The Social Ocean

BACKGROUND

Please describe your company and position.

I am the Owner of Sapphire Canteen

Describe what your company does in a single sentence.

At Sapphire Canteen Services, we bring the warmth of home-cooked meals directly to the doorsteps of healthcare heroes.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Social Ocean to accomplish?

• Website Development
• Social Media Marketing
• Digital Marketing
• Design

SOLUTION

How did you find The Social Ocean?

Clutch Site

Why did you select The Social Ocean over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost

How many teammates from The Social Ocean were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work for Sapphire Canteen Services:

• Website Development: Design and develop a user-friendly, responsive website for Sapphire Canteen Services. Implement a secure online ordering system for customers to easily browse the menu and place orders. Incorporate a content management system (CMS) for effortless updates and additions to menu items, promotions, and other relevant content. Ensure the website is optimized for search engines (SEO) to enhance online visibility. Integrate a feedback mechanism to gather customer reviews and enhance service quality. 
• Digital Marketing with Social Media Presence: Develop and execute a comprehensive digital marketing strategy to increase brand awareness and customer engagement. Create and manage social media profiles on platforms such as Facebook, Instagram, and Twitter. Generate engaging content including posts, images, and videos to showcase the unique offerings of Sapphire Canteen Services. Implement targeted advertising campaigns to reach the healthcare community and other potential customers. Monitor and analyze social media metrics to optimize content and advertising strategies for maximum impact. 
• Brochure and Flyer Design: Design visually appealing and informative brochures and flyers that reflect the values and mission of Sapphire Canteen Services. Clearly communicate the menu options, pricing, and delivery details to potential customers. Ensure consistency in branding across all printed materials to establish a strong and memorable brand identity. Provide print-ready files for easy production and distribution of marketing materials. 

Key Deliverables: 

• Fully functional and aesthetically pleasing website, including the implementation of an online ordering system. 
• Executed digital marketing strategy, including social media profiles and engaging content. 
• Designed brochures and flyers showcasing Sapphire Canteen Services with consistent branding.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Website Development: 40% increase in website traffic. 20% conversion rate on online orders. 15% reduction in bounce rate. 
• Digital Marketing: 50% growth in social media followers. 25% increase in engagement metrics. 10% conversion rate from social media ads. 
• Brochure and Flyer Design: 15% increase in customer inquiries and orders. 20% rise in brand recognition. Positive feedback on design and information clarity.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Website Development: The project adhered to the agreed-upon timeline, with the website being delivered within the stipulated 8-week period. 
• Digital Marketing: The team consistently met deadlines during the 12-week digital marketing implementation, providing timely updates on campaign progress. Brochure and Flyer Design: The design phase was completed within the allocated 4-week timeframe, facilitating the timely distribution of marketing materials.

What was your primary form of communication with The Social Ocean?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The Social Ocean demonstrated a unique ability to infuse creativity into their social media strategies. Their campaigns went beyond conventional approaches, showcasing a deep understanding of the target audience and industry trends.

Are there any areas for improvement or something The Social Ocean could have done differently?

They Can start their inhouse Video production team