Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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$5,000+$50 - $99 / hr2 - 9Rio de Janeiro, Brazil
Services provided
Marketing Objetivo is a Content Marketing company in Rio de Janeiro, Brazil. The team provides Content Marketing and Digital Strategy.
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UndisclosedUndisclosed2 - 9Chandler, AZ
Services provided
Get Found Local is a Content Marketing company. Located in Chandler, Arizona, their small team provides Content Marketing and Pay Per Click. The firm was established in 2006.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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UndisclosedUndisclosed2 - 9Princeton, NC
Services provided
Goldsboro Web Development is an e-commerce development firm. They were launched in 2008 and focus on E-Commerce Development and Search Engine Optimization.
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$5,000+Undisclosed2 - 9Roanoke, TX
Services provided
Social media marketing company Musselwhite Marketing provides Social Media Marketing and Content Marketing. They are located in Roanoke, Texas.
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Undisclosed$25 - $49 / hr2 - 9Barcelona, Spain
Services provided
Imagine Hub is a small web design agency. They specialize in Web Design and Web Development and were launched in 2018.
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UndisclosedUndisclosed2 - 9Jerusalem, Israel
Services provided
J-Town Internet Services Ltd., a web design agency, is headquartered in Jerusalem, Israel. The team offers Web Design and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Church Point, Canada
Services provided
AtlanticOnline.ca is a web design agency. Founded in 1999, the team specializes in Web Design and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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$1,000+$25 - $49 / hr2 - 9Alberton, South Africa
Services provided
Bonofe IT Solutions, a SEO company, was established in 2008. The team provides Search Engine Optimization and Social Media Marketing and is in Alberton, South Africa.
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UndisclosedUndisclosed2 - 9Lancaster, PA
Services provided
Blackbird e-Solutions LLC is a Digital Strategy company. Based in Lancaster, Pennsylvania, the agency was founded in 2005. Their services include Digital Strategy and Marketing Strategy.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$1,000+$50 - $99 / hr2 - 9Thessaloniki, Greece
Services provided
Qbrains Complete Digital Marketing Agency is a Content Marketing company. They focus on Content Marketing and Conversion Optimization and are headquartered in Thessaloniki, Greece.
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UndisclosedUndisclosed2 - 9Virginia Beach, VA
Services provided
3 Waves Agency is a branding company. Their team is headquartered in Virginia Beach, Virginia. The agency offers Branding and Corporate Photography.
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$1,000+$100 - $149 / hr2 - 9Tampa, FL
Services provided
Brick Media, a social media marketing firm, was founded in 2018. The company specializes in Social Media Marketing and Content Marketing, and is small.
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$10,000+$200 - $300 / hr2 - 9Melbourne, Australia
Services provided
Sea Salt Marketing is a PPC company. The Melbourne, Australia-based firm provides Pay Per Click and Social Media Marketing.
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$5,000+$50 - $99 / hr2 - 9Zagreb, Croatia
Services provided
KUHADA is a web design agency. Established in 2008, the firm is located in Zagreb, Croatia. Their services include Web Design and Web Development.
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UndisclosedUndisclosed2 - 9Brandon, SD
Services provided
Sioux Falls SEO-Page1Ranks.com, an Advertising company, specializes in Advertising and Email Marketing. The firm is in Brandon, South Dakota.
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UndisclosedUndisclosed2 - 9Orange, Australia
Services provided
Out West Online is an Email Marketing company. Their small team is headquartered in Orange, Australia and provides Email Marketing and Pay Per Click. The agency was established in 2012.
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UndisclosedUndisclosed2 - 9Bristol , England
Services provided
Visuable, a branding agency, is located in Bristol , England. They specialize in Branding and Digital Strategy.
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$1,000+< $25 / hr2 - 9Chandigarh, India
Services provided
Established in 2019, BransionMedia is an Advertising company. The small team provides Advertising and Branding.
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$10,000+$100 - $149 / hr2 - 9Las Vegas, NV
Services provided
Established in 2019, Verxatile, a small social media marketing agency, is in Las Vegas, Nevada. Their services include Social Media Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Irvine, CA
Services provided
Established in 2016, Stray Digital is a Digital Strategy company. Their services include Digital Strategy and Conversion Optimization.
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$1,000+$25 - $49 / hr2 - 9
Services provided
The Content Unlimited, a Digital Strategy company, is based in Beverly Hills, California. The team offers Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Daytona Beach, FL
Services provided
Placement Labs is a Daytona Beach, Florida-based PPC company. They provide Pay Per Click and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9London, England
Services provided
Final Design Studios is an e-commerce development firm founded in 1999. The team specializes in E-Commerce Development and Pay Per Click and is located in London, England.
