Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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$10,000+< $25 / hr250 - 999Noida, India
Services provided
Digital Strategy company INVENTIA TECHNOLOGY CONSULTANTS PRIVATE LIMITED was established in 2006. The midsize team provides Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr250 - 999
Services provided
Design Pros UK is a London, England-based branding company. They specialize in Branding and Social Media Marketing and were established in 2017.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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$5,000+$100 - $149 / hr250 - 999
Services provided
Branding firm Logo Majesty focuses on Branding and Social Media Marketing. They are in Salt Lake City, Utah.
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$1,000+< $25 / hr250 - 999
Services provided
Amazon Digital Publishing is a midsize branding company in New York, New York. Their services include Branding and Marketing Strategy.
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$1,000+Undisclosed50 - 249
Services provided
Established in 2019, Bold Technologies is a Digital Strategy company. The team focuses on Digital Strategy and Social Media Marketing and is based in Addis Ababa, Ethiopia.
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$1,000+Undisclosed2 - 9Kyiv, Ukraine
Services provided
See all 1 projectsAroundB offers PR campaigns, market analysis, and media pitching services, particularly for fintech companies. Their reviews highlight effective PR strategies and increased brand awareness, with commendations for their professionalism, communication, and dedication to client goals.
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$1,000+$25 - $49 / hr2 - 9Cape Town, South Africa
Services provided
Web design company ITM was established in 2005. The team offers Web Design and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Services provided
Saint Loupe, an Advertising company, was launched in 2014. The agency specializes in Advertising and UX/UI Design.
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$1,000+$150 - $199 / hr2 - 9Köln, Germany
Services provided
RankRage SEO & Online Marketing is a pay per click agency. Located in Köln, Germany and Köln, Germany, the firm provides Pay Per Click and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$1,000+< $25 / hr2 - 9
Services provided
Established in 2014, Softlance is an Advertising company. The team offers Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Burgess Hill, England
Services provided
Boss Level Creative is a small Burgess Hill, England-based Content Marketing company. The team specializes in Content Marketing and Advertising.
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$1,000+$25 - $49 / hr2 - 9Vellore, India
Services provided
Headquartered in Vellore, India, Bee's Media Tech is a Digital Strategy company. They specialize in Digital Strategy and Email Marketing and were founded in 2020.
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$1,000+< $25 / hr2 - 9Doha, Qatar
Services provided
See all 2 projectsSahilz Advertising offers services in Social Media Management and Online Branding, showcasing impressive creativity and effective strategies. Their youthful and talented team has received positive feedback for delivering noticeable engagement and results. Clients appreciate their coordination and suggest expanding their team to handle future growth in projects.
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$1,000+$25 - $49 / hr10 - 49Lisboa, Portugal
Services provided
Link101 is an Advertising company. The small Lisboa, Portugal-based team specializes in Advertising and Digital Strategy. The company was founded in 2002.
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$1,000+$150 - $199 / hr10 - 49
Services provided
Sharp Innovations, Inc. Is a social media marketing firm. The firm is based in Conestoga, Pennsylvania. Their services include Social Media Marketing and Content Marketing.
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$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Services provided
See all 1 projectsYouNedia is a digital marketing agency offering fully integrated services to build your presence online. We aspire at delivering maximum exposure to our clients by giving innovative ideas and by
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$5,000+$100 - $149 / hr10 - 49Santa Ana, CA
Services provided
MAB Ventures is a SEO company. Founded in 2002, the team specializes in Search Engine Optimization and Pay Per Click.
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$10,000+$50 - $99 / hr10 - 49Singapore, Singapore
Services provided
Established in 2012, Etereo Media is a small Singapore, Singapore-based branding company. Their team specializes in Branding and Market Research.
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UndisclosedUndisclosed10 - 49Vadodara, India
Services provided
Founded in 2019, Ideatick, a small Advertising company, is based in Vadodara, India. Their services include Advertising and Branding.
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$1,000+$100 - $149 / hr10 - 49Meerut, India
Services provided
Namaste Technology, a SEO agency, is in Meerut, India and Ghaziabad, India. Their services include Search Engine Optimization and Content Marketing.
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$1,000+< $25 / hr10 - 49Kolkata, India
Services provided
Blue Hill Technologies Pvt. Ltd. Is a Digital Strategy company. Founded in 2014, their team offers Digital Strategy and E-Commerce Development.
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$1,000+$25 - $49 / hr10 - 49Ghaziabad, India
Services provided
Think Your Media is a Digital Strategy company. The Ghaziabad, India-based agency was founded in 2018. Their services include Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Lahore, Pakistan
Services provided
In Lahore, Pakistan and Prestwich, England, The Mango Tech is a small website development company. The team specializes in Web Development and Search Engine Optimization.
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$5,000+$25 - $49 / hr10 - 49Noida, India
Services provided
Social media marketing agency GUP DIGITAL is located in Noida, India. They specialize in Social Media Marketing and Search Engine Optimization.
