NYServices provided
See all 13 projectsHunter Digital Marketing is a full-service advertising agency specializing in paid media, marketing, and branding across various platforms. The company consistently receives positive feedback, with 100% of reviewers praising their strategic expertise, responsiveness, and ability to integrate seamlessly with client teams. Clients commend their ability to drive growth through data-driven optimization and client-focused solutions, noting their impressive success in enhancing brand awareness and achieving measurable results.
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$5,000+$100 - $149 / hr10 - 49Milwaukee, WI
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Jigsaw LLC is a small Milwaukee, Wisconsin-based Advertising company. Their services include Advertising and Media Planning & Buying.
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$5,000+$150 - $199 / hr10 - 49Canal Winchester, OH
Services provided
PPA Agency, an Advertising company, is headquartered in Canal Winchester, Ohio. Their services include Advertising and Web Design.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, and paid media strategies. With 100% positive feedback, clients commend their emotional connection with consumers and timely project delivery. Approximately 67% of reviewers highlight their professionalism and proactive communication, while 33% note their ability to reduce costs and improve conversion rates.
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
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$10,000+$150 - $199 / hr10 - 49Bournemouth, England
Services provided
Branding firm The Global Group is in Bournemouth, England. They specialize in Branding and Advertising and were launched in 1997.
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$10,000+$150 - $199 / hr10 - 49Leeds, England
Services provided
Bloom Agency is a branding firm. Established in 1999, the company is located in Leeds, England and Lydney, England. Their services include Branding and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr2 - 9Swansea, WalesServices provided
See all 8 projectsWeb Marketer is an advertising agency specializing in paid marketing services, with a focus on Google Ads management and digital advertising consultation. Across their reviews, 100% of clients praise their ability to meet deadlines, improve lead quality, and achieve desired results, highlighting their professionalism and strategic problem-solving approach. Notably, Web Marketer excels in delivering high-quality leads and maintaining strong communication with clients.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 20 projectsCorkboard Concepts is an advertising agency offering services such as PPC advertising, SEO, and website development. Reviewers commend their professionalism, accessibility, and genuine approach, with all feedback being positive. Approximately 50% of reviewers highlight their impressive customer service and project management, while 100% note their local focus and capability in generating traffic and leads.
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$5,000+$100 - $149 / hr10 - 49Needham, MA
Services provided
Mittcom, a media planning & buying company, was established in 2003. The team specializes in Media Planning & Buying and Content Marketing and is in Needham, Massachusetts.
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$10,000+$150 - $199 / hr10 - 49Leeds, England
Services provided
DS.Emotion is a small Advertising company established in 2011. Their team specializes in Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Fort Lauderdale, FL
Services provided
C&I Studios is a small branding company based in Fort Lauderdale, Florida and. The team provides Branding and Marketing Strategy.
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$5,000+$100 - $149 / hr10 - 49Beyoğlu, Türkiye
Services provided
IGOAİMALATHANE is an Advertising company founded in 2007. The small team focuses on Advertising and UX/UI Design.
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$10,000+$100 - $149 / hr10 - 49Amsterdam, Netherlands
Services provided
Capitola is an AR/VR development company. They provide AR/VR development and Advertising and were founded in 2014.
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$5,000+$100 - $149 / hr10 - 49Roma, Italy
Services provided
MADE IN GENESI is a Roma, Italy-based Advertising company. Their services include Advertising and Mobile App Development.
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$5,000+$150 - $199 / hr10 - 49Broadview Heights, OH
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Small Advertising company HMT Associates, Inc., is located in Broadview Heights, Ohio. Their services include Advertising and Branding.
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$5,000+$150 - $199 / hr10 - 49Minneapolis, MN
Services provided
MarketingLab, Inc. Is a Minneapolis, Minnesota-based social media marketing firm. They specialize in Social Media Marketing and Logo.
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$5,000+$100 - $149 / hr10 - 49Miraflores, Peru
Services provided
Advertising company Nativos Digitales was founded in 2010. The agency offers Advertising and UX/UI Design, and is small.
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$5,000+$100 - $149 / hr10 - 49Al Khobar, Saudi Arabia
Services provided
Daleel Advertising is an Advertising company. Established in 2008, the company is based in Al Khobar, Saudi Arabia. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Jeddah, Saudi Arabia
Services provided
In Jeddah, Saudi Arabia, MOCKUP is an Advertising company. Launched in 2014, the team specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Ciudad de México, Mexico
Services provided
Evek & Asociados is an Advertising company. Their team is headquartered in Ciudad de México, Mexico. The agency focuses on Advertising and BI & big data consulting & SI.
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UndisclosedUndisclosed10 - 49Guadalajara, Mexico
Services provided
Know How Marketing Solutions, a public relations company, is in Guadalajara, Mexico. Their services include Public Relations and Advertising.
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UndisclosedUndisclosed10 - 49Melrose , Scotland
Services provided
Small graphic design agency Brand Satellite, is located in Melrose , Scotland. Their services include Graphic Design and Advertising.