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$1,000+$100 - $149 / hr2 - 9Fornebu, Norway
Services provided
AdSeoAS is a small Advertising company. They provide Advertising and Pay Per Click and were founded in 2020.
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$1,000+$300+ / hr2 - 9North Sydney, Australia
Services provided
Watterson is a public relations agency. In North Sydney, Australia, their team offers Public Relations and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Ciudad de México, Mexico
Services provided
Diseño Web y SEO is a web design company. The Ciudad de México, Mexico-based firm was launched in 2013. Their team provides Web Design and Content Marketing.
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$1,000+$50 - $99 / hr2 - 9Cape Elizabeth, ME
Services provided
Web design company Fisher Green Creative, LLC is located in Cape Elizabeth, Maine. They focus on Web Design and Digital Strategy and were founded in 2017.
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$1,000+Undisclosed2 - 9Wilmington, DE
Services provided
Launched in 2019, ADBUZ Digital Marketing Agency is a social media marketing company. The company offers Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Falkirk, Scotland
Services provided
Crunchy Carrots is a Falkirk, Scotland-based Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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$5,000+Undisclosed2 - 9Chesapeake, VA
Services provided
Rogers Advertising is a small media planning and buying agency established in 2004. Their team offers Media Planning & Buying and Video Production.
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Undisclosed$150 - $199 / hr2 - 9Greater Carrollwood, FL
Services provided
Founded in 2015, Marketing Monarchs is a small Marketing Strategy company. Their team specializes in Marketing Strategy and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Small PPC company Adsclique Media, is headquartered in Cape Coral, Florida. The team focuses on Pay Per Click and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Torino, Italy
Services provided
LaQuadra is a branding agency. The team focuses on Branding and Marketing Strategy and is in Torino, Italy.
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Undisclosed< $25 / hr2 - 9London, England
Services provided
MenuMa Print is a social media marketing firm in London, England. They offer Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9Wentworthville, Australia
Services provided
Founded in 2020, Digital Plux is a small social media marketing firm. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9
Services provided
Headquartered in Dubai, United Arab Emirates, UAE Digital Firm is a SEO services firm. Their services include Search Engine Optimization and Digital Strategy.
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$5,000+$200 - $300 / hr2 - 9Beverly Hills, CA
Services provided
Vampped Holdings LLC, a Marketing Strategy company, was established in 2014. Headquartered in Beverly Hills, California, the team offers Marketing Strategy and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9St. George, UT
Services provided
Keystone Marketing Agency is a web design company headquartered in St. George, Utah. The team provides Web Design and Advertising.
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$1,000+$100 - $149 / hr2 - 9Delhi, India
Services provided
Founded in 2022, Digital Theka , a small SEO company, is in Delhi, India. Their team offers Search Engine Optimization and Social Media Marketing.
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$1,000+$150 - $199 / hr2 - 9Miami, FL
Services provided
BosSEO is a social media marketing company. Launched in 2016, their team provides Social Media Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Small social media marketing firm The Digital Creations, is based in Abu Dhabi, United Arab Emirates. The team specializes in Social Media Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Palm Coast, FL
Services provided
Merkley Marketing Group is a branding firm. Launched in 2001, the firm provides Branding and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Humble, TX
Services provided
Based in Humble, Texas, Divergys is a social media marketing agency. Their services include Social Media Marketing and Cybersecurity.
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$1,000+$50 - $99 / hr2 - 9Zaragoza, Spain
Services provided
Ginza Marketing is a social media marketing agency established in 2020. Located in Zaragoza, Spain, the team offers Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Hyderabad, India
Services provided
Digital Marketing Agency in Hyderabad - Foinix Digital Services, a social media marketing firm, is based in Hyderabad, India. The team provides Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Bydgoszcz, Poland
Services provided
SITAB, a social media marketing agency, was founded in 2010. The team specializes in Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Temecula, CA
Services provided
Map Ranking is a social media marketing agency. Founded in 2023, the agency specializes in Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
Services provided
Moviéndote is a social media marketing agency. The Sant Quirze del Vallès, Spain-based firm was launched in 2010. Their services include Social Media Marketing and Search Engine Optimization.
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Undisclosed$100 - $149 / hr2 - 9Fort Lauderdale, FL
Services provided
Digital Marketing Service Pro is a Fort Lauderdale, Florida-based social media marketing agency. The team specializes in Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Bhopal, India
Services provided
Established in 2022, Leads & Brands is a small Digital Strategy company. Their team focuses on Digital Strategy and Social Media Marketing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.8/40.018.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
38.2/40.019.8/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.