Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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$1,000+$25 - $49 / hr2 - 9Montevideo, Uruguay
Services provided
Web design company CreaWeb Uruguay was established in 2011. The team provides Web Design and Social Media Marketing and is in Montevideo, Uruguay.
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Undisclosed< $25 / hr2 - 9București, Romania
Services provided
Based in București, Romania, Omniflux is a SEO agency. They focus on Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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$1,000+$50 - $99 / hr2 - 9București, Romania
Services provided
Launched in 2012, Chapter 4 Romania is a Content Marketing company. The firm offers Content Marketing and Public Relations.
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Undisclosed< $25 / hr2 - 9Ahmedabad, India
Services provided
Established in 2013, Eminent InfoWeb LLP, a small SEO services firm, is headquartered in Ahmedabad, India. Their team offers Search Engine Optimization and Other Digital Marketing.
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$10,000+$200 - $300 / hr2 - 9Topanga, CA
Services provided
PR agency Dunn Pellier Media PR is headquartered in Topanga, California. The team provides Public Relations and Event Marketing.
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$5,000+$100 - $149 / hr2 - 9
Services provided
KnallBlauMedia is a Marketing Strategy company established in 2012. The agency focuses on Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Fort Lauderdale, FL
Services provided
Established in 2006, BullsEye Internet Marketing is a small web design agency headquartered in Fort Lauderdale, Florida. Their team provides Web Design and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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$1,000+< $25 / hr2 - 9Lahore, Pakistan
Services provided
Founded in 2020, bins hafiq digital is a SEO company. Their services include Search Engine Optimization and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9West Chester, PA
Services provided
ETOS Consulting LLC is a social media marketing firm. The West Chester, Pennsylvania-based agency was founded in 2017. Their services include Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$1,000+$150 - $199 / hr2 - 9Fortitude Valley, Australia
Services provided
LINK Marketing is a social media marketing agency. The team offers Social Media Marketing and Content Marketing and is in Fortitude Valley, Australia.
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$1,000+< $25 / hr2 - 9
Services provided
Idoinspire, a social media marketing company, was launched in 2024. The team offers Social Media Marketing and Conversion Optimization.
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$5,000+$25 - $49 / hr2 - 9Shibuya City, Japan
Services provided
Based in Shibuya City, Japan, Almost Japanese Inc. Is a PR agency. The team specializes in Public Relations and Talent Representation.
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UndisclosedUndisclosed2 - 9Bradenton, FL
Services provided
Small social media marketing company Trenchless Marketing, Inc, is in Bradenton, Florida. The team offers Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9Joinville, Brazil
Services provided
Based in Joinville, Brazil, WEBK SEO is a social media marketing company. Their services include Social Media Marketing and Conversion Optimization.
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$1,000+$25 - $49 / hr2 - 9Frisco, TX
Services provided
Digiting Solutions, a social media marketing firm, is located in Frisco, Texas. They offer Social Media Marketing and Email Marketing.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Unruly Agency Lawsuit is a small Advertising company. Founded in 2008, the team provides Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Hayde Digital is a social media marketing firm. Their small team is based in Rosh Haa'yin, Israel and specializes in Social Media Marketing and Content Marketing. The agency was founded in 2009.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Established in 1992, Aragona Agency, a small branding agency, is headquartered in Ottawa, Canada. Their team focuses on Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
International Removals Companies is a social media marketing agency. They were established in 2010 and offer Social Media Marketing and Content Marketing.
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$1,000+Undisclosed2 - 9Norwalk, CT
Services provided
Athelo Group, a branding agency, was founded in 2018. The team specializes in Branding and Public Relations.
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Undisclosed$25 - $49 / hr2 - 9
Services provided
ONLINE GROUP SPÓŁKA Z OGRANICZONĄ ODPOWIEDZIALNOŚCIĄ is an Advertising company. Launched in 2008, the firm is in Kraków, Poland. Their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Everett, MA
Services provided
Advertising company Next on Scene specializes in Advertising and Public Relations. They were launched in 2017.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Founded in 2004, Webdispo is a social media marketing firm. The team offers Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Concept Designs and Marketing is a small SEO company. Launched in 2014, the team focuses on Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Edmonton, Canada
Services provided
Social media marketing firm Smart WSI Marketing is in Edmonton, Canada. Founded in 2009, the team focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+Undisclosed2 - 9Wraxall, England
Services provided
Empica is a PR firm. Their team is headquartered in Wraxall, England and focuses on Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
Based in Mesa, Arizona, Not A Guru Consulting is a branding firm. They focus on Branding and Marketing Strategy and were launched in 2018.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Brand Echo Solutions is an Advertising company. Established in 2020, their team offers Advertising and Digital Strategy.
