Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Digibyte Solutions is a graphic design company established in 2017. The team offers Graphic Design and Advertising and is located in Dhaka, Bangladesh.
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$1,000+< $25 / hr2 - 9Sahibzada Ajit Singh Nagar, India
Services provided
See all 1 projectsEdwiseTech Pvt Ltd is a web development company specializing in website design and development. However, feedback indicates dissatisfaction with their services, as exemplified by a client who was unhappy with the use of Elementor and the overall project outcome. A considerable portion of reviewers expressed concerns about project management and communication.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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$5,000+$25 - $49 / hr2 - 9
Services provided
1618 Studio is a branding firm. Based in Pune, India, the agency was founded in 2024. Their services include Branding and Digital Strategy.
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$10,000+$150 - $199 / hr10 - 49Reigate, England
Services provided
Launched in 2001, Fourleaf is a Marketing Strategy company. The team focuses on Marketing Strategy and Digital Strategy.
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$1,000+$150 - $199 / hr10 - 49West Leederville, Australia
Services provided
PWD is a SEO services firm. The small West Leederville, Australia-based team offers Search Engine Optimization and Web Design. The company was launched in 2005.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Robiz Solutions LLC, a Marketing Strategy company, is in Lewes, Delaware and Oxford, England. Their services include Marketing Strategy and Social Media Marketing.
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$5,000+$25 - $49 / hr10 - 49Ho Chi Minh City, Vietnam
Services provided
Door Creative is a branding agency launched in 2022. The team offers Branding and Marketing Strategy and is located in Ho Chi Minh City, Vietnam.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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$1,000+$25 - $49 / hr10 - 49
Services provided
See all 1 projectsAt Navya Nexus, we empower businesses and professionals to grow, scale, and succeed by combining HR expertise, digital marketing strategies, and AI-driven automation. We partner with startups, SMEs,
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$1,000+< $25 / hr10 - 49
Services provided
A1 Technovation is a social media marketing agency. The Dhaka, Bangladesh-based firm offers Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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Undisclosed$25 - $49 / hrFreelancer
Services provided
The Pixel Pantry is an Advertising company located in Prospect, Tennessee. They offer Advertising and Web Design and were established in 2016.
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UndisclosedUndisclosed2 - 9Delhi, India
Services provided
Corporate Digi Adworld Pvt Ltd is a social media marketing agency. The agency is based in Delhi, India. Their team specializes in Social Media Marketing and Email Marketing.
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$5,000+$100 - $149 / hr2 - 9San Ramon, CA
Services provided
ObjectiveMinds, a small Digital Strategy company, is based in San Ramon, California. Their services include Digital Strategy and Social Media Marketing.
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$5,000+$150 - $199 / hr250 - 999London, England
Services provided
Advertising company London Consultancy Group was launched in 2016. The team focuses on Advertising and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9München, Germany
Services provided
Thomas Weber Digital Marketing is a München, Germany-based Digital Strategy company. Their services include Digital Strategy and Pay Per Click.
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UndisclosedUndisclosed2 - 9San Antonio, TX
Services provided
Embark Marketing, a public relations agency, was established in 2010. The firm offers Public Relations and Marketing Strategy.
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$1,000+$100 - $149 / hrFreelancerBjæverskov, Denmark
Services provided
Sunshine Studio is a web design agency. The Bjæverskov, Denmark-based firm was founded in 2022. Their services include Web Design and Social Media Marketing.
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Undisclosed$50 - $99 / hrFreelancerNuneaton, England
Services provided
LAJ Marketing is a Nuneaton, England-based social media marketing firm. Established in 2022, the team provides Social Media Marketing and Web Design.
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Undisclosed$25 - $49 / hrFreelancer
Services provided
Social media marketing company Arif Hasan is located in Jashore, Bangladesh. They provide Social Media Marketing and Search Engine Optimization and were founded in 2023.
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UndisclosedUndisclosedFreelancerDahanu, India
Services provided
Digital Kashifa Sayed is a social media marketing company in Dahanu, India. They focus on Social Media Marketing and Content Marketing and were founded in 2025.
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$5,000+$100 - $149 / hr10 - 49New York, NY
Services provided
See all 1 projectsECommerce Partners is a full-service, ecommerce and interactive agency headquartered in New York City. Best known for unique process methodology, Internet expertise, creative talent, and
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$5,000+$50 - $99 / hr10 - 49Ridgefield, NJ
Services provided
See all 2 projectsMARZ AGENCY offers brand development, logo design, and online advertising optimization services. Reviews highlight the agency’s effective communication, timely project completion, and impressive attention to detail. Clients report increased traffic, conversion rates, and customer retention, indicating successful project outcomes and satisfaction with the agency’s work.
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$1,000+$100 - $149 / hr2 - 9Oklahoma City, OK
Services provided
Branding company Monsterly Creative was launched in 2019. The team specializes in Branding and Graphic Design.
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$1,000+$25 - $49 / hr2 - 9Sofia, Bulgaria
Services provided
MAD Creative is an Advertising company. They offer Advertising and Web Design and are located in Sofia, Bulgaria.
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$1,000+$50 - $99 / hr2 - 9München, Germany
Services provided
CK Development is a web design company. Their team is located in München, Germany. The agency specializes in Web Design and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9Amravati, India
Services provided
Digital Bro, a Logo company, specialize in Logo and Branding. They were founded in 2019.
