Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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$5,000+$100 - $149 / hr2 - 9Orlando, FL
Services provided
Orange Rock Media, a small SEO company, is in Orlando, Florida. Their services include Search Engine Optimization and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Vessel Digital Marketing is a Rochester, New York-based branding firm. Launched in 2011, the team offers Branding and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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$10,000+< $25 / hr2 - 9Bengaluru, India
Services provided
KaranParwani.com is a pay per click company. Located in Bengaluru, India, the firm was launched in 2017. Their team specializes in Pay Per Click and Social Media Marketing.
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$10,000+$150 - $199 / hr2 - 9Rotherham, England
Services provided
Cannon PR is a PR firm established in 2011. The small team offers Public Relations and Media Planning & Buying.
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$5,000+$100 - $149 / hr2 - 9Virginia Beach, VA
Services provided
Costa Designs is a social media marketing agency. Their small team is based in Virginia Beach, Virginia. Their services include Social Media Marketing and Email Marketing.
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$5,000+$100 - $149 / hr2 - 9Rochester, NY
Services provided
WebWAH LLC. Is a pay per click agency. The team is located in Rochester, New York, and their services include Pay Per Click and Search Engine Optimization.
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$5,000+$50 - $99 / hr2 - 9
Services provided
Paradigm Graphics is an Email Marketing company. The agency is in Burlington, Massachusetts. Their services include Email Marketing and Graphic Design.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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$5,000+$100 - $149 / hr2 - 9Albuquerque, NM
Services provided
Siarza Social Digital is a Digital Strategy company headquartered in Albuquerque, New Mexico. Launched in 2014, the team offers Digital Strategy and Email Marketing.
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$5,000+$100 - $149 / hr2 - 9Colorado Springs, CO
Services provided
Fairlane Web Consulting is a social media marketing company. The team is based in Colorado Springs, Colorado, and their services include Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$5,000+$100 - $149 / hr2 - 9Houston, TX
Services provided
Branding company Houston Small Business Marketing was founded in 2009. The team offers Branding and Search Engine Optimization.
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$1,000+Undisclosed2 - 9
Services provided
Pop Digital is a Conversion Optimization company. The England-based agency was founded in 2012. Their team specializes in Conversion Optimization and Digital Strategy.
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$5,000+$150 - $199 / hr2 - 9Fort Lauderdale, FL
Services provided
Electrum Branding is a small branding firm headquartered in Fort Lauderdale, Florida. Their services include Branding and Graphic Design.
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$5,000+$100 - $149 / hr2 - 9Austin, TX
Services provided
Launched in 2014, SWETI Health + Wellness Marketing, a small Email Marketing company, is based in Austin, Texas. Their team focuses on Email Marketing and Graphic Design.
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$1,000+$50 - $99 / hr2 - 9Kettering, England
Services provided
DeType Ltd is a Kettering, England-based branding company. Launched in 2006, the team focuses on Branding and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Maple Grove, MN
Services provided
Avallo Creative & Web Development is a Maple Grove, Minnesota-based branding agency. The team offers Branding and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Covington, LA
Services provided
PUSH Design Group is a SEO services firm. Established in 2010, the agency is headquartered in Covington, Louisiana. Their team specializes in Search Engine Optimization and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Davie, FL
Services provided
Founded in 2008, Amplification Inc. Is a Content Marketing company. The team offers Content Marketing and Social Media Marketing and is based in Davie, Florida.
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$5,000+$25 - $49 / hr2 - 9Pardes Hanna-Karkur, Israel
Services provided
Small PPC company WadiDigital Ltd., is located in Pardes Hanna-Karkur, Israel. The team specializes in Pay Per Click and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Littleton, CO
Services provided
Reputation Local is an Advertising company. They specialize in Advertising and Digital Strategy and are based in Littleton, Colorado.
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$1,000+$25 - $49 / hr2 - 9Ogre, Latvia
Services provided
In Ogre, Latvia and Tas-Sliema, Malta, Yoursite Group Latvia is a SEO agency. Founded in 2014, the team provides Search Engine Optimization and Web Development.
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$5,000+$50 - $99 / hr2 - 9Kingsville, Canada
Services provided
SEOBANK is a SEO company launched in 2003. The small team provides Search Engine Optimization and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9Hamilton, Canada
Services provided
SEO agency Digital Envy provides Search Engine Optimization and Social Media Marketing. They were founded in 2013.
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$5,000+$100 - $149 / hr2 - 9Berlin, Germany
Services provided
Little Web Giants is a web design company. They were founded in 2010 and focus on Web Design and Web Development.