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Undisclosed$100 - $149 / hr2 - 9
Services provided
Halo Creatives, a social media marketing company, offer Social Media Marketing and Web Design. They were founded in 2009.
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$1,000+< $25 / hr2 - 9Denpasar, Indonesia
Services provided
SEO Boost is a social media marketing agency. Their small team of employees is headquartered in Denpasar, Indonesia. Their team specializes in Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9Madrid, Spain
Services provided
Online y Offline is a social media marketing firm. They were founded in 2014, and their services include Social Media Marketing and Email Marketing.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Founded in 2015, SciData S.A., a small social media marketing firm, is located in Florida, Argentina. Their team focuses on Social Media Marketing and Content Marketing.
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$1,000+$100 - $149 / hr2 - 9Lyon, France
Services provided
Webconversion is an Advertising company. Established in 2017, the firm is located in Lyon, France. Their team specializes in Advertising and Social Media Marketing.
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$1,000+Undisclosed2 - 9
Services provided
Giraffe digital is a social media marketing firm. The Milton Keynes, England-based agency was established in 2017. Their services include Social Media Marketing and Search Engine Optimization.
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Undisclosed< $25 / hr2 - 9Gwalior, India
Services provided
Unravler media is a social media marketing firm. The company is based in Gwalior, India. Their team provides Social Media Marketing and Conversion Optimization.
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$1,000+$25 - $49 / hr2 - 9Ado Ekiti, Nigeria
Services provided
MGE Marketing Agency is a SEO agency headquartered in Ado Ekiti, Nigeria. The team specializes in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Guadalajara, Spain
Services provided
Hazhistoria is a social media marketing company. Established in 2004, their team provides Social Media Marketing and Email Marketing.
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Undisclosed< $25 / hr2 - 9
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Headquartered in Karachi, Pakistan, SEO 360 HUB is a small social media marketing firm. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr250 - 999Birtinya, Australia
Services provided
BrandLift is a web design agency. The team specializes in Web Design and Advertising and is based in Birtinya, Australia and Birtinya, Australia.
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$1,000+$50 - $99 / hr50 - 249New Delhi, India
Services provided
Based in New Delhi, India, Biz Innovision is an Advertising company. They focus on Advertising and Social Media Marketing and were established in 2019.
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$1,000+$25 - $49 / hr2 - 9Subang Jaya, Malaysia
Services provided
LIT Digital Agency is a small social media marketing company. Established in 2016, the team provides Social Media Marketing and Branding.
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$1,000+$25 - $49 / hr2 - 9Dubai, United Arab Emirates
Services provided
Stories Arabia Creative Agency is a small Advertising company launched in 2021. Their team offers Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
Socially KL is a video production agency located in Petaling Jaya, Malaysia. They focus on Video Production and Social Media Marketing.
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$10,000+$50 - $99 / hr10 - 49Miami, FL
Services provided
Social media marketing firm Tribesur was established in 2020. The small team offers Social Media Marketing and Conversion Optimization.
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$5,000+< $25 / hr2 - 9Toronto, Canada
Services provided
Netscape Digital is a SEO agency based in Toronto, Canada. The team provides Search Engine Optimization and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Peshawar, Pakistan
Services provided
Launched in 2019, Fast Grow More Digital Marketing Agency is a small Peshawar, Pakistan-based SEO services firm. Their services include Search Engine Optimization and Mobile App Development.
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$10,000+$50 - $99 / hr10 - 49Colchester, England
Services provided
Established in 2019, dotcraft is a branding agency. The small team focuses on Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Nairobi, Kenya
Services provided
Shupav Group, a small branding company, is based in Nairobi, Kenya. The team provides Branding and Public Relations.
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Undisclosed< $25 / hr2 - 9Cape Town, South Africa
Services provided
See all 1 projectsAleph Innovations offers website development, website audit, and IT support services. Reviews highlight the company's ability to meet tight deadlines, deliver enhanced brand image, and provide exceptional customer support. Clients appreciate the transparency and commitment of the team, noting their impressive work ethic despite their young ages. Aleph Innovations is commended for its alignment with client values and budget-friendly pricing.
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$5,000+$100 - $149 / hr2 - 9Levittown, PA
Services provided
Red Door Marketing Co is a branding agency. Their small team of employees is in Levittown, Pennsylvania. Their team specializes in Branding and Email Marketing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.8/40.018.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
38.2/40.019.8/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.