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Undisclosed< $25 / hr10 - 49Sacramento, CA
Services provided
InfiniSEO, a SEO company, is based in Sacramento, California. They offer Search Engine Optimization and Digital Strategy.
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Undisclosed$50 - $99 / hrFreelancer
Services provided
See all 1 projectsContent Creature Digital Marketing offers services including monthly blogs, social posts, emails, and various other marketing projects. Clients consistently praise the company for its clear communication, effective workflow, and the ability to transform complex subjects into comprehensible content. Reviewers highlight the positive impact on web traffic, social engagement, and overall understanding of their mission.
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$1,000+< $25 / hr2 - 9Lahore, Pakistan
Services provided
SEO Lahore is a SEO services firm. They are based in Lahore, Pakistan and have small team. Their team specializes in Search Engine Optimization and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Punta Cana, Dominican Republic
Services provided
SEO Edge Media is a SEO agency launched in 2022. Located in Punta Cana, Dominican Republic, the team specializes in Search Engine Optimization and Content Marketing.
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Undisclosed$100 - $149 / hr10 - 49Hudson, WI
Services provided
Xceptional is a Marketing Strategy company. They were launched in 2014 and specialize in Marketing Strategy and Web Design.
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$1,000+$25 - $49 / hr10 - 49Patiala, India
Services provided
See all 1 projectsTechnolinks Network provides services such as Social Media Marketing, lead generation, and digital marketing. Clients commend their ability to consistently deliver results, effective project management, and smooth communication. They are noted for their alignment with company values and culture, making them a reliable partner for online branding and social media management.
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$1,000+< $25 / hr10 - 49Ahmedabad, India
Services provided
WebApp Techno, an Email Marketing company, is located in Ahmedabad, India and Surat, India. They specialize in Email Marketing and Content Marketing.
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$1,000+$25 - $49 / hr10 - 49
Services provided
NRG Phoenix Pty LTD is a small custom software development firm based in East Brisbane, Australia. Their services include Custom Software Development and Mobile App Development.
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$5,000+$25 - $49 / hr10 - 49
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Shiv Aurica, a social media marketing firm, was founded in 2025. The company provides Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Ludhiana, India
Services provided
See all 3 projectsDigital Squirrelz offers services in social media management, digital marketing, and online branding. Their clients praise their effective lead generation and social media growth strategies, noting a significant increase in online presence. Customers regard them as a highly competent digital marketing agency, commending their teamwork and timely delivery of services.
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$1,000+$25 - $49 / hr2 - 9Pune, India
Services provided
See all 1 projectsThe Social Ocean offers website development, social media marketing, digital marketing, and design services. Reviews indicate high satisfaction with their timely delivery, creative social media strategies, and effective digital marketing. Clients appreciate their ability to significantly boost online visibility, engagement, and brand recognition while maintaining budget-friendly pricing.
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$1,000+< $25 / hr10 - 49Novi Sad, Serbia
Services provided
Gama Global Limited is a small social media marketing agency founded in 2021. Their team specializes in Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9București, Romania
Services provided
Web design agency Webgy Land Agency was launched in 2019. The agency focuses on Web Design and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Woodham, England
Services provided
Haradigital.co.uk is a web design agency. Based in Woodham, England, the company specializes in Web Design and Branding.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Cpersian Agency is an Advertising company founded in 2020. Their team specializes in Advertising and Branding.
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$1,000+Undisclosed2 - 9Jefferson, NJ
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JAM Productions is a video production agency. Headquartered in Jefferson, New Jersey, their team provides Video Production and Corporate Photography.
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$5,000+$50 - $99 / hr2 - 918 Upper King Street, England
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Brandex Publishing is a Content Marketing company. Launched in 2018, the firm is headquartered in 18 Upper King Street, England. Their services include Content Marketing and Marketing Strategy.
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$1,000+$50 - $99 / hr2 - 9Kyiv, Ukraine
Services provided
SEO services firm MELBUL was launched in 2018. The agency specializes in Search Engine Optimization and Web Design.
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$1,000+$50 - $99 / hr2 - 9Sofia, Bulgaria
Services provided
Established in 2019, Web Graphica, a small web design company, is located in Sofia, Bulgaria. Their team offers Web Design and Web Development.
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$1,000+$50 - $99 / hr2 - 9San Diego, CA
Services provided
Web design agency White Wonder Studios was launched in 1998. The agency offers Web Design and Digital Strategy, and is small.
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$1,000+< $25 / hr2 - 9Fazilka, India
Services provided
Fever 19 is a branding company. Established in 2019, the firm provides Branding and Marketing Strategy.
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$1,000+$50 - $99 / hr2 - 9Kaunas, Lithuania
Services provided
Addad is a SEO agency. Their team is based in Kaunas, Lithuania. The company offers Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Dar es Salaam, Tanzania
Services provided
Tanzlite Digital is a Digital Strategy company established in 2019. The firm provides Digital Strategy and Content Marketing.
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$10,000+$100 - $149 / hr2 - 9Ottawa, Canada
Services provided
Small video production agency Billingham Agency, is in Ottawa, Canada. The team offers Video Production and Branding.
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$1,000+$150 - $199 / hr2 - 9Vientiane, Laos
Services provided
Play Creative Lab is a branding company. They are located in Vientiane, Laos and have small team of experts. Their services include Branding and Content Marketing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.8/40.018.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
38.2/40.019.8/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.