Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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$1,000+Undisclosed50 - 249
Services provided
Tuff Digital Marketing is a midsize Digital Strategy company founded in 2024. Their services include Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed50 - 249San Diego, CA
Services provided
In San Diego, California, California Web Coders is a midsize social media marketing firm. Their services include Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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Undisclosed$25 - $49 / hr50 - 249Georgetown, TX
Services provided
Social media marketing firm DM Tech Labs is based in Georgetown, Texas. They provide Social Media Marketing and Content Marketing.
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$1,000+$50 - $99 / hr50 - 249Jaipur, India
Services provided
Midsize social media marketing firm Task Robots, is based in Jaipur, India. The team offers Social Media Marketing and Web Design.
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Undisclosed< $25 / hr50 - 249Middletown, DE
Services provided
Located in Middletown, Delaware and Karachi, Pakistan, SISPN Technology is a Digital Strategy company. The team focuses on Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed50 - 249
Services provided
EasyDigiGrow is a Digital Strategy company in Noida, India. The team specializes in Digital Strategy and Email Marketing.
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$5,000+Undisclosed50 - 249
Services provided
Voix Digital is a Mumbai, India-based social media marketing agency. Established in 2019, the team specializes in Social Media Marketing and Content Marketing.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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Undisclosed< $25 / hr10 - 49Surat, India
Services provided
See all 1 projectsWingsCode Infotech provides Shopify dropshipping services, specializing in crafting exceptional UI/UX design and enhancing website conversion rates. Overall, their reviews highlight a strong commitment to quality and customer satisfaction, though some clients suggest improvements in communication and project timeline flexibility.
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$1,000+< $25 / hr2 - 9Dhaka, Bangladesh
Services provided
See all 1 projectsBuy mobile, camera, laptop and accessories at best price.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$1,000+$25 - $49 / hr2 - 9
Services provided
See all 1 projectsAt Alabama Seo Consultant, we specialize in local SEO, Google My Business optimization, content marketing, and advanced analytics. Our goal is to help Alabama businesses thrive by increasing their
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$1,000+Undisclosed2 - 9Buffalo, NY
Services provided
See all 1 projectsAAldoMedia has become one of the most highly innovative and affordable web site companies in the Western New York area. We take pride in not only developing professional quality , but
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UndisclosedUndisclosed2 - 9Fort Lauderdale, FL
Services provided
Socialbullets is a small branding agency. They offer Branding and Search Engine Optimization and were founded in 2013.
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Undisclosed$100 - $149 / hr2 - 9Portland, OR
Services provided
Sproutbox Media is a branding firm. The team offers Branding and Search Engine Optimization, and the firm is located in Portland, Oregon.
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UndisclosedUndisclosed2 - 9Austin, TX
Services provided
AnthonyBarnum is a small Austin, Texas-based public relations agency. The team focuses on Public Relations and Marketing Strategy.
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$5,000+$25 - $49 / hr2 - 9Porto Alegre, Brazil
Services provided
Advertising company Agency Intermedia is located in Porto Alegre, Brazil. They specialize in Advertising and Web Design.
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$5,000+$50 - $99 / hr2 - 9Marietta, GA
Services provided
SEO company Octane Agency is headquartered in Marietta, Georgia. They specialize in Search Engine Optimization and Branding and were launched in 2011.
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$5,000+$25 - $49 / hr2 - 9Barcelona, Spain
Services provided
Wbase is a small web design company. They focus on Web Design and Search Engine Optimization and were founded in 2008.
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$5,000+$50 - $99 / hr2 - 9
Services provided
Nanogramme - Agence Digitale is a small SEO services firm. They provide Search Engine Optimization and Web Development and were established in 2015.
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$5,000+$25 - $49 / hr2 - 9Warszawa, Poland
Services provided
Vertes Group is a small Warszawa, Poland-based Marketing Strategy company. Their services include Marketing Strategy and Web Design.
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$1,000+$100 - $149 / hr2 - 9London, England
Services provided
Five Geckos SEO & Digital Marketing is a SEO services firm. Founded in 2012, the firm is in London, England. Their services include Search Engine Optimization and Social Media Marketing.
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$5,000+$25 - $49 / hr2 - 9Palmerston North, New Zealand
Services provided
ETheory is a web design company. In Palmerston North, New Zealand, the company was established in 2009. Their team provides Web Design and Email Marketing.
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$10,000+$100 - $149 / hr2 - 9Chicago, IL
Services provided
Marketing Strategy company Molise PR provides Marketing Strategy and Branding. They were established in 2008.
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$10,000+$100 - $149 / hr2 - 9Los Angeles, CA
Services provided
Advertising company Amy Levy PR was established in 2002. The firm provides Advertising and Branding, and is small.
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$1,000+$150 - $199 / hr2 - 9Gainesville, VA
Services provided
RevBuilders Marketing is an Email Marketing company. The team is in Gainesville, Virginia and , and their services include Email Marketing and Pay Per Click.
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$10,000+$150 - $199 / hr2 - 9Sandy Springs, GA
Services provided
The Burmeister Group is an Advertising company. They were established in 2001 and provide Advertising and Branding.