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Undisclosed$150 - $199 / hr2 - 9Washington, DC
Services provided
In Washington, District of Columbia, Flying Colors Broadcasts is a small video production company. Their services include Video Production and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Manchester, NH
Services provided
HeartBrain Marketing is a social media marketing company. They were founded in 2017 and focus on Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Coffs Harbour, Australia
Services provided
Giant Media is a Digital Strategy company. The agency is located in Coffs Harbour, Australia. Their team specializes in Digital Strategy and Graphic Design.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Guayoyo Marketing Consulting C.A is a graphic design agency. The Valencia, Venezuela-based firm was launched in 2015. Their team focuses on Graphic Design and Mobile App Development.
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UndisclosedUndisclosed2 - 9San José, Costa Rica
Services provided
Paprika Digital is a Digital Strategy company launched in 2012. The team specializes in Digital Strategy and Graphic Design.
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$1,000+$150 - $199 / hr2 - 9Pleasanton, CA
Services provided
Golden Gate SEO is a SEO services firm based in Pleasanton, California and. The team focuses on Search Engine Optimization and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Dubai, United Arab Emirates
Services provided
Alchemist Digital is a Dubai, United Arab Emirates-based SEO company. They focus on Search Engine Optimization and Social Media Marketing and were established in 2011.
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$1,000+$100 - $149 / hr2 - 9Fountain Hills, AZ
Services provided
Clever Cow Media is an Advertising company. They are headquartered in Fountain Hills, Arizona and have small team. Their services include Advertising and Email Marketing.
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UndisclosedUndisclosed2 - 9Nairobi, Kenya
Services provided
Founded in 2016, KWETU is an e-commerce development company. Their team specializes in E-Commerce Development and Email Marketing.
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Undisclosed$50 - $99 / hr2 - 9Surrey, Canada
Services provided
SEO agency Hola is based in Surrey, Canada. The team offers Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9Nairobi, Kenya
Services provided
RoyalTrendia - Digital Media Marketing, Web Design & SEO in Kenya is a small Nairobi, Kenya-based SEO company. The team provides Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Sharjah, United Arab Emirates
Services provided
Web design agency Ummah Design is based in Sharjah, United Arab Emirates. Their services include Web Design and Search Engine Optimization.
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$1,000+Undisclosed2 - 9
Services provided
DPTRAX is a pay per click agency launched in 2013. Headquartered in Nigeria, the team focuses on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9El Paso, TX
Services provided
Barracuda Public Relations is a PR agency located in El Paso, Texas and. Their services include Public Relations and Event Marketing.
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UndisclosedUndisclosed2 - 9St. John's, Canada
Services provided
Small web design agency Lorne Pike & Associates, is in St. John's, Canada and Saskatoon, Canada. Their services include Web Design and Social Media Marketing.
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UndisclosedUndisclosed2 - 9London, England
Services provided
Video production agency Swhype was launched in 2013. The small team specializes in Video Production and Branding.
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UndisclosedUndisclosed2 - 9Sandyford, Ireland
Services provided
Digital Strategy company Increasily.com is in Sandyford, Ireland. They specialize in Digital Strategy and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Kochi, India
Services provided
Ravsan Media Solutions is a small Kochi, India-based Digital Strategy company. Their services include Digital Strategy and Mobile & App Marketing.
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$1,000+$50 - $99 / hr2 - 9Vaudreuil-Dorion, Canada
Services provided
Agence Éloqui, is a small web design agency launched in 2016. Their services include Web Design and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Banbridge., Northern Ireland
Services provided
Rane , a small branding company, is located in Banbridge., Northern Ireland. The team specializes in Branding and UX/UI Design.
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UndisclosedUndisclosed2 - 9
Services provided
SURFLOFT SDN BHD, a branding firm, focus on Branding and Marketing Strategy. They were established in 2009.
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UndisclosedUndisclosed2 - 9Puyallup, WA
Services provided
Highstreet Advertising, Inc. Is a SEO agency launched in 1981. Their team focuses on Search Engine Optimization and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Stara Pazova, Serbia
Services provided
Launched in 2010, Inteta Web Studio is a SEO services firm. The team focuses on Search Engine Optimization and Logo.
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UndisclosedUndisclosed2 - 9Boulder, CO
Services provided
Pivot Communication is a Marketing Strategy company launched in 1997. The team focuses on Marketing Strategy and Branding.
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UndisclosedUndisclosed2 - 9Dallas, TX
Services provided
Cooper Smith Agency Public Relations, a PR agency, was established in 2002. The team focuses on Public Relations and Content Marketing.
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$1,000+< $25 / hr2 - 9Humble, TX
Services provided
Runrex LLC is a pay per click company. Launched in 2015, the team focuses on Pay Per Click and Search Engine Optimization. The company is headquartered in Humble, Texas.
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$1,000+< $25 / hr2 - 9Noida, India
Services provided
Indiagolive is a SEO company. In Noida, India and India, their small team offers Search Engine Optimization and Social Media Marketing. The firm was founded in 2018.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.8/40.018.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
38.2/40.019.8/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.