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UndisclosedUndisclosed10 - 49Cardiff, Wales
Services provided
Celf Creative is an Advertising company. Their small team is based in Cardiff, Wales. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Dublin 8, Ireland
Services provided
OWENS DDB is a small Advertising company. They offer Advertising and Branding and were established in 1961.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
Services provided
BOOMBANG INC., a small Product Design company, is in Los Angeles, California. Their services include Product Design and Advertising.
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UndisclosedUndisclosed10 - 49Hiawatha, IA
Services provided
Advertising company North Forty was launched in 2003. Based in Hiawatha, Iowa, the team specializes in Advertising and Event Marketing.
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UndisclosedUndisclosed10 - 49Chicago, IL
Services provided
Marketing Partnerships International is a media planning & buying agency. Their small team of employees is in Chicago, Illinois. Their team offers Media Planning & Buying and Advertising.
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UndisclosedUndisclosed10 - 49Grand Rapids, MI
Services provided
Full Circle Marketing and Design is an Advertising company. Their small team is headquartered in Grand Rapids, Michigan and offers Advertising and Branding. The company was founded in 2002.
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UndisclosedUndisclosed10 - 49Bloomington, IL
Services provided
Business Builders Marketing, a Marketing Strategy company, is based in Bloomington, Illinois. The team offers Marketing Strategy and Advertising.
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UndisclosedUndisclosed10 - 49
Services provided
Established in 2010, RSM is a video production company. The team specializes in Video Production and Branding and is headquartered in.
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UndisclosedUndisclosed10 - 49Las Condes, Chile
Services provided
Inbrax is a small Advertising company based in Las Condes, Chile. The team specializes in Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Las Condes, Chile
Services provided
Launched in 2018, Agencia Guapa is an Advertising company. The agency offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Las Condes, Chile
Services provided
La Firma is a small Las Condes, Chile-based branding firm. Their services include Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Ciudad de México, Mexico
Services provided
Brain Marketing Digital is an Advertising company. They are located in Ciudad de México, Mexico and have small team. Their team provides Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49Ciudad de México, Mexico
Services provided
Serikat Diseño is a small branding agency established in 2009. Their services include Branding and Graphic Design.
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UndisclosedUndisclosed10 - 49Rosario, Argentina
Services provided
Tandem - Rosario is an Advertising company. The firm is headquartered in Rosario, Argentina. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Tlalnepantla de Baz, Mexico
Services provided
Imagina Brand is an Advertising company. The Tlalnepantla de Baz, Mexico-based firm focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Guadalajara, Mexico
Services provided
Established in 2000, ZW Comunicación is an Advertising company. The team specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Bogotá, Colombia
Services provided
Happy Corp. - Happymundo is an Advertising company. Founded in 2000, the company is based in Bogotá, Colombia. Their team focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Bogota, Colombia
Services provided
Advertising company Sepa Publicidad was founded in 2009. The team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Bogotá, Colombia
Services provided
G20 Agencia BTL is an Advertising company. Their small team is based in Bogotá, Colombia. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Bogotá, Colombia
Services provided
ADE+E is a small Bogotá, Colombia-based Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Bogotá, Colombia
Services provided
Naranja AD, an Advertising company, is in Bogotá, Colombia. They focus on Advertising and Branding and were founded in 2006.
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UndisclosedUndisclosed10 - 49Bogotá, Colombia
Services provided
Launched in 2003, Osmosis Publicidad is an Advertising company. Located in Bogotá, Colombia, the team provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49Bogotá, Colombia
Services provided
Local Publicidad, a branding company, was launched in 2011. The small team focuses on Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Medellín, Colombia
Services provided
Hercas Publicidad Exterior SAS is an Advertising company. Founded in 1990, the team focuses on Advertising and Content Marketing.
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UndisclosedUndisclosed10 - 49Medellín, Colombia
Services provided
CILAB Digital is a small Advertising company founded in 2016. Their services include Advertising and Branding.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Advertising Agencies & Marketing Firms
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$25,000+$200 - $300 / hr50 - 249Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
30% Advertising70% Marketing -
$5,000+Undisclosed50 - 249Newark, DE
Ability to deliver
39/40.020/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.9/40.016/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$5,000+$200 - $300 / hr10 - 49Toronto, Canada
Ability to deliver
37.2/40.018.4/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
40% Advertising50% Marketing10% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising50% Marketing40% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.9/40.017.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
39.1/40.019.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising80% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
25% Advertising50% Marketing25% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.7/40.016.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
45% Advertising45% Marketing10% Other -
$1,000+$100 - $149 / hr10 - 49Calgary, Canada
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising60% Marketing30% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
38.9/40.020/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$5,000+$100 - $149 / hr50 - 249London, England
Ability to deliver
38.6/40.019/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39/40.019/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+$200 - $300 / hr10 - 49San Antonio, TX
Ability to deliver
35.6/40.018.2/20 Reviews9.4/10 Clients & Experience8/10 Market PresenceService focus
35% Advertising50% Marketing15% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other
Latest Advertising Articles
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Generational Gaps Reveal Ads’ Relevance Today
Learn how generational gaps shape ad relevance across digital advertising platforms. Understand key strategies for smarter generational marketing.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms twice a year based on a proprietary methodology. The top advertising agencies for Fall 2025 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.