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Undisclosed$25 - $49 / hr10 - 49Ahmedabad, India
Services provided
See all 5 projectsSkylark SEO is a digital marketing agency specializing in elevating online visibility through Social Media Marketing and SEO strategies. The reviews highlight their exceptional communication and deep understanding of digital marketing, with 100% positive feedback on project outcomes, including increased revenue and clientele. The company's values and budget-friendly pricing are also consistently praised.
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Undisclosed$25 - $49 / hr10 - 49
Services provided
See all 1 projectsVanissa Digital Transformation Company that specializes in helping businesses transform their operations and processes through the use of digital technologies. This may include areas such as
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$1,000+$50 - $99 / hr10 - 49
Services provided
See all 1 projectsCars Multimedia specializes in car rentals and offers a range of multimedia services for an enhanced driving experience. Reviews highlight their expertise in the automotive industry, delivering tailored marketing solutions, and timely project management. Clients appreciate their full-service approach but suggest offering more flexible pricing options and innovative marketing strategies.
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$5,000+$25 - $49 / hr10 - 49Dhaka, Bangladesh
Services provided
Established in 2019, Canversal is a small UX agency in Dhaka, Bangladesh. Their team provides UX/UI Design and Web Development.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Tes Design is a SEO company headquartered in Addis Ababa, Ethiopia. The team focuses on Search Engine Optimization and Social Media Marketing.
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$1,000+< $25 / hr10 - 49
Services provided
VA Digital Marketing Solutions is a Dera Bassi, India-based social media marketing firm. They offer Social Media Marketing and Search Engine Optimization.
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$1,000+Undisclosed10 - 49
Services provided
Digitalsark.com is a New Delhi, India-based social media marketing company. Launched in 2018, the team focuses on Social Media Marketing and Search Engine Optimization.
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$250,000+$25 - $49 / hr10 - 49
Services provided
Octa Digital Agency is a small social media marketing agency in Bahawalpur, Pakistan and Bahawalpur, Pakistan. Their services include Social Media Marketing and Content Marketing.
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$1,000+$50 - $99 / hr10 - 49
Services provided
DenVerse Studio, a Marketing Strategy company, was founded in 2020. The firm specializes in Marketing Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Rahim Yar Khan, Pakistan
Services provided
AmigosIT Systems, a small SEO company, is in Rahim Yar Khan, Pakistan. Their services include Search Engine Optimization and Pay Per Click.
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Undisclosed$25 - $49 / hr10 - 49Dallas, TX
Services provided
Social media marketing firm Pixiloop was launched in 2023. The team offers Social Media Marketing and Web Design and is headquartered in Karachi, Pakistan and Dallas, Texas.
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Undisclosed$25 - $49 / hr10 - 49Lahore, Pakistan
Services provided
Al-Rafeh Web Developers, a social media marketing company, focus on Social Media Marketing and Web Development. They were launched in 2017.
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$1,000+< $25 / hr10 - 49Multan, Pakistan
Services provided
Mr. Calling IT Solutions SMC PVT LTD, a social media marketing agency, is headquartered in Philadelphia, Pennsylvania and Multan, Pakistan. They offer Social Media Marketing and Email Marketing.
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$1,000+Undisclosed10 - 49North Miami Beach, FL
Services provided
Wico Business Solutions is a branding firm launched in 2022. The agency focuses on Branding and Social Media Marketing.
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$1,000+$100 - $149 / hr10 - 49Sanauli, India
Services provided
Grafix Mistri Studio is a small branding company. They offer Branding and Social Media Marketing and were established in 2020.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Studio Piqasso is a branding agency. Founded in 2023, their team provides Branding and Marketing Strategy.
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$1,000+< $25 / hr10 - 49
Services provided
Ignite Digital & Events is a SEO company. Established in 2023, their team offers Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
Services provided
Luminouscreates is a small Karachi, Pakistan-based branding agency. Their services include Branding and Social Media Marketing.
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$5,000+$25 - $49 / hr10 - 49
Services provided
Founded in 2024, Techforge Innovations is a small Karachi, Pakistan-based social media marketing agency. Their services include Social Media Marketing and Search Engine Optimization.
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Undisclosed< $25 / hr10 - 49
Services provided
The Curious Cousins is a branding agency launched in 2022. Their services include Branding and Social Media Marketing.
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$10,000+$100 - $149 / hr10 - 49
Services provided
Digital Wiings, a public relations firm, is based in Hyderabad, India. They offer Public Relations and Social Media Marketing and were established in 2020.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Voxo Design is a small Erbil, Iraq-based branding agency. Their services include Branding and Social Media Marketing.
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$5,000+$50 - $99 / hr10 - 49Mumbai, India
Services provided
Founded in 2024, BuildnBoost Media is a social media marketing firm. Their services include Social Media Marketing and Search Engine Optimization.
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$5,000+$25 - $49 / hr10 - 49
Services provided
DigiVeritaz is a PPC agency. Their team is based in Mumbai, India and provides Pay Per Click and Performance Marketing.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Social media marketing firm Ocean Digitech Pvt Ltd. Was founded in 2022. The small team focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49Sheikhupura, Pakistan
Services provided
CreedTech is a branding agency. They focus on Branding and Social Media Marketing and are headquartered in Sheikhupura, Pakistan.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.8/40.018.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
38.2/40.019.8/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.