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$5,000+$50 - $99 / hr2 - 9Rochester, MI
Services provided
Trent Creative is a branding firm. They are headquartered in Rochester, Michigan. Their team specializes in Branding and Print Design.
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$5,000+$50 - $99 / hr2 - 9Santa Monica, CA
Services provided
Drive Traffic Media is a web design agency. They are headquartered in Los Angeles, California and Santa Monica, California. Their team focuses on Web Design and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Houston, TX
Services provided
W3trends is an e-commerce development firm. They are located in Houston, Texas, and their services include E-Commerce Development and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Houston, TX
Services provided
Raxa Design is a branding firm based in Houston, Texas. They specialize in Branding and Social Media Marketing and were established in 2008.
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$5,000+$100 - $149 / hr2 - 9Nashville, TN
Services provided
Twice Social, a small Digital Strategy company, is located in Nashville, Tennessee and New York, New York. Their services include Digital Strategy and Advertising.
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UndisclosedUndisclosed2 - 9Vancouver, WA
Services provided
Upsource is a small Content Marketing company launched in 2011. Their services include Content Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9San Francisco, CA
Services provided
Established in 2000, ROIworks Digital is a SEO company. The company specializes in Search Engine Optimization and Content Marketing, and is small.
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$10,000+$50 - $99 / hr2 - 9Chevy Chase, MD
Services provided
Launched in 2009, periscopeUP LLC is a small social media marketing firm headquartered in Chevy Chase, Maryland. Their team specializes in Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Portland, OR
Services provided
Launched in 2012, Midas Marketing is a web design company. The team provides Web Design and Search Engine Optimization and is located in Portland, Oregon.
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UndisclosedUndisclosed2 - 9Little Rock, AR
Services provided
Orsanna is a small Little Rock, Arkansas-based Advertising company. The team specializes in Advertising and Digital Strategy.
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$5,000+$25 - $49 / hr2 - 9Guadalajara, Mexico
Services provided
Sustam is an app development company. Established in 2003, the firm offers Mobile App Development and Search Engine Optimization.
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$5,000+$25 - $49 / hr2 - 9Tijuana, Mexico
Services provided
Launched in 2001, Laboratorio Digital is a mobile application development firm. The small team specializes in Mobile App Development and Search Engine Optimization.
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$5,000+$25 - $49 / hr2 - 9Mexico City, Mexico
Services provided
Animala is a small Mexico City, Mexico-based mobile app development company. Their services include Mobile App Development and Search Engine Optimization.
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$5,000+$25 - $49 / hr2 - 9Monterrey, Mexico
Services provided
Consultores Web is a Digital Strategy company. Located in Monterrey, Mexico, the agency provides Digital Strategy and Mobile App Development.
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Undisclosed$100 - $149 / hr2 - 9Ottawa, Canada
Services provided
Pondstone Digital Marketing is a Digital Strategy company. Their small team is headquartered in Ottawa, Canada. Their services include Digital Strategy and Email Marketing.
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$10,000+$100 - $149 / hr2 - 9Philadelphia, PA
Services provided
Milk Street Marketing is a branding agency. In Philadelphia, Pennsylvania, the agency was launched in 2015. Their services include Branding and Content Marketing.
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$10,000+Undisclosed2 - 9Barnes, England
Services provided
Social media marketing company The Web Surgery is headquartered in Barnes, England and Clitheroe, England. The team specializes in Social Media Marketing and Search Engine Optimization.
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$10,000+$100 - $149 / hr2 - 9Leesburg, VA
Services provided
Founded in 2002, SynaVista is a branding firm. Their services include Branding and Email Marketing.
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UndisclosedUndisclosed2 - 9Ilkley, England
Services provided
Approach PR is an Ilkley, England-based PR firm. They specialize in Public Relations and Digital Strategy and were launched in 2001.
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$1,000+$50 - $99 / hr2 - 9Brookfield, IL
Services provided
Boxless Media is a video production agency based in Brookfield, Illinois. The team offers Video Production and Digital Strategy.
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$5,000+$100 - $149 / hr2 - 9Oklahoma City, OK
Services provided
Focus Digital Marketing Agency is a Content Marketing company. They provide Content Marketing and Pay Per Click and are located in Oklahoma City, Oklahoma.
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$5,000+$100 - $149 / hr2 - 9Akron, OH
Services provided
Kleidon & Associates is a Content Marketing company launched in 1975. Located in Akron, Ohio, the team provides Content Marketing and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Charlotte, NC
Services provided
Web Symphonies is an e-commerce development company launched in 2005. Based in Charlotte, North Carolina, the team provides E-Commerce Development and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9San Francisco, CA
Services provided
Spiralgroup is a small Advertising company. They specialize in Advertising and Branding and were established in 1997.
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$5,000+$50 - $99 / hr2 - 9Quincy, MA
Services provided
FireRock Marketing, a SEO company, was launched in 2010. Based in Quincy, Massachusetts, the team focuses on Search Engine Optimization and Marketing Strategy.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.8/40.018.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
38.2/40.019.